8/14/2019 Agri Final (2)

1/16

College - Management Institute for Leadership and Excellence

Presented by - Manveer SinghJaipal Godara

Shorya Tyagi

8/14/2019 Agri Final (2)

2/16

Introduction

Agricultural Marketing

Objectives

Research Methodology

Analysis from Research

Present Status of Agricultural- Marketing

Gaps/ Shortcomings

Suggestions

Conclusion

Bibliography

INDEX

8/14/2019 Agri Final (2)

3/16

8/14/2019 Agri Final (2)

4/16

Population

Two-third of populationdepends on this sector

Main income earning sector forrural people

Contribution Contribution to G.D.P hasfallen to 14%

State ofFarmer

Low Productivity, smalllandholdings

Low Income, lack of creditfacilities etc

Introduction-Agricultural

Sector

8/14/2019 Agri Final (2)

5/16

Agricultural

Marketing

Inter-connectedactivities like

growing,packing,transport etc

Moving agriculture

produce fromthe farm to

the consumer

Covers Places

where producers,distributors,

customers meet

Involves variousmarketing and

distributionchannels

8/14/2019 Agri Final (2)

6/16

Objectives of Study

1.To enable primary producers to get best possible returns

2.To provide facilities for lifting produce, which farmers are

willing to sell

3.To reduce the price difference between the producer and

the final consumer

4.To prevent impairing of quality of produce and provide all

products

5. To help in capital formation which will boost the marketing

infrastructure

8/14/2019 Agri Final (2)

7/16

Primary Research -The research /survey was done in a village namedGhorpuri, Pune where we studied the problems of farmers, analysed and

gave some suggestions regarding the same through a small questionnaire

Sample size- 50

Target

Small peasants/farmers

Secondary Research - Present status of agriculture was studiedthrough cases such as E-Choupal an initiative by ITC and also studied

through a case of marketing of cotton

Drawbacks and suggestions for improvement in the marketing of

agricultural produce have been discussed further

Research Methodology

8/14/2019 Agri Final (2)

8/16

Analysis

0

5

10

15

20

25

30

35

40

Transport Facility Lack of Storage

Facilities

Power Supply

problem faced

Low Returns on

produce

Lack of Technology Awareness about

Latest subsidies/

Market information

etc

Series1

Common Problems faced by farmers analyzed through a survey done in

Village Ghorpuri , near Pune.

8/14/2019 Agri Final (2)

9/16

Present Status of Agricultural

Marketing

Sale to Moneylenders and

tradersHaats

Wholesale-Markets or

Mandies

Co-operativeMarketing

Agricultural Fest

8/14/2019 Agri Final (2)

10/16

Inadequate warehouses

Lack of grading and standardization

Inadequate transport facilities

Presence of a large number of middlemen

Malpractices in unregulated markets

Inadequate market information

Gaps/Shortcomings

8/14/2019 Agri Final (2)

11/16

Suggestions for Improvement

1. Awareness of the subsidies provided by the

government

2.More agencies like ATMA (Agricultural

Technology Management Agency) need to be set

3.Rationalization of market fee and commission

on farm output

4.Formalities of the banking system should be

reduced

5.Improvements in warehousing and cold

storages is needed at present

6. Improvement in technology and evolving

new tools and techniques

7.Farmers should prefer to sell the produce

through regulated markets

8/14/2019 Agri Final (2)

12/16

Conclusion

Good Marketing system is one where a farmer is assured of fair price and if followingconditions are met-

Number of intermediaries between the farmer and the consumer should

be small

Regular market information is provided to the farmer and directmarketing needs to be encouraged

Efficient transport facilities are available

Easy Availability of Credit

Co-operative marketing societies and regulated markets, together can

assure, the presence of all these conditions

8/14/2019 Agri Final (2)

13/16

Q.1 Do you face the transport problem while transporting theproduce to the market? If yes, then why?

Q.2 Do you have proper warehousing facilities including cold

storages?

Q.3 Is there any problem of power supply in your village particularly?

What is the time duration of power cuts?

Questionnaire

8/14/2019 Agri Final (2)

14/16

Q.4 Are you satisfied with the return you are getting on the produce?

If no then what is the reason?

Q.5 The technology used by you is modern or outdated and Is there

any government support regarding the same?

Q.6 Do you get proper updates regarding newly introduced

insecticides/pesticides or any other fertilizers?

Questionnaire

8/14/2019 Agri Final (2)

15/16

Bibliography

www.agrimanagement.org

www.e-choupal.com

Rural Marketing Book by C.Krishnamachayulu

Satyamevjayate.com

Agmarket.nic.in

8/14/2019 Agri Final (2)

16/16

Thank You