Al Marai-Teeba

Done by : Amanda haddad , Lana Qaqish , Leen Elayyan , Sarah Abu jaber

Action plan

Action Introduction

Agricultural marketing

Agricultural Supply chain

Agricultural development

Agricultural sector in Jordan

Problem and regulation

The farm dairy company

Al-marai-Teeba

Competitors

Name Elayyan-Haddad

Elayyan

Elayyan

Haddad

Abu-Jaber

Elayyan-Abu jaber

Abu jaber-Qaqish

Everyone

Qaqish-Haddad

Time Week one

Week 2 Week 2

Week 2 Week 2 Week 2 Week 3 Week 3 Week 3

Milk production Methodology Table And Figures Results Conclusion

Abu jabber-Qaqish Elayyan Elayyan Qaqish HaddadWeek 3 Week 4 Week 5 Week 6 Week 7

Introduction

Marketing

Farm marketing

Agricultural marketing

Agricultural supply chain

production procurement finance logistics Marketing

extension Information services certification organizatio

n

Agricultural development

Agricultural sector in Jordan

The agriculture sector achieved a high growth rate owing to the expansion of irrigated farm areas. The modern production technology, the provision of favourable environment for investments in the sector, the establishments of commercial-scale livestock projects and the absence of major obstacles for Jordanian exports to traditional and foreign markets all played a major role in increasing agriculture production.

Jordan is self-sufficient in a number of agriculture products such as olive oil but imports basic items such as cereals, dairy products, sugar, red meat, and vegetables.

The main industries within the sector are: rain fed agriculture, irrigated agriculture, animal production and rangeland farming, support services (marketing and extension), horticulture (fruits and vegetables). Jordan’s major agriculture exports are: tomatoes, hydrogenated oil, and tobacco

In 2014, the agriculture sector contributed 3.2% of the Jordanian GDP and employed 2.9% of the labour force.

Total exports in 2014 reached 1.3 Billion USD, a big portion of which was exported to Arab Countries; mainly Iraqi, UAE, Kuwait, Syria, and Qatar. Efficiency Law

Numerous crop opportunities are available during the off-season in Europe for high quality exports: strawberries, seedless tables grapes, galia melons, cherry tomatoes, asparagus, okra, green beans, snow/snap peas, cut flowers, dates

Problems of agricultural marketing

Lack of Transportation Facility

Poor Quality of Product

Problems of Produce Collection

Lack of Storage Facility

Weight and Measures

Regulations of agricultural marketing To prevent exploitation of farmers by helping them overcome the

handicaps in the marketing of their produce.

To make the marketing system effective and efficient so that farmers may get remunerative prices for their produce and the goods are made available to consumers at reasonable cost.

To provide incentive prices to farmers for inducing them to increase the production both in terms of quantity and quality.

To promote an orderly marketing of agricultural produce by improving the infrastructure facilities.

The Farm Dairy company

The fresh dairy sector is the main sector of AlMarai’s business representing more than 40% of the company sales. Almarai, the largest vertically integrated dairy company worldwide, is always striving to enhance its leading position in this sector. This group includes a range of fres products for the whole family from fresh yoghurt and milk to delicious flavored milk products and the advanced lacto free milk, vetal milk, vetal laban, all of which are prepared from fresh milk produced by Almarai flock. Almarai fresh liquid products are available I all GCC countries.

The product assortment within this category includes Ultra High Tempreture (UHT) milk, evaporated milk, whipping cream, cooking cream, UHT cream. Almarai yoghurt production line has seen tremendous improvement in 2013. This investment is in line with Almarai capital investments objectives to use the most advanced technologies to enhance quality products and increase production efficiency. Almarai yoghurt is made from 100% natural fresh calcium rich milk. From zabadi, ghista and labaneh to fruit yoghurt and cream caramel.

Long life milk Almarai Long-life milk is refreshing and energizing, it’s essential vitamins and proteins make

your body stronger.

AL-marai - teeba

Competitors of dairy Products

Al-marai-teeba Growth

Al-Marai – Teeba Growth

Milk production

Methodology

Interview