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AGENDA EXECUTIVE COMMITTEE American Concrete Institute Fiorato’s Suite Hilton New York New York City, New York Saturday and Tuesday, April 16 and 19, 2005

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Page 1: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

AGENDA

EXECUTIVE COMMITTEE American Concrete Institute

Fiorato’s Suite

Hilton New York New York City, New York

Saturday and Tuesday, April 16 and 19, 2005

Page 2: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

AGENDA

EXECUTIVE COMMITTEE

American Concrete Institute Fiorato’s Suite

Hilton New York

New York City, New York

Saturday and Tuesday, April 16 and 19, 2005

Executive Committee Anthony E. Fiorato, President James R. Cagley, Vice President Thomas D. Verti, Vice President José M. “Pepe” Izquierdo, Immediate Past President William R. Tolley, Executive Vice President 1.0 ADMINISTRATIVE

1.1 Call to Order / Roll 1.2 Approval of Agenda

1.3 Approval of January 20-21, 2005 Minutes

1.4 Action Taken on Behalf of Board

ACI Bylaws allow the Executive Committee to act on behalf of the Board when the Board is not in session. No action has been taken by the Executive Committee, on behalf of the Board, since its January 2005 meeting.

2.0 STRATEGIC

2.1 Final Update on Presidential Objectives [Exhibit A] President Anthony Fiorato will provide a final update on the status of his objectives,

which are attached to the agenda as Exhibit A.

Page 3: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 2 of 9 New York City, New York April 16 and 19, 2005

2.2 Incoming President Objectives [Exhibit B] Incoming President James Cagley will update the Committee on the status of his

objectives. 2.3 Executive Vice President’s 2005 Objectives [Exhibit C] Executive Vice President William Tolley will update the Committee on the status of

his objectives. Tolley and Cagley have developed recommended weightings for the EVP’s

objectives for Committee consideration. 2.4 President’s Travel [Exhibit D] Fiorato’s final travel schedule for ACI-related meetings during 04-05 is attached to

this agenda as Exhibit D. 2.5 Incoming President’s Travel [Exhibit E] Cagley’s travel schedule for ACI-related meetings during 05-06 is attached to this

agenda as Exhibit E. 2.6 Strategic Directions and the ACI Leadership Nominating Process [Handout] Background: At the January 2005 Executive Committee meeting, concern was

expressed about whether the current nominating process effectively supports the strategic direction of ACI. It was suggested that the Executive Committee develop guidelines that would be provided to the Committee on Nominations (CoN).

A copy of the existing instructions for the Committee on Nominations was distributed

to the Executive Committee 3-21-05 for prior review. 3.0 FINANCIAL

3.1 Update on ACI’s Financial Status

The 2004 year-end financial statements from the ACI auditors, which are exhibits to the Financial Advisory Committee agenda, will be mailed to the Board prior to the convention.

4.0 OPERATIONS

4.1 Quarterly Review of Executive Vice President’s Spending

Page 4: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 3 of 9 New York City, New York April 16 and 19, 2005

5.0 GOVERNANCE

5.1 Status of Spanish Version 318 Document The Executive Committee at its June 2004 meeting agreed to monitor and guide the

overall progress of the Spanish translation of 318-05 document through the fall 2005 International Workshop on Structural Concrete in the Americas. Thereafter, it will be monitored by 318-S.

The two-day Workshop will be held Friday and Saturday, November 4 and 5, in conjunction with the ACI fall convention in New Orleans. The Committee may wish to discuss the plans for the Workshop.

5.2 Special Recognition of Luis Garcia

Background: Luis Garcia has been an outstanding international ambassador for ACI (including Latin America), has volunteered much personal time and energy in support of ACI goals and products, and has significantly contributed to the work of ACI Committees, including ACI 318.

Specifically:

He lead the Colombian effort to create ACI's first International Publication Series Publication, IPS-1, which has been well received.

He has worked closely with ACI to develop support among Latin American countries for approval of ISO 19338.

He was instrumental in developing the partner relationship between ACI and the Colombian Association for Earthquake Engineering, allowing ACI to copyright IPS-1.

He helped initiate the concept, and then lead the effort toward making the First and Second International Workshops, "Structural Concrete in the Americas," a success.

He was a key leader and main worker toward the development and creation of the first ACI consensus Spanish Translation of ACI 318-05.

The Executive Committee will be asked to consider honoring Garcia with a plaque at the fall 2005 International Workshop on Structural Concrete in the Americas, with the proposed inscription “ACI recognizes Luis Garcia for increasing the understanding of structural concrete in the Americas, and for his outstanding service to the Institute.”

5.3 TAC Specification Committee

The reorganization of ACI Committee 301—Specifications will begin at the spring 2005 convention with a meeting of Chairs (both outgoing and incoming) of ACI Committees 117, 301, 303, 305, 306, 308, 347, 423, 533, and 541, TAC, TSC, TTCC, and the TAC contacts for these committees.

Page 5: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 4 of 9 New York City, New York April 16 and 19, 2005

Fiorato has been invited to attend and present the strategic perspective for this initiative at this re-organizational meeting (April 17 from 3:30-5 p.m.). The Executive Committee is encouraged to attend, if time allows. Individuals from selected committees and trade associations will meet in New Orleans to discuss how ACI Committee 301 anticipates interaction with these committees and groups. Fiorato will update the Committee on the re-organizational meeting of 301.

5.4 Future Chair Position on the Educational Activities Committee The Executive Committee at its fall 2004 meeting asked that EAC Chair Paul

Tikalsky be present at the Executive Committee’s spring 2005 meeting to discuss his thoughts for the next EAC chair.

5.5 Improving ACI’s Website

Background: The Executive Committee at its January 2005 meeting reviewed an outline of a business plan for improving ACI’s Website and made several suggestions. Staff was asked to consider the suggestions from the Executive Committee and work with the Information Technology Advisory Committee to submit a revised plan to Board committees about a month prior to the spring 2005 convention, to provide time for review and comment (the draft was distributed 3-19-05). The draft document was distributed to the Board of Direction 3-21-05, and is included with the IntAC agenda. Staff will then incorporate comments received into a revised business plan for distribution and discussion at the Board Planning and Discussion Session in New York. The finalized plan will be submitted to the Board along with the appropriate financial impact statement at the fall 2005 convention. For information only.

5.6 Marketing Plan [Exhibit F]

Background: The Executive Committee at its January 2005 meeting reviewed in detail the recommendations on marketing ACI and ACI membership in Appendix B of the Marketing Plan prepared by the Marketing Committee. It was the consensus of the Executive Committee that Appendix B ought to be placed on the agenda of appropriate committees at the New York convention.

Page 6: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 5 of 9 New York City, New York April 16 and 19, 2005

Appendix B of the ACI Marketing Plan is attached to this agenda as Exhibit F. It is also included on the agenda for the Board Planning and Discussion Session in New York so feedback from the Board and Board committees may be forwarded to the Marketing Committee for possible implementation.

6.0 INTERNATIONAL ACTIVITIES

6.1 Update on Arrangements for Officer International Trips in 2005

IBRACON 47th Congress – Olinda, Brazil – September 2-6

Concrete Day – Rotterdam, Netherlands – November 17

ISO TC-71 13th Plenary Session – Seoul, Korea – November 28-30

International Chapter Roundtable – Bangkok, Thailand – December 1-2 6.2 Asian Concrete Federation Staff will provide an update on arrangements to meet with ACF representatives

concurrent with the ISO/TC 71 Plenary Session being held in Korea. 6.3 China Building Materials Industry Association Staff will provide an update on the plans to meet with representatives from the

China Building Materials Industry Association following the New York convention. 6.4 Update on 2007 International Conference in Beijing, China Staff will provide an update on tentative plans for conducting an international

conference in Beijing with sister societies in Beijing and Shanghai. 6.5 Participation of Iranian Students in ACI Student Competitions Staff will provide an update. 6.6 ACI Support of CEMEX Program

Staff will provide an update on the meeting held at ACI Headquarters 2-23-05 with a CEMEX representative regarding ACI’s participation in the Cátedra del Cemento program.

6.7 Implementation of Cooperative Efforts in International Partner Agreements One of Staff’s major goals for 2005 is to begin the implementation of the IPAs,

making them of greater value. Staff will provide an update.

Page 7: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 6 of 9 New York City, New York April 16 and 19, 2005

It is expected that the IPA between the Swedish Concrete Association and ACI will be signed at the New York Convention.

7.0 DOMESTIC RELATIONS 7.1 Update on FixConcrete.org

Staff will update the Committee on the status of the Sponsorship Agreements. 7.2 US Green Building Council and LEED

The Executive Committee at its January 2005 meeting reviewed the summary of the November 9-11, 2004 U.S. Green Build International Conference and Expo, as developed by Past President Terence Holland who serves as ACI’s representative.

The Committee asked that Holland and Staff member Doug Sordyl be invited to

attend the 4-16-05 Executive Committee meeting in New York to discuss what ACI’s role ought to be and how ACI could interface with concrete-related industry groups working on sustainability.

Staff will also update the Committee on efforts to arrange a meeting with S. Richard

Fedrizzi, President, CEO, and Founding Chairman of the USGBC, to open communication between our organizations, including managing USGBC-Detroit Regional Chapter through Creative Association Management.

7.3 Formation of the ASCE Concrete and Cementitious Materials Committee David Darwin Chair of the Board Task Group on ACI-ASCE Joint Committees will

update the Committee on the status of the formation of this committee, as it relates to ACI, and other items of interest.

8.0 CONVENTION VENUES 8.1 Review of Program for Opening Session – New Orleans [Exhibit G]

The Executive Committee at its January 2005 meeting asked that a preliminary program for a fall Opening Session be presented at its spring meeting for review, and this is attached to the agenda as Exhibit G.

8.2 Update on Spring 2006 Convention – Charlotte The Committee will be updated on the status of arrangements.

Page 8: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 7 of 9 New York City, New York April 16 and 19, 2005

9.0 CONCRETE RESEARCH and EDUCATION FOUNDATION (ConREF) 9.1 Preliminary Recommendations from Board Task Group on ATA [Handout]

Background: At the fall 2004 convention ConREF recommended and the ACI Board approved the formation of a Board Task Group to review the list of 59 recommendations, as prioritized by the Strategic Development Council, and its submit comments to Staff. The comments will be incorporated into preliminary recommendations.

It is expected that the preliminary recommendations of the Task Group will be

distributed to the Committee under separate cover prior to the convention. James Pierce, Chair of the Task Group will be invited to the Executive Committee meeting to provide an update.

10.0 FUTURE EXECUTIVE COMMITTEE MEETINGS

10.1 Spring Convention – New York

The Executive Committee may wish to review the general arrangements and activities planned.

Reception/Dinner for International Guests

10.2 Summer Meeting – ACI Headquarters – June 27-28, 2005 10.3 Fall Meeting –New Orleans – November 2005 Due to the two-day International Workshop on Structural Concrete in the Americas

held Friday and Saturday, November 4 and 5, the Executive Committee meetings will be held Thursday and Tuesday, November 3 and 8.

10.4 Mid-Winter Meeting – Site to be Determined – January 26-27, 2006 11.0 INFORMATION and DISCUSSION 11.1 Board Planning and Discussion Session The Executive Committee may wish to have a prior discussion on specific items on

the Board Planning and Discussion Session agenda. 11.2 New Board Orientation Luncheon Meeting The luncheon meeting has been scheduled for Tuesday, April 19, from 12-2 p.m.

with the Executive Committee (minus Past President Izquierdo), incoming Vice

Page 9: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 8 of 9 New York City, New York April 16 and 19, 2005

President David Darwin, the four new Directors—Sergio Alcocer, Richard Klingner, Jon Mullarky, and Julio Ramirez, and new Board committee chair Andrea Schokker (CAC).

11.3 Review of Items on Board Agenda The Executive Committee may wish to have a prior discussion on specific items on

the Board agenda.

12.0 REMARKS FROM RETIRING PAST PRESIDENT JOSÉ M. IZQUIERDO It is customary for the retiring Past President to share his thoughts on Institute activities

over the past four years and to give guidance to the Committee for future efforts. Izquierdo will give his copy of the “red notebook” to incoming Vice President Darwin. 13.0 OTHER BUSINESS

13.1 Web Access to ACI Committees by Past Presidents Fiorato asked that an item be placed on the agenda to discuss the issue of giving

Past Presidents the same web access rights to committee documents as Board members, even beyond their term on the Board.

13.2 Review of ACI’s HR Policies [Closed Session]

14.0 ADJOURNMENT WRT:jak

Page 10: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Executive Committee Meeting Agenda Page 9 of 9 New York City, New York April 16 and 19, 2005

EXHIBITS Exhibit A - Final Update – President Fiorato’s Objectives Exhibit B - Update – Incoming President Cagley’s Objectives Exhibit C - Update – Executive Vice President Tolley’s Objectives Exhibit D - Spreadsheet – Fiorato’s ACI-Related Travel Exhibit E - Spreadsheet – Cagley’s ACI-Related Travel Exhibit F - Appendix B of ACI’s Marketing Plan Exhibit G - Preliminary Program Fall Opening Session

HANDOUTS [distributed either at or prior to the meeting]

1. Review of Instructions for Committee on Nominations 2. 2004 Year End Financial Statements 3. Revised Business Plan to Enhance ACI’s Website 4. Preliminary Recommendations Board Task Group on ATA

H:\Jeri\Executive Committee\Agenda\New York-05.doc

Page 11: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit A-1

Exhibit A, Executive Committee Meeting Agenda, April 16 and 19, 2005

AEF PRESIDENTIAL OBJECTIVES

1. CONTINUE TO EXPAND ACI’S FELLOWSHIP PROGRAM • Work with Dan Baker to communicate benefits and solicit financial support • Make personal contact with ten potential donors • Solicit $500,000 of new funding for scholarships • Use one President’s memo to highlight the program

2. FURTHER THE INTEGRATION OF ACI PROGRAMS

• Use the joint Board and Board Committee Chairs’ meeting to establish and communicate a vision for a common purpose of ACI programs to create a unique and sustainable reputation for the value of ACI

• Develop a pilot initiative that demonstrates the use of the coordinated efforts of TAC, EAC, CAC, CPC, IC, Conventions Comm., Publ. Comm., IntAC, Marketing Comm., and Membership Comm. to provide benefit (highlight benefits vs. features) to members (Potential Pilot: see ACI electronic communications initiative)

• Use pilot initiative to identify improved procedures and processes for working together

• Use one President’s memo to highlight the initiative

3. DEVELOP A STRATEGY AND IMPLEMENTATION PLAN FOR ACI’S ELECTRONIC COMMUNICATIONS INITIATIVE (E-BALLOTING, E-PUBLICATIONS, E-COMMERCE, E-MEMBERSHIPS)

• Work with ACI Board committees and ACI staff to establish a clear vision and strategy for implementation of ACI’s use of electronic communications

• Establish and initiate actions plans for implementation (assign responsibilities) • Use as potential pilot initiative to Further the Integration of ACI Programs • Use one President’s memo to highlight the initiative

4. CONTINUE DEVELOPMENT AND IMPLEMENTATION OF A STRATEGY

FOR ACI’S INTERNATIONAL ROLE • Work with Executive Committee and Board to establish and communicate a

vision for ACI’s role considering input from IC • Develop strategy for implementation • Coordinate with ACI’s electronic communications initiative • Develop sources of funding (World Bank, US AID, etc.) to help support ACI’s

international objectives • Use participation in international centennial conferences to gather input from

ACI’s international partners • Use one President’s memo to highlight the program

Page 12: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

President Fiorato’s Objectives A-2

5. IMPROVE TWO-WAY COMMUNICATION BETWEEN ACI CHAPTERS AND

ACI INTERNATIONAL • Participate in chapter meetings and roundtables to encourage feedback (“chapters

as an early warning system”) • Use a joint Board and Board Committee Chairs meeting topic to communicate the

essential role and value of chapters (“chapters as a critical resource”) • Use one President’s memo to highlight the role of chapters and importance of

two-way communications

6. DEVELOP AND INITIATE IMPLEMENTATION OF STRATEGY FOR RESPONDING TO LEGAL AND LEGISLATIVE ACTIONS THAT IMPACT ACI PROGRAMS, PRODUCTS, AND MEMBERS

• Work with Board and staff to identify issues and potential implications • Develop strategy and implementation plan for addressing what is known • Consider alternatives to current way of doing business • Use a joint Board and Board Committee Chairs meeting to brainstorm the issues

and generate ideas for addressing them • Use one President’s memo to highlight selected issues

7. REACH OUT WITHIN THE CONCRETE INDUSTRY TO BRING ADDITIONAL

PARTICIPATION INTO ACI • Work with ACI staff to identify and begin dialog with interested organizations • Participate in World of Concrete reception • Work with EAC and ACI staff to identify potential joint industry education

opportunities that could be coordinated with selected concrete industry organizations

• Identify two selected industry organization meetings where presentation on ACI can be made (ACI Centennial – ACI the past, present, and future)

8. PROVIDE SUPPORT TO ACI CENTENNIAL ACTIVITIES

• Make presentations at chapter meetings (number to be determined by invitation) • Participate in Centennial conferences and other Centennial activities as

appropriate Revised 10-15-03

Page 13: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit B

Exhibit B, Executive Committee Meeting Agenda, April 16 and 19, 2005

JRC PRESIDENTIAL OBJECTIVES November 19, 2004

1. EXPAND ACI’S FELLOWSHIP PROGRAM • Work with Staff and Dan Baker to communicate benefits and solicit support • Make personal contact with potential major donors • Develop a fund raising scheme for approximately $750,000

2. CONTINUE THE DEVELOPMENT OF ACI’S ELECTRONIC

COMMUNICATIONS INITIATIVE (E-BALLOTING, E-PUBLICATIONS, E-COMMERCE, E-MEMBERSHIPS)

• Work with ACI staff to emphasize and promote the electronic balloting system and use of committee work areas by ACI committees

3. CONTINUE THE DEVELOPMENT OF ACI’S INTERNATIONAL ROLE

• Continue the development of a commerce site for IPA partners. • Continue the good works already in process over the last 4 or 5 years in Latin

America • Organize and hold a 3rd International Workshop on “Structural Concrete in the

Americas” • Work with Staff to organize an International Chapter Roundtable • Continue the communications already started with the European Concrete

Community • Propose increased involvement of ACI in Canada’s Concrete Standards activities • Explore cooperative efforts with the Asian Concrete Federation • Explore and develop a Strategic Plan for ACI’s role in ISO

4. DEVELOP AND INITIATE IMPLEMENTATION OF STRATEGY FOR IMPROVING THE INVOLVMENT OF MORE AND YOUNGER FOLKS IN ACI ACTIVITIES

• Work with Staff to understand the present convention demographics • Develop a strategy to lower the average age of ACI active participants • Consider a mentoring program for new members and first time attendees at ACI

conventions

5. REACH OUT TO THE CONCRETE CONSTRUCTORS TO IMPROVE THEIR PARTICIPATION IN ACI ACTIVITIES

• Work with ACI staff to identify all appropriate organizations

6. EXPAND ACI’S WORKING RELATIONSHIP WITH OTHER TECNHICAL SOCIETIES

• Identify appropriate technical groups • Work with staff to develop a plan to improve communications with these societies

Page 14: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit C-1

No PROPOSED 2005 EVP OBJECTIVES WEIGHTING*

1 Base Competencies as Defined in EVP Position Description. 25%

2 Expand ACI's Fellowship Program JRC GOAL #1

2a By June 1, develop promotional material to assist President in his communication efforts.

2b By April 1, develop a target list (by priority) of potential donors.

2c By June 1, develop a plan and budget to increase pledges by $750,000.

3 Continue the development of ACI's electronic communications initiative (e-balloting, e-publications, e-commerce, e-memberships)

JRC GOAL #2

3a By August 1 work with President and Board committees to improve and promote the web balloting system.

3b By spring 2005, work with Board committees to develop a plan for improving the ACI Website in the areas of content available, search engine rankings, and search capabilities.

3c Continue to conduct training seminars on use of committee areas on website at ACI conventions. 3d By spring 2005, redesign the committee website work areas.

3e By April 1, publish in Concrete International the first in a series of articles and notices about new ACI Website features.

3f By April 1, email members regarding new features on ACI's Website.3g By December 1, transition to a web-based submission and review system for the Journals.

3h By February 1, develop a program to increase awareness of the e-memberships and with reduced dues for Brazil, China, Chile, India, and Peru.

3i By July 1, improve SDC member awareness of content and functionality of SDC website.

3j During 2005, continue to work with appropriate committees to develop online CEU program through ACI's Website.

4 Continue the development of ACI's international role JRC GOAL #3

4a By December 31, work with International Partners to improve two-way communication by enhancing ACI website to create or promote the following:

3 International Partner link on ACI home page.

3International Partner web page that lists objectives of international partnerships (unified concrete community, etc.) and how concrete-related societies could become international partners.

3 Encourage partners to link their websites to ACI's Website.

3Special bookstore that allows Partner members to purchase ACI publications at special rate and ACI members purchase Partner's publications at discounted rate.

3

Provide link to ACI's awards program to International Partners to nominate individuals/firms for ACI's awards and encourage Partners to create similar links promoting their awards for ACI to consider submitting nominations.

3Meeting and conference section that offers members of each organization opportunities to attend conventions/conferences at member rate.

3 Encourage international partners to join ACI's technical committees.

4b Cosponsor (w/o financial commitment) appropriate conferences.

4c Upon receipt, publish IPS-2 in cooperation with the Japan Concrete Institute.

PRESIDENT'S OBJECTIVES

5%

5%

15%

Exhibit C, Executive Committee Meeting Agenda, April 2005 3/22/2005

Page 15: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit C-2

No PROPOSED 2005 EVP OBJECTIVES WEIGHTING*

4d By October 31, determine if the Concrete Institute of Australia proceeding should be produced as IPS-3.

4e By February 1, expand agreement with the Concrete Institute of Australia to make student version of MCP available to CIA student members.

4f President and EVP to attend the IBRACON 47th Congress held September 2-6, 2005.4g Plan the 13th Plenary Session of ISO/TC-71.

4h By November 1, evaluate need for annual ISO Plenary Session and determine if meeting could be held on 18-month cycle.

4i By the fall convention, finalize the 5-year strategic plan drafted by the ACI Advisory Committee - ISO/TC-71

4j Determine feasibility of arranging meeting with Asian Concrete Federation representative in conjunction with ISO meeting in Korea.

4k By March 1, determine if 2005 international roundtable should be held in conjunction with visit to IBRACON or in conjunction with ISO meeting in Korea and make necessary arrangements.

4l Conduct Chapter Forum at New Orleans Convention and encourage international chapters (particularly Latin American Chapters) to participate.

4m Organize and hold a 3rd International Workshop on Structural Concrete in the Americas.

4n Coordinate the International Partnership Committee Roundtable for International Partners at New York convention.

4o By November 1, publish 318-05 Spanish version of 318.4p By October 1, create an international subcommittee of 318 with liaison members around the world.4q President and EVP to attend Concrete Day held November 17, 2005 in Rotterdam, Netherlands.

4rBy July 1, effect transition of current French language accredited Concrete Field Testing Technician programs in Canada to full ACI-processed programs. Transition is to include revision of the program materials to bring them parallel to the English language versions in use for 2005.

4s By December 31, contingent upon production of a new English-edition CP-60 (05), coordinate production of a French-language CP-60 (05) workbook for use in the ACI Shotcrete Nozzleman Certification program.

4t By March 15, explore and coordinate with Canada's standards organizations the possibility of liaison relationship.

4u Provide meeting room space and staff support for Committee 440's International FRP Workshop at New Orleans convention.

4v By June 1, develop promotional program to encourage international corporate members to become Sustaining Members.

5 Develop and initiate implementation of strategy for improving the involvement of more and younger folks in ACI activities

JRC GOAL #4

5a By August 1, develop a strategy to lower the average age of ACI active participants.

5bSet up a pilot program for the NJ/NY and New Orleans conventions in which one young (35 years of age or less) concrete industry person from local engineering, contracting, and materials firms (one per firm) will be invited to attend the ACI convention without paying the registration fee.

5c By February 1, develop program to increase awareness of e-student membership.

6 Reach out to the concrete constructors to improve their participation in ACI activities JRC GOAL #5

6a By February 18, help to organize an ASCC-sponsored meeting that deals with tolerance incompatibility issues and how to best handle them.

6b By summer 2005, work within the ASCC organization to get at least four new ASCC members to serve on key ACI technical committees related to construction issues (ACI 117, ACI 301, ACI 308, and ACI 347).

6c By February 1, work with ASCC-Decorative Concrete Council to explore need for a decorative-concrete finisher certification program.

5%

10%

Exhibit C, Executive Committee Meeting Agenda, April 2005 3/22/2005

Page 16: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit C-3

No PROPOSED 2005 EVP OBJECTIVES WEIGHTING*

6d By fall convention, develop closer relations with AGC by volunteering to give presentations at their annual meetings on subjects related to concrete.

6eBy December 31, check the list of "Top-500-type lists" (in ENR and similar magazines) of design professionals and contractors and find those without an ACI member on staff. Contact the CEO and present reasons for firm to be represented at ACI.

6f By March 2, work with ICRI and SDC to plan and present a one-day session on floor moisture problem mitigation to be held the day before the ICRI spring convention in Boston. ACI will cosponsor the event.

6g By January 30, start selling NRMCA information products and have NRMCA sell selected ACI documents to extend the reach of both organizations.

6h

By September 1, get publicity for ACI in publications other than Concrete International by encouraging members to submit bylined articles dealing with new ACI documents. For example, an article on ACI 318-05 for Structure magazine, and article on ACI 332-05 for Concrete Construction , and an article on ACI 301-05 for Civil Engineering or Structural Engineering.

6i By December 31, work with TAC Tolerance Coordination Committee to review conflicting cover requirements within ACI standards (specifically 117, 216, 301, and 318) and develop a plan to resolve conflicts.

7 Expand ACI's working relationship with other technical societies JRC GOAL #6

7a Continue to work with AIA, SSPC, and USGBC in an effort to develop closer ties between our organizations.

7b By September 1, have ACI 318-05, 332-04, and 530-05 on track to be adopted by the 2006 versions of the IBC, IRC, and the NFPA 5000.

7c Continue to work with ASCE to resolve issues concerning the future of joint technical committees and how the two societies could better interact.

7d By November 1, create a communiction structure between ACI and AISC to discuss areas of overlap and conflict related to composite construction, and develop a plan to address identified issues.

7eBy December 31, increase ACI participation with other concrete organizations ( ECCO, NACA, NRMCA, PCA) involved in sustainability development activities and coordinate efforts to increase concrete industry's participation in USGBC.

7f By September 1, arrange Presidential visit to appropriate D.C. associations.

50%

8 By June 30, conduct 2005 High Performance/High Strength conference within budget.

9 By April 1, explore feasibility of conducting 2007 international conference with International Partners and other appropriate associations in China.

10 By January 31, implement Phase III of FixConcrete.org program.

11 By December 31, implement objectives not completed in 2004 as identified in Chapter Activities Committee plan to improve relationship between ACI and chapters.

12 Continue to implement succession plan approved by Board.

13 By spring convention, work with ConREF trustees to develop new mission and business plan.

14 By July 1, develop and implement marketing plan to increase awareness of CAM.

15 Attend ASAE COO Symposium for CEO and Chief Elected Officer.

16 By the fall 2005 convention, begin to implement the ACI Specification Reorganization Plan.

10%

EVP OBJECTIVES NOT TIED TO THE PRESIDENT'S

TOTAL POINT VALUES OF EVP OBJECTIVES TIED TO THE PRESIDENT'S

Exhibit C, Executive Committee Meeting Agenda, April 2005 3/22/2005

Page 17: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit C-4

No PROPOSED 2005 EVP OBJECTIVES WEIGHTING*

17 Finalize the logo usage and branding matrix for approval by the ACI Executive Committee or Board, then ensure that Staff follows the guidelines included in the matrix.

18 By December 31, complete an internal process improvement analysis for two additional departments.

19 By April 19, as determined by volunteer interest, select three proposed new programs from the CPC work list for further market research to determine their viability as ACI Certification programs.

20 By March 1, promote the availability of purchasing SP articles separately online.21 By July 1, have one staff member become LEED certified.

15%

22 Discretionary objectives. Items assigned throughout the year or accomplishments that exceeded expectation. 10%

100%

* Weightings serve as a basis for discussion and are for guidance purposes only and will be assigned at the New York convention

TOTAL POINT VALUES OF EVP OBJECTIVES

TOTAL POINT VALUES OF EVP OBJECTIVES NOT TIED TO THE PRESIDENT'S

Exhibit C, Executive Committee Meeting Agenda, April 2005 3/22/2005

Page 18: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit D-1

No Trip 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1 World of Concrete - Orlando

Feb

16-1

9

2ACI Int'l Centennial Conference - India

Feb

22-2

8

3ACI Convention - Washington, D.C.

Mar

11-

19

4 Chapter Roundtable - Reno Adams

Mar

25-

265 RILEM Meeting - Illinois Tolley

Mar

21-

26

6 ACI NJ + CIB NY MeetingsA

pr 2

0-21

7Strategic Development Council - Jacksonville, FL

Tolley Malisch Koch M

ay 5

-6

8Summer Executive Committee Meeting - HQ + ConREF

June

23-

25

9 Visit to Japan Concrete Institute TolleyJu

ly 5

-9

10 Visits to Organizations in China Tolley

July

12-

16

11 Visit to Hong Kong Chapter Tolley

July

19-

21

12ASCC-ACI CEO Forum - Hot Springs, VA

Tolley Malisch Koch Ju

ly 2

2-24

Fiorato Cancelled

Week numberJuneApril May

Week number

Trip CancelledTrip Completed Week number

Cagley to go instead of Fiorato

Week numberOctober November DecemberJuly

Week numberWeek numberWeek numberWeek numberWeek numberWeek numberApril

Week number

Trip Planned

Staff / Officer

Trip BookedSeptember

2005February March

Fiorato's Travel Plans 2004January March

Week numberWeek number

H:\Jeri\Executive Committee\Exhibits\New York\D-Fiorato Travel.xls3/22/2005

Page 19: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit D-2

No Trip 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4Week number

JuneApril MayWeek number

Trip CancelledTrip Completed Week numberWeek number

October November DecemberJulyWeek numberWeek numberWeek numberWeek numberWeek numberWeek number

AprilWeek number

Trip Planned

Staff / Officer

Trip BookedSeptember

2005February March

Fiorato's Travel Plans 2004January March

Week numberWeek number

13ACI Int'l Centennial Conference - Australia/New Zealand

Pepe

Sept

13-

17Se

pt 1

8-24

14 ACI Convention - San Francisco

Oct

2

2O

ct

29

15Georgia Concrete & Products Association N

ov 4

16 Chapter Roundtable - Tampa Adams

Nov

-11-

12

17ACI National Capital Chapter Visit N

ov 1

6

18ACI Int'l Centennial Conference - Paris

Tolley Cagley D

ec 4

-8

19Visits to ACI Italy Chapter--Turin; RILEM, fib--Lausanne; British societies--London

Tolley

Dec

9D

ec 1

8

20 World of Concrete - Las Vegas

Jan

16-1

9

21ExCmte Midwinter Meeting - Tucson

Jan

20-2

1

22 Georgia Chapter Awards Program

Jan

28

23 Chapter Roundtable-Dallas, Texas

Mar

10-

11

24Presentation at Eastern Pennsylvania and Delaware Valley Chapter M

ar 1

5

25 ACI Convention - New York

Apl

15-

19

Fiorato Cancelled

H:\Jeri\Executive Committee\Exhibits\New York\D-Fiorato Travel.xls3/22/2005

Page 20: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit EPage 1 of 1

No Trip 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1 ACI Convention - New York

Apl

15

Apl

22

2

7th International Symposium on High Strength/High Performance Concrete - Washington, D.C.

Tolley

June

20-

24

3 Summer Executive Committee Meeting - HQ

June

26-

28

4 TAC Summer Meeting - Mt. Hood-Portland, OR

July

20-

22

5 IBRACON 47th Congress - Olinda, Brazil

Tolley

Sept

2-6

6 ACI Convention - New Orleans N

ov 2

Nov

11

7 Concrete Day - Rotterdam, Netherlands

Tolley

Nov

16

-17

8 ISO TC-71 13th Plenary Session - Seoul, Korea

Tolley

Nov

28-

30

9 ACI International Roundtable - Bangkok, Thailand

Tolley

Dec

1-2

10 ACI Convention - Charlotte

Mar

24

Mar

31

Trip CancelledTrip Completed Week number

2006

Week numberWeek numberWeek numberWeek numberDecember January MarchSeptember October NovemberJuly

Week numberWeek numberFebruary

Week numberAugust

Week numberWeek number

Trip Planned

Staff / Officer

Cagley's Travel Plans - 2005Trip BookedApril May JuneWk# Week number

H:\Jeri\Executive Committee\Exhibits\New York\E-Cagley Travel.xls3/22/2005

Page 21: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit F-1

Exhibit F, Executive Committee Meeting Agenda, April 16 and 19, 2005

Appendix B

RECOMMENDATIONS ON MARKETING ACI AND ACI MEMBERSHIP

Prepared By the ACI Membership Committee

Marketing to Students FOCUS: Broad-based programs are recommended but we shouldn’t lose sight of the fact the historical profile of students with potential interest in ACI spans a variety of curriculums:

• Civil Engineering • Architecture/Architectural Engineering • Chemical Engineering • Geology • Construction Studies • Material Science

Some marketing strategies may wish to focus on one of the above categories or on subdivisions of a category. For example, within civil engineering, we might find: Geotechnical, Structural or Material Engineers ISSUES: 1) To introduce student (member)s to ACI information and involve students in ACI sponsored activities. 2) Involving students in ACI information, activities and membership is an investment intended to help insure the future flow of ACI committee members and ACI leaders. 3) Systems for getting information by and about ACI to students must be improved/developed. Presently, a great majority of the students are not even familiar with what the initials ACI stand for (since it is not emphasized by the majority of faculty who teach concrete courses). WHAT WORKS: 1) Direct contact and encouragement by faculty and by ACI members through ACI local chapters 2) Activities which motivate student participation because they: a) are interesting and fun; b) involve minimal expense on the student’s part; c) provide recognition and visibility of the student’s efforts; d) provide financial prizes/rewards commensurate with current cost levels of higher education.

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WHAT DOESN’T WORK: 1) Threats or negative psychology of any type. SUGGESTIONS: 1) Develop/improve student focused areas of the ACI website. 2) Develop a brief slide/film visual presentation which summarizes ACI programs and opportunities for students. Perhaps install as an MPEG video on the web site. 3) Develop a system to distribute or make CI Magazine more available to students. Perhaps have a focus issue once a year (September/October). 4) Develop posters targeted at students which promote ACI Student Programs, ACI conventions and student involvement, ACI publications and services and information on how to contact ACI via website or phone. 5) Promote the faculty network as a contact for students. 6) Encourage/recruit other faculty to join ACI if they are involved in concrete teaching and research. 7) Promote outreach by local chapters to students in their areas by: a) sponsoring distribution of selected ACI publications b) providing presentations on concrete technology or ACI programs c) providing information on local chapter activities for networking, ACI certification exams, summer employment opportunities, and seminars for professional advancement. 8) Promote information on available scholarships and encourage development of new scholarships. (Are there any federal grants related to improving the nation’s infrastructure which can be tapped ?) 9) Improve/develop student competitions to fulfill the guidelines previously discussed in “What Works.” 10) Investigate possibilities of making ACI certification available to students at or near cost. Perhaps local chapters or corporate sponsors can be utilized to make this happen. One certification adjustment which would need to be made is to allow professors/faculty network members who are not P.E.’s to act as examiners for student certification exams. Rules on supplemental examiners should also be adjusted to permit (older) previously certified students, from the same school, to monitor performance testing.

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Marketing to Technical Personnel FOCUS: Engineers and technical personnel (E&TP), have a need for obtaining, using and influencing ACI codes, standards and guides. E&TP have a need for timely and practical information on concrete and concrete products Educational related membership advantages such as reduced costs for seminars (CEU's), publications and training/certification programs are of direct interest to these members. ISSUES: 1) E&TP want and need to be current with the latest standards and guides. Additionally, many of these members are extremely interested in publicati ons such as the ACI Structural and Material Journals. 2) E&TP are often interested in accessing a forum where they can publish technical papers or articles. 3) E&TP are often required to maintain certifications or accumulate CEU credits on a yearly basis to maintain professional registrations. 4) E&TP often need to interconnect on technical issues or information regarding technical services. 5) E&TP traditionally demonstrate a strong interest and willingness to serve on ACI technical committees. 6) It's important to remember that E&TP membership is often subject to employer sponsorship and it is therefore important that employers be convinced of the value of membership. WHAT WORKS: Emphasis on ACI membership advantages related to : 1) Access to up-to-date technical information. 2) Reduced costs for technical publications, seminars, CEU's etc. 3) Opportunities for ACI committee participation 4) Industry recognition 5) Know your target member audience ; tailor promotions to the audience. WHAT DOESN'T WORK: Making assumptions that E&TP all have the same needs. SUGGESTIONS: 1) Although promotional information for E&TP has traditionally worked in 8 1/2 by 11 format, e-mail promotions would probably be very successful with this group. 2) Assist networking by developing an ACI membership directory on the website which can be searched by: a) Type of Engineering Service (i.e., structural design, material consulting, etc.) b) Material testing services ( i.e., Petrography, cement, concrete, aggregates, condition surveys, corrosion studies, etc.) c) Provide secondary searches by state, city etc. 3) Continue to promote advantages of ; a) ACI committee membership

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F-4

b) Reduced cost technical publications c) Reduced cost seminars d) Reduced cost convention fees 4) Can a one time, reduced cost, introductory membership be offered to the thousands of individuals who participate in one or more of certification programs. 5) Improve industry recognition of member contributions and accomplishments. a) Engage local chapters to assist in publishing member accomplishments in local media b) Send letters of recognition/commendation to employers c) Provide press releases to member-client industry publications 6) Consider joint membership promotions with other technical organizations. 7) Maintain and preferably increase cost differentials between member and non-member prices for key technical documents (such as 318, 301 etc.). 8) Membership classification options for E&TP presented on ACI membership applications should be evaluated and adjusted if necessary to more correctly identify what it is they do. Marketing to Contractors FOCUS Contractors are the group that inherits and then implements many of the ACI Documents. They are the users - so they inherit the good and the bad. Contractor's focus is on risk management and profitability / costs. They will gravitate to participation in activities that have these components. Contractors need technology advancement to stay competitive. History teaches that Contractors can have valuable and productive input to ACI Documents - they then become truly "consensus". Many / most other Organizations are anxious to have Contractor input so ACI will be competing. ISSUES 1) Contractors have the perception that much of Specification requirements have details that are not constructible and/or are not necessary. Limits and tolerances may not be realistic. Costs are not properly considered. 2) Contractors are not familiar or comfortable with the ACI Committee / Review system and its extended time frame. 3) They envision ACI as academic and therefore (possibly) irrelevant. 4) Costs (of participating) is not the problem if there is value, but it has to be immediate value. This is short term ROI. Contractors do not generally have long term visions. 5) Documents need a clearer definition of responsibility. 6) Contractors are aware that Certification is the wave of the future. 7) ACI is national; most Contractors are regional. 8) Journals are not relevant to their work. But CI is. 9) Contractor's interest is more focussed; ACI is global. WHAT WORKS 1) New technology with cost or schedule saving / competitive advantage components. 2) Will participate if, and only if work is of direct interest.

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F-5

3) Specifications with realistic limits. 4) Case study or problem solving type of technology presentations. 5) Responsible Certification. Certification is a form of technology transfer. And it provides recognition to the trades. Many enlightened Contractors are embracing it as both a marketing tool (minimize competition from fringe contractors who are not or cannot be certified) and a trades training WHAT DOESN'T WORK 1) Documents that do not address / consider implementation. 2) Feeling that they are not involved in the process. 3) Documentation that take too long to get to the street. 4) ACI does not have sufficient information on specialties to attract Contractors in those fields, e.g. restoration, shotcrete. SUGGESTIONS 1) Can we get a better definition of expectations and responsibilities in the Specifications / Standards? In a perfect world, these should be reviewed by a "Contractor Committee" before release. 2) ACI must present a more dynamic image to attract Contractors. {ACI has worked at this through the Contractor's luncheon but even that has had limited impact}. 3) Improve the Certification process and speed up the development of further certifications. 4) Specifications should be examined with regard to constructibility and value engineering 5) Advance the ATT process. 6) Focus these efforts on the documents that Contractors use such as 301. 7) Consider the impact of the move to D/B and D/B/F/O. These will still use ACI Documents. 8) Consider the differences between General and Specialty Contractors. 9) Encourage more cost information in CI. 10) Determine if the ACI Membership of Contractors is increasing / decreasing / same.

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F-6

Marketing to Local Chapter Members FOCUS: Local chapter members (LCM), have a need for serving the local and regional communities with technical, educational, and professional information related to ACI. LCM have a need for networking with each other and obtaining national contacts in similar and complementary areas of interest related to concrete. Educational-related membership advantages such as reduced costs for seminars (CEU's), publications and training/certification programs are of direct interest to these members. ISSUES: 1) LCM are in need of opportunities to host ACI International seminars 2) LCM are in need of speakers/technical topics for local chapter meetings 3) LCM are in need of information regarding ACI awards programs for Chapters, members etc. 4) LCM are in need of information regarding how and who to contact/interface with local universities to provide tours/mentorship programs/scholarship and co-op opportunities, etc. 5) LCM members want and need to be current with the latest standards and guides. Additionally, many of these members are extremely interested in publications such as CI, ACI Structural and Material Journals. 6) LCM are often required to maintain certifications or accumulate CEU credits on a yearly basis to maintain professional registrations. 7) LCM often need to interconnect on technical issues or information regarding technical services. 8) LCM membership is often subject to employer sponsorship and it is therefore important that employers be convinced of the value of membership. WHAT WORKS: Emphasis on ACI membership advantages related to: 1) Access to up-to-date technical, educational, and professional information 2) Developing contacts with technical resources (i.e., potential speakers) 3) Reduced costs for technical publications, seminars, CEU's et. 4) Industry recognition (i.e., means to recommend LCM for ACI International awards) 5) Developing connections with potential workforce (through contact with students) WHAT DOESN'T WORK: 1) Making assumptions that LCM all have the same needs. 2) Uncoordinated mailings of massive quantities of materials to LCM. 3) Communication between ACI International and LCM, and communication among local chapters 4) Coordination between LCM and other local concrete organizations that serve local communities' marketing interests.

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F-7

SUGGESTIONS: 1) Focused and consolidated mailings containing: a) Calendar of information due to ACI International with appropriate forms or location of forms on website (i.e., information on chapter officers, schedule of nomination forms for awards, chapter reports, etc.) b) LCM directory c) List of ACI International seminars that can be hosted d) List of resources at ACI International (i.e., speaker lists) e) Contact information (i.e., ACI International, other local chapters, local university contacts, etc.). 2) Although promotional information for LCM has traditionally worked in 8 ½ by11 format, e-mail promotions may be very successful with this group. 3) Assist networking by developing an ACI membership directory on the website which can be searched by: a) Region (i.e. for mailing invitations to local chapter events) b) Type of Engineering Service (i.e., structural design, material consulting, etc.) c) Material testing services (i.e., petrography, cement, concrete aggregates, condition surveys, corrosion studies, etc.) 4) Continue to promote advantages of: a) ACI committee membership b) Reduced cost technical publications c) Reduced cost seminars d) Reduced cost convention fees 5) Improve industry recognition of member contributions and accomplishments. a) Engage local chapters to assist in publishing member accomplishments. b) Send letters of recognition/commendation to employers c) Provide press releases to member-client industry publications 6) Consider joint membership promotions with other technical organizations 7) Maintain and preferably increase cost differentials between member and non-member prices for key technical documents (such as 318, 301 etc.) 8) Membership classification options for LCM presented on ACI membership applications should be evaluated and adjusted if necessary to more correctly identify what it is they do. In addition, coordinate dues for LCM and ACI International membership (i.e., have ACI International automatically collect local dues for appropriate chapters along with ACI International dues. ACI members would have to indicate a change in billing to eliminate local dues payment-refer to ASCE practice.

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F-8

Marketing to Material Suppliers FOCUS: Programs could be either broad-based or focused as material suppliers connected to the concrete industry include a wide variety of products and technologies such as : Cements Fiber Products Aggregates Chemical Application Products Admixtures Forming Systems Steel Reinforcing Products Concrete/Masonry Tools Ready-Mix Concrete Masonry Block Pozzolans ISSUES : 1) Material suppliers tend to evaluate membership costs relative to how membership benefits and participation will translate into dollars realized in their business. 2) Will they gain problem solving or technical assistance through membership? 3) Are educational and research information on materials, pertinent to their industry, available and easily accessed. 4) Will they gain an information advantage through membership? 5) What percentage of nationally listed, concrete related material suppliers employ one or more ACI members. WHAT WORKS: Promotion of business advantages gained through ACI membership. Promotion of advantages of influencing standards which effect their products through participation on ACI Committees. WHAT DOESN'T WORK: None provided SUGGESTIONS: 1) Develop promotions which emphasize business advantages of ACI membership. 2) Develop some type of problem solving assistance or technical information service which can be easily accessed by specific product. 3) Develop a directory of ACI members, accessible from the web site, which can be searched by product type with secondary search by city or state. 4) Develop membership promotion posters targeted to various material industries. Most material supply offices will display these types of documents if the visual (photos/graphics) reflect the industry in a positive or whimsical manner. Consider ACI calendars containing industry targeted photos, membership information and applications. 5) Consider e-mail promotional messages targeted to different industries. 6) Develop web site areas targeted to different material industries which provide the

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F-9

latest info relating to specific materials. 7) Develop awards/recognitions tailored to material supplier companies such as ; most concrete produced, most aggregate produced etc. nationally, or by state etc. Marketing to Academic Professionals FOCUS: Academic professionals (AP), have a need/interest for obtaining, using and influencing ACI codes, standards and guides. AP serve as a critical link between ACI International (and ACI Local Chapters) and students. AP have a need for serving the local and regional communities with technical, educational, and professional information related to ACI AP have a need for timely and practical information on concrete and concrete products to be kept up to date and to inform students and public of resources. AP have a need for networking with each other and obtaining national contacts in similar and complementary areas of interest related to concrete. Educational-related membership advantages such as reduced costs for materials, seminars (CEU’s), and publications are of direct interest of these members. ISSUES: 1) AP are in need of information regarding how and who to contact/interface with local chapters to provide tours/mentorship programs/scholarship and co-op opportunities for students, etc. 2) AP members want and need to be current with the latest standard and guides for educational purposes. Additionally, many of these members are extremely interested in publications such as CI, ACI Structural and Materials Journal. 3) AP have a need for ACI publications as a reference for educational and research purposes and as a forum to publish research. 4) AP are often required to maintain certifications of accumulate CEU credits on a yearly basis to maintain professional registrations. 5) AP traditionally demonstrate a strong interest and willingness to serve on ACI technical and educational committees. 6) AP have a need for obtaining materials for themselves and their students for educational purposes at a reduced cost. 7) AP membership is often sponsored by the individual and it is therefore important that cost be kept low to encourage their critical involvement with ACI and its educational promotion. WHAT WORKS: 1) Faculty network to serve as a link between ACI and other faculty and students at the university 2) Developing contacts with technical resources (e.g., potential speakers) 3) Reduced costs for technical publications, seminars, CEU’s etc. 4) Industry recognition (e.g., means to recommend AP for paper and educational awards) 5) Timely feedback for publications review and publishing, and maintenance of highest standards of review to ensure recognized quality/rigor of ACI publications

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F-10

6) Developing connections with local and international members to serve as mentors, provide co-ops, organize tours, etc., for students WHAT DOESN'T WORK: 1) Relying on Faculty Network alone to provide communication link between ACI and other faculty and students at the university 2) Making assumptions that AP all have the same needs 3) Uncoordinated mailing of massive quantities of materials to AP SUGGESTIONS: 1) Focused and consolidated mailings containing: a) Calendar of information from ACI International with appropriate forms or location of forms on website (e.g., information on ACI publications and reduced rates for educational purposes, information on applying to technical and educational committees, schedule of student competitions and scholarships (with history of past students and schools that were successful recipients) b) LCM directory (to serve as means of connecting university with potential associations and individuals who can provide tours, serve as mentors, provide op-op experience for students, etc.) 2) E-mail promotions linked to web forms may be very successful with this group. 3) Assist networking by developing an ACI membership directory on the website which be searched by a) Region b) Type of Engineering Service (i.e., structural design, material consulting, etc.) c) Materials testing services (i.e., Petrography, cement, concrete aggregates, condition surveys, corrosion studies, etc.) 4) Continue to promote advantages of: a) ACI committee membership b) Reduced cost technical publications c) Reduced cost seminars d) Reduced cost convention fees 5) Can a reduced cost membership, conference registration, and publications be offered to AP? 6) Consider joint membership promotions with other technical organizations. 7) Improve industry recognition of AP member contributions and accomplishments, a) Engage local media in publishing AP member accomplishments b) Send letters of recognition/commendation to employers c) Provide press releases to member-client industry publications 8) Consider offering incentives for faculty who are actively involved in ACI activities or in the promotion of ACI with students. 9) Consider offering student membership in ACI which offers further reduced rates for membership and technical publication and subsidized travel to ACI conventions.

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F-11

Marketing to Architects FOCUS: Architects have a need for obtaining, using and influencing ACI guidance on concrete including but not limited to architectural concrete, exposed concrete and decorative concrete. Need for continuing education credits present additional marketing opportunities. ISSUES: 1) Architects need current guidance on specifications and finishes of concrete. 2) Architects prefer documents that are more visual and less technical. 3) Architects need annual continuing education hours. 4) Architects have little to no awareness of ACI. 5) Architects have "low likelihood" of becoming ACI member per Drucker survey. WHAT WORKS: Emphasis on ACI membership advantages related to: 1) Recognition: personal and project. 2) Materials developed specific to architects. 3) Ally with groups that have significant name recognition with Architects such as AIA & CSI and consider joint membership or special discounts on ACI activities for those architect's that belong to allied group. 4) Continuing Education. WHAT DOESN'T WORK: 1) Assuming Architects are served by same documents developed for E&TP. 2) Assuming Architects already know about and use ACI. 3) Assuming Architects need or desire membership. SUGGESTIONS: 1) Contact AIA regarding marketing alliance.

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F-12

Marketing to the International Community FOCUS: Much of the International Community (IC) relies on ACI Codes and Documents as a basis for local codes and standards, the U.S. experiences many of the variations in climate and materials found throughout the world. This results in documents that are directly applicable to a large percentage of the world. Also, because of the parameters under which the codes and documents are developed, the IC respects ACI documents as being relatively unbiased and based on consensus. In addition, the free exchange of ideas in the U.S. and the greater availability of research funds and facilities, the U.S. has a greater capability of producing quality technical documents than many parts of the world. Finally, the ACI provides a venue for international researchers to publish and present papers in ACI publications and at ACI conventions. ISSUES: 1) The IC represents an extremely broad range of technical capabilities, project requirements and level of interest (i.e., architect, engineer, contractor, material supplier, etc.). Many of the Marketing Recommendations documents created by other task groups will be applicable to the IC. 2) Financial capabilities vary widely in different parts of the world. A document that may be readily affordable in one part of the world may be cost prohibitive in another. 3) A variety of other codes and standards compete with ACI in the rest of the world. Examples of these are ISO, British and DIN. 4) The U.S. is sometimes viewed as snobbish and arrogant in other parts of the world. Sometimes acceptance of U.S. documents is viewed as acknowledging the “superiority” of the U.S. position. 5) A portion of ACI U.S. membership may not be committed to, or recognize the importance of the dissemination of ACI documents, membership and influence abroad. 6) Job functions may vary internationally, resulting in a disparity between the perceived and actual capabilities of a target audience. For Example, in some parts of the world a concrete technician may be a registered engineer. In the U.S. a concrete technician is sometimes classified as minimum wage labor. 7) Due to the time required for technical information to make its way through the ACI approval process, ACI is often not a venue for presenting cutting-edge technology. Even the process of mailing ACI publications may result in a further 30-60 day delay in the delivery of technical information 8) While English is the primary technical language of the world, there are many who could benefit from ACI technology translated into different languages. WHAT WORKS: 1) Provide an opportunity for members of the IC to participate in ACI activities 2) Recognize that U.S. conditions may not exist in the rest of the world. The metric system is still the most recognized system of measure in the world.

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F-13

3) Recognize the technical input from the rest of the world that can benefit concrete technology. Many of the advances in admixtures and concrete equipment come from abroad. 4) Allow for equivalent representation of the IC on ACI committees. WHAT DOESN'T WORK: 1) Use of Imperial units 2) Any indication of looking down on other nationalities 3) Conducting ACI activities only in the U.S. SUGGESTIONS: 1) Create a new “electronic membership” class that would only be available to people outside the U.S. The membership fee could be tied to the standard of living or GNP of the country. This class of member would not receive physical print publications, but would be able to view CI, and the Journals on the website. 2) ACI should sell more international publications, especially those translated into English. 3) ACI should make it easier for international members to participate in committees. A big step has been taken to by allowing the use of forums by committees, but maybe there needs to be a way to allow for chat room input during committee meetings. 4) General purpose forums can be established on the website open to the public got discussion of concrete topics. 5) Continue to sponsor international symposia around the world. 6) Aggressively promote equivalent status of other concrete organizations. 7) Translate the primary ACI documents (318, 301, etc.) into languages used by cooperating countries.

Page 34: AGENDA EXECUTIVE COMMITTEE American Concrete Institute

Exhibit G

Exhibit G, Executive Committee Meeting Agenda, April 16 and 19, 2005

OUTLINE

OPENING SESSION – FALL CONVENTION

President Cagley:

Welcome Remarks

Introduction of Executive Committee

Introduction of Past Presidents

Introduction of International Partner Associations and distinguished guests

Recognition of ACI Chapters

Chapter Co-Chair:

Introduction of chapter convention committee members

President Cagley:

Presentation of certificates to Chapter Co-Chair

Introduction of ACI Student Fellowship winners

Introduction of PCA awards presenters

PCA:

Concrete in Transit/Bridge Program biennial awards

President Cagley:

Introduction of Tuthill Lecturer

George Hoff:

Tuthill Lecture (20 min.)

President Cagley:

Presentation of Tuthill award plaque to Hoff

Closing Remarks