AGENCIES’ 3 BIGGEST FEARS WHEN USING SOCIAL MEDIA CONTENT

By Lobster

SOCIAL MEDIA GIVES PROFESSIONALS AND ESPECIALLY AGENCIES AN ALMOST UNLIMITED

CONTENT SOURCE.

BUT IT IS A SOURCE FOR CONTENT THEY RARELY

USE!

–Jonathan Gebauer, The Social Ms

“Finding image content to complement your own content production is expensive

and hard. At the same time there is a seemingly unlimited content source right

in front of our noses – it’s called social media. Sadly we’re often unable to use it.”

Agencies’ 3 Biggest Fears

1. It’s Illegal…

2. It’s Impossible to Find What I Need!

3. The Quality is Really (Really) Bad!

IT’S ILLEGAL…Or I don’t know if it’s legal.

MOST SOCIAL MEDIA TERMS SAY THAT THEIR USER IS THE

COPYRIGHT OWNER, AND THAT’S LOGICAL.

THIS MEANS THAT YOU CAN ADMIRE, RE-POST AND INCLUDE IT IN A FEED, BUT YOU

CAN’T TAKE THE CONTENT OFF THE ORIGINAL ACCOUNT AND USE ELSEWHERE

WITHOUT PERMISSION.

IT’S IMPOSSIBLE TO FIND WHAT I NEED!

ON SOCIAL MEDIA!

RIGHT, YOU HAVE SEEN THAT ‘BLOOMING SPRING FLOWER IN FLORENCE’ SOMEWHERE, BUT HOW

ON EARTH YOU ARE GOING TO FIND IT WHEN SITTING TOGETHER YOUR MARKETING DIRECTOR

FOR THE NEW COLLECTION CAMPAIGN?

HOWEVER, MANY SOCIAL NETWORKS TODAY DO NOT EVEN

FILTER BY MORE THAN ONE KEYWORD OR TAG AT A TIME.

THE QUALITY IS REALLY (REALLY) BAD!

IT IS IMPOSSIBLE TO FILTER OUT LITTLE GEMS FROM THE NOISE

WHEN THERE’S NO GOOD SEARCH.

THIS IS NO BLAME TO THE USERS, AS THE OPEN SPACE THEY HAVE CAN BE USED TO SHARE A USELESS PHOTO OUT OF SELF-EXPRESSION (A SELFIE BEING THE MOST

COMMON EXAMPLE).

THESE ARE THE BIGGEST FEARS OF AGENCIES AND THEIR REASONS FOR NOT USING SOCIAL MEDIA CONTENT

AS MUCH AS THEY SHOULD.