agency igniti - s3-us-west-2.amazonaws.com ignition... · the agency automation & “ marketing...

www.recruitmentmarketinginternational.com

AgencyIgnition

Clients, CV‘s and Certainty

Attract. Convert. Automate.

Advance Recruitment Marketingwww.innercirclemembers.com

Copyright © 2015 | RECRUITMENT MARKETING INTERNATIONALA l l R i g h t s R e s e r v e d .

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form

or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior

““Bill McCabe, Internet Of Things, USA.

In the past I was burnt by taking on a coach to help with my business. I earnt more in a one month period using one of Andy’s Inbound strategies that I did in all of the previous year. Plus I am now seen as a leader in my space. Andy has helped with every compo-nent from building a website to get leads to giving me automation. This has been life changing to my business

4

Address: 20 - 22 Wenlock Road London N1 7GU United Kingdom

Email: andy@recruitmentmarketinginternational.comwww.recruitmentmarketinginternational.com

AGENCY IGNITION - CLIENTS, CV‘S AND CERTAINTY

The Agency Automation & Marketing Specialists“

Andy Whitehead

IntroductionAGENCY RECRUITMENT GROWTH | ATTRACT, CONVERT & DELIVER CLIENTS & CANDIDATES | AUTOMATION | 1 TO MANY | INBOUND SYSTEMS

Brand awareness. Candidate Engagement. Winning Business. These are key staples to successful recruitment in modern recruitment. The industry is changing. We believe we are in the precipice of an almighty shift in the industry. The savvy recruiter who embraces this change will lead the challenge into the next decade. The dinosaurs whom believe they can wait for the change will be left scrapping for morsels.

Our goal is simple. Grow your recruitment business exponentially. Whether it be more candidates. More clients. Both.

We don’t do what some call your a-typical marketing. We do not do fluff. We do not woo woo. Everything we do is based upon tangible ROI. We do not recommend strategies we have read in a marketing book. We do not recommend you adopt social media. What we do is look at the business objective and we map backwards. You can only create a marketing plan once you are crystal clear on the business objective.

Our process begins with understanding customer needs and ends with meeting these needs in a way that makes clients successful. We make it easy to work with us but we regularly challenge our clients and help push their boundaries in order to provide an expert service that achieves their goals.

5




ContentsIntroduction 4

A Small Problem Popped Up Along The Way 9

Though...

Major Changes Deny Deserving Recruiters Savings 10

Success Is The ONLY Acceptable Outcome 11

How Systems and Processes Create Freedom 13

Effective Marketing By “Campaigns” 14

The Tragedy of “Working For Today” 15

Causing More Cashflow For You Is STRICTLY 16

THE OUTCOME!

How Does The System Work? 16

What’s Under The Hood? 17

In This Economy You Only Have TWO Choices … 17

What To Expect 18

1 YOUR GUIDANCE TO RECRUITMENT AGENCY IGNITION

6




ContentsBut Will It Work For Me? 18

Who Should AVOID This Program? 19

What’s Expected of YOU 20

Why Not Everyone Will Be Allowed To Join? 21

How To Get Started 22

Shouldn’t I just do a newsletter? 34

Select Discovery Strategy Call 41

How Can You Be Sure Incoming leads & CV’s - 41

Agency Ignition Is Right For You?

2 QUESTIONS & ANSWERS ABOUT AGENCY IGNITION WITH INCOMING LEADS & CV’S

3 TESTIMONIAL

7




Your Guide to Recruitment Agency Ignition

What does “freedom in your Agency” mean? It means finally having options that put you in control of your own destiny. Realizing the dream and the reason why you went into Agency years ago.

Instead of worrying about the day-to-day, and where the next client will come from, where the next batch of high quality CV’s come from, it means having CHOICES.

The choice to grow your Agency, because you’re getting more clients.

The choice to raise your rates because you’re in demand ... and work less, spending more time with your family and friends.

The choice to “retire in Agency” owning the Agency, but with others doing the work as you build wealth.

The choice to sell your Agency when you want to retire completely.

8




Andy Whiteheadwww.innercirclemembers.com

That little thing called our wrecked economy. The rubble is everywhere, and the Recruitment Agency profession is no different.

Combine that with cheap sourcing companies popping up in emerging countries every year willing to work for pennies, and a full-on assault by multi-million dollar agencies…..it’s a bleak picture for all of us.

In my nearly 20 years working in the Digital profession, it’s never been this bad. But what I’ve ALSO seen is that there also hasn’t been a better time to capitalize on this than there is now. Because if you know about how to combine proven marketing techniques with cutting edge technology and systems, you become IMMUNE to the economy!

Remember, the goal here is giving you choices. Banishing the uncertainty, and truly knowing that your Agency is taking you from frustration to freedom.

And to do that there is only ONE straight line, ONE direct path, ONE simple, understandable, reproducible blueprint to doing this: a hands-off, done-for-you client acquisition system that does the heavy lifting for you. You’ve probably seen me present on how we create these systems in our Agency Ignition program... and even reveal exactly how you can get the same results as our members.

And when you join as a member, you’ll finally be able to step away from the petty details of marketing. Of not knowing whether you should be blogging, writing articles, “tweeting,” or having a never-ending series of networking lunches.

You’ll say goodbye to cold-calling.

It means you can finally design the Agency you want, because you’ve got the best kind of business - Incoming business – coming to your door, each and every month.

A Small Problem Popped Up Along The Way Though...

9




10




Major Changes Deny Deserving Recruiters Savings

This year, and last year for that matter, were unforgiving for Recruiters. We used to be able to rely on a slow and steady approach to building a Agency, putting enough away for retirement, investing in a little real estate and some low-risk bonds, and retiring comfortably.

Today, it’s a thing of the past. Unless you’ve managed to sock away three or four million dollars (or perhaps more, if inflation kicks in), retirement isn’t a realistic option for Recruiters.

In fact, most Recruiters are forced to work many years longer than just a generation ago, because of severe pressure on our earnings and the devastation on our savings from the volatility in the markets. And never mind retirement... the income we’re living on today isn’t even close to what we thought we’d be making when we graduated recruitment school.

I strongly believe that an agency owner’s only way around this is to do something COMPLETELY DIFFERENT... and that’s why I created this guide to Freedom from Agency. It shows you the difference between being trapped in your Agency, and being able to build it into a real asset that works for you, instead of you working for it.

The Recruitment Agency market has become a land of haves and have-nots. On one end, you have the large 100+ agency owner firms snapping up high-end work. On the other end, small startups, fresh new kids on the block, and dozens of others dragging prices down and taking clients who would otherwise be yours, leaving you with scraps of work and clients conditioned to think everything should be nearly free. The small firms and solos are becoming an endangered species.

But there’s a third way. The only way.

It’s the small Agency boutique, driven not by massive marketing budgets and image advertising, but by the oldest, proven, and most ethical way of getting business. Incoming Busine ss.

And we’ve created a program that takes the guesswork out of how to do inbound marketing right – where you get the golden keys to growing an Agency without risking your time and money on failed marketing experiments.

11




Success Is The ONLY Acceptable Outcome

The alternative is the slippery slope nearly every other agency owner is sliding down.

Success Is The ONLY Acceptable Outcome

Ours is a system that’s so turn-key it could be put in a “box,” or even franchised, because we’re working off a set of proven principles that can be replicated, Agency after Agency.

Are there obstacles to be overcome? Of course. But my team and I wanted to remove each and e very obstacle between Recruiters and the agencies that they want. That’s why we created a virtual turnkey program, so all the guesswork is removed. Simply “plugging in” to our system, having us customize it to your unique personality and image, takes the guesswork out of growing your incoming leads & CV’s business.

Our agency owner-members want different things – some want to retire and sell their Agency as soon as possible. Many want more time with their families while stabilizing their income above where it is today. Some want to work a few days a week, take long vacations, and have others handle the work.

And all of these things have the same thing in common. The only way to do them is to have a repeatable system for creating new clients and getting the very best of passive candidates send you their CV.

I know what you’re thinking, “Andy, this is great in THEORY – but the FACT is that if I could ramp up my Agency this way, I would have done it. Is this one of those easier said than done kinds of things?”

Well, it’s actually easier than you think.

12




The problem with most ways of getting clients and CV’s is that they’re just not repeatable. Whether it’s making more calls, pay-per-click, SEO, blogging, speaking... you get a few clients here and there, but no matter what you’re going back on the hamster wheel to get another one.

In other words, you’re trapped IN the Agency, and you’re not free OF the Agency.

And that goes back to the root problem. You don’t have a system for getting new business. A system to get the hard to find candidates who are in work and applying to you!

Just imagine for a moment what it will be like on a Thursday at 4pm to shut down your computer, push back your chair, and leave the office until Monday without thinking about work. Or Tuesday, if you wanted. Because whether or not you’re there, the clients will still be coming to you.

And while you’re gone, because you’ve got the system for creating business, you can have others handle most of it in your absence.

It’s not too good to be true. It’s the power of combining systems and processes with leverage. It’s not only possible, but when you have a steady stream of business it’s inevitable. It’s what I did in my business, my client’s businesses and what you can do in yours.

13




Of all the major obstacles in the way of achieving freedom in Agency, the most important is lead flow. That is, potential clients coming to you. And new CV’s of the top talent NOT on job boards and actively looking. Let’s face it they are impossible to place.

With more leads, you can increase fees because of demand.

With more leads, you can choose who you want to work with, instead of feeling like you need to take bad-fit clients.

With more clients, and higher rates, you can choose to work more and earn more, or work less, or have others do the business you’re generating and create wealth that way.

And with a repeatable way of getting leads, you have an Agency that other Recruiters would be willing to buy when you want to retire.

It all boils down to the same thing. Creating a system that brings you clients on a silver platter. A “client conveyor belt,” if you will.

The problem most Recruiters have is they don’t know where to begin. Maybe they toy around with their website. Or write an article. Maybe they speak occasionally. Consider putting a video on the web. Or do a networking lunch now and again.

Yes, those can all sometimes lead to clients. But those are all tactics. They aren’t part of a system. Tactics might bring you a client today or the odd A Player candidate but continuing this way guarantees you’ll be no better off in 5 or 10 years than today. But systems create an ongoing flow of business.

How Systems and Processes Create Freedom

14




Effective Marketing By “Campaigns”

All of the marketing tactics we talked about can work, but the problem with each one of them is the same. They’re creating one-off results. With the agency ignition system, incoming leads & CV’s are driven as part of a process. In other words, instead of each lead becoming a one-off client, the system delivers leads on an ongoing base. Plus existing relationships multiply.

We do this with campaigns. You need client leads. That’s a campaign. You need to fill 30 roles for mainframe developers in North America. That’s a campaign.

It’s the concept of the “never-ending chain of incoming leads & CV’s” – each campaign has the potential to bring to you many, many more leads and CV’s than the existing methods produce ... but only if you have a systematized way of ensuring it happens.

15




The Tragedy of “Working For Today” Most Recruiters – the ones slowly slipping down towards less profitability and less certainty don’t have time for marketing. Between the commitments to our clients and the administration ofa recruitment Agency, there simply aren’t enough hours in our day.

And what gets short shift each time?

Marketing. It becomes an afterthought, because something has to go, and it can’t be the client work. So what you end up doing is trading tomorrow’s wealth for a few dollars today. You end up not building a Agency that has the potential to be much more lucrative – and less burdensome to boot – than today.

Ask yourself honestly, do you have a marketing calendar that you always follow without fail? Making sure you’re reaching out to every contact in your network regularly ...letting them know what kind of work to send your way... sending them helpful information that positions you as an expert... tracking who refers business and when, detailing which campaign converts at 40% and which converts at 10% so you know where to scale and where to pull back noting not all leads are created equal.

Of course not. Nobody can do all of that themselves. And that’s why we have feast-or-famine.

...But relentless consistency in marketing is what it takes to create true freedom from the prison of a day-by-day Agency.

The key difference between agencies that are struggling and those who are Agency Ignition members is that our members have their incoming leads & CV’s marketing just handled. Nothing gets in the way of making investments in your future. It doesn’t matter if you have a massive pipeline on your desk. It doesn’t matter if you’re at your son’s first football match or your daughter dance show. It doesn’t matter if you’re in the Caribbean, toes in the sand and wind in your hair with your systems keeping everything running. It just gets done.

So assure as the sun rises, you know that there will be client leads ready and waiting for you this month , and next, and every month after. You will know exactly how to turn on the CV flood tap.

16




Causing More Cashflow For You Is STRICTLY THE OUTCOME! First and foremost, I want to make your life EASIER. We all want to go into business for more freedom and if we admit it, we also want more financial freedom. Our goal is to make your incoming leads & CV’s marketing completely frustration-free by following a set of steps and using automation.

The real key is that we have a step by step system that takes the burden off you. It frees you to stop thinking about the next shiny object, and focus on the big picture.

How Does The System Work? The Incoming leads & CV’s Agency Ignition system is designed to be as “set and forget” as possible. I’ll be candid, there is a little up front work, which I’ll describe below. But the important thing to know – and how it’s different from any one-off tactic you might have tried, is that once you work with us to set it up it just runs. You’re not stuck banging out blog entries every month, begging Google to send you clicks (when what you want is clients!), or fiddling with the details of mailing campaigns.

First, we focus on what your initial outcome is. More clients? More candidates? New Agency launch? We assess your position in the market place. We get a list of your assets (networks etc) and in a quick call with you get information about who is in each network, data set etc.

Then , we work with you on marketing systems.

First the plan. Enroll. You and I have a one to one strategy session where we create the custom plan to ensure we meet your metrics. The number of leads, CV’s clients you want. We start with the outcome and reverse engineer the steps. With you I would be looking to get your first campaigns up and running within 4 weeks.

The focus is on projects and campaigns. If you need client leads, then the focus is on that. If you need CV’s for a specific set of roles then we get that up and running. We look to get the automation piece up and running in the first 60 days. The one to many approach and using inbound marketing we do right from the very beginning. At the end of 90 days you will have gone through at least 3 sets of campaigns.

17




What’s Under The Hood? Yes, there’s all kinds of technology behind this. Contact management systems, marketing automation, reporting interfaces, URL redirects, but you don’t have to care about any of that. We have the steps to follow and the templates to copy and paste.

The Agency Ignition program is virtually a turnkey copy service for a reason. Because marketing systems today are incredibly complex, and you shouldn’t have to care about every nut and bolt. We take care of the “plumbing”.

We show you how to do everything. Get the leads. Get the CVs. Get mavens to endorse you.

We have a vault of templates you simply copy and paste.

Then , all you need to do is duplicate each time you want to run the system.

Simply put, your ONLY responsibility is to focus on practicing the recruitment (and enjoy your free time when you’re not there!).

In This Economy You Only Have TWO Choices … As we see it, there are only two options; either YOU carry the strain, worry, load, anxiety and angst of the Agency by running an ad hoc business of good month, poor month or completely transfer all of that to using a system that is predictable and repeatable. It’s this full and complete transfer of your worries and pressures that makes the Agency Ignition program what it is.

You deserve to be able to walk away and take a vacation without worrying that you should be marketing instead. You deserve to be able to choose the clients you want to work with. You deserve to ditch the cheapskate price-shopper clients and get compensated for your expertise.

The concept of what we do isn’t necessarily a NEW one. We all know incoming marketing works. We all know that the reason why Recruiters don’t grow their businesses is the lack of attention to marketing.

18




What is NEW, however, is that we’ve taken the most proven, ethical way of marketing, turbocharged it with technology, and created a failure-proof system to make sure it’s always handled.

Then, as a cherry on top, we give you access to the highest-quality coaching staff getting you up and running, done-for-you templates for everything you need in your office to get incoming leads & CV’s, and weekly coaching.

What To Expect We don’t know you yet, and every agency owner comes to us with a slightly different Agency, and different prospects & candidates network. Our goal is to get every member a 4x – 10x return on investment in the first year.

If you follow the paint-by-numbers approach – using our systems and the processes we give you to use in your office – even if you’re starting with almost no incoming leads & CV’s base today you can expect that within the first year program pay for itself many times over. And what’s even better is your Agency will be VERY different from what it is today.

You’ll have regular incoming leads & CV’s coming in the door, and you’ll be the go-to recruiter in your area. The stress of not knowing where the next client will be coming from will be gone.

But Will It Work For Me? Every part of this program has been carefully created to ensure that it will be successful, if you’re the right kind of recruiter. That’s why we don’t just throw open the doors to the public and offer the program to just anyone. We personally speak with every recruiter to make sure that we are completely confident it’s a good match.

I’ll be frank, for some recruiters it’s not a fit. They’re looking to buy a magic bullet, and they aren’t willing to really use the systems we give them. For those recruiters the system may work (even in its most basic form, it’s highly effective), but we are only interested in members who will have OUTSTANDING success. Our reputation for unmatched quality in the Recruitment Agency marketing is so important to us that we will not admit recruiters who we feel won’t be both successful and delighted with their results.

19




Who Should AVOID This Program? If you’re a agency owner who can’t follow instructions, or one who still hasn’t figured out that doing it “your way” is leaving you wanting, then this program is NOT for you. If you’re a recruiter who isn’t worrying, or has no doubts about your future, then this program is NOT for you.

Importantly, this program is also only for people who are open, friendly, and easy to work with. My team is just that, and I’m only interested in personally working with people who are not only serious about improving their Agency, but are pleasant to work with. There’s a strict “no jerks allowed” rule.

This program is for Recruiters who realize that the life of a recruiter is hard and getting harder. More competition, more expenses, an incredibly confusing marketing landscape that’s only getting worse, more client demands, and Agencies that are becoming prisons.

You can try other things out to see if they’ll work. Things that take more of your time babysitting them, and don’t actually show you they’re working. But the fact is... I believe in recruiters. This profession gave me financial freedom and I know that it’s something you can have too.

Think: Do you want to be one of those recruiters who reaches age 70, with the realization that you need to keep practicing to pay the bills? What will your kids do when THEY have to foot the $100,000+ college bill because you can’t cover it? I know the answer; you’ll buckle down and figure out a way. I know this because that’s what Recruiters do when their backs are against the wall, and they just have to get things done. But – why should you force yourself into that position when you can instead set up a Agency that gives you freedom TODAY, that lets you pay for not only your needs, but your family’s? That will let you take more time for yourself while still growing your income year over year?

Imagine for a moment how great it will feel when you meet your fellow classmates at your reunion, and they’re imprisoned in their Agency, maybe even considering working for someone else... while you’ve got a thriving firm that’s not only more lucrative, but far FAR less demanding than theirs?

How you’ll feel when you know you’ve created complete financial security, while they’re stuck where you were a lifetime ago?

20




What ’s Expected of YOUIf you can follow a simple set of steps – simply – your firm will grow by leaps and bounds.

Within 60 days your incoming leads & CV’s marketing program will be up and running. By the end of the first year, you’ll be wondering how to fulfill your growing pipeline and deciding whether you want to scale back the time you spend in the office, or keep a reasonable work week and build the nest egg more. Members have trebled their agency and grown from one man to three people in as little as 5 months. Is that results the same for everyone. Of course not. But if you follow the steps the odds are heavily stacked in your favor.

Can you do that? Can you follow steps and take a little time to get set? If you can handle that, then this program is for you.

Look, if you’ve been lucky enough to save three or four million, my hat is off to you. You’ve got the kind of financial security that means you don’t have to worry about how to create a steady stream of clients or CV’s. But the majority of Recruiters haven’t saved that kind of money, and there are NO REAL OPTIONS to create that kind of wealth because of the investment environment. And if making your nest egg in investments is off the table, your ONLY option is building wealth the old fashioned way – in your own business.

Having spent 18 years in owning a business, I know the pressure you’re under. I know the sinking feeling of not knowing whether there will be enough money coming in next month. If I’ll be in business next year. I know that voice of doubt that asked me if I’ll have to go work for someone else again, despite being horrified at the thought.

The Incoming leads & CV’s Agency Ignition program offers you the solution. And that is, CHOICES. Most Recruiters have NO choices today. They’re stuck working today, for today’s dollars, and don’t have any hope of financial security. Their marketing is scattershot and ineffective. They’re stretched too thin, unable to focus on both the Agency of recruitment and finding new clients.

You get CHOICE. With a steady stream of clients you can CHOOSE to earn more. You can CHOOSE to take more time for yourself. You can CHOOSE to sell your Agency, because finally it’s saleable. This system delivers you options that you simply will not get any other way. And it gives it to you without risk.

21




Why Not Everyone Will Be Allowed To Join?

I’ll be honest with you, I don’t like working with huge numbers of Recruiters. I prefer working with a small number of success-oriented recruiters and not spreading myself and my team thin. I’m in this for the long haul, so this is about being effective.

Because of this, I limit the number of recruiters who can join the program. I want every member to have the highest level of attention. That means even if we had fifty recruiters banging on the door to join, we’d only take a handful. Can you do that? Can you follow steps and take a little time to get set? If you can handle that, then this program is for you.

One thing, though, is that you’re fortunate to be finding out about this program while we still have some capacity to take new members. Because I want to find the right people to work with, for a limited time I’m lowering the investment in the program. That means the monthly price for the program is the lowest it will ever be. I expect that after I reach 20 more members the price will increase by several thousand dollars per year.

22




How To Get Started Read the rest of the materials and fully understand the program, and why it’s the best way for you to create long term equity in your Agency.

Then, book a Discovery Strategy Call with our team to discuss whether the program is a fit for you. As I said, we don’t admit all recruiters to the program – we have plenty of great members, and are simply not interested in taking more unless we’re absolutely sure our program will hit it out of the park.

The net of it is, we’ll be 100% honest with you about whether it’s a fit.

I’m at the point in my career where I’m not interested in working with MOST Recruiters. I’m being very selective about who I work with. I’m only willing to invest my time into Recruiters who I believe really want to succeed. If that’s you, then the next step is to book your Discovery Strategy Call by emailing [email protected].

The Agency Ignition program is not only a one-of-a-kind program, but this is a once-in-a-career opportunity. I’m devoting myself to those recruiters who are ready to free themselves from being trapped in Agency, and create real choices and real freedom. You have nothing to lose – but you need to choose whether this will be your new beginning, or whether tomorrow will be the same as today.

Q

23




Questions & Answers about Agency Ignition With Incoming Leads & CV’s Agency Ignition

What if right now isn’t the “best” time? Will there still be an opportunity to do this in a few months? Say 10 – 12 months from now ?

A: The answer, in short, is NO! There’s never a “best” time. There’s ALWAYS a good reason to procrastinate, and the bottom line is that action-takers get the rewards, and procrastinators... just keep procrastinating. No matter what you’ve been through to get where you are to day, THIS is the opportunity to erase all of the half-finished plans to finally do something that creates the Agency you always wanted. You see the news every day, and you know we are experiencing economic volatility like our country has never seen before. Betting that your “investments” will give you freedom isn’t a bet I’d take – but a bet on YOU creating a Agency that serves you and your financial future is.

There’s one other big problem with waiting: this program is inherently limited. There are only so many recruiters we can support, and then the ship has sailed. Once I’ve found this group of motivated and excited recruiters, the doors close. And because I like to work with motivated and excited recruiters, now is the only time we’ll be offering it at such a low investment. After we’ve secured our next 20 members, we plan on raising the price significantly.

24




What if I just want to make my own way, or do it on my own, and work things out myself? I know I can save more, tighten my belt, etc.

A: I hear this question often, and what else can I say? As the saying goes, “the definition of insanity is doing the same thing again and again, and expecting a different result.” How many times have you promised yourself that you’d finally do things differently? How many times have you tried, but abandoned it because there’ s just too much to do? I’m asking because I know – that’s exactly what happened to me for years. Banging my head against the wall and not knowing where to turn. Now I didn’t have the opportunity you do, which is to get everything just handled, but I wish I did. I had to go it the hard way, learning it all myself, wasting time and money on things that didn’t work, all the while taking time away from not only client work that paid the bills, but my family.

Look, you and I both know that you’re SMART. You’re a recruiter with your own business – and you wouldn’t have gotten this far without ambition and without setting a big goal and achieving it. So I’m challenging you by saying, if someone of your ambition and intelligence hasn’t done this on your own by now, do you honestly believe that you’re going to do it on your own? Don’t you think you’d have done it already if you truly had the time in the day, and the expertise, to pull it off? I know the pressures you’re facing . I know the overwhelming number of details you need to take care of is to service your clients to the highest standards. The chances of you suddenly turning things around without some help and support from a team of professionals who sincerely care about you are between slim and none. Please, please don’t let fear or procrastination take hold, and find yourself still feeling trapped years from now.

Q

25




What is the Incoming leads & CV’s Agency Ignition program and how can it help me create freedom in my Agency?

A: Incoming leads & CV’s Agency Ignition allows you to focus on the most critical thing – being a business owner and practicing recruitment, while freeing you from slogging the phones or sending our emails on ad hoc living in hope The CEO of Capital One doesn’t sit down and hit the phones trying to get past gatekeepers. He hires experts to make sure his company lead the way. You’re the CEO of your own Agency, and you need to focus on creating the best product – your Recruitment Agency services – that you can. Creating a dream-come-true experience for your clients. And as long as you are spending your time (and your dollars) with ineffective marketing, you’re just wasting it.

This program lets you focus on what MATTERS, while a team of experts have created the steps and the processes to make it happen. As your brand gets better and better, you get more and more clients in the door – giving you options. The option to raise fees, and make more. The option to hire others to do the work while you profit. The option to sell your Agency. With all the heavy lifting done for you. Simply put, there is no other recruitment marketing lead generation and CV generation like this on the market.

Q

26




What do I get in the program?

A: It’s actually quite straightforward. Here’s what you’ll get in the program:

Monthly expertise campaigns to position you as the expert “go-to” agency owner in your Agency areas Ten personality mailing campaigns per year to position you as trustworthy and a real person Content for the above campaigns provided from our comprehensive library of proven marketing content Campaigns scheduled for an entire year in advance, and before the end of the year our team configures another entire year.

You have complete editorial control and approval of every campaign, and can edit as you desire Fully turn-key implementation, where our team loads your contact list into our Agency Ignition Control system, configures all the technology, and loads the marketing materials approved by you. You don’t need any technical skill.

Full access to the Agency Ignition Control system to run your incoming leads & CV’s marketing – simple to use, just add new contacts and campaigns automatically get sent to them.

Done for you templates and training showing you how to create more incoming leads & CV’ss than ever before – including phone calling scripts, thank you letters.

Meeting agendas, incoming leads & CV’s marketing plans, and Dozens of other plain-English easy to use materials

Training on finding the highest-value incoming leads & CV’s sources, and how to maintain them with a minimum of effort

Invitation to our quarterly Incoming leads & CV’s Summit coaching events (may be attended on-line, and are recorded for you if you miss them). In other words the program contains far more tools, resources, detail, and support than any other incoming leads & CV’s marketing program.

Q

27




How long to see specific results?

A: We have had clients join us and in the first month have a new agency, website, LinkedIn strategy up and running and their first automated tool implemented bring 2-20 times the traffic to their website than previously had (this is the Content Cannon). At the end of the first 30 days you could have your first campaign up and running bringing in leads.

Does it work in my country?

A: The strategies are not country specific. They are niche specific. If your niche definition matches ours then the strategies work.

I have been burnt by another name in the industry. How can I trust you?

A: Great question, I know how you feel, it‘s just like a client of mine Bill McCabe who had spent money to be shown how to grow his agency. After spending $8,000 on LinkedIn Ads all he had was 250 email addresses. He heard about and he wasn‘t sure if it would work for him and asked the same question. What he found was that comparing his results to others was a part of the problem. He read a few testimonies from my clients, backed himself and then achieved great results. One of his first campaigns bought in $200k+ - more than he had earnt in the previous year. We also have a 30 day opt out guarantee so you get to see if I am the guy for you.

Q

Q

Q

28




It costs too much to work with you?

A: Yes we are not cheap. You get what you pay for. The strategies, tools and automation are proven. If you are unwilling to invest in your business then you probably don’t take your business seriously. Having seen this before. I am certain you will be in the same position next year. Same problems and someone else in the industry will have adopted our strategies. Opportunity gone. We don’t sell. We only invite those who in who are a fit and ask us to become a client. If you cannot see the need to change your approach to business then we are not fit.

Are other agencies doing this?

A: Very few. We only work with a small number of clients at any one time.

I am not technical?

A: Join the gang. I struggle too. All of the strategies and tools have step by step instructions with video, documents, mp3s, webinars. Plus you have support from us Monday to Friday. Your job is to close the leads that are created.

Q

Q

Q

29




How much am I going to need per month to use all the automation tools & strategies?

A: To start with $50-$100. Dependent upon which tools we use with you. That will come out of our first planning session where we create a bespoke plan for your business which is tailored to your specific requirements.

How closely do you work with me Andy?

A: If successful we will work in a one to one, group format and meet online every single week. Plus you get full email & video support Monday to Friday.

Can you come onsite into my agency?

A: We do though there are some boundaries. I am about to become a father so I am keeping my travel to a minimum. My primary focus is the Inner Circle VIPs. I can come onsite. The fee is $4000 per day + travel expenses. The reality is that the support you get from us in the Inner Circle VIP is more than enough. If you still want onsite training/assistance please contact my assistant with your requirements.

Q

Q

Q

30




What’s your success rate? Will it work for me?

A: It would be foolish of me to guarantee that you will get 10x your business. What I can guarantee is that I will show and help you implement the exact same strategies and tactics that have created 2x to 10x growth for agencies before you. Your job is to do what I tell you and implement. Follow my instructions and take action. We are very careful about whom we allow into the Inner Circle. I do not want to be associated with non-success. It’s no good for you and it’s no good for me.

What are the phases we go through?

A: Good question. There are 5 key phases. The first is the foundation. At this point we ensure we have the key foundational structures in place. These include getting your website set up as a 24/7 lead generation machine.

Does every agency go through the same steps?

A: There are some key pillars that each agency should have in place. But each agency is in a different starting position. Some are brand new and have nothing. No website, database, online presence etc. Some are well established but are looking to switch from manual to automated. Or to stop using the telephone and get leads coming to them.

Q

Q

Q

31




Can I spend some time thinking about this and come back to you later?

A: If you do not need or want to add automated marketing and client and candidate attainment tools then we are not a fit. I would recommend contacting my assistant and advise you are not ready. If you are just uncertain which I totally get. We have your back. I have a 30-day, opt out, love it or leave it guarantee. At the end of 30 days, you‘ll know if I‘m the right guy for you or not ... and I‘ll know if you‘re the right client for me or not. If we‘re not a good fit, then you can let me know, and we‘ll cancel the remaining 11 months of your subscription and walk away as friends.

I am unsure of my niche? Will this not work?

A: I see this quite often. Especially for the newer agencies. On our very first planning session one to one I will work through a set of steps to identify is your niche a hungry niche and can you dominate it. From here we will decide on the niche selection then get you into implementation and clients and candidate attainment mode.

I am setting up alone. Will you work with me?

A Yes. 50% of the applications we get are from new one-person agencies.

Q

Q

Q

32




What is the cost of the program? Can I make monthly payments?

A: As of this printing, you can make monthly payments. We are not cheap as the focus is ROI. The investment is $997 to $1497 per calendar month, dependent on your motivation (limited availability). Results we expect you to get? 10-1000 times the ROI across 12 months. We are so confident in what can be achieved, we even have an opt out guarantee - that‘s why you must be right if were going to work together. If we decide you‘d be a good fit for us it may be a complete change of strategy. Essentially building a business from scratch and having your hand held to make sure you get the results. If you get one or two placements in 12 months it has paid for itself. The reality is you will be seeing results in the first month or two which will be a huge ROI. The fact is that it will install one to many inbound strategies which often result in doubling, trebling, even 10x a business during the course of the program. Some now have agencies they will be selling for $5 - 10m and when they joined us they were turning over the lowest of figures per month. The key is systemize. Switch to Inbound Automate and Scale. For me, the key is are you a fit? Do you have the understanding of niche? Do you have the drive to switch to Inbound? Are you an action taker? I don’t want to be associated with non-success so we need to make sure you are a fit for us.

I have several Agency areas, how will this work for me?

A: Yes! Actually, what we’ve found is that recruiters who have multiple Agency areas can actually benefit significantly from this program – because typically their former clients and incoming leads & CV’s partners only know that the recruiter does one kind of work. In other words, much of your incoming leads & CV’s base is only sending a fraction of the work they could, because they don’t know that you handle other kinds of work! This “cross-selling” of your services is one of the quickest wins you can get from joining the program.

Q

Q

33




Will I have to hire full time staff to use this program?

A: No, not at all. If you’re a true solo, that’s fine, or if you have staff they can support you to get you even faster results. Once you see how much your client flow is increasing, you may want to hire junior recruiters or to handle the work (leveraging the business you’re getting into profit that’s made without your own labor) ... but some recruiters prefer to keep things simple and hire a P/T assistant to deal with all of the marketing. In these cases, the program allows them to increase their fees due to increased demand, and also be pickier – choosing the clients they want to work with, and how much free time they want to take as their income rises. It is expected you will grow in revenue and staff, if that’s what you desire.

Q

34




Shouldn’t I just do a newsletter? Wouldn’t that be easier?

1. Newsletters are a great idea, but they fall short. In other words, they might pay off, but it’s a

gamble. Let’s look at some of the downsides. If you spend a year sending newsletters, and

they don’t generate a single client, you’ve spent lots of time and money and you have nothing

to show for it. WORSE, you can’t even track if it’s working! How do you know who’s reading it?

If they are send ing clients because of it?

2. Sounds like an open and shut case, right? Well, if you don’t think so already, the ‘news’ gets

worse for the newsletter. To create one, you’ve got to put out (and manage) content every

month. If you forget, or get too busy, then your incoming leads & CV’s base starts to forget

about you... so all your investment starts to swirl down the toilet. It stresses me out just

thinking about that! Agency Ignition solves this on all counts – our team actually gives you

the templates to send out to clients and candidates. If you want to get mavens (leaders in the

market) to endorse you, you simply copy and paste the email maven template and send out.

No messing with print layouts, mailings, or anything else. Copy and paste.

3. Add to this the fact that the Incoming leads & CV’s Agency Ignition program integrates

everything in one system... and you’ve got a system that is simply unparalleled. On average,

between the cost of their time to create the content, and the costs of printing and mailing,

Recruiters can spend over $3,000 getting out a single campaign. We had one member who

had spent $8,000 on LinkedIn PPC ads to get 200 email opt ins. He did that in the first 2 weeks

of the program and got info such as was the client lead going to be starting a new project in

the next 3 months, what were there requirements FOR FREE There’s no comparison!

35




Meeting agendas, incoming leads & CV’s marketing plans, and

Dozens of other plain-English easy to use materials

Who will my Member Success Manager be? Are they offshore?

A: Your Member Success Manager will be me. I will be holding you by the hand to get you integrated into the program and make sure you fully understand everything in the program. Other direct support staff are based in the UK and trained and supervised by me.

You will have access to them via private one-to-one email, weekly coaching, weekly group calls, skype, a hotline number, as well as access to a vault of templates, checklists and systems. Every request you make is logged in our private email system and has an audit trail.

I’ m in a firm, will the Agency Ignition program work?

A: Yes! It will work to send you more client leads and CV’s. The program is designed to help you – the individual agency owner – position you as an expert, get more business from the people who already know, like and trust you. People want to hire a person – not a firm, so to be as effective as possible, the program is designed to promote YOU, not only your firm. This actually increases its value to you. What do I mean? It means that even if one of your staff were to leave later - your system stays with you, not your firm. You can of course add your current firm’s branding to all the materials in the system (and can change it out if you leave) – but the key is building equity in your Agency. Security and choices for you.

If you ’re a small firm and you want to use Incoming leads & CV’s Agency Ignition for more than one agency owner in the firm, so the entire firm’s business increases, that’s fine too – each recruiter would have their own membership in the system, and we can set each one up so that the branding is completely consistent.

Q

Q

36




Will this program offset my weaknesses in implementation and follow-through?

A: Probably not. This program is not for everyone. The payoff is huge – you have the opportunity to stop living hand-to-mouth, and working so hard for every dollar, and break through the ceiling you’ve suffered with for so long. We’ve also taken all the confusion and the “I need to change something but don’t know what it is” and have a system and world class support to assist you in setting up your marketing.

How long before the system starts sending me incoming leads & CV’s from my network?

A: Good question. Simply put, there isn’t anything in this world where you can simply push a button and tomorrow you’ve got a stampede of clients banging on your door. And frankly, if you’re the kind of agency owner who’s looking for some magic bullet then we’re not a good fit for you (we don’t sell Unicorns here, either). Here’s how it works, and what you can expect.

When you first become a member, you’ll immediately get access to our onboarding Member area. From there you will complete 4 documents. You will send these to our team for me to review. From here we will schedule a one-to-one strategy session where we layout your plan for the next 12 months, 90 days, 30 days, 7 days. From this point you get access to all of the member Success team ’s number, Skype and our private email address. The first target will typically be to get you either client leads or CV’s. This will take 30 – 60 days, depending on how quickly you get up and runn ing after that we “go live” and start your campaigns!

Incoming leads & CV’s marketing is proven to work – but it’s like a snowball. We get it rolling , and it builds and builds. For our average members, in four months, you’ll see the system working and incoming leads & CV’s coming in. By the end of the first year, the amount of new business you’ll have will be far more than ever before. For some clients they have had their first CV’s in within 4 days though they did have a base to work with.

Q

Q

37




As much as I wish there were an ‘instant’ way to doubling your Agency, there just isn’t. It’s why the program is designed to use the most effective proven incoming leads & CV’s strategy (because we know it works), with the most cutting-edge technology behind it (so we can do far more than you ever could yourself ), and serving it to you on a silver platter (so you’re free from the details).

We’re completely up front that if what you want is an instant solution, or a one-off, non-repeatable tactic, this isn’t it. We’ve built something that creates long term value in your Agency.

Can I speak with someone about the Agency Ignition program before I sign up?

A: Of course. We are completely transparent and our team always gives you the ‘real deal,’ and what we honestly believe. In fact, we require that every potential member speak with us, because to us our members’ success is non-negotiable.

By requesting your Discovery Strategy Call you’ll get all your questions answered.

What are the consequences of not becoming a member today?

A: Well, as I said previously... I’ve been in Agency recruitment leading in recruitment marketing for a long time, and took years building a book of business the ‘old fashioned way’ – and kept hitting a ceiling. It was frustrating not knowing what I could do to free myself from the prison of my own making. In those days I saw other skyrocket past me, because they invested in marketing... but every time I tried marketing (cheaping out, or trying to do it myself ), I didn’t get those results. I was trapped. It wasn’t until years later that I realized it’s because I was missing strategy and systems. So what are the consequences if you don’t join the program now?

Q

Q

38




The Bad:You‘re alone

You’re left to your own limitations

Any marketing you try will probably be a gamble, because you don’t have experts helping you every step of the way

You KNOW that even if you start marketing yourself, eventually it will slip through the cracks, and your Agency will slide back to where you are today

You won’t have choices – and might be working just like you do today well into your 70s, because you never made enough. The WORST part of not becoming a member is...

You miss the opportunity of spending far more quality time with family and friends

You miss out on making your mother-in-law speechless when you take yet ANOTHER two weeks off

You miss the joy of your spouse, kids and grandkids doing whatever they want, whenever and however they want without your life revolving around your Agency

You miss escaping the “Agency trap”

39




Worst of all, because another recruiter down the road joined, and you didn’t, you wonder what might have been.

Sadly, I’ve talked to far too many recruiters who are suffering, struggling, and their worry about their business and future affects every area of their life. All victims of the economy, poor planning, bad advice, and following the conventional path of mediocrity. It’s not their fault – unless they were given a “get out of jail free” card and through procrastination decided not to use it... and their indecision robbed them of choices.

I’ve also had the privilege of running a successful business building it up from NOTHING to a book of business representing a “who’s who”. Knowing the feeling of accomplishment that comes with turning a struggling “me-too” discount-priced business into a premium-priced, thriving one where I still got home in time for dinner. The pride of being able to say to my wife that I’ve had yet another year of increasing income. The security of having my family’s college funds already full, fifteen years before they need to use them. Not by magic, but by systems and process.

And what’s just as rewarding is knowing that I’m doing the same for other recruitment professionals who were where I was. Our profession is a necessary one for this country and our economy, but isn’t an easy one. It can trap you and suck the life out of you. To be able to change this, even for just a few motivated recruiters, is a privilege.

So this program is only for agency owners who are READY to break through their ceiling – for not only the financial reward, but for the freedom and choices it brings them. Those who have come to realize that the “old way” of saving, scrap by scrap, and practicing until retirement is no longer an option.

Believe it or not, there are still recruiters who believe that they don’t need to do something different ... I don’t know, maybe they think the recruitment fairy will put gold bars under their pillow. It’s sad, but if they’re not willing to help themselves, I can’t help them.

You wouldn’t have read this far if you didn’t feel this could be your path from frustration to freedom. And that’s what the Agency Ignition program is all about for you... with systems, processes and strategies that completely relieve YOU of all the worry, anxiety, and frustration of where tomorrow’s client or the next CV’s will come from.

40




Here’s the TRUTH. Only a handful of owners are being accepted into this program this quarter, and they’re ONLY owners I believe are ready to handle the new business this program will drive to their doors. I will be declining people who aren’t a good fit, including if they aren’t easy to work with. As someone who created a successful business that let me retire early from the rat race, I have the luxury of working with who I want. I don’t need to take anyone. I can create a program that’s simply unparalleled, and back it with a brilliant guarantee. And it’s why I’ ve designed an easy and effective program for recruiters who are as excited as I am about the possibility of a bigger future.

The bottom line is, NOW is the time to schedule your Strategy Call if you haven't already. Not doing so while the doors are still open, could mean they close to you – for good. I can’t say it enough, because I hate regrets ... Putting this off is something you will kick yourself for.

All you need to do right now is book your call at: [email protected]

41




Select Discovery Strategy Call. Owning a Recruitment Agency isn’t getting any easier. In fact, without a NEW strategy, NEW tools, and a NEW way of doing business, it’s going to get harder. Book your Discovery Strategy Call now, and get the roadmap to the choices in Agency – and life – that you’ve always wanted.

How Can You Be Sure Incoming leads & CV’s Agency Ignition Is Righ t For You?TAKE THIS SIMPLE EVALUATION TO SEE IF YOU ARE A GOOD CANDIDATE FOR THE INCOMING LEADS & CV’S AGENCY IGNITION PROGRAM

---- Have you tried and given up on marketing that didn’t work? (Networking, SEO, blogging, etc.)

---- Do you occasionally get incoming leads & CV’s business, but don’t get a steady, predictable stream of incoming leads & CV’s?

---- Do your marketing initiatives take a lot of personal time and effort?

---- Are you concerned that you aren’t keeping in touch with your key contacts regularly enough?

---- Are you unsure that the time and money you spend on marketing is always paying for itself?

---- Have you wondered what Recruiters whose income is hundreds of thousands more than yours are doing, while you’re stuck in a rut?

---- Do you feel ready to ‘turn a deaf ear’ on Recruitment Agency marketing fads like social media ... and focus on time-tested strategies to build a valuable Agency?

---- Would you like to spend more time with friends and family?

42




---- Are you willing to STOP trying to do everything yourself with mediocre results, and find a team of experts to show you how to take your business to the next level?

---- Do you want the option to either sell your Agency, or “retire in Agency” where other Recruiters do the work, and you continue to build wealth as the business owner?

---- Are you unsure how to grow your Agency past your current income ceiling?

---- Do you get pulled between doing client work, and having time to get new clients/candidates unable to do both at the same time?

---- Are you willing to set aside inertia to create a repeatable system for getting incoming leads & CV’s, if as much of the ‘heavy lifting’ is done for you as possible?

---- Do you want to be able to focus your time on creating great relationships, without worrying about the hundreds of little operational details it requires to do effective marketing?

---- Are you willing to make an investment in yourself and your Agency, if the investment proves to you it will work?

43




Testimonialswww.recruitmentmarketinginternational.com

44




NEW RECRUITER ASKED TO PRESENT TO AUDIENCE OF 142,000 IN HIS NICHE USING ONE OF OUR INBOUND STRATEGIES

- James Kemper

45




CLIENT SAYS: “I Was Sceptical At First…..” New Recruiter Gets $43,000 From One LinkedIn Inbound Strategy In A Matter Of

Weeks

- James Kemper

46




In the last quarter I earnt more that I ever have in personal billings and worked less hours. I put this down to the systemization of my client and candidate processes and candidates

booking into my diary due to the attraction systems. What is nice is that now my website is a 24 hour lead machine which combined with the automation brings in leads while I sleep

- Matt Goddard, UK, Rhembo Consultancy Recruitment

How He Doubled His Recruitment Business & Worked Half The Hours -UK Recruiter

47




Recruiter Does 12 Months Billings In 60 Days Using Automation

12 Months Billing In 60 Days

Michael had no ways for clients to come to him. He was in that „middle ground“ Doing the same as everyone else.

No automation.No one to many.No inbound.

In 60 days turned it around and did his best billings. Ever.

- Michael Kawa

48




New Desk and No Leads Get $115,000 From First BD

- Gail Palubiak

Agency Iginiton

Clients, CV‘s and Certainty

Attract. Convert. Automate

agency igniti - s3-us-west-2.amazonaws.com ignition... · the agency automation & “ marketing...

Documents