“agil sein” statt “agil vorgehen”
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“Agil sein” statt “Agil vorgehen”TRANSCRIPT
Quarterly Briefing Berlin/Hamburg, September 2013
Case Study “Agil sein” statt “Agil vorgehen”
Claude Muller Head of New Distribution Capability (NDC) [email protected]
Michael Schultheiss Business Development Manager [email protected]
Birgitta Böckeler Lead Consultant/Developer [email protected] @birgitta410
Sprecher
Flugplan
! IATA & NDC ! “Agil sein” statt “Agil vorgehen” ! Q&A
Simplifying the Business © COPYRIGHT IATA 2013
IATA - International Air Transport Association
Simplifying the Business © COPYRIGHT IATA 2013
Ö www.iata.org/stb
Simplifying the Business © COPYRIGHT IATA 2013
EXECUTIVE SUMMARY ä New Distribution Capability is an IATA-led collaborative industry
initiative to build an open Internet-based data messaging standard for use in indirect distribution channels
ä This is the modernization of 40-year-old data exchange standards developed before the Internet was invented
ä NDC will enable greater transparency and choice for consumers through comparison shopping
ä NDC will close the gap in product availability between the direct and indirect channels
Simplifying the Business © COPYRIGHT IATA 2013
AIR TRAVEL SHOPPING TODAY ä Via the indirect channel
w Search by city pair and date
w Compare on price or time
w Limited product information
Simplifying the Business © COPYRIGHT IATA 2013
AIR TRAVEL SHOPPING TODAY
ä Via the direct channel, i.e. airline websites w Internet gives airlines
opportunity to present complete offers directly via their websites
w Airlines compete on full scope of products & services
Simplifying the Business © COPYRIGHT IATA 2013
AIR TRAVEL SHOPPING TODAY ä Consumers can see the difference, personalize offers, and get
more choices via the direct channel
Simplifying the Business © COPYRIGHT IATA 2013
COMPARISON: HOTEL SHOPPING TODAY ä Why isn’t the indirect air travel channel more robust, like
shopping for hotel rooms? w Search by ratings and deals
w Compare on value to consumer
w Rich product information
Simplifying the Business © COPYRIGHT IATA 2013
DISTRIBUTION TOMORROW ä Vision of a NDC-enabled industry
w Airlines, travel agents and third party systems are already connected today but lack inter-operability
w NDC provides a standard for those connections
w Having a “standard” translates to lower development costs and higher implementation speed
w The standard also facilitates content aggregation and consequently comparison shopping
Simplifying the Business © COPYRIGHT IATA 2013
DISTRIBUTION TOMORROW Ö CUSTOMER
Ö OFFER Ö BUILT FROM FILED
Ö SCHEDULES & FARES
Ö AGGREGATOR Ö SABRE Ö AMADEUS Ö TRAVELPORT
Ö FARES
Ö AIRLINE RESERVATION & INVENTORY SYSTEMS
Ö ATPCO Ö SCHEDULE
S
Ö OAG Ö AVAILABILI
TY
Ö OFFER Ö RICH
CONTENT
Ö IN
DIR
EC
T C
HA
NN
EL
Ö D
IRE
CT C
HA
NN
EL Ö OFFER
Ö NDC Ö RICH CONTENT
Ö COMMON STANDARD
Ö NEW ENTRANTS
Ö TRAVEL AGENT/OTA
Ö E-COMMERCE/WEBSITE
Simplifying the Business © COPYRIGHT IATA 2013
NDC DEMONSTRATOR ä The art of the possible – What NDC could look like
ä Show the benefits of the NDC standard and dispel misconceptions.
ä ThoughtWorks selected – agile methodology, design perspective, facilitation skills, inception / fuzzy front-end.
IATA-Mitglieder TMCs
(Travel Management Companies)
Online- Reisebüros
Aggregatoren
Kurzlebig
Offline
Ungewöhnlicher Endbenutzer
“Keine Anforderungen”
Inception
Design und User Experience
Domäne
Technologien
“Wir sind uns einig.” “Aah!”
“Dann sind wir uns ja einig!”
“Oh…”
“WOW-Effekt”
Ziele & Prioritäten
Skizzen & Szenarien
Technischer Entwurf
Design/ UX
Demo
Design und UX • Schnell in den Browser • Skills im Team • Ständiges Feedback • Wiederverwendung freier Resourcen • Schnelle Evaluation von
JavaScript-Bibliotheken
GDS
Interlining
Fare Classes
Ticket Pricing
ATPCO TMC
OTA
Segments
Stopovers
SBT DDX
PADIS
Ancillaries
TMC Prozesse
TMC Prozesse
Testdaten
Hamburg
Genf
Standup
Catchup am Nachmittag
Tagesplanung
Team-interne Story Showcases
Showcase 1x wöchentlich Retrospektiven alle 1-2 Wochen
Domäne • Ständiges Feedback… • … von einer breiten Auswahl
an Stakeholdern • Kommunikation im
verteilten Team
Tech
Offline benutzbar
So simpel und effizient wie möglich
*.js
*.js
Bower
*.js
Bower
Build
*.js
Bower
Build
*.jade *.js
*.html *.css *.js
Bower
Build
*.jade *.js
*.html *.css *.js
Bower
Build
*.jade *.js
*.html *.css *.js
Bower
Build
*.jade
*.scss *.js
*.html *.css *.js
Bower
Build
ChardinJS
Mousetrap
jQuery Underscore
RequireJS
Kontinuierliches Feedback
Continuous Deployment
Deployment *.jade
*.scss
*.js
Deployment *.jade
*.scss
*.js
Deployment *.jade
*.scss
*.js
Build Laptop
Deployment *.jade
*.scss
*.js
Build Laptop
*.html *.css *.js
Deployment *.jade
*.scss
*.js
Build Laptop
*.html *.css *.js
Individuals and interactions
over processes and tools
Working software
over comprehensive documentation
Responding to change over following a plan
Customer collaboration over contract negotiation
“Simplicity – the art of maximizing the amount of work
not done – is essential.”
“Deliver working software
frequently.”
“At regular intervals, the team reflects on how to become more
effective, then tunes and adjusts its behavior accordingly.”
“Welcome changing requirements, even late in
development.”
“Working software is the primary measure of progress.”
“Continuous attention to technical excellence and
good design enhances agility.”
Deliver frequently
Simplicity
Reflect, tune and adjust
Welcome changing requirements
Working software is the primary measure of progress.
Continuous attention to good design
Simplifying the Business © COPYRIGHT IATA 2013
ä Delivered a vision of a new shopping experience for air travelers in just nine weeks !!!
ä Agile! Four days of workshops as starting point. First working prototype produced in just two weeks and then refined and extended using an iterative approach.
ä Agile!! Regular showcases meant that issues were picked up and fixed before they could have a disruptive effect.
ä Agile!!! Able to work flexibly and take on different roles when bottlenecks were on the horizon.
ä Impressed with how quickly ThoughtWorks was able to get up to speed. Starting from blank canvas, demonstrator was delivered just three months after project kick-off. Very impressive!
COLLABORATION - THOUGHTWORKS
Q&A
Claude Muller Head of New Distribution Capability (NDC) [email protected]
Michael Schultheiss Business Development Manager [email protected]
Birgitta Böckeler Lead Consultant/Developer [email protected] @birgitta410
Mehr Informationen: www.iata.org/stb www.thoughtworks.com/clients/iata www.thekua.com/atwork/2013/05/being-agile-instead-of-doing-agile
Vielen Dank!