agenda - scce official site•case study: our program’s evolution •branding and promoting your...
TRANSCRIPT
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© 2009 Cisco Systems, Inc. All rights reserved.
Presented by:
Jeremy Wilson, Senior Manager - Ethics
Ethics@Cisco
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Agenda
Where’s The Beef?
Ready, Set, Launch….
•The keystone: Our Code of Business Conduct
•Case Study: Our Program’s Evolution
•Branding and Promoting Your Program
•Electronic / Social Media Tools
•Partnership with Corporate Communications
•Management Empowerment
•New Hires - Peer to Peer Training
•The keystone: Our Code of Business Conduct
•Case Study: Our Program’s Evolution
•Branding and Promoting Your Program
•Electronic / Social Media Tools
•Partnership with Corporate Communications
•Management Empowerment
•New Hires - Peer to Peer Training
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When in Doubt, Check it OutWhen in Doubt, Check it Out
Code of Business Conduct (COBC)
Connect with the Code
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� Employee “ownership”
� Tone from the top
� Custom to Cisco
� Intuitive navigation
Table of Contents
Characteristics of Revised COBC
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� Key Action Steps
� Policy Overview
Characteristics of Revised COBC
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� Links to related items
� FAQ’s based on real-life scenarios
Characteristics of Revised COBC
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Empowerment
I am Ethical I am empowered to maintain a workplace of integrity
I am Ethical I am empowered to maintain a workplace of integrity
I Know the CodeWhen in doubt, check it out
I Know the CodeWhen in doubt, check it out
I Share My Concerns Open communications
I Share My Concerns Open communications
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Feedback from employees
� I just wanted to provide feedback on the COBC material. As promised, it took me exactly 30 minutes to review, and it was extremely clear, well-organized, and helpful. I liked the Q&A format with real-life examples. The layout was also pleasing and easy to follow. It's definitely one of the best materials of its kind I've seen in 9+ years at Cisco. Nicely done. - Sr. Communications Manager
� Really nice work on the format this year. - Attorney in Legal Dept
� As a 12-year veteran at Cisco, I just have to say how impressed I am with the latest COBC. So much more user-friendly than in previous years - thanks for the hard work it must have taken to put this together for us. - Records Program Manager
� Just wanted to say great job w/the new COBC. I think it's much more applicable to the majority of employees (well, engineers, anyway - previous versions seemed geared mainly toward upper executives and sales), and was not a "chore" to read. –Software Engineer
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Web Based COBC
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Industry Recognition
� Ethisphere code assessment
� International Association of Business Communicators –Silver Quill Awards
�Grade A
� Employee Communications
� Writing
� Video
� Strategic Plan
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Branding Our Program
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Q1 FY08 (Aug-Oct) Q2 FY08 (Nov-Jan) Q3 FY08 (Feb-April) Q4 FY08 (May-July) Q1 FY09 (Aug-Oct) Q2 FY09 (Nov-Jan)
Ethics Office Contacts by Type
Reports/questions to
Reports/Questions by
telephone
Reports/Questions to
email aliases or
webform
Reports/Quesitons to
EthicsLine
Reports/Questions via
CITE Tool
�August: Ethics Office
presence at Global Sales mtg.
including handouts of pens
with Ethics @Cisco e-mail alias
�Oct: Launch of COBC website
featuring e-mail aliases
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Branding Our Program: Infuse Technology
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� Discussion Forum
� Wiki
� Survey/Polling
� Podcast
Electronic Media
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Disclaimer regarding usage:
•FAQ’s
•Current Events – Ethical Dilemmas
•Open Dialogue
•Feed Questions
•Experiment – see what works
•Include link in all publications
PLEASE READ: This forum is to provide opportunities for the Ethics and Compliance teams to generate discussions around various ethics-related issues at Cisco. FOR THE CONFIDENTIAL DISCLOSURE OF ALLEGED ETHICAL VIOLATIONS, PLEASE USE THE APPROPRIATE REPORTING CHANNELS, DETAILED ON THE ETHICS OFFICE WEBSITE (includes a hyperlink to the web page)
Discussion Forum
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Plain English Code of Conduct I would like to see a plain English interpretation of the Cisco Code of Conduct.
Ethics Office Reply:
Jim, I agree with you 100%. The Cisco Ethics Office is currently in the process of rewriting FY08 COBC. We 're changing the COBC so that it 'Connects with our Values,….. …….. We intend to make it less legalistic so do not be
surprised by the drastic changes!
Discussion Thread
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ICS Wiki & VP Blog
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Surveys & Polling examples
� COBC surveys
� Non Compliant Certification survey
� PULSE survey
� CEC polling questions
� Ethics Idol poll
Other Tools
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� Meets regularly
� Shares resources & costs
� Leverage existing projects, meetings
Partnerships
E&C Work Group
Corporate Communications
� Partner in communication plan development
� Distributes via company-wide media tools
� Provides writers for articles – (free to us to use)
� Executive communication support
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Tone from the top, Manager’s Role, Guide for Employees
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Keep it fun!
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Get Personal with Managers
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Engaging New Hires
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Jeremy WilsonSenior Manager - Ethics
San Jose, [email protected]
408-527-3500