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Advertising Companies of IndiaAdvertising is a big business in this era in India. Indian Advertising industry haswitnessed a prominent globalisation. With the inception of various divisions,the

advertising industry has undergone a sea change. Indian consumer's deepening pocketand blooming markets for ad-spends have touched new heights in India. The IndianAdvertising Companies are creating stories and brand experiences in a way that engages

and involves. The Best Indian sites offers the names of the top Advertising Organizations

In India.Here is a list of the top Indian websites and a quick glance

at them will help you to get the required knowledge about the websites

Top Advertising Companies of India:

Ogilvy and Mather:

This is one of the leading advertising company in India. This organization believes that

devotion to the brand defines the profile of their company. This company has offices

across the globe. The objective of the company is to build brands. I t is a subsidiary ofWPP Group plc. The headquarter of the company is in New York.

J Walter Thompson India:

One of the most popular company in the advertising industry is J Walter Thompson India.Their objective is to make advertising a part of the life of the consumers. This is also

world's best advertising brand with about 200 offices in 90 countries. This company is thefirst one to introduce pioneer careers in ad for women,sex-appeal ads and also produced

the first ever sponsored -TV program.

Mudra Communication Pvt. Ltd:

This is one of the renowned advertising company of India. This advertising organizationwas founded in the year 1980 at Mumbai. Recently the Ad company declared the addition

of public relations,rural marketing,events etc. The head office of the company is inBombay Area.

FCB-Ulka Advertising Ltd:

One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In

US ,this advertising company ranks third and tenth in the world having about 188 officesin 102 countries. Their aim is to reflect the needs of the brand and not the personality of

the brand. It has about 500 professionals and no prima donnas.

Rediffusion-DY&R:

This Advertising company of India has made a benchmark in the field of creativity. India's

5th largest advertising company is Rediffusion. This advertising agency offers a wide

array of integrated pr services for external and internal communications. The primarystrength of the company lies in the media relations.

http://www.ogilvy.com/http://www.jwt.com/http://www.jwt.com/http://www.mudra.com/http://www.mudra.com/http://www.fcbulka.com/http://www.fcbulka.com/http://www.rediffusiondyandr.com/http://www.rediffusiondyandr.com/http://www.rediffusiondyandr.com/http://www.fcbulka.com/http://www.mudra.com/http://www.jwt.com/http://www.ogilvy.com/

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Different Types of Advertising Methods

The Major Tactics Used in Modern Advertising to

Reach Consumers

ByPaul Suggett, About.com Guide

McCann-Erickson India Ltd:

The prominent name among the best advertising companies of India is McCann-EricksonIndia Ltd. They define work in relation to the impact that advertising has on the lives ofmasses. The testimony of the company in which it firmly believes is the campaign of Coca

-cola-'Thanda Matlab Coca Cola'.

RK Swamy/BBDO Advertising Ltd:

It maintained the record of remaining consistently among the top ten advertising

agencies in India. Established in 1973,this advertising reached great heights. This is also

India's No.1 research company in the market sector and is fully run by Indians. BrandEquity is an integral part of the company.

Grey Worldwide (I) Pvt. Ltd:

A significant name in India in the world of advertising agencies is Grey Worldwide (I) PvtLtd.The company is primarily based in Mumbai and has offices in Kolkata, Ahmedabad,

Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializesin advertising and marketing services.

Leo Burnett India Pvt. Ltd :

It has a significant presence in about 96 offices in 10 countries. This advertising agency

was awarded the 'Worldwide Agency of the Year' in 2004.They are proficient in explaininghow a single image is worth thousand words and can break the barriers of language but

not at the cost of the ad's emotional power.

Contract Advertising India Ltd:

This advertising company of India is one of the leading advertising agencies in India. It isone-to-one customer lifecycle management advertising agency. It was founded in 1992and is situated in Mumbai. It offers a wide range of services like online marketing and

strategy and many others.

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Image courtesy ofEngin Erdogan

Advertising has evolved into a vastly complex form of communication, with literally

thousands of different ways for a business to get a message to the consumer. It

could be said that cave paintings in some way represented the first forms of

advertising, although the earliest recognized version of what we know as

advertising was done on papyrus by the Egyptians. And in Pompeii, the ruins

suggest that advertising was commonplace.

However, today the advertiser has a vast array of choices. The Internet alone

provides many of these, with the advent of branded viral videos, banners,

advertorials, sponsored websites, branded chat rooms and so much more.

Fortunately, every single tactic available to the advertiser falls into one of the

following buckets. Although a few of these are relatively new to the field, most go

way back to the very beginnings of modern advertising.

Print Advertising

If an advertisement is printed on paper, be it newspapers, magazines, newsletters,booklets, flyers, direct mail, or anything else that would be considered a portable

printed medium, then it comes under the banner of print advertising.

Guerrilla Advertising

Also known as ambient media, guerrilla advertising (or marketing) has become

prominent over the last 20 years. It is a broadly used term for anything

unconventional, and usually invites the consumer to participate or interact with the

piece in some way. Location is important, as is timing. The driving forces behind

guerrilla advertising or marketing are creative ideas and innovation, not a large

budget. Quite often, you will ask for forgiveness rather than permission with these

campaigns, and they will spread via word of mouth and social media.

Broadcast Advertising

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A mass-market form of communication including television and radio, broadcast

advertising has, until recently, been the most dominant way to reach a large

number of consumers.

Outdoor Advertising

Also known as out-of-home (OOH) advertising, this is a broad term that describes

any type of advertising that reaches the consumer when he or she is outside of the

home.

Public Service Advertising

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily

designed to inform and educate rather than sell a product or service.

Product Placement Advertising

In a nutshell, product placement is the promotion of branded goods and services

within the context of a show or movie, rather than as an explicit advertisement.

Cell Phone & Mobile Advertising

A relatively new form of advertising, but one that's spreading rapidly, uses cell

phones, iPads, Kindles, Nooks, and other portable electronic devices with Internetconnectivity. Current trends in mobile advertising involve major use of social media

such as Twitter and Facebook.

Online Advertising (aka Digital)

If you see an advertisement via the Internet (World Wide Web), then it is classified

as online advertising. In fact, there are ads on this very page, and most other

websites you visit, as they are the primary revenue driver for the Internet. Learn

more about this vital part of the Internet.

http://www.bestindiansites.com/top-companies/advertising/

Definition:

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Advertising is attempting to influence the buying behavior of your customers orclients by providing a persuasive selling message about your products and/orservices.

There are many different types of advertising that are effective for small

businesses, from traditional forms of advertising such as signage, yellow pageslistings and newspaper advertising through newer forms such as pay per clickadvertising on the Internet.

Technically, advertising is only one way of promoting your business, and you willwant to be sure that whatever form of advertising you choose fits in with yourmarketing plan and overall marketing strategy.

Also Known As: Advertising is often confused with promotion, public relations, ormarketing.

Common Misspellings: advertizing

Examples:

For examples of advertising, see the Sponsored Links on any of the Small Business:Canada pages.

Advertising 101 - Tips to Get You Started

Telling Your Business' Story

ByLahle Wolfe, About.com Guide

Advertising really just boils down to telling a story in order to convey a message

about your business, products, or services. Advertising stories can be told with

words, sounds, videos, or even simply using images.

In the world of advertising creativity does count, but being clear about your

message is even more important. If you do not have the budget to hire someone to

help with an advertising campaign, rely on your own strengths.

If you have strong writing skills, start with a flyer or brochure. If you have artistic

ability, use more images and fewer words in your campaign. But no matter where

you start, have someone else proofread your work before going to print.

Advertising Should Be Focused

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There are many different types of consumer groups, so you cannot to reach

everyone with a single ad campaign. Target a particular group (i.e., working

mothers, homeowners in a particular area, pet owners, etc.) and address their

specific interests. Providing broad, or too much information in ad campaigns, tends

to turn customers off.

To create a successful ad:

Keep ad campaigns small and simple Choose a specific consumer group to target Do not use ads to promote personal, religious, or political agendas Choose a specific product, product line or service to promote Offer discounts or incentives everyone loves a bargain.

Advertising Requires the Ability to Take Criticism

Test your marketing ideas on other people, and listen to their feedback. The goal in

advertising is to reach consumers, not to be right. You want to make money, and

that requires an ability to accept constructive criticism. You might "get" your idea,

but if consumers don't get it, your advertising campaign will fail.

Business Cards The Little Big Promoter

Business cards are inexpensive and many online printers now offer free design

tools. You should have two types of business cards: cards you plan to give out fornetworking and corporate identification purposes; and cards to use for advertising

purposes (i.e., cards with discount incentives, product promotions, etc.)

Carry business cards with you at all times you never know when you might run

into someone who has a need for services you can provide.

Start a Blog

There are many free, customizable blog services available that only require minor

computer skills. Before you start a blog, take time to read competitors blogs. If

they are making sales in your industry, they must be doing something right.

Studying other blogs and websites can help you think of new promotions and or

marketing ideas.

Buy a Domain and Start a Website

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There are many service providers that will host a website for free if you pay for the

domain registration; registering a domain costs about $10 per year.

If you do not have web design skills, choose a service that has drag and click, or

other user-friendly tools that make designing a website as easy as typing a

document. Be sure to look at other websites to get ideas for layout and features.

Pay special attention to the content listed on competitors websites what they are

selling, and their specific marketing tools.

If you do not have the budget to hire someone to create a website for you, but

want something a little more professional thanfreeware, you can purchase a

website template for less than $60. Templates are edited in an HTML editor, but do

not necessarily require a working knowledge of HTML codes. Simple templates are

designed so that you just replace images and text with your own.

Pay-Per-Click and Other Internet Ad Services

It may seem like a fast and easy way to get your blog or website noticed, but

buying Internet ad space can also be very expensive. Be sure to understand the

difference in advertising services that are being offered and how you will be

charged. Some services charge for each click through to your website from an

advertised link, others take a commission from any sales made.

In general, it is better to pay more for quality advertising, then it is to buy bulk

advertising through lesser-known search engines.

If you have the budget for Internet advertising you might compare pricing to the

cost of hiring someone to do Search Engine Optimization (SEO) for your own

website. Effective SEO can drive consumer traffic to your site from search engine

queries much better than click-through ads can.

Television and Radio

Few new businesses can (or should) start out advertising on television or radio. It isexpensive and, unless you have access to multiple resources, will be

counterproductive, because your media will look "homegrown." Television and radio

ads require professional skills for scripting, set design or staging, taping, and then

editing.

Register with Your Local Better Business Bureau (BBB)

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This is one expense (usually about $500 per year) that is worth it to anyone in a

service industry. Consumers often use the BBB to check out contractors, cleaning

services, car dealerships, and other businesses where they plan to spend a lot of

money. Having a good BBB rating encourages consumers who are unfamiliar with

your company to trust your business.

Word-of-Mouth

The best source of advertising is still by word-of-mouth and personal referrals.

Second only to the Internet, consumers turn to people that they know for

recommendations about products and services. Let your family and friends know

you are in business, and ask them to help you spread the word (networking).

Be quick to resolve customer complaints, because people are more likely to casually

offer anecdotes about negative experiences to friends and family, rather than goodones.

Summary

An ad campaign tells a story and you will need to write more than one to reach a

variety of consumers. Campaigns should be focused on generating income, whether

directly or indirectly. Do not use advertising campaigns to promote a personal,

religious, or political message(unless this is something your company does as part

of the business).

Advertise within your budget. Be creative, but be clear. And relax; one bad ad

campaign is not likely to ruin your business but a few good ones could make it!

Britannia products are now impulsive

purchase items

Rachit Vats, Hindustan TimesJuly 13, 2011

Email to Author

First Published: 23:18 IST(13/7/2011)

Last Updated: 23:21 IST(13/7/2011)

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Britannia, essentially a biscuit major until 2006, is remodeling itself to become

a broader foods company. In a freewheeling chat with HT, Vinita Bali,

managing director, Britannia Industries, talks about how the company is putting

more energy into dairy

and bakery.

How is Britannia changing as a company? What are the factors causingthe change?

The only thing we had five years ago was Good Day and now we have

NutriChoice, a fortified Tiger Biscuit or products enriched with micronutrients.

Five years ago, biscuits were a grocery purchase bought for home. Today

Britannia products have become impulsive purchase items.

Where do you see Britannias focus going forward?

Our focus will be on cereals and cereal-based products and dairy and dairy-

based products. Dairy is a large opportunity and it is now beginning to see theimpact of branding. There will be more focus on healthy food.

Do you see value in the ice-cream business?

I am not saying yes or no to that. Theoretically there are many products that

could be done. We got to choose the one that makes sense from our point of

view. Right now the portfolio we have is the portfolio we are going to continue

with.

Do you see any topline and the bottomline change over the next few

years?

We will rather do and then talk about it than give forward-looking numbers.

Is the entry of a new player such as Kraft forcing Britannia to change its

strategy?

Its not a Britannia phenomenon alone. Its an India phenomenon. Every

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segment you look there are more brands vying for the same space. A new

brand does not make much difference. Even in the Nielsen tracker there are

over 400 brands of biscuits. It takes time to build a brand.

Any acquisitions in mind?If a good, accretive opportunity comes by then why not? But there are not many

brands to be acquired.

'Samsung: more than consumer

electronics'Rachit Vats, Hindustan Times

Mumbai, July 03, 2011

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First Published: 20:43 IST(3/7/2011)

Last Updated: 20:46 IST(3/7/2011)

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Known mostly as a consumer electronics company, Samsung (India) expects

50% of its targeted Rs 22,000 crore sales revenue in 2011 - a 40% jump over

the previous year - to come from its mobile and IT business, which covers

mobile phones, tablets, netbooks, printers and computer monitors. In a chat

with Hindustan Times, Ranjit Yadav, country manager - mobiles and IT,

Samsung India, talked of how the company plans to achieve this goal.

How are your mobile products doing in India?

In mobiles, we are present across various segments: from entry level handsets,

multimedia and touchscreen handsets to smartphones and tablets. We continue

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to retain our leadership in the touchscreen segment and have also made strong

gains in the dual SIM segment. Our current market share, as per GFK Nielsen,

stands at around 24.8% in value terms. This year, we are focusing on building

on our smartphone portfolio across the 'bada', Android and Windows platforms

and plan to capture a 40% market share of the smartphone segment and 50%of the tablet market. Samsung's smartphone portfolio contributes 10% to

handsets sold by us in India and we aim to expand that to 15% this year.

And your IT products?

We have over a 20% market share in netbooks, a segment we entered in 2009

in India and we are looking at doubling our share in notePCs this year. We have

considerably expanded our portable PC portfolio with 28 models, 18 of which

were launched in the first six months of this year. More products will be

launched. We closed 2010 with a 5% market share in portable PCs and hope todouble that share this year. The overall portable PC market stood at three

million last year and is expected to show a healthy growth this year. We expect

our netbook sales to contribute 40% to our overall portable PC sales. We

launched our NF series netbooks in late 2010, which are selling well. We

continue to lead in monitors (25.8%, value) and are looking at 25% market

share in printers this year, up from the 17.9% last year. We launched the

world's smallest printer, the Laser MFP, SCX 3201 last year, following the

success of ML-1666, the world's smallest laser printer. We will provide solutions

for every user audience with diverse requirements.

How do you ensure your market presence and sales?

Our clear advantage is in leveraging both the mobile and IT businesses through

an integrated, synergistic approach with channel partners and our own

exclusive retail channel. The Samsung exclusive retail outlets include the

Samsung IT brandshops, Samsung Smartphone Cafes, and over 300 Samsung

Digital Plazas. We are also present in large format retail stores such as Croma

and multi-brand retail stores. In our B2B business, we offer integrated solutions

across notebooks, mobiles and large format displays.

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http://www.hindustantimes.com/business-news/interviewsbusiness/Britannia-products-are-now-

impulsive-purchase-items/Article1-720784.aspx

Mobile ads: Create pullAnita Sharan, Hindustan Times

Mumbai, May 22, 2011

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First Published: 22:58 IST(22/5/2011)

Last Updated: 23:00 IST(22/5/2011)

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Yutaka Kamoshita, project manager, global solution center, Dentsu Inc., is the

ad agencys mobile and digital marketing planner. Excited about Indias mobile

phone boom and what that means for advertising, he said that non-intrusive,

relevant advertising would be the way forward, in an exclusive

interview with Hindustan Times.

The mobile phone is a personal medium. How do you get into this space

with mass advertising, especially in a highly heterogeneous India?

Developments in this area in Japan, which can easily also be used in India with

relevant localisations, could throw up some ideas. On the mobile platform, non-

intrusive advertising is desirable. The idea of having a separate mailbox for ad

messages which exists in Japan could be implemented in India with an

integrated effort by the ecosystem.

What if consumers dont visit the separate mailbox to see the ads?

Non-intrusive advertising means pull advertising, which needs to be compelling

to draw people's attention. In Japan, an instant noodle ad inside a comic

magazine had the very last frame featuring a code. Users could capture the

code to go to the advertisers mobile site to see what the last frame of the comic

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was and how the comic ended. In India, the code could be altered by using

other methods such as SMS.

Why would mobile consumers be interested in even more advertising?

A factor that makes mobile advertising of value to users is

relevance. Customised or location-specific ad messages, relevant and of value,

will work.

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