agile insights with quantilope - vmÖ verband der ... · pricing campaign tracking target group...
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Agile Insights with quantilope
N o v e m b e r, 2 0 1 7
Speed up
Costs down
Ease of use
Scientific methodsProgrammingVisualisation
Analytics
?
Setup
AskAnalysis
Report
Research question
Setup
Insights
Reporting
Survey
Simply Agile
Sprints: Agile from the question to the report
PerformanceLaunchProduct planningBusiness planning
Usage &
Attitude
Study
Advertising
PretestBrand
Tracking
Conjoint
Analysis
Package
Test
Customer
Feedback
Naming
Test
Category
Audit
Concept
Test
Brand
Health
Pricing
TestCampaign
Tracking
Target
Group
Analysis
Brand
HealthBrand
Associatio
n
Claim Test
Based on robust research methodologiesConjoint Analysis
MaxDiff
NPS
Implicit Neuro-Methods
Key Driver Analysis
Correspondence Analysis
A/B Testing
Price Sensitivity Meter
All solutions, end-to-end in one software
Full Flexibility
Customization
Blueprinting
Rapid Results
Classic Approach
StandardizedTools
Live Analytics
When to use the Agile Approach?
ChangeLoss of Control DIY
#1 #2 #3
3 Monsters Hindering Agile Insights Transformation
#1: Transparent and Robust Process with Actionable Output
Reliable Panels Solid Methods Actionable Output
Implicit MethodsChoice-based Conjoint HBMaxDiffMonadic Experiments (A/B)Driver AnalysisNPS
#2: Robust Software + Professional Consulting
+Highest quality from software to service – you choose the service level
#3: Agile Insights promote Agile Work
2 days 2 days 2 days 2 days
Agile Insights Implementation according to your needs
Learn Build Scale
Enabled by quantilope
Implementation Coach
Analyze Needs Build Process Develop Training
Co-create Soft-Roll-Out Roll-Out
Pilot Test Evaluate Evaluate
