agile crm and marketing automation for ecommerce
DESCRIPTION
Marketing automation and smart contact management can be put to use for eCommerce vertical. Cart abandonment, funnel reports, web analytics, exit intent and lot more. https://www.agilecrm.com/ecommerce.htmlTRANSCRIPT
ACRM Mark
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Automati
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Analytics
Social Suite
Third-party plugins
More..
What is Agile CRM?
Big plus for eCommerce with Agile CRM
● Marketing automation for user retention
○ Offers/promo emails to inactive users○ Coupon emails on abandoning cart
● Web popups for better conversion○ Show offers based on visitor interests○ Complete App
● Metrics & reporting○ Growth, Funnels & Conversion○ Cohort analysis
● Automatic Contact Management○ Dynamic profiling, product tagging, web stats
● Drag-drop workflow designer
● Define conditional workflows
○ Contact profile based, life cycle based,
behaviour based
● Multi-channel○ Send emails, tweets, LN message,
voice mail
● Nurture & Score leads automatically
● Trigger○ Run campaigns based on actions
● Analytics
Marketing Automation - Features
Use Cases - Marketing automation
● Address cart abandonment
● Bring back past users
● Upsell to existing customers
… all with highly personalized and timely communication
How to do?
● Trigger the campaign on a user when they visit checkout page
● Campaign checks if the user visited the post purchase page (completed purchase)
● If no, send an email with discount coupon● If yes, send an email with offers on related products
Use-case 1: Cart Abandonment
Detect cart abandonment and send automated emails with a coupon to make them complete the purchase
Use-case 2: User Retention
How to do?
● Whenever users visit your website, use the JS API to update his last active date in Agile CRM
● The Campaign checks for the customer who hasn't logged in for a certain time using the condition function.
● Send the user an email with exciting offers based on his profile data (product/category tags)
Example of user retention campaign
Use-case 3: Up-sell to past customers
After a purchase, automatically send them offers on related products
How to do?
● Whenever a purchase is done, add a product name/category as a Tag and put them into this campaign using the JS API
● In the campaign, check for the product/category tag and create the email to be sentOr, you can use the JSON IO option to recent purchase history and use that data in the campaign
● Check if they clicked on the offers link - if Yes, add a tag indicating they are interested in the category of products (for subsequent use), if No - maybe put them into a retention campaign.
Define rules in Agile to show intelligent popups on your website
Visitor Engagement & Conversion
● Engage known and anonymous visitors
● Show popups○ Sign-up forms○ Information messages○ Suggest pages to read
● Time them appropriately○ After certain time, on reaching
end of page, or when they are about to leave
● Do more actions○ Run campaigns, add tags/score
Use Cases for Web Popup
● Show offers & discounts, based on user profile and current page
● Offer a discount coupon to users who abandon shopping cart when they visit later
● Bring back visitors who are about to leave, with timely popups
● Trigger relevant email campaigns when they checkout certain products/categories
Plugins & Integrations
IntegrationsIn-app Plugins
Growth Graphs, Cohort analysis, Funnels
Metrics & Reporting
● JavaScript API○ Simple and easy to use○ Integrate with website and apps quickly
● Backend API○ More advanced integration ○ Java, PHP, .Net, ...
● Documentation○ All APIs available on GitHub○ Documentation & Sample programs
API
www.agilecrm.com
1-800-980-0729
Thank you