agilising product design (it's not about the process, it's about people)

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AGILISING PRODUCT DESIGN it's not about the process, it's about people. ROB ENSLIN / 23 AUGUST 2016 THOUGHTWORKS @ROBENSLIN #AGILEAFRICA

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Page 1: Agilising Product Design (It's not about the process, it's about people)

AGILISING PRODUCT DESIGN it's not about the process, it's about people.

ROB ENSLIN / 23 AUGUST 2016 THOUGHTWORKS @ROBENSLIN #AGILEAFRICA

Page 2: Agilising Product Design (It's not about the process, it's about people)

HELLO, I’M A DIGITAL UX DESIGNER.

Page 3: Agilising Product Design (It's not about the process, it's about people)

HELLO, I’M A DIGITAL EXPERIENCE DESIGNER.

Page 4: Agilising Product Design (It's not about the process, it's about people)

HELLO, I’M A DIGITAL PRODUCT DESIGNER.

Page 5: Agilising Product Design (It's not about the process, it's about people)

? WHAT DOES THAT MEAN?

Page 6: Agilising Product Design (It's not about the process, it's about people)

MY JOB IS TO MAKE

TECHNOLOGY EASY TO USE.

Page 7: Agilising Product Design (It's not about the process, it's about people)

THE GOAL HERE IS TO...

Page 8: Agilising Product Design (It's not about the process, it's about people)

DELIVER HIGH-VALUE PRODUCTS

QUICKLY AND OFTEN

Page 9: Agilising Product Design (It's not about the process, it's about people)

FUNDAMENTAL PRINCIPLE

1 SHORT FEEDBACK

LOOPS

Page 10: Agilising Product Design (It's not about the process, it's about people)

FUNDAMENTAL PRINCIPLE

INSPECTION AND ADAPTATION

2

Page 11: Agilising Product Design (It's not about the process, it's about people)

FUNDAMENTAL PRINCIPLE

COLLABORATION AND TEAMWORK

3

Page 12: Agilising Product Design (It's not about the process, it's about people)

! But, this is not what I want to talk about today...

Page 13: Agilising Product Design (It's not about the process, it's about people)

PEOPLE ARE KEY TO THE SOLUTION

Page 14: Agilising Product Design (It's not about the process, it's about people)

NOT LIKE THIS...

Page 15: Agilising Product Design (It's not about the process, it's about people)

IT’S LIKE THIS!

Page 16: Agilising Product Design (It's not about the process, it's about people)

WE BUILD DIGITAL PRODUCTS FOR PEOPLE, TO SOLVE PROBLEMS

Page 17: Agilising Product Design (It's not about the process, it's about people)

SOLVING PEOPLE PROBLEMS MEANS SPENDING TIME WITH PEOPLE

Page 18: Agilising Product Design (It's not about the process, it's about people)

YOU CAN HAVE THE BEST TECHNOLOGY IN THE WORLD. BUT, IF YOUR PRODUCT DOESN’T RESONATE WITH USERS, YOU’VE FAILED.”

Page 19: Agilising Product Design (It's not about the process, it's about people)

U C D USER CENTRED DESIGN

Page 20: Agilising Product Design (It's not about the process, it's about people)

T D D TEST DRIVEN DESIGN

Page 21: Agilising Product Design (It's not about the process, it's about people)

TRADITIONALLY, CUSTOMER FEEDBACK HAPPENS LATE IN THE PROCESS

DELIVERY PROCESS Concept Envisioning Milestone 1 Milestone 2 Release ... ...

CUSTOMER ENGAGEMENT

Page 22: Agilising Product Design (It's not about the process, it's about people)

USING AGILE HELPS US ENGAGE WITH CUSTOMERS EARLY AND OFTEN

DELIVERY PROCESS

CUSTOMER ENGAGEMENT

Concept Envisioning Iteration 0 Iteration 1 Release ... ...

Page 23: Agilising Product Design (It's not about the process, it's about people)

DESIGNING WITH CUSTOMERS

Page 24: Agilising Product Design (It's not about the process, it's about people)

WE WANTED TO MAKE SURE WE WERE GETTING CUSTOMER FEEDBACK AS WE WORKED SO THAT WE WERE NEVER WORKING ON ANYTHING THAT WASN’T VALUED BY THE CUSTOMER

” NORDSTROM INNOVATION LAB

Page 25: Agilising Product Design (It's not about the process, it's about people)

TECHNOLOGY What’s appropriate

or possible?

CUSTOMERS Do customers

want it?

BUSINESS Does it make

business sense?

EVERY PERSON IS A STAKEHOLDER

FEASIBLE VIABLE USABLE / DESIREABLE

Page 26: Agilising Product Design (It's not about the process, it's about people)

AGILE = CONTINUOUS DESIGN

TECHNOLOGY CUSTOMERS BUSINESS

Page 27: Agilising Product Design (It's not about the process, it's about people)

? So, how do we do this?

Page 28: Agilising Product Design (It's not about the process, it's about people)

1 RIGHT PEOPLE

RIGHT TIME

Page 29: Agilising Product Design (It's not about the process, it's about people)

2 COLLABORATION IS

CRITICAL

Page 30: Agilising Product Design (It's not about the process, it's about people)

3 CONTINUOUS DISCOVERY /

TESTING

Page 31: Agilising Product Design (It's not about the process, it's about people)

4 CUSTOMER

THEMES

Page 32: Agilising Product Design (It's not about the process, it's about people)

5 FEATURES / SCOPE SUPPORT THEMES

Page 33: Agilising Product Design (It's not about the process, it's about people)

6 EARLY & OFTEN

TO LEARN

Page 34: Agilising Product Design (It's not about the process, it's about people)

7 CONTINUOUS PLANNNING

Page 35: Agilising Product Design (It's not about the process, it's about people)

8 DATA / CUSTOMER

BEHAVIOUR

Page 36: Agilising Product Design (It's not about the process, it's about people)

9 METRICS / SERVING

CUSTOMERS

Page 37: Agilising Product Design (It's not about the process, it's about people)

10 DESIGN IS

NEVER DONE

Page 38: Agilising Product Design (It's not about the process, it's about people)

HERE! HERE!

DESIGN SPRINTS

DESIGN SPRINT

i0 i1 i2 i3

INCE

PTIO

N

i4 i5

HYPOTHESES

DESIGN SPRINT

DESIGN SPRINT

DESIGN SPRINT

DESIGN SPRINT

RESEARCH / DESIGN / TEST RESEARCH / DESIGN / TEST RESEARCH / DESIGN / TEST

#1 DEMO / TEST

#2 DEMO / TEST

DESIGN SPRINT

Page 39: Agilising Product Design (It's not about the process, it's about people)

THE RIGHT TOOL FOR THE RIGHT JOB

DESIGN THINKING LEAN AGILE

Explore problem/solution Build the right things Build the thing right

DIGITAL PRODUCT DESIGN

Page 40: Agilising Product Design (It's not about the process, it's about people)

THANK YOU. THOUGHTWORKS @ROBENSLIN