PRESENTED BY

MORNING BREAKSponsored by 3M Meet and connect with design + technology leaders

10:20-10:50am

SESSION 3 DESIGN FOR SPORTTRANSFORMING THE FAN EXPERIENCE

10:50-11:10am

Cameron Smith, Infinite Scale

Learn how the design of sport venues requires a balance of multiple brand assets throughout all facets of physical and digital properties while activating key experiential elements that vary in scale, placement, and impact.

Session sponsored by Color-Ad

SESSION 4 RETAIL EXPERIENCESENGAGING CUSTOMERS THROUGH DYNAMIC BRANDS

11:10-11:30am

Marcos Terenzio, Shikatani Lacroix

Explore how retail environments and consumer brands are developing innovative customer experience centers through the use of digital technology and uniquely aligned physical interfaces that highlight core brand values and make customer engagement and retention the first priority.

Session sponsored by DCL

DIALOGUE11:30am-12:00pm LUNCH BREAKGrab a bite to eat at the Las Vegas Convention Center

12:00-1:30pm NEXTGet a preview of upcoming SEGD events

1:30-1:40pm THANK YOU TO OUR EVENT PARTNER

SEGD Branded Environmentsis held at Digital Signage Expo 2017Las Vegas Convention Center South Building | Room S221

03.28.17 EVENT 03.29.17 TOURS

AGENDA TUESDAY, MARCH 28Registration + Networking | LVCC South Building | Room S221

8:00-9:00am Welcome + Introductions

9:00-9:10am

KEYNOTE SESSION 1NAVIGATING THE VALUE OF DESIGNBRAND FOR PEOPLE AND PLACE

9:10-9:30am

Eric Heiman, Volume Inc.

Understand how the power of brand, when integrated into all aspects of physical and virtual environments, can transform culture and create immeasurable value for the people who interact with experience it.

Session sponsored by iZone Imaging

CASE STUDIES + INSIGHTS SESSION 2PLACEMAKING FOR COMMUNITIESMAXIMIZING THE POTENTIAL OF CIVIC BRANDS

9:30-9:50am

Jennifer Bressler, Hunt Design Cities and communities provide the first impression of who we are and the values that the institutions, organization and people who live there hold—learn how brand design can manifest itself across the dynamics of a city’s culture and can provide a distinguished and unified civic voice.

Session sponsored by SES Branded Environments

DIALOGUE9:50-10:20am

AGENDA TUESDAY, MARCH 28 (CONTINUED)

BEST PRACTICES SESSION 5CONTENT AND MEDIA DEVELOPMENTDIGITALLY INTEGRATED BRANDED ENVIRONMENTS

1:40-2:00pm

Emily Webster, ESI Design Learn best practices for how to plan, develop, and integrate branded digital content and media into physical environments.

Session sponsored by McCann Systems

SESSION 6OPTIMIZING BRAND EXPERIENCESTHE RIGHT SOLUTIONS FOR YOUR CUSTOMERS

2:00-2:20pm

Brian Collins, Collins Get inspired by the journey of understanding your users and how to make your customers’ brand experiences engaging, memorable, and effective.

Session sponsored by Designtex

DIALOGUE 2:20-2:50pm AFTERNOON BREAK Sponsored by Ledconn Meet and connect with design + technology leaders

2:50-3:20pm

WORKSHOPS

PROJECT & PRACTICE DIALOGUES Concurrent workshop session breakouts led by industry experts; two roundtables per track

3:20-4:45pm Track 1: Project Managementwith Paul Anderson, SenovvA Chris Whalen, Openeye Global

Track 2: Budgets and Specifications for Digitalwith Craig Martin, Reality Interactive Roger Starkweather, Openeye Global

Track 3: User Researchwith Douglas Hampton-Dowson, Reality Interactive Colleen Hamilton, Art of Context

TOURS OVERVIEW CLOSING DIALOGUE

4:50-5:00pm

RECEPTION5:30-8:00pmsponsored and hosted by SNA Two Story Sky Villa at the Palms | 4321 West Flamingo Road

WEDNESDAY, MARCH 29

PREMIUM EXPERIENTIAL TOUR T-MOBILE ARENA

9:00am-12:00pmTour led by Brian Mirakian, Populous Activate Tour fee is $100 DSE SHOW FLOOR INSIDER TOUR LAS VEGAS CONVENTION CENTER SOUTH BUILDING

1:30-4:00pmTour led by Reality Interactive

THANK YOU TO OUR SPONSORS

PRESENTING SPONSOR2017 SEGD SILVER INDUSTRY PARTNER

SPONSOR2017 SEGD PLATINUM INDUSTRY PARTNER

SPONSOR2017 SEGD GOLD INDUSTRY PARTNER

SPONSORRECEPTION

SPONSOR

SPONSOR2017 SEGD SILVER INDUSTRY PARTNER

SPONSOR2017 SEGD SILVER INDUSTRY PARTNER

SPONSOREXPERIENTIAL STAGING

SPONSOR

SPONSOR2017 SEGD PLATINUM INDUSTRY PARTNER

SPONSORSPONSORTOTE BAGS

SPONSOR

PRESENTED BY

03.29.17 T-MOBILE ARENA TOURPREMIUM TICKETED TOUR

Tour led by Populous Activate Meet at Toshiba Plaza 9:00am6 Park Ave, Las Vegas, NV

1 Toshiba Plaza

2 T-Mobile Arena

3 New York-New York

4 Aria-CityCentre

1

2

3

4 5

5 The Shops at Crystals

W. Tropicana Avenue

S.

Las

Veg

as B

lvd

Service Desk

IndustryPartner Lounge

Best Practices Theater & New ProductShowcase

Digital ContentTheater - Booth #

1626

Industry Roundtables Booth # 1754

100

50'

60'

LG ElectronicsUSA, Inc.

1022

30'

Dis

play

Dev

ices

1026

20'20

'

BashaMediaGroup

1036

30'

30'

End UserNetworking

Center

1040

30'

20'

AsukanetCo., Ltd.

1042

20'

20'

inLighten

1044

20'TSItouch

1048

20'

20'

Codigo

1051

20'OEM

1054

20'

Uni

vers

ityof

Tok

yo

1056

20'

Mih

ler T

ech

Co.

, Ltd

.

1058

20'

20'

SamsungElectronics

America

1061

20'

107

30'

40'

PremierMounts

108

20'

Enpl

ug

110-A

Paintpam

110-B

KEA

110-C

AstiiGloba

111-A

20'

Soun

dGra

ph,

Inc.

111-C

INNOPIA

111-D

ETRI

111-E

PKLNS

111-F

Lumens

111-G

EVERTREE

111-H

Quopin Co.,

111-I

KEA

115

30'

20'

Crimson

1154

20'

Won

ders

ign

116

20'

Dyn

asig

n

1161

20'

118

20'Je

tway

Com

pute

r

119

30'

20'

Elo

1207

40'

40'

Sharp ElectronicsCorporation

1213

20'

40'

Gable

1218

30'

30'

Scala, ASTRATACACHE

Company

1222

20'30

'

Reflect

1226

20'

20'

GDS - GlobalDisplay

Solutions

1231

80'

40'

DSE Central Park

1236

20'

20'

SICOM

1240

20'

20'

TRIPPLite

1242

20'

Prot

ectiv

eEn

clos

ures

1244

20'Acc

ess

Wire

less

1248

20'Baa

nto

Inte

rnat

ion

1251

20'

Yaha

m L

EDU

SA In

c.

1254

20'

DIS

PLA

XM

ultit

ouch

1256

20'

GVi

sion

1258

20'LG

Elec

tron

ics

1261

20'

20'

LGElectronicsUSA, Inc.

1302

60'

40'

LG-MRI

131

30'

Glo

bal O

utdo

orC

once

pts

Inc.

134

20'

20'

TightropeMedia

Systems

1342

20'

Shen

Zhen

JEH

E

1344

20'

Acc

eler

ated

Con

cept

s

1348

20'

1351

20'

Adv

ance

d -

form

erly

1354

20'K

ing

Sola

rman

1356

20'

Elite

grou

pC

ompu

ter

1358

20'LG

Elec

tron

ics

136

20'

20'

GIGABYTE

140

20'

Ayu

da [x

]

1413

20'

40'

NavoriInc.

1418

30'

20'

E Ink Corporation

14220

'

Shen

Zhen

Gen

iate

ch

1421

20'

20'

TrueformDigital

1425

20'

30'

Datapath

1436

20'

20'

VivitekCorporation,a Brand of

Delta

144

20'R

ose

Elec

tron

ics

1440

20'

20'

SHENZHENCREATELE

DELECTRONI

1442

20'

Touc

hSys

tem

s

1444

20'

20'

ADaboy

1448

20'

20'

MAKITSO

1451

20'Strongarm

1454

20'

Adv

ersi

gnM

edia

1456

20'En

core

Net

wor

ks

1458

20'

Res

erve

d

146

20'

Hol

ocub

eN

orth

1461

20'

Res

erve

d

149

20'W

ork

Mar

ket

151

20'

New

top

3DSo

lutio

n1542

20'Pa

rabi

tSy

stem

s

1554

20'

Goo

gle

1558

20'Ingr

amM

icro

1561

20'

Nan

oLum

ens

, Inc

.

1607

40'

40'

Chief

1613

20'

40'

Coates

1618

20'

Scre

enfe

ed- T

he D

igita

l

1636

20'

20'

OptomaTechnology

Inc.

1640

20'

20'

YoungLighting

Corp.

1642

20'

VIST

APL

US

CO

., LT

D.

1644

20'

Soun

dTub

eEn

tert

ainm

e

1647

20'Clin

ton

Elec

tron

ics

1649

20'AO

PEN

Am

eric

a

1651

20'

rp V

isua

lSo

lutio

ns

1654

20'N

CR

Cor

pora

tio

1655

20'

NEX

CO

M

1657

20'

Indu

stry

Wea

pon

1659

20'

Cas

tNet

1661

20'

SYN

NEX

Cor

pora

tio

1813

20'

LEG

AC

YR

etai

l

1815

20'

Opt

icon

,In

c.

1831

20'

Key

wes

tTe

chno

logy

1834

20'Cas

ioA

mer

ica,

1838

20'Lo

gic

Supp

ly

1840

20'

SOA

R a

nLS

I

222

20'Aerva, Inc.

225

20'

30'

Daktronics

231

20'

30'

Mexico andLatin

AmericaPavilion

236

20'

UC

Vie

wIn

c.

240

20'

20'

GWS Designand

SolutionsLtd.

242

20'

20'

InternationalLounge

244

20'NA

CE

Bra

nds

246

20'

Jian

gsu

TSD

249

20'

Skin

ny IT

251

20'

Ada

ptiv

eTe

chno

logi

254

20'

Sabl

e C

orp.

336

20'

Sign

agel

ive

348

20'D

TR

esea

rch

350

20'O

lea

Kio

sks

Inc.

354

20'

Mic

rosp

ace

Com

mun

ic

407

30'

50'

Planar, ALeyard

Companyand Leyard

410

30'

20'

OmnivexCorporation

415

30'

20'

ComQi

419

30'

20'

BrightSign, LLC

422

20'

30'

Bi-SearchInternational

426

20'

20'

IBASETechnology(USA), Inc.

431

20'

30'

KonchrisAmerica Inc.

436

20'

30'

Ventus

440

20'

20'

Armagard,Ltd.

442

20'

20'

Keyser

444

20'

20'

Cradlepoint

448

20'

20'

KORE

451

20'

D3

LED

,LL

C

454

20'

Shen

zhen

KO

HO

456

20'Kin

tec

Dig

ital C

o.,

458

20'

500

50'

60'

SamsungElectronics

America

551

20'

Zytr

onic

Dis

play

s

554

20'

AdM

obili

ze

556

20'

Sout

hern

Spec

ialti

es

558

20'

607

30'

40'

DynaScan

610

30'

30'

BroadSignInternational, LLC

615

30'

20'

3M TouchSystems

619

30'

40'

Installation &Service

Technologies

624

30'Mimo Monitors

626

20'

20'

Barco/X2OMedia

636

40'

30'

DSE

640

40'

20'

Digital SignageFederation

642

20'

20'

PilkingtonNorth

America/NSG Group

644

20'Bluefox.io

648

20'

20'

UC NanoTechnologies Co., Ltd.

651

20'FriendMedia

654

20'Pa

rker

Han

nifin

656

20'Xiam

enPr

ima

658

20'

661

20'

754

20'Sh

uttle

Com

pute

r

758

20'

761

20'

826

20'

20'

Visix

842

20'

20'

Hughes

844

20'

20'

AdvantechCorp.

848

20'

20'

ShanghaiYoungch

ElectronicsCo. Ltd.

851

20'

20'

Neoti

854

20'

20'

MCNEX/EYECLON INC.

856

20'

Kan

exPr

oIn

c.

858

20'

861

20'

902

60'

40'

NEC DisplaySolutions

907

40'

40'

Peerless - AV

913

40'

40'

Four WindsInteractive

918

30'

30'

Intel Corporation

922

20'

30'

PhilipsProfessional

DisplaySolutions

956

20'

Res

erve

d

958

20'

961

20'

C1

C10

C11

C12

C13

C14

C15

C16

C17

C19

C216'

C4

C516'

C7

C8

C9

FT1

FT10FT11

FT12

FT122

FT123

FT124

FT125

FT126

FT127

FT128

FT129

FT13

FT14

FT15

FT16

FT17

FT18

FT19

16'

FT2FT21

FT3

FT4

FT5

FT6

FT7

FT8

FT9

MC1

NewBay

MC10 MC12

MC2

MassTransi

MC3

Airport

MC4

Sound &

MC5

DigitalSigna

MC6

HotelMana

MC7

MC8

20'rAVe

MC9

University

S1

20'Hall Research

S10

16'

S12

S13

S14

20'

AB

CO

M

S15

20'20

'22MILES

Wayfinding

S16

20'

GLI

C L

EDD

ispl

ays

S17

S18

S19

S2 S20 S21

S22

S23

16'

S25

S26

16'

S28

S29

20'Premio

S3

S4

16'

S6

S7

S8

S9

Elev

Janitor

Wom

en

First

Men

Security

Restaurant

Escalators

Pre-function Area

Jan.

Men

Wom

en

Exhibit Hall-s1

Wom

en

Men

Jan

Men

Wom

en

Food Concession

Elev

Jan.

Food Preparation

Ram

p

Ram

p

Phones

Aid

Self Service Show

Media B

ooths

Digital C

ontent Show

Innovator Zone

CO

NFER

ENC

E RO

OM

S

1

2

34

5

6

7

8

PRESENTED BY

03.29.17 DSE SHOW INSIDER TOUROPEN TO ALL ATTENDEES

1 1:30pm | Daktronics #225

2 1:45pm | Elo Touch #119

Screens/Touchscreens

3 2:00pm | Navori #1413

Software

4 2:30pm | Intel #918

Sensors/Intelligence

5 3:00pm | Peerless #907

Mounts/Hardware

6 3:15pm | I&ST #619

Installation

7 3:35pm | Cradlepoint #444

Networking

8 4:00pm | AdMobilize #554

Measurement/Analytics

Tour led by Reality InteractiveTour starts at 1:30pmDaktronics booth #225

LVCC South Building/Entry