agencyip overview

16
Discover and Identify Collect Develop or Repurpose Package Value Creating Solutions Representing Intellectual Capital

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Page 1: agencyIP Overview

Discoverand

Identify

Collect

Develop orRepurpose

Package

Value

Creating Solutions

Representing Intellectual Capital

Page 2: agencyIP Overview

2

Finding Opportunities for Underutilized IP

CONFIDENTIAL

agencyIP represents the intellectual capital, including patents and technologies, underutilized by corporations, developers and venture capital backed companies which becomes our raw materials for unlocking the untapped value through repurposing, packaging, selling or licensing into new fields of use.

agencyIP also represents established Trademarks and Brands which enables us to create unique opportunities for both the licensor and licensee.

INTEGRATION DEPLOYMENT

IntellectualProperty

-

Today’sCorporateCurrency

INVENTION &INNOVATION

Page 3: agencyIP Overview

There are a variety of areas where we harvest “underutilized IP.” These areas create a rich environment for further innovation and development.

Corporations hold tremendous amounts of Patents, Technologies, and Trademarks some of which have historically been under-utilized, and some have been forgotten. Additionally, opportunities exist outside the parent corporation’s core areas.

agencyIP is cataloging and creating a library of “underutilized” IP as well as repurposing, marketing and discovering new fields of use, integrating technology and creating opportunities for the owner.

3

Underutilized and Abandoned Technology

CONFIDENTIAL

Creating New

Opportunities

Individuals

FailedCompaniesCorporate

Surplus

Page 4: agencyIP Overview

We are an agency that represents your technology and intellectual capital assets including patents, trademarks, copyrights, and know-how. We represent our clients to maximize value through licensing, sales, repurposing and exploring new fields of use.

Represented packages may contain any mixture of IP properties; from patents combined to create a portfolio to complete, patent-protected implementations of products with branding, industrial, software and hardware designs.

Catalog and database of intellectual capital assets from a variety of sources Experienced product professionals to package and enhance the properties for

maximum value Licensing, Sales, Manufacturing and Distribution Relationships Retail Relationships Product Designs for License/Manufacture Worldwide licensing, marketing and sales team

4

Maximizing Value

CONFIDENTIAL

Cutting edge:

Page 5: agencyIP Overview

Representing a variety of types of Intellectual Property Patents Trademarks Copyrights Know How — including implementation, process and procedures

Cataloging the intellectual capital assets Combining, enhancing and repurposing IP assets Enhancing existing and developing new applications/extensions of

technologies and trademarks to the marketplace

5

Building Upon your Intellectual Capital

CONFIDENTIAL

Copyrights

Patents

Innovate

DistributeManufacture

Repurposing and Marketing

Trademarks

Page 6: agencyIP Overview

agencyIP Refineries | Refinery Partners

6

agencyIP catalogs properties by industry and subject

Worldwide representation

Specialists assess the properties for quality and range of applicability

Additional innovation or other work may be initiated by agencyIP to

increase value

Experienced product managers in relevant domains assemble

marketable packages

agencyIP enhances the client’s IP through our worldwide relationships, the experience and skills of our team and the input from our Refinery Partners who have deep industry and technical knowledge that we can build upon to create potential new fields of use and revenue streams.

IP from companies and developers

of all sizes and maturities

Sorting and

Consolidating of

Patents,

Trademarks and

Copyrights as

well as industry

Know-how

Properties maybe repurposed

through (i) creation of new

IP and/or (ii) combination of disparate but

related IP

Cataloging of IP

Properties-

New Fieldsof Use

-Repurposing

IP andTrademarks

Offeredto

Market

Page 7: agencyIP Overview

“An Initial Look” is available for a limited number of our clients and “Refinery Partners.” This provides an early review of our inventory and opportunities before they go to market.

agencyIP performs an extensive review of the potential applicability of the IP along with mining for unaddressed opportunities then offering a variety of new opportunities when representing IP properties. Conceptual go-to-market plans and potential packages are then created.

7

Initial Look

CONFIDENTIAL

Access to third-party intellectual capital is crucial to fuel continued growth as the costs of organic research

and development continue to rise - our Initial Look delivers a unique advantage to our Refinery Partners.

Page 8: agencyIP Overview

IP Licensing, Sales, Integration

8

Patents Trademarks Copyrights

$10’s and $100’s of millions have been invested developing certain Technology, Patents and Products that become discontinued, are at end of life, have open fields of use or never made it to market.

Most owners of IP lack the resources, motivation, time, relationships or know-how to creatively explore and develop new markets as well as repurposing certain IP. agencyIP has the multi-client view and worldwide experience required to fully maximize and monetize your IP.

Know-how

Page 9: agencyIP Overview

9

The Power of Cataloging IP

CONFIDENTIAL

Innovate

CollectIP

underutilized

IP

Technology becomes underutilized for a variety of reasons and some technologies are cyclical.

This year’s failures may become tomorrow’s pioneers. agencyIP catalogs the underutilized and underused IP to find new fields of use and have them ready for the next market wave.

Added value can be maintained by creating or finding new fields of use.

The key to success is a worldwide footprint with access to IP users and creating a library of IP, our agencyIP “garden”.

Ideas

Repurposeor Create our

Library and NewFields of Use

PowerfulIP

Packages

agencyIP unlocks your IP

to create additional value

Page 10: agencyIP Overview

At times, our Product Development team may create new package combinations from the available properties in the agencyIP catalog or our Refinery Partners. Additional intellectual capital may be created or sourced to enhance these opportunities as well as repurposing IP.

Integration or improvement of the original intellectual capital, also creates “new IP opportunities.”

Additional Fees for Packaging will be applied in addition to agencyIP’s commission on the component technologies.

10

Marketability | Packaging | Fields of Use

CONFIDENTIAL

IntellectualCapital

Repurposing

Extensions

of Use

Growth and Expansion

Enhancement

Page 11: agencyIP Overview

IP and Licensing Expertise

MarketingExpertise

IPMonetization

Expertise

Finance

BusinessIntelligence

BrandManagement

Full Service | Worldwide | Experience

Operations

Quality andCompliance

Expertise in the Management of Trademark Licensing Successful brand development Experience and relationships

Page 12: agencyIP Overview

12 CONFIDENTIAL

Trademark Licensees Meetings (yearly) World Wide, Regional and Yearly

Legal Support o Domain Names, Legal

Framework

Brand Advisory Councils

Trade Show and Communication Events

o CES, IFA, Press Events

Operational Marketing Guidance

o Website, Toolso Collaterals Validation

Quality Initiative : o licensed Products

Qualification, Qualityo Process Follow-up

Our Trademark Licensing Value Chain

License Contract

Management

License Quality &

ComplianceManageme

nt

ContractPrepare Offer &

Term Sheet

Identify & Qualify

Licensees & Targets

Determine Uses of

Trademark

Brand & Trademark Manageme

nt

Brand Development Strategy

o Brand Survey

Business Intelligence

Trademark Reference Contract

In House Legal Expertise and Ad Hoc Support From External Law Firm

Business Negotiation Expertise

Sales and Contracts Administration

o Execution, Follow-up, Management Amendments

IP Monetization Expertise

o Trademark Filing for Brand Coverage Expansion (Products and Territories

Finance and Controls o Cash Collectiono Desk Audit

Compliance Against Trademark Logo and Brand Policy

Page 13: agencyIP Overview

LOGO

Identify | potential uses of the underlying technology and strength of the patent assetsUseful Life | how long will this technology to be relevantDetectability | how easy can the use be determinedAvoidance | how important are the alternative technologies, solutions or implementationsTechnical Relevance | how relevant is it to the identified use

Initial Valuation and

Strategy

Execution Acumen

Initial Patent& Technology Assessment

Determine the range of the potential revenue contribution from the patent assets

• licensing in & out• product sales

Determine comparative valuation metrics:

• recent sales of patents

• recent litigation settlements & commercial deals

Packaging and Monetization Strategy development

IP Monetization Expertise

• Breadth of deals• Creativity

Preparation & Negotiation of Agreement(s)

• Deal Expertise• Business

Intelligence Contract Management

• Cash Collection• Auditing• Renewal

Negotiations

Our Patent Monetization Chain

13

Page 14: agencyIP Overview

14

Creating a New IP Universe

CONFIDENTIAL

Innovate

ManufactureDistribute

Eco-systemFinancing

IP

Page 15: agencyIP Overview

15 CONFIDENTIAL

Creative Representation

for allIP Assets

Assessment

Pack

agin

g &

Inte

grat

ion

Valuation & Strategy

Worldwide Sales & Licensing Expertise

Page 16: agencyIP Overview

Discover

Create

Nurture

Develop orRepurpose

Monetize

Creating Solutions

Contact:Martin Pichinson | [email protected] Scott Francis | [email protected]