O R L A N D O , F L O R I D A

Agile Alliance’s Agile2017 conference will bring the energy and passion of the Global Agile Community to Orlando, Florida. The event will be at the Rosen Shingle Creek – a world-class site for a world-class conference!

Agile2017 will examine the state of Agile and push Agile knowledge further, exploring ever more sophisticated ways to enhance business value and efficiency. Join and share with a passionate community that is dedicated to making the software industry more productive, humane, and sustainable.

Attendees will explore the ever-growing toolbox that makes the Agile tool belt strong by sharing the stories of more than 200 speakers representing distinct voices and perspectives. There is no substitute for face-to-face contact, and the conference is designed to enhance networking opportunities at all levels.

Agile2017 builds on last year’s sell-out event that hosted 2500 attendees. Agile2016 witnessed explosive growth in the number of active decision-makers and Agile evangelists. Attendance will be capped at 2500 participants in Orlando.

I hope you will join me in welcoming and engaging with this vibrant community August 7 - 11, 2017. Thank you in advance for your participation and support.

Phil BrockManaging DirectorAgile AlliancePh: (971) 220-2111

“Share the passion to deliver software better every day.”

Agile2017 will be the 16th annual Agile conference organized by Agile Alliance in North America. The conference brings together an international community of enthusiastic Agilists and an ever-growing group of those who wish to benefit from Agile methods and practices. 2500 attendees from 40 countries were represented last year, making Agile2016 the world’s largest Agile software conference ever. Agile2017 is expected to be larger, enabling even more Agile practitioners to experience this premier event in the industry.

Agile Executives, Managers, Developers, Consultants, Product Owners, Business Analysts, Testers, Usability and Product Designers, and Academics will present information and insights that have meaning for you. Delegates are receptive decision-makers and thought leaders in their own communities. They are eager to explore new approaches to long-standing problems.

If you sponsored Agile2016, your place is held at the same level as last year until January 31, 2017. After that date we will release opportunities to other sponsors.

Agile2016 welcomed delegates from United Arab Emirates, Argentina, Austria, Australia, Belgium, Bolivia, Brazil, Canada, Switzerland, Chile, China, Columbia, Costa Rica, Czech Republic, Germany, Ecuador, Egypt, Spain, Finland, France,United Kingdom, Ireland, Israel, India, Iceland, Japan, Republic of Korea, Mexico, Netherlands, Norway, New Zealand, Peru, Poland, Romania, Russian Federation, Saudi Arabia, Sweden, Singapore, Tunisia, United States, British Virgin Islands, South Africa.

Join us in Orlando!

JOB CATEGORY Count Job Category

• Agile Coach 543 22.9%• Business Analyst 69 2.9%• Developer 111 4.7%• Executive 297 12.5%• Manager 526 22.2%• Product owner 130 5.5% Scrum Master 264 11.1%• Tester 41 1.7%• Other 369 15.6%• Question Left Blank 18 0.8% 2368 100.0%

22.9%22.9%

2.9% 4.7% 12.5%

22.2%

5.5%11.1%

1.7%15.6%0.8%

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EXHIBITOR BENEFITS Title Platinum Gold SilverExhibit Booth Space 10’ x 30’ 10’ x 20’ [End cap] 10’ x 15’ 10’ x 10’

Logo featured on Conference Namebadge holders ✓

Logo printed on Conference Bag ✓

Verbal Recognition During Conference ✓ ✓

Conference T-shirt will display logo ✓ ✓

Advertisement in Conference Program Guide Full Page [Inside Cover] Full Page ½ Page ¼ Page

Complimentary Registrations 8 6 4 3

Addition Discounted Registrations @ $1649 20 15 10 5

Bag Insert(s) 2 2 1 1

Company Description on web & conf. program 200 words 200 words 100 words 100 words

Recognition in electronic marketing materials ✓ ✓ ✓ ✓

Recognition in onsite materials and signage ✓ ✓ ✓ ✓

Logo Hotlink from Agile2017 sponsor webpage ✓ ✓ ✓ ✓

1 Email Message sent to Attendees ✓ ✓ ✓ ✓

Lead Retrieval System available for additional fee ✓ ✓ ✓ ✓

All Title, Platinum, Gold and Silver sponsors enjoy a booth in our jam packed Exhibition Area. We offer (18) hours of exhibit hours with direct traffic flow into the exhibit area during all conference lunches and (2) evening receptions.

Be sure to check out our Track Sponsorship and A La Carte sponsorship opportunities on pages seven and eight.

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✓ 10’ x 30’ Exhibit Booth Space in premier location. [Only 2 spots available]

✓ Logo featured on 50% of Conference Badge holders [shared with Co-Title Sponsor]

✓ Logo printed on Conference Bag

✓ Verbal Recognition during conference

✓ Logo on Conference T-shirt

✓ Full Page advertisement in Conference Program Guide [Inside cover]

✓ 8 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels

✓ 20 additional registrations available at a highly discounted rate of $1649 per person.

✓ 2 bag inserts (Literature or SWAG) (require pre-approval)

✓ 200-Word Description on website and in conference program guide

✓ Recognition in electronic marketing materials

✓ Recognition in onsite materials and signage

✓ Logo & Link from the Agile2017 Sponsor webpages

✓ 1 email message sent to attendees on your behalf (attendees may opt out)

✓ Lead Retrieval System Available for an additional cost

$45,000

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$30,000✓ 10’ x 20’ Exhibit Booth Space – End Cap location [Limited spots available]

✓ Verbal Recognition during conference

✓ Logo on Conference T-shirt

✓ Full Page advertisement in Conference Program Guide

✓ 6 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels

✓ 15 additional registrations available at a highly discounted rate of $1649 per person

✓ 2 bag inserts (Literature or SWAG) (require pre-approval)

✓ 200-Word Description on website and in conference program guide

✓ Recognition in electronic marketing materials

✓ Recognition in onsite materials and signage

✓ Logo & Link from the Agile2017 Sponsor webpages

✓ 1 email message sent to attendees on your behalf (attendees may opt out)

✓ Lead Retrieval System Available for an additional cost

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✓ 10’ x 15’ Exhibit Booth Space

✓ ½ Page advertisement in Conference Program Guide

✓ 4 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels

✓ 10 additional registrations available at a highly discounted rate of $1649 per person

✓ 1 bag insert (Literature or SWAG) (require pre-approval)

✓ 100-Word Description on website and in conference program guide

✓ Recognition in electronic marketing materials

✓ Recognition in onsite materials and signage

✓ Must be purchased by special arrangement only

✓ Logo & Link from the Agile2017 Sponsor webpages

✓ 1 email message sent to attendees on your behalf (attendees may opt out)

✓ Lead Retrieval System Available for an additional cost

$17,000

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✓ 10’ x 10’ Exhibit Booth Space

✓ ¼ Page advertisement in Conference Program Guide

✓ 3 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels

✓ 5 additional registrations available at a highly discounted rate of $1649 per person

✓ 1 bag insert (Literature or SWAG) (require pre-approval)

✓ 100-Word Description on website and in conference program guide

✓ Recognition in electronic marketing materials

✓ Recognition in onsite materials and signage

✓ Must be purchased by special arrangement only

✓ Logo & Link from the Agile2017 Sponsor webpages

✓ 1 email message sent to attendees on your behalf (attendees may opt out)

✓ Lead Retrieval System Available for an additional cost

$12,000

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✓ Verbal Recognition during conference

✓ Logo & Link from the Agile2017 Sponsor webpages

✓ Logo featured on online/mobile schedule – track specific

✓ 1 bag insert (Literature or SWAG) (require pre-approval)

✓ 100-Word Description on website [track and in conference program guide

✓ Recognition in electronic marketing materials

✓ Recognition in onsite materials and signage [location specific]

$3,500

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Hotel Key Cards - $5,000*Put your company’s brand right into the hands of Agile2017 attendees staying at the host hotel. This is an exclusive opportunity for (1) sponsor. The back side of the Keycard will be branded by Agile Alliance.

Conference Bag Insert - $1,500*The conference bag is provided to every Agile2017 attendee and is your opportunity to make a lasting impression. Think outside the box and provide something attendees will keep and use for a long time!

Bookstore Bag Insert - $500*This elite opportunity includes a promotion item handed to every attendee who purchases a book at the Agile2017 bookstore.

Early Registration Welcome Reception - $4000* Sponsor the Early Registration Welcome Reception on Sunday from 6:00 – 7:00pm where attendees come together to network over light-bites and cocktails. Included in your sponsorship is event signage and the option to provide napkins, drinkware, etc [provided by the sponsor]

Conference Party Venue Opportunities – Contact Us* The opportunities are endless at the annual Agile2017 Conference Party. Please contact us for more information. Contact us for more details.

Hotel Room Drop - $3,000*Room drop items are delivered directly to each attendee’s hotel room at the official meeting hotel. Sponsor is responsible for hotel marketing fees and cost of room drop item.

*Sponsor will be responsible for the production and cost of additional items required for fulfilling the sponsorship package. Associated additional costs to be confirmed.

Program Guide Advertisements – This is a great opportunity to get your message directly into the hands of every Agile2017 attendee! Sponsor is responsible for providing press-ready artwork.• Full Page - $1,500• ½ Page - $800• ¼ Page - $500

Water Stations - $4,000Get your logo in front of everyone at Agile2017! Sponsorship includes your logo displayed at each water station throughout the conference [1 per meeting room and various foyer space]. Option to include a reusable water bottle [at each station or inside of the conference bag] comes at no additional sponsorship cost. Sponsoring company responsible for providing water bottles.

Coffee Break Stations - $2,000/day Fuel for every conference attendee! Sponsorship includes your logo displayed at each coffee station throughout the conference during morning & afternoon break.Option to include a coffee mug [at each station or inside of the conference bag] comes at no additional sponsorship cost. Sponsoring company responsible for providing mugs.

Logo on Conference T-shirt - $2,000 The Agile20XX has become an annual conference collectable. Your logo will be displayed on the back of the Conference Tshirt provided to every attendee. Other logos on the Tshirt include Title and Platinum sponsors only.

Logo Hotlink & Description on Agile2017 Sponsor webpage - $1,500Market to conference attendees’ months before the conference begins with a banner ad/live link on the Agile2017 Conference & Expo webpage.

Strengthen name recognition, increase brand awareness and enhance your company’s visibility through Agile2017 A la carte sponsorship opportunities.

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AGILEALLIANCE™AGILE2017SPONSORSHIPAGREEMENTThe Sponsorship Agreement is entered into effective as of the date set forth on the signature pagehereto (the “Effective Date”) by and between Agile Alliance, an Illinois not-for-profit corporation(“Agile”)and thesponsor set forthon thesignaturepagehereto (“Sponsor”). Inconsiderationof themutualcovenantscontainedhereinand forothergoodandvaluableconsideration,AgileandSponsor(sometimesreferredtoseparatelyas“Party”andcollectively,as“Parties”),herebyagreeasfollows:1. SponsorshipBasics. Sponsor agrees to provide the sponsor level of financial and eventactivitiessupportforthe“Event”(definedbelow)inaccordancewiththefollowinginformation:PLEASECOMPLETEALLSECTIONSBELOW:EVENT:__Agile2017____________________________________________________________SPONSORNAME: ___________________________________________________________SPONSORADDRESS: ___________________________________________________________SPONSORCONTACT: ___________________________________________________________CONTACTTELEPHONE: ____________________ CONTACTEMAIL:______________________CONTACTFAX:__________________SPONSORSHIPLEVEL: ________________________ FINANCIALCOMMITMENT:$_______________PAYMENTTERMS: One-halfoftheSponsor’sfinancialcommitmentshallbedueandpayablewithin30daysofthedateofthisAgreementandthebalancethereofonorbeforeJune1st.ShouldyouwishtopaybyCreditCardpleaseenterthatinformationonthesignaturepage. CANCELLATIONREQUIREMENTS: Sponsor may cancel this Agreement and receive a refund ofone-halfofitspaidfinancialcommitment,PROVIDED,AgilereceiveswrittennoticeofcancellationfromSponsoronorbeforeJune1,2017.AftertheCancellationDeadline,Sponsorshallforfeititsrighttoanyrefundofpaidfinancialcommitmentsandremainliable,asliquidateddamagesforwrongcancellation,thesumofone-halfofthetotalfinancial.EVENTACTIVITIES: In addition to its financial commitment, Sponsor agrees to provide and/orparticipateinthefollowingwaysrelatedtoitsEventSponsorshiphereunder:INSERTAPPLICALBEEVENTACTIVITIESAND/ORDELIVERABLES: SeeExhibitA,ifapplicable.

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2. IntellectualPropertyRights. ThePartiesgranttooneanotherthenon-exclusiverighttouseeach other’s trade name, trademarks, and logos, if any (the “Marks”) as part of press releases,marketing,advertising,andpromotionalmaterialssolelyinconnectionwiththeEvent.AllsuchuseshallbesubjecttotheMarks’owner’spriorreviewandwrittenconsent.TheMarks’ownersreserveallrightsnototherwiseexpresslygrantedherein; this limited license touse theMarksaccordinglywillhavenoeffectonownershipand/ortitlethereto.3. Confidentiality. Eachof theParties (the“ReceivingParty”)shallmaintain theconfidentialityofthisAgreementandallconfidentialinformationoftheotherParty(the“DisclosingParty”)andshallnotrelease,discloseordivulgeanysuchconfidential informationwithoutthepriorwrittenconsentof theotherParty.TheReceivingPartymayonlyuseandcopysuchconfidentialinformationasisnecessarytocarryoutitsactivitiescontemplatedbythisAgreement(butsubjecttotheprovisionsthereof)andfornootherpurpose.TheReceivingPartymaydiscloseconfidentialinformationtoitsemployees,personnel,subcontractorsandrepresentativesona“needtoknowbasis”,providedthatitshallfirst instructsuchemployees and personnel to maintain the confidentiality thereof. A Disclosing Party’s confidentialinformationshallnotincludeinformationthat:(a)isorbecomesapartofthepublicdomainthroughnoactoromissionof theReceivingParty; (b)was in theReceivingParty’s lawfulpossessionprior to thedisclosure and had not been obtained by the Receiving Party either directly or indirectly from theDisclosingParty; (c) is lawfullydisclosed to theReceivingPartybya thirdpartywithout restrictionondisclosure;(d)isindependentlydevelopedbytheReceivingParty;or(e)isrequiredbyapplicablelawtobedisclosed.4. Indemnification;Insurance;LimitationonLiability. (a) Sponsorwillindemnify,defendandholdharmlessAgile,itsaffiliates,officers,directors,agents and employees from and against any and all costs, expenses, lawsuits (including reasonableattorneys’fees),damages,fines,penalties,orother liabilities (“Losses”)whichmayarisefromanyact,errororomissionofSponsororanyofSponsor’semployeesorsubcontractors inconnectionwiththisAgreement and/or Sponsor’s participation in the Event, including, without limitation, personal injuryand/orpropertydamage,infringementorviolationofthirdpartyintellectualpropertyrights. (b) SponsorshallprovidetoAgileand/ortheEventvenuemanagement, if required,proofofinsuranceunderacomprehensivegeneralliabilitypolicyprovidingforaminimumof$2,000,000peroccurrenceand$5,000,000intheaggregatecoverageand,ifrequiredbytheEventvenuemanagement,specificoff-siteexhibitioncoverageinsimilaramounts. (c) TOTHEMAXIMUMEXTENTPERMITTEDBYAPPLICABLELAW,EACHPARTYDISCLAIMS,ANDINNOEVENTSHALLTHEYBELIABLETOONEANOTHERFORANYSPECIAL,INCIDENTIAL,INDIRECT,AND CONSEQUENTIAL OR PUNITIVE DAMAGES WHATSOEVER, INCLUDING, BUT NOT LIMITED TO,DAMAGES FOR LOSS OF PROFITS, BUSIENSS INTERRUPTION, OR LOSS OF DATA OR OTHERINFORMATIONARISINGOUTOFTHISAGREEMENT.5. GeneralProvisions. (a) Notice. Any notice, request, demand, consent, or other communication required orpermittedunderthisAgreementshallbeinwritingandgivenbycourierdelivery,orsentbyfirstclassUSmail, postage prepaid, or transmitted by facsimile or electronic mail (email) to the Parties at the

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addressessetoutonthesignaturepageheretoandshallbedeemedtohavebeenreceivedonthedateonwhich itwasdeliveredor transmittedby facsimileor electronicmail, oron the thirdbusinessdayfollowingthedateofsuchmailing. (b) ForceMajeure. Neither Party shall be liable for any delay or failure to perform itsobligationshereunderduetostrikes,labordisputes,riots,storms,floods,explosions,accidents,actsofGod,actsorordersofgovernment,warterrorism,thefailureofvendorsorothersponsorstoperform,mediaeventcancellationsoranyothercauseorcauseswhicharebeyonditsreasonablecontrol. (c) Non-Waiver. ThefailurebyeitherPartytoexerciseanyright,poweroroptiongivenhereunder,ortoinsistuponthestrictcompliancewiththetermsandconditionsofthisAgreementwillconstitute a waiver of any terms or conditions of this Agreement with respect to any other orsubsequentbreachthereof,norawaiverbysuchPartyoftisrightatanytimethereaftertorequirestrictcompliancewithallofthisAgreement’stermsandconditions. (d) AttorneyFees. If Agile finds it necessary to engage an attorney to enforce any of itsrightsunderthisAgreement,whetherornotlitigationisinitiated,andSponsoriseitheradjudicatedtobeliabletoAgilehereunderorsettlesanydisputewithAgilethatinvolvesthepaymentbytheSponsor,then Sponsor shall also pay Agile’s reasonable attorney fees arising from such litigation and/orsettlement. (e) GoverningLaw;JurisdictionandVenue. This Agreement shall be governed by the lawsoftheStateofIllinois,asappliedtoagreementsmade,enteredintoandperformedentirelyinIllinoisbyIllinoisresidentsandthePartiesagreetosubmittothejurisdictionoftheIllinoisStateCourtsandCookCounty,IllinoisforpurposesofadjudicatinganymatterarisingfromthisAgreementand,furtheragree,toacceptserviceofprocessinsuchlitigationbycertifiedUSmail. (f) EntireAgreement. This Agreement, including any exhibits hereto, contains theentireagreementbetweenthepartieswithrespecttothesubjectmatterhereofandsupersedesallpriornegotiations, representations, and proposals, written or oral, relating to such subject matter. Nosupplement,modificationorother change in the termshereof shallbeeffectiveunless inwritingandsignedbybothPartiesbytheirdulyauthorizedrepresentatives.

[SignaturePageToFollow]

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INWITNESSWHEREOF,thePartieshavesignedthisAgreementbytheirdulyauthorizedrepresentativesintendingtobelegallyboundhereunder.AGILEALLIANCE [SPONSOR]By:

By:

PrintName: PrintName:

Title: Title:

NoticeAddress:AgileAlliance6525IdumeaRd.Corryton,TN37721USA

NoticeAddress:

Tel:971.220-2111 Tel: Fax:Email:operations@agilealliance.org Email:

DateSigned:_______________DateSigned:_________________

Pleaseindicateherehowyouwouldliketomakepayment(s).AgileAlliancewillprovideinvoicesthat

canbepaidwithacreditcard,bycheck,orwiretransfer.

()CreditCard

()Check

()WireTransfer

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EXHIBITA

SPONSOREVENTACTIVITIESAND/ORDELIVERABLES

Leaveblankifnospecialarrangementsarebeingmade.