agile research - tns-global.it · using the most powerful experience management technology platform...
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Agile Research
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Quick turn solutions: a suite of tools to help you make smart decisions in today’s fast-moving world
▪ Get the key information that
makes the decision clear within
hours or days
Two options:
▪ Now – the core growth tool
metrics run via our partner
ZappiStore’s platform. The client
can order direct or with Kantar
consultancy
▪ Express – the core growth tool
metrics with some basic
diagnostics – run as a standard
project with Kantar, via our own
automated platforms
▪ Based on our validated growth
tool methodologies – but
stripped down to core metrics to
facilitate speed
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Why use our quick turn solutions: transversal features
QuickerFast turnaround:
Standardisation allowing
for quick entry,
standardised output
Cost effectiveMore than 50% cost
saving in developed
markets
More EfficientUtilising quick format with
recognised approaches
& analyses.
Online MethodWith associated cost
and time benefits.
Standardised
Questionnaireto deliver time and
cost efficiencies
Large
communityFor targeted
recruitment
Highly engaged
respondentssupporting speed and
quality of response
User friendlyDashboard easy to use
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Our tools portfolio: solutions for all the different needs
Creative tools▪ Pre-Link NOW
▪ LinkExpress
▪ LinkNow
Innovation tools
▪ eValuate Express & Now
▪ Pack Express
▪ Seven
CX tool▪ CX Navigator
Brand tools▪ Conversion Model Express
▪ AD Now
Research Express
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Brand Tools
Power in the mind and power in the market
What?
▪ Measure your brand’s equity and image vs key
competitors
▪ Show whether your brand is healthy and primed
for growth or vulnerable to attack
How?
▪ Give scores for all key metrics benchmarked
against Kantar’s extensive database
▪ Two options available: KPIs only or with fuller
diagnostics
▪ Lead time from 2 days
Conversion Model Express
Make fast, smart campaign investment decisions
What?
Post test ADV
▪ Measure the strengths and weaknesses of each
execution in your campaign, vs competitor and
across multiple channels
How?
▪ With Zappi
▪ Have diagnostic of memorability potential,
message delivery and motivation
▪ Lead time within 24 hours
ADNow
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Innovation Tools – eValuate Suite
How?
▪ Provide core metrics to help understand drivers of
and barriers to concept performance
▪ Lead time from 48 hours
eValuate Express
How?
▪ With Zappi
▪ Standard questions, no changes
▪ 150 interviews for concept, standard
sample
▪ Max 3 concepts
▪ Output: table with traffic lights colors
▪ Lead time from 24 hours
eValuate Now
Prioritize ideas that will grow your business in one day
What?
Screen concepts based on their trial and growth potential
understand what is driving concept performance
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Innovation Tools – Pack and Product
Pick pack designs which will deliver most impact and drive
the success of your launch
What?
▪ Identify the most impactful, appropriate pack design for
your product and your brand
How?▪ Just 10 questions using pack shots, to understand stand
out, purchase intent, brand impact and diagnostics
▪ Sample of 200 category buyers per pack
▪ Using our technology partner (Google Surveys)
▪ Two types: core module, when only KPIs are needed &
PE with Positioning Check when ensuring alignment
with brand positioning is needed on top of KPIs
▪ Lead time from 7 days
Pack Express Seven
Turning ideas into winning concepts
What?
▪ Deliver sharply defined, validated concepts
▪ Encompasse the insight generation, ideation, concept
development and testing stages
▪ Identify and fast-track the great ideas that will drive
incremental growth for businesses
▪ Provide clear guidance on how to optimise winning ideas
How?
▪ Ground in real consumer insights and our client’s
category context to ensure relevance
▪ Leverage the power of crowdsourcing by tapping into the
fresh thinking of 325,000+ creators
▪ 7 days - a process which typically takes several months
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Creative Tools - 1
Evaluate what matters most for successful adverts
What?
▪ Provide an accurate, validated evaluation of how
the ads will perform in-market short- and long-
term and drive brand growth and improving ROI
▪ Integrate neuroscience to identifies strengths
and weaknesses
How?▪ Available for
▪ static (print, outdoor or point of sale)
▪ TV
▪ digital (online, video, display, mobile or social)
▪ Results are delivered in a clear intuitive and straightforward way
and gives info about equity, engagement, brand predisposition,
emotions, brand associations
▪ Lead time from 48 hours
Link Express
Find out if your TV creative is strong enough
What?
▪ Validate creative testing solution to know they are
strong enough before they go live
▪ Improve your ROI by only running content you
know is effective
How?▪ Available for
▪ static (print, outdoor or point of sale)
▪ TV
▪ digital (online, video, display, mobile or social) to capure
behavioural and survey data. It shows ads in fully functioning
live contexts (Facebook and YouTube)
▪ With Zappi
▪ Lead time within 6 hours (for static and TV) and 24 hours (for digital)
Link Now
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Creative Tools - 2
Make confident decisions based on a validated framework
What?
▪ Optimize advertising creative by incorporating consumer feedback early in
the development process
▪ Validate Link™ copy-testing framework, providing a common language
across both quantitative and qualitative research.
How?
▪ Qual solution
▪ Check creative in any format – animatic, videomatic, storyboard, print,
OOH, radio or digital concept
▪ Lead time within 5-8 days (depending on the number of ads tested and
number of markets covered)
Pre-Link Now
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CX Tool
Identify greatest opportunities for customer experience improvements, accompany in
gaining in-depth, transactional customer journey insights and activate CX innovation
What?
▪ Decode customer relationships to better understand current performance, brand
preference and competitive threats
▪ Assess customer relationship strength, identify which moments and touchpoints are
crucial in building relationships, find out how and why your customers are attracted to
competitors, and identify the key topics that drive customer behaviour
How?
▪ Using the most powerful Experience Management technology platform – Qualtrics
▪ Using relationshipTRI*M, strategic customer relationship solution to understand which
moments matter most to customers, and how to activate those moments
▪ Lead Time about 3 weeks
CX Navigator
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Quick survey allover the world
What?
▪ Regular survey of a representative sample of the population with international omnibus solutions (telephone,
face to face and online)
▪ Measure not only mass opinion, but also specific target
How?
▪ Conducted at regular intervals, with the same set-up, covering a large robust sample size (typically n=1000)
▪ Online self completion. Invitations to complete the questionnaire are e-mailed to a panel of adults
▪ Advice on questionnaire design and sample size
▪ Results in as little as 48hrs
Research Express
Omnibus quick survey – available across the world
KANTAR Italia | Viale Milanofiori, strada 3, Palazzo B1| 20090 Assago (MI)| tel.+39.02.27.07.21 | www.tns-global.it
Gabriella Bergaglio
Marketing Director, Italia
KANTAR TNS
Tel. +39 02 2707 2299
Cell. +39 334 60 91 720
For more information please contact
Kantar Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting
disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries.
For the Insights Division, in Italy Kantar includes Kantar TNS and Kantar Millward Brown.
With expertise in innovation, brand and communication, shopper activation and customer experience, Kantar TNS help our clients identify, optimise and activate the
moments that matter to drive growth for their business
Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity
research.
Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies.
www.kantar.com