agenda - dorel.com ir... · • ogsm process started at global level to realize vision • cascaded...
TRANSCRIPT
We Care for Precious Life
• For over 75 years, it has been our daily mission to Care for Precious Life
• Our portfolio features a diversity of brands at various price points
• Innovative design and concepts are the heart of our business
• Our commitment is to provide products which ensure children travel safe as well as have an enjoyable time in and around the house
We Care, so parents can have an enjoyable time with their children.
# 1 position in the Juvenile industry
Strong International, Regional & Local brands
Brands are sold in almost 100
countries worldwide
Global Leadership in Child Safety
I-Size offer Elite 80 Air Protect + Advance 70 Air Protect + Scenera
1st year focus
• Global vision Dorel Juvenile is a Growing & Coherent Global Juvenile Business Delivering Enhanced Performance
• Global structure with new team • Global Pillars • Markets: Europe, USA, Canada, Australia, Brazil, Chile • Successful integration Latin America
• Global “OGSM” strategy cascaded across all divisions
Leaders for global Juvenile pillars
Brands & Innovation Catherine Schorter-Le Bret
Latin America Nicolas Duran
HRM & Org.
Annemieke van Spanje
Global Projects Teresa
Borsellino
Pres. & CEO
Jean-Claude Jacomin
Finance & IT
Ian Farthing
Operations
Sylvain Duval
Leaders for Juvenile markets
USA Paul Powers
Europe Charles de Kervénoaël
Chile Juan Pablo Sitnisky
Canada Mark Robbins
Australia Dean Jennings
Brazil Rafael Camarano
Dorel Juvenile and OGSM Tool
• OGSM process started at Global level to realize vision
• Cascaded inside the organization for strategic alignment – Global Pillars
– Markets
• Teams across all Markets involved to create commitment
• Base for our budget process
Dorel Juvenile: Our Objective
• To be THE Growing Industry Leader
• With Powerful and Innovative Brands
• By building ONE Company on integrated pillars
• Leveraging Global Strengths and local best practices
Key Strategies
1. Grow our global leadership position
2. Reinforce product-offer relevance
3. Elevate our brands & trigger consumer preference
4. Accelerate our innovation process
6. Develop a world-class and agile organization
5. Drive synergies across the global organization
• Develop our leading position in Mature Markets • Reinforce leadership position in Europe • Regain leadership position in North America • Reinforce growing position in Australia & New Zealand
1. Grow our global leadership position
• Continue to fuel Latin American growth
• Further development of emerging markets
• Continue to build our growing e-commerce business
2. Reinforce product-offer relevance
• Engage directly with consumers
• Better understand consumer behaviors and needs
Branded consumer communities for instant consumer feedback
Consumer reviews on brand websites
3. Elevate our brands & trigger consumer preference
• Increase the level of online support
• Investment in strategic brands; globally and regionally
4. Accelerate our innovation process
• Maximize use of common platforms • Leveraging global expertise and knowledge • Explore break through innovative concepts
Quinny Zapp: Europe version
Quinny Zapp: USA version
5. Drive synergies across the global organization
• Identifying and optimizing key processes
• Global sourcing program
• Global cost saving program
6. Develop a world-class and agile organization
• Building integrated global pillars
• Investing in talented resources
Key Trends shaping the future business environment
CONSUMER MARKETS ARE CHANGING
CHANNEL CHARACTERISTICS ARE CHANGING Retail
Income Polarization
Millennial Moms
Omnichannel Retail Data-Driven Sales
NEW CAPABILITIES NEEDED
New Supply Strategies
Manufacturing / Sourcing
Increasing Value of Partnerships
Partnerships Solution Development
Accelerating Technological Progress
User Experience
Digital Lifestyle: Mobile
Digital Lifestyle: Social
The Need to Transform
• Dorel Juvenile USA is an industry leader– which has faced challenges in the past couple of years
• Business environment is changing dramatically and quickly • To take on challenges and seize related opportunities,
Dorel Juvenile USA is pursuing a new set of strategies.
Our Vision
To become THE growing industry leader with relevant brands and innovative solutions, achieving improved profitability through a
disciplined strategic focus, active engagement with consumers and retailers, and consistently
delivering superior value.
Transformation
Today
• Retail focus
• Recognized brands
• Product driven
• Lots of evolutionary products
Objective
• Consumer focus
• Relevant brands for each target segment
• Marketing driven
• Innovative, “5-star” products
• Digital capabilities
• Improved profitability
1. Transform Dorel Juvenile USA business • Margin structure • Drive global synergies
2. Shift from product-centric to consumer-centric
• Target growing consumer segments • Provide solutions (products, services, content, tools,
apps)
3. Develop key capabilities to support brand • Identify and develop key elements of each brand’s
business model • Integrate capabilities across brands
Strategies for Growth
• Optimize resource allocation
• Shift focus from a product-oriented to a consumer-oriented organization
• Build real brand equity
• Deliver ‘five-star’ consumer driven product solutions
• Align operations around distinct brand strategies
Dorel Juvenile Europe Key Data
Efficient Matrix organization:
• Dorel entities in 13 countries
• 1 300 employees
• 3 competence centers (France/ NL/ Portugal): – Marketing & New Product
– Supply Chain & Manufacturing
– Finance & ICT
– HRM
– Quality/ Procurement
• Manage Export sales
Strong Brand & Share positions:
• Leading Market share positions in key
countries (France/ UK/ NL)
• Strong Brand awareness (>90%)
• Operating on major Juvenile categories
Dorel Juvenile Europe
World is changing… We are adapting our business model
Sustainability
Economic crisis
E-commerce
2nd hand
Emerging markets
Digital Services OPP Customization Consumer intimacy Speed & Agility Focus & Prioritization Global synergies
Challenges & Opportunites Dorel Juvenile’s Projects
Best in class model to support growth
M3 ERP roll out Efficient fulfillment system Innovation task force
• Service level improvement • Complexity reduction
• ERP Roll out 2014-2015 • All countries across Europe
• Dedicated transversal team • Breakthrough Innovations
Operational
Lean
Complexity
Reduction
Global
Supply
Management
Order To
Cash
Excellence
S&OP
Breakthrough
Customer
Value
Longboard stroller concept
Our mission and objectives
Consolidate our European Juvenile leadership position by:
1. Accelerate innovation & leverage preferred brands with close consumer connection
2. Strengthen gross margin with business focused organization & Supply Chain excellence
3. Develop a world-class and agile organization
4. Drive synergies across the global organization
Improve category management & merchandising supports
Innovation Stands
Category captain & merchandising skills
Conclusions
Europe remains the Largest Juvenile Market in the World 1
Leading brands & in-store execution to consolidate our share 3
Strong organization with best in-class operating model 2
We are poised for growth 4
38
Hands on Approach
• Integrating - Latin America within the new Dorel Juvenile global vision
• Maximizing Dorel’s brand portfolio - increasing awareness and expanding distribution of our brands
• Retail - replicating and rolling out our retail model
• Operational capabilities - building an effective organization, implementing processes and leveraging our Global - Local approach
• Expansion - enter and focus on key markets that drive 93% of regional GDP
Partnership approach
Global infrastructure
Best in class expertise
Innovation and technology
Capital availability
+
Market expertise
Local - regional brands
Passion
Human capital
Local Infrastructure
Local P
artne
rs
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Hit the ground running
Integration
• Aligning functions to support the interface and collaboration with global pillars – Synergies
– Processes
– Efficiencies
– Communication
• Managing by thinking globally - acting locally
41
&
Brand penetration
Building a complementary brand portfolio strategy to maximize overall brands
Aligning and executing our global marketing communication
Implementing an effective price strategy
Communication and support from the global product engine to support local needs
42
2
3
4
1
Retail doors
Chile 62
Peru 19 Current door count of 81
44
45
Objectives of retail strategy
1
2
3
Connect with consumers and constantly engage with them through the journey of
parenthood
Maximize visibility and awareness of our brands
Drive rapid and sustainable revenue
46
Building operational capabilities
Key projects
to build operational
excellence
Implement
organizational
structure to support
our growing
business
Support and drive
execution of
business objectives + =
Conclusions
• We have a clear vision
• We have a solid strategic tool
• We have a great team
• ….. We will bring results !!