AGRIBUSINESS COMMUNICATION

SYSTEM OF RICE IN TRADITIONAL MARKET

IN JAPANCREATED BY: GROUP 5

GroupAlfitaningsih 125040100111020Bayaki 125040100111039Bhekti Hari S. 125040101111112Noviyanti 125040101111199Athik Wahyu 125040101111216Noormalia D. 125040101111220

5

JA Cooperative

ConsumenRetailer

Middle-menWhosale Market

Whosalers

Farmers

STAKEHOLDERS IN KUMAMOTO TRADITIONAL MARKET, JAPAN

The Role Of Stakeholders In The Marketing Of Rice In Kumamoto Traditional Markets, Japan

maintain stable rice supply in the market

fulfilling the needs of rice in the market

armersF

Provider means of production

Distribution of rice

Reduce the level of damageto the product

Minimize the cost of post-harvest

processing

CooperativeJA

Storage

Distribution of rice

hosalerW

As a meeting place between wholesalers

and middle-men

hosale arketMW

Storage

Distribution of rice

Iddle-menM

Enable customers to get rice

Extend the range of the spread of rice

etailerR

Sustainability Communication System Performance In Traditional Markets of Rice In Japan

Local buyers and Assemblers

Farmer

Central Paddy Market

Commission Agent or Broker

Institutional System of Rice Marketing in Japan

A typical mainstream marketing in Japan(Kazuo, 1987)

ProduserWholesale

marketAgricultural co-ops, etc

Department storeGrocery store, etc

consumer

Professional distributor

Marketing system of agricultural products in Japan

The Sanchoku System

The Teikei System JCCU

JOAA

Marketing system of agricultural products in Japan