#agr14 on-campus activity, why do we bother?- aia, accenture, thales
Post on 21-Oct-2014
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AGR Student Recruitment Conference 2014 slides.TRANSCRIPT
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ON CAMPUS ACTIVITY – WHY DO WE BOTHER?
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#1 KNOW YOUR AUDIENCE
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#2 KNOW YOUR CHALLENGES AND ADDRESS THEM
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PERCEPTION CHANGING
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AWARENESS RAISING
https://www.youtube.com/watch?v=UpCsp1u1i88
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DO SOMETHING AMAZING
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#3 IT DOESN’T ALWAYS NEED TO BE A HARD SELL
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HOOK THEM IN
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#4 PEOPLE POWER RULES THE HOUR
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#4 PEOPLE POWER RULES THE HOUR
Do take those who: Love their role Love your brand Aren’t afraid to strike up a conversation, share a joke and make new friends
Don’t take those who: Have a cynical outlook Lack confidence Are scared to engage or embarrassed easily
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#4 PEOPLE POWER RULES THE HOUR
Don’t take those who: Have a cynical outlook Lack confidence Are scared to engage or embarrassed easily
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#5 MAINTAIN THE CONVERSATION TO MAXIMISE ROI
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SEND IT INTO THE SOCIAL STRATOSPHERE
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ON CAMPUS – DOING IT A LITTLE DIFFERENTLY
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On Campus Activity
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https://www.youtube.com/watch?v=LadzUx1yOtg
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What am I?
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Phase 3 – On campus vinyl give away
Phase 2 – Exclusive vinyl give away
Phase 1 – ‘Mini Missions’ social competition
Phase 4 – Personalised message social tool
Mission Control Event – June
50 candidates
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http://careers.accenture.com/Microsites/uk-graduate/programmes/missioncontrol/Pages/mission-dispatch.aspx
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Identify your key objective/s upfront and build your idea around this Recognise the importance of mobilising social media Hook students in and invite them to learn more – then maintain the conversation Don’t be afraid to do something different Measure the success of each part of the campaign to learn what to do more/less of next time
Top 5 Takeaways
1
2
3
4
5
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Project Arduino Gemma Minish - Thales
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On Campus- why bother??
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Challenges
????
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Computer Science
Electrical Electronic Engineering
6% 8%
(Higher Education Statistics Agency 2011)
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30%-40% don’t enter the market Heavily timetabled Very employable
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Tailored
Brand awareness
Ob
ject
ive
Fun
Proactive
Course specific
Fit with timetable
Understanding
Engaging
On-budget
Learning
Promote
Engage all years
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Project Arduino
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‘Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It's intended for artists, designers, hobbyists and anyone interested in creating interactive objects or environments.’
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Liaise with target universities
Brand Ambassadors and contacts promote
Students apply via website
11 universities, 6 autumn term and 5 spring term
Best and most relevant students invited to event
Pre- event
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Company presentation
Current grads deliver workshop
Brief -Project relevant to Thales - Innovative -Creative
2 weeks to complete
The Event- Arduino Workshop
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Videos submitted
Students present project
Winning team per university
3 teams shortlisted for final
Post event- competition
Winner decided by public vote
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https://www.youtube.com/watch?v=-I0ABYBafHc&list=PLcqcF7rHkSEtt_SCzrfCiHOn8mE3PfrHF&index=4
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Effective?
254 students attended overall
405 students registered
261 were CS or EEE
888 individuals voted
58 people applied- 1 hire
Social media content created
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Tailored on campus strategy
Graduate applications doubled
Intern applications doubled
69% of hires aware of Thales via on campus activity
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Takeaways Know your audience
Be proactive
Offer tailored events
Work closely with the universities
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Takeaways Dr Paul Redmond (President of AGCAS & Head of Careers
and Employability, University of Liverpool)
How do students want employers to contact them? -Personal and tailored to their course -Integrated with the curriculum -From 1st year -Multi-channel -Informal events
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Thank you!
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? QUESTIONS? #AIAINSIGHT