agile marketing lunch and learn 5/6/13
DESCRIPTION
Agile Marketing, the new imperative, a Lunch n Learn presentation by Jonathan Cook!TRANSCRIPT
Who am I?
Valtech 8 years MA in Marketing My most recent project………. a mystery brand ;-)
Simple.
Opinionated.
5 Problems of Digital Marketing
Problem 1 - Predictability
traditional marketing
digital marketing
Problem 2 - Complexity
digital marketing
traditional marketing
Problem 3 – More Channels
digital marketing
traditional marketing
Problem 4 - Silos
web email mobile social
team team team team
platform platform platform platform
Problem 5 – Siloed Innovation
attribution / business case
Problem 5 - Processes
3 year marketing plan
Why Agile Marketing?
The need for a new
marketing paradigm
And then magic occurs…….
3 Simple Steps…….
Customer Responsive Platform:Agile content & multichannel campaign management, from The designer to the publisher, based on brand assets centralisation (digital Publishing)
Digital Analytics: Agile data-driven marketing initiatives, for more relevance to the consumer and more ROI for the marketer.
Organisation and Governance: AgileMarketing project management, responsiveness andperformance-driven, throughmore cross-functionalcollaboration and adaptionto feedback
Customer Responsive Platforms
Products
Digital Analytics
Big Data versus enough data
insight
Organisational and Governance
many moving parts : agile
project level: agile
organisation level: agile
What do you get
from being an agile Marketer
?
You need to speak to us about the 4th secret one
If you want to chat about this further please contact:
Jonathan [email protected]
Also – you can download document which explains our Agile Marketing philosophy here: http://bit.ly/12JKwDJ