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    INTRODUCTION TO ECONOMICS 2e / LIEBERMAN & HALLCHAPTER 17 / AGGREGATE DEMAND AND AGGREGATE SUPPLY

    2005, South-Western/Thomson Learning

    Aggregate Demand

    and Aggregate Supply

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    Figure 1: The Two-Way Relationship

    Between Output and the Price Level

    PriceLevel

    RealGDP

    Aggregate Demand Curve

    Aggregate Supply Curve

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    The Price Level and The Money Market

    First effect of a change in the price level occurs inthe money market

    Rise in the price increases the demand for moneyand shifts the money demand curve rightward

    It makes purchases more expensive Drop in the price level

    Makes purchases cheaper Decreases the demand for money Shifts the money demand curve leftward

    Rise in the price level causes the interest rate torise and interest-sensitive spending to fall Equilibrium GDP decreases by a multiple of the decrease

    in interest-sensitive spending

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    The Price Level and Net Exports

    The second effect of a higher price level

    brings in the foreign sector

    A rise in the price level causes

    Net exports to drop and

    Equilibrium GDP to decrease by a multiple of the

    drop in net exports

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    Deriving The Aggregate Demand (AD)

    Curve

    Figure 2 plots the price level on a vertical

    axis and the economys real GDP on the

    horizontal axis

    If we continued to change the price level toother values we would find that each different

    price level results in a different equilibrium

    GDP The aggregate demand (AD) curve tells us

    the equilibrium real GDP at any price level

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    Figure 2: Deriving the Aggregate

    Demand Curve

    AD

    140

    100

    PriceLevel

    K

    J

    106 Real GDP($ Trillions)

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    Movements Along The AD Curve

    A variety of events can cause the price level to change, and move usalong the AD curve

    Its important to understand what happens in the economy as we make sucha move

    Opposite sequence of events will occurif the price level falls, moving us

    rightward along the AD curve

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    Shifts of The AD Curve

    The distinction between movements along the AD curve andshifts of the curve itselfis very important Always keep the following rule in mind

    When a change in the price level causes equilibrium GDP to change, wemove along the AD curve

    Whenever anything other than the price level causes equilibrium GDP tochange, the AD curve itself shifts

    What are these otherinfluences on GDP? Equilibrium GDP will change whenever there is a change in any of

    the following Government spending Taxes Autonomous consumption spending Investment spending The money supply curve The money demand curve

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    Changes in the Money Market

    Changes that originate in the money market

    will also shift the aggregate demand curve

    An increase in the money supply shifts the

    AD curve rightward

    A decrease in the money supply shifts the AD

    curve leftward

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    Figure 4(a): Effects of Key Changes on

    the Aggregate Demand Curve

    (a)

    Real GDP

    Price Level

    P3

    Q3 Q1 Q2

    AD

    P1

    P2

    Price level movesus leftward along

    the ADcurve

    Price level movesus rightward alongthe ADcurve

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    Figure 4(b): Effects of Key Changes on

    the Aggregate Demand Curve

    EntireADcurve shifts rightward if: a, IP, G, orNX increases

    Net taxes decrease The money supply increases

    AD2

    AD1

    (b)

    Real GDP

    Price Level

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    Figure 4(c): Effects of Key Changes on

    the Aggregate Demand Curve

    AD2

    decreasesEntireADcurve shifts leftward if: a, IP, G, orNXdecreases

    Net taxes increase The money supply decreases

    (c)

    Real GDP

    Price Level

    AD1

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    The Aggregate Supply Curve

    On the one hand, changes in the price levelaffect output

    On the other hand, changes in output affect the

    pric

    e level This relationshipsummarized by the aggregate

    supply curveis the focus of this section

    The effect ofchanges in output on the price

    level is complex, involving a variety of forces

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    Costs and Prices

    Price level in economy results from pricing behaviorof millions ofindividual business firms In any given year, some of these firms will raise their

    prices, and some will lower them

    Often, all firms

    in the e

    conomy are affe

    cted

    by thesame macroeconomic event

    Causing prices to rise or fall throughout the economy

    To understand how macroeconomic events affectthe price level, we begin with a very simple

    assumption A firm sets price ofits products as a markup overcost

    per unit

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    Costs and Prices

    Percentage markup in any particularindustry will depend ondegree ofcompetition there

    In macroeconomics, we are not concerned with how themarkup differs in different industries

    But rather with average per

    centage markup

    in e

    conomy Determined by competitive conditions

    Competitive structure changes very slowly, so average percentagemarkup should be somewhat stable from year-to-year

    But a stable markup does not necessarily mean a stableprice level, because unit costs can change

    In short-run, price level rises when there is an economy-wideincrease in unit costs

    Price level falls when there is an economy-wide decrease in unit costs

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    GDP, Costs, and the Price Level

    Why should a change in output affect unit costs and

    price level?

    As total output increases

    Greater amounts ofinputs may be needed to produce a unit ofoutput

    Price of non-laborinputs rise

    Nominal wage rate rises

    A decrease in output affects unit costs through the

    same three forces, but with opposite result

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    The Short Run

    All three of our reasons are important inexplaining why a change in output affectsprice level They operate within different time frames

    Our third explanationchanges in nominalwage rateis a different story

    For a year or more after a change in output,changes in average nominal wage are lessimportant than other forces that change unitcosts

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    The Short Run

    Some of the more important reasons why wages in

    many industries respond so slowly to changes in

    output

    Many f

    irms have un

    ion

    contra

    cts that spe

    cify wages forup to three years

    Wages in many large corporations are set by slow-

    moving bureaucracies

    Wage changes in either direction can be costly to firms

    Firms may benefit from developing reputations for paying

    stable wages

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    The Short Run

    Nominal wage rate is fixed in short-run

    We assume that changes in output have no

    effect on nominal wage rate in short-run

    Since we assume a constant nominal wagein short-run, a change in output will affect

    unit costs through the other two factors

    In short-run, a rise (fall) in real GDP, by causingunit costs to increase (decrease), will also cause

    a rise (decrease) in price level

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    Deriving the Aggregate Supply Curve

    Figure 5 summarizes discussion about effect ofoutput on price level in short-run

    Each time we change level of output, there will be anew price level in short-run

    Giving us another point on the figure

    If we connect all of these points, we obtain economysaggregate supply curve

    Tells us price level consistent with firms unit costs and theirpercentage markup at any level of output over short-run

    A more accurate name for AS curve would beshort-run-price-level-at-each-output-level curve

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    Figure 5: The Aggregate Supply Curve

    Price Level

    Real GDP ($ Trillions)

    130

    100

    80C

    AS

    13.5106

    A

    B

    Starting at point A,anincrease in outputraises unit costs.

    Firms raise prices,and the overall pricelevel rises.

    Starting at point A, a decrease

    in output lowers unit costs.Firms cut prices, and theoverall price level falls.

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    Movements Along the AS Curve

    When a change in output causes price level to

    change, we move along economys AS curve

    What happens in economy as we make such a

    move?

    As we move upward along AS curve, we can

    represent what happens as follows

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    Shifts of the AS Curve

    Figure 5 assumed that a number ofimportant variablesremained unchanged Unit costs sometimes change for reasons other than a change in

    output

    In general, we distinguish between a movement along AS

    curve, and a shift ofcurve itself, as follows When a change in real GDP causes the price level to change, wemove along AS curve

    When anything other than a change in real GDP causes price level tochange, AS curve itself shifts

    What can cause unit costs to change at any given level of

    output? Changes in world oil prices

    Changes in the weather

    Technological change

    Nominal wage, etc.

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    Figure 7(a): Effects of Key Changes on

    the Aggregate Supply Curve

    (a)

    Real GDP

    Price Level

    P3

    Q2 Q1 Q3

    P1

    P2

    AS

    Real GDP movesus rightward alongthe AScurve

    Real GDP movesus leftward alongthe AScurve

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    Figure 7(b): Effects of Key Changes on

    the Aggregate Supply Curve

    Real GDP

    Price Level

    (b)

    AS1

    AS2

    Entire AScurve shifts

    upwardif un

    it

    costs forany reason besides an

    increase in real GDP

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    Figure 7(c): Effects of Key Changes on

    the Aggregate Supply Curve

    Real GDP

    Price Level

    (c)

    AS1AS2

    EntireAScurve shiftsdownward if unit costs for any reason besidesan decrease in real GDP

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    Figure 8: Short-Run Macroeconomic

    Equilibrium

    Price Level

    Real GDP ($ Trillions)

    140

    100

    AS

    106 14

    E

    B

    AD

    F

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    What Happens When Things Change?

    Our short-run equilibrium will change when eitherAD curve, AS curve, orboth, shift An event that causes AD curve to shift is called a

    demand shock

    An event that causes AS curve to shift is called a supplyshock

    Earlier weve used phrase spending shock A change in spending by one or more sectors that

    ultimately affe

    cts ent

    ire e

    conomy Demand shocks and supply shocks are just two different

    categories of spending shocks

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    An Increase in Government Purchases

    Shifts AD curve rightward

    Can see how it affects economy in short-run

    Process weve just des

    cr

    ibed

    is not ent

    irelyrealistic

    Assumes that when government purchases rise,

    first output increases, and then price level rises

    In reality, output and price level tend to rise

    together

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    Figure 9: The Effect of a Demand

    Shock

    Price Level

    Real GDP($ Trillions)

    100

    130

    AS

    10

    12.5

    13.5

    E

    J

    H

    AD1

    AD2

    115

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    An Increase in Government Purchases

    Can summarize impact of price-level changes

    When government purchases increase, horizontal shift of AD curve

    measures how much real GDP would increase if price level

    remained constant

    But because price level rises, real GDP rises by less than horizontalshift in AD curve

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    An Decrease in Government Purchases

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    An Increase in the Money Supply

    Although monetary policy stimulates economy

    through a different channel than fiscal policy

    Once we arrive at AD and AS diagram, two look very

    much alike

    Can represent situation as follows

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    An Example: The Great Depression

    U.S. economy collapsed far more seriously during

    1929 through 1933the onset of the Great

    Depressionthan it did at any other time

    What do we know about demand sho

    cks that

    caused Great Depression?

    Fall of1929, bubble of optimism burst

    Stock market crashed, and investment and consumption

    spending plummeted

    Demand for products exported by United States fell

    Fed reacted by cutting money supply sharply

    Each of these events contributed to a leftward shift of AD curve Causing both output and price level to fall

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    Demand Shocks: Adjusting to the

    Long-Run In Figure 9, point H shows new equilibrium after a

    positive demand shock in short-runa year or soafter the shock But point H is not necessarily where economy will end up

    in long-run In short-run, we treat wage rate as given

    But in long-run, wage rate can change

    When output is above full employment, wage rate will

    rise, sh

    ift

    ing AS

    curve upward

    When output is below full employment, wage rate will fall,shifting AS curve downward

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    Demand Shocks: Adjusting to the Long

    Run Increase in government purchases has no effect on

    equilibrium GDP in long-run

    Economy returns to full employment, which is just where

    it started

    This is why long-run adjustment process is often called

    economys self-correcting mechanism

    If a demand shock pulls economy away from full

    employment

    Change in wage rate and price level will eventually cause

    economy to correct itself and return to full-employment

    output

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    Figure 10: The Long-Run Adjustment

    Process

    Price Level

    Real GDP

    P2

    P3

    P4

    P1

    YFEY3 Y2

    H

    E

    AS2

    AS1

    AD2

    AD1

    J

    K

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    Demand Shocks: Adjusting to the Long

    Run For a positive demand shock that shifts AD curve

    rightward, self-correcting mechanism works like

    this

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    Figure 11: Long-Run Adjustment After

    a Negative Demand Shock

    Price Level

    Real GDP

    P2

    AS1

    P1

    P3

    YFEY2

    AS2

    AD2

    AD1

    E

    M

    N

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    Demand Shocks: Adjusting to the Long

    Run Complete sequence of events after a negative

    demand shock looks like this

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    Demand Shocks: Adjusting to the Long

    Run Can summarize economys self-correcting

    mechanism as follows Whenever a demand shock pulls economy away from full

    employment

    Self-correcting mechanism will eventually bring it back When output exceeds its full-employment level, wages

    will eventually rise Causing a rise in price level and a drop in GDP until full

    employment is restored

    When output is less than its full employment level wageswill eventually fall Causing a drop in price level and a rise in GDP until full

    employment is restored

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    The Long-Run Aggregate Supply Curve

    Self-correcting mechanism provides an important link

    between economys long-run and short-run behaviors

    Long-run aggregate supply curve also illustrates another

    classical conclusion

    An increase in government purchases causes complete crowding out Rise in government purchases is precisely matched by a drop in

    consumption and investment spending

    Leaving total output and total spending unchanged

    Self-correcting mechanism shows that, in long-run,

    economy will eventually behave as classical model predicts Notice the word eventually in the previous statement

    This is why governments around the world are reluctant to rely on

    self-correcting mechanism alone to keep economy on track

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    Figure 12: The Long-Run Aggregate

    Supply Curve

    Price Level

    Real GDPYFE

    E

    M

    AD1

    AD3

    K

    Long-RunASCurve

    AD2

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    Short-Run Effects of Supply Shocks

    Figure 13 shows an example of a supply shock An increase in world oil prices that shifts aggregate supply curve

    upward, from AS1 and AS2 Called negative supply shock, because of negative effect on output

    In short-run a negative supply shock shifts AS curve upward, decreasingoutput and increasing price level

    Notice sharp contrast between effects of negative supplyshocks and negative demand shocks in short-run Economists and journalists have coined term stagflation to describe

    a stagnating economy experiencing inflation A negative supply shock causes stagflation in short-run

    Examples of positive supply sho

    cks

    in

    clude unusually goodweather, a drop in oil prices, and a technological change

    that lowers unit costs In addition, a positive supply shock can sometimes be caused by

    government policy

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    Figure 13: The Effect of Supply Shocks

    Price Level

    Real GDP

    P2

    P1

    YFEY2

    E

    AS2

    AS1

    AD

    R

    Long-RunASCurve

    AS3

    T

    P2

    Y3

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    Long-Run Effects of Supply Shocks

    What about effects of supply shocks in long-run?

    In some cases, we need not concern ourselves with this

    question, because some supply shocks are temporary

    In othercases, however, a supply shock can last

    for an extended period

    In long-run, economy self-corrects after a supply

    shock, just as it does after a demand shock

    When output differs from its full-employment level Wage rate changes

    AS curve shifts until full employment is restored

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    Using the Theory: The Recession of

    1990-91

    Story of1990-91 recession begins in mid-

    1990, when Iraq invaded Kuwait

    During this conflict, Kuwaits oil was taken off

    world market, as was Iraqs Reduction in oil supplies resulted in a rapid and

    substantial increase in price of oil

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    Using the Theory: The Recession of

    2001

    Story of2001 recession was quite different This time, there was no spike in oil prices and no other significant

    supply shock to plague economy

    Rather, there was a demand shock, and a Federal Reserve policyduring the yearbefore the recession that might have made it a bitworse

    During late 1990s, Fed had become concerned thatinvestment boom and consumer optimism were shifting ADcurve rightward too rapidly Creating a danger that we would overshoot potential GDP and set off

    higherinflation

    Fed responded by tightening money supply and raising interest rate

    Effects of this policy may have continued into early 2001,exacerbating decrease in investment that was occurring for otherreasons

    In this way, rate hikes themselves may have contributed to a furtherleftward shift of AD curve

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    Figure 14(a): An AD and AS analysis

    of Two Recessions

    P2

    AS199

    0

    P1

    YFEY2

    Price Level

    Real GDP

    AD1990

    E

    R

    (a)

    AS1991

    1. In 1990, a supply shock fromhigher oil prices shifted theAScurve leftward ...

    2. causing outputto fall ...

    3. and the pricelevel to rise.

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    Figure 14(b): An AD and AS analysis

    of Two Recessions

    YFEY2

    AS2000

    AD2000

    AD2001

    ER

    (b)4. In 2001, a demand shock from

    several factors caused the ADcurve to shift leftward ...

    5. causing outputto fall ...

    Price Level

    Real GDP

    P2

    P1

    6. and the pricelevel to fall.

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    Figure 15(a/b): GDP and the Price

    Level in Two Recessions

    The 1990-91 Recession

    (b)(a)

    140

    135

    130

    120

    125

    CPI

    1989:3 1990:2 1991:1

    Year and QuarterYear and Quarter

    1989:3 1990:2 1991:1

    6.75

    6.

    72

    6.66

    6.60

    6.69

    6.63

    R

    ealGDP

    ($Trillions)

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    Figure 15(c/d): GDP and the Price

    Level in Two Recessions

    (d)

    178

    176

    174

    172

    2000:1 2001:1

    9.35

    9.30

    9.20

    9.10

    9.25

    9.15

    (c)

    Year and Quarter

    R

    ealGDP

    ($Trillions)

    2000:1 2001:1

    Year and Quarter

    CPI

    The 2001 Recession

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    Using the Theory: Jobless Expansions

    After a recession, economy enters expansion phase ofbusiness cycle Employment usually grows rapidly during this period as well

    But in our two most recent recessions, economy experienced abnormal,prolonged periods during which employment did not grow at all

    Figure 16illustrates behavior of employment during our two most recentrecession

    Called trough of recession Vertical axis shows an employment indexemployment divided by

    employment at the trough

    Blue line shows that employment falls during the contraction phase ofaverage cycle Rises rapidly during the first year of the expansion phase

    But red and pink lines show what happened in first year of our mostrecent expansionsduring 1992 and 2002 In both cases, employment drifted slightly downward, telling us that total

    number of jobs decreased during year

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    Figure 16: The Average Expansion

    Versus Two Recent Jobless Expansions

    EmploymentIndex

    (Trough = 1)

    -6 -4 -2 0 +2 +4 +6

    Months Before and After the Trough

    +8

    0.99

    1.00

    1.01

    1.02

    1.03

    1.04

    +10 +12

    After Average

    Rec

    essi

    on

    After2001Recession

    After1991Recession

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    Explaining Jobless Expansions

    Since story is similar forboth of these expansions,lets focus on period from late 2001 to late 2002the first year of expansion after our most recentrecession Using equation for economic growth

    Real GDP = productivity x average hours x (emp/pop) xpopulation

    But equation can be used in different ways Now were using equation to account for deviations in

    employment away from full employment in short-run

    For this purpose, well need to make someadjustments to equation Real GDP = productivity x average hours x employment

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    Explaining Jobless Expansions

    Lets convert equation to percentagechanges

    % real GDP = % productivity + %employment

    Finally, rearranging

    % employment (-0.3%) = % real GDP (2.9%) -% productivity (3.2%)

    Numbers in parentheses show actualpercentage changes for each of thesevariables during 2002

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    Explaining Jobless Expansions

    Why didnt real GDP growth keep up with productivity? Because growth in real GDP was unusually low

    Productivity grew at about the same rate as average expansion, inspite of the low growth in output

    Throughout period, firms were reluctant to hire full-time, permanentworkers

    Created uncertainty about strength and duration of expansion Instead, business expanded output by hiring part-time and temporary

    workers

    Why would this boost productivity? Enabled firms to adjust their workforce more easily to fluctuations in

    production

    Phrase jobless expansion refers to just part of expansionphase Eventually, employment catches upeven to higher levels of output

    made possible by productivity growth