agile product roadmap tutorial - agile product management · agile product roadmap tutorial ck ......

Roman Pichler’s

Agile Product Roadmap Tutorial

Slide deck

© 2006-2014 Pichler Consulting Ltd 2

•  Agile product management and Scrum consultant, trainer and author with over 10 years experience in –  Teaching and coaching product managers, product owners, business

analysts, and project managers

–  Helping companies apply agile prac?ces to achieve business success

•  Business owner and product manager –  I walk my own talk

About Roman

One of my books!

Introduction


•  A product roadmap is a high-‐level plan that shows how a product is likely to evolve.

•  It typically covers several major releases or product versions.

What is a Product Roadmap?


The Benefits of a Product Roadmap

Stakeholder alignment and collaboration

Prioritisation Continuity of purpose

Umbrella for the product

backlog

Helps with portfolio

management


•  View it as a hard-‐and-‐fast plan or a commitment. •  Focus too much on features.

– Makes it hard to achieve agreement and the roadmap more vola?le.

•  List largely unrelated features to please individuals. •  Create a roadmap when you cannot look beyond the next major release.

Common Roadmap Mistakes


•  Crea?ng a realis?c roadmap when markets and technologies change frequently and unexpectedly.

•  Building a longer-‐term plan when agile teams commit to no more than four weeks.

•  Unclear how the product roadmap and the product relate. –  Do they compete with or complement each other?

Agile Roadmap Challenges

Creating an Agile Product Roadmap

9 © 2006-2014 Pichler Consulting Ltd

Let’s Look at an Example


How do We Get to the Roadmap?

Idea

? ?

Product Roadmap


First Create and Validate a Product Strategy

Idea

Product Roadmap

Product Strategy

A plan with!goals, dates !and metrics!

Validated!Value prop & !

biz goals!


The GO Product Roadmap

Date The launch date or timeframe

Name The name of the new product version or major release

Goal The reason for creating the new version

Features The high-level features necessary to meet the goal

Metrics The metrics/KPIs to determine if the goal has been met

How do we know the goal!has been met?!

What are its!key features?!

Why should!it be developed?!

What is!it called?!

When will !the release !

be available?!


A Sample GO Roadmap

3rd quarter!

Version 1!

•  Basic game functionality!

•  Multiplayer!•  FB integration!

Downloads: top 10 dance app!

4th quarter!

Version 2!

•  Purchase dance moves!

•  Create new dances!

At least 10% of users make one in-app purchase!

1st quarter!

Version 3!

•  New characters and floors!

•  Enhanced visual design!

Daily active players, session length!

2nd quarter!

Version 4!

•  Street dance elements!

•  Dance competition!

Downloads!

Acquisition: Free app!

Revenue: in-app purchases!

Retention! Acquisition: New segment!


The GO Roadmap Template

Download at romanpichler.com/tools/product-

roadmap


Tips for Creating the GO Roadmap

Tell a convincing and realistic story.

Have the courage to say no.

Keep your roadmap simple and easy to

understand.

Prioritise date vs. goal.

Derive features from goals. Use helpful metrics.

Choose a realistic timeframe.

Create buy-in by involving key stakeholders.

Determine the right innovation cadence.


The Roadmap Creation Workshop

Marketer Sales Rep Mgmt Sponsor

Product Owner Dev Team Members

Involve key!

stakeholders!

2-4 hours!

Vision Board Validated!

Value prop & !biz model!

GO Roadmap


The Roadmap and the Backlog

GO Product Roadmap

Details !for the next !

major release!

Goals!for several!

major releases!Strategic!

Tactical!

Product Backlog

Managing the Roadmap


•  Your roadmap is not a fixed plan; it will change. –  New ideas come up, progress is not as an?cipated, the market and the compe??ve landscape change.

–  The changes may be small or big.

•  Regularly review and update your roadmap. –  The more change and uncertainty there is, the more frequently you should you check your roadmap.

–  Tip: Start with monthly reviews and adapt. –  Involve development team members and key stakeholders to leverage their knowledge and to create buy-‐in.

Roadmap Review and Update


•  Incremental changes help you implement your exis?ng product strategy. This assumes that your strategy is valid.

•  Examples are revising a goal, changing a date or a feature, and adjus?ng the metrics.

Incremental Changes

Adjust!

GO Roadmap


•  Big changes are needed when the strategy that was used to create the roadmap is no longer valid. –  You want to address a new market segment and new needs, for

instance, or you experience a pivot.

•  Your exis?ng roadmap is no longer valid.

Big Changes

Bigger Update or Pivot New or!

reworked!roadmap!

New or !changed!strategy!


Roadmap Ownership

Product Owner

Development Team Members

Stakeholders

Contribute!

Contribute!Owns and!manages!

GO Roadmap

More Info


Attend my Training Course

Register at http://www.romanpichler.com/training-courses/

Available!for onsite!delivery!

You can find more info on agile roadmaps at:!

romanpichler.com/tools/product-roadmap!

I look forward to your feedback and questions:!

[email protected]!

@romanpichler!

agile product roadmap tutorial - agile product management · agile product roadmap tutorial ck ......

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