agic 3 august 2017 kfc case study linking consumers to … agic... · agic 3 august 2017 kfc case...
TRANSCRIPT
TheEvolutionofSustainability
• Beingagoodcorporatecitizen
• Accountingandreportingframeworkthatreportsonanorganisationsprogressalong3lines:
• Economicprosperity• Environmentalprosperity• Socialjustice
*TriplebottomlinePeople,Profit,Planet
TheEvolutionofSustainability
• UmbrellaConcept
• Economicprosperity• Environmentalquality• Socialjustice• Businessethics• Governance• Employeehealth&safety• Diversity• Philanthropy• Traceability&Provenance
BenefittedbydirectfarmmodelBenefittedbydirectfarmmodel
Benefittedbydirectfarmmodel
Benefittedbydirectfarmmodel
Benefittedbydirectfarmmodel
LinkingtheFarmertotheConsumerContractingProcess– HighOleicCanolaOil
Orderandpurchaseseedfromlocalstore
CompleteMonola®Grower
Agreement
Growcropandentertonnagecontract(s)with
MSM
Harvestanddeliver.Storein
systemoronfarm
Payment14daysweekendweek
LinkingtheFarmertotheConsumerPricingMechanismExample– HighOleicCanolaOil
Deliver Manildra
Track Price (eg) $540.00 per mt
Minus GTA freight -$35.50 per mt
Plus premium $85.00 per mt
Delivered Manildra Segregation $589.50 per mt
KFC– PromotingSustainableSourcing
• Website:• “Westrivetosourcelocalproduce,wherepossible.Around85%ofallouringredientsaresourcedfromwithinAustralia”
• Packaging/Labelling:
SharedBenefitsAlongSupplyChain
• FARMERS• Reliable,ongoingdemandbase• Premiumpaidoverpurecommodityprices• Greaterabilitytocontractforward• Leveragesofffarmerssustainabilityand‘goodpractice’credentials• Visibilityofendusermarket
• PROCESSOR• Providesnicheservicebybeinglinkbetweenfarmerandenduser• Workseffectivelyforspecialtyproductswhichareless‘commoditized’• Leveragesoffprocessorssustainability,qualityandtraceabilitycredentials
SharedBenefitsAlongSupplyChain
• ENDUSER• Ensuresatraceablesupplybackthefarm• Enhancessustainabilitycredentials• Leveragesoff:
• Australiangrown,madeandsourced• Clean&greenimage• Ensuresanefficientandthereforesustainablesupplychain• Onecontactwithtotalcontroloversupplychain
• Providesbrandandmarketingvalue