agile marketing - ama digital marketing day dec 16

AGILEMARKETING

@BELINDAWALDOCK [email protected]

WWW.BEINGAGILE.CO.UK

www.beingagile.co.uk [email protected] @belindawaldock

◦ MIX◦ APPROACH◦ TACTICS

www.beingagile.co.uk @belindawaldock ©

AGILE MARKETING

EMBRACING REALITY


LIFECYCLES


AGILE MARKETING MIX

% Scheduled % Automated % Responsive


70%20%

10%

50%

30%

20%

AGILE MARKETING MIX

% Scheduled % Automated % Responsive


DIGITAL CHANNELS MIX WEBSITE EMAIL SEO PR ADVERTISING (PPC) APPS/MOBILE SOCIAL MEDIA VIDEO/POD ARTICLES GAMES…


AUTOMATION

RESPONSIVE - RELATIONSHIPS FOCUS ON CUSTOMER VALUE ATTRACT AND NURTURE RELATIONSHIPS 2 WAY ENGAGEMENT LISTENING AND AMPLIFYING MEASURE IMPACT


AGILE APPROACH PARETO PRINCIPLE

80% VALUE 20% EFFORT



◦ EMAIL (ANNOUNCEMENTS/CALLS, MEDIA CONTENT, NEWS, SALES)

◦ SOCIAL MEDIA – TWITTER

◦ ARCHIVE – VIDEO / PHOTOS / ARTICLES

◦ SEO – ORGANIC – LINKS AND CONTENT

◦ NEWS/PR/MEDIA PARTNERS – RESPONSIVE◦ 2017 – WEBSITE, APP, COMMUNITY, EXPERIENCE… MERCHANDISE, BRANDING, CROSS MARKETING …

TEST DRIVEN MARKETING


REAL TIME MARKETING


CUSTOMER LED MARKETING


CONTENT MARKETING


REALITY – WRITING ON THE WALL


VISUALISE AS A TEAM


DOWNLOAD POSTER & PART 1 OF BOOK


AGILEMARKETING

@BELINDAWALDOCK [email protected]



agile marketing - ama digital marketing day dec 16

Marketing