SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
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Your customers are relying more & more on social. 9 out of 10
9 out of 10 Internet users visited !a social networking site each month in 2010.
SOURCE: COMSCORE, FEBRUARY 2011
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1 out of every 8 �minutes online !is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
Changes in Consumer Attention
vs
THEN. NOW.
What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from �‘telling & selling’ �to building relationships.”
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JIM STENGEL FORMER GLOBAL MARKETING OFFICER !FOR PROCTER & GAMBLE
“
SOLVE FOR THE HUMANS
Not just their happiness, but also their success.
Twitter for AOC: BIG PICTURE
• Be Useful • Tame the Fox • Nurture & maintain loose ties
Influence (was) Attract attention to yourself
Influence (is) Provide attention & value to others
Social Media in 2 Words…
BE
!!!! USEFUL “ ”
Image: http://inay.org
TWEET QUOTE!
“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
Social Media in 4 Words…
Listen. Learn. Care. Serve.
“ ”
How Can I Get More Followers? “ ”
You don’t just want a following.
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You want screaming, raving fans
Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:"lhalstead"
How Can I Get More Followers? “ ”
To build ANY social following… Take Good AMAZING Care of The Network You Already Have
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Be generous.
• THE MORE YOU GIVE, THE MORE YOU GET
• BUILD TRUST, CREDIBILITY, & GOODWILL
• INCREASE # OF PAGES & INBOUND LINKS
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Make !stuff !people !want. • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS
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Be helpful.
Helpful Relevant Remarkable Frequent
ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN