agricultural mission mode project (national e … · objectives 3. implementation ... e-krishi the...

DAC-NIC 1

Agricultural Mission Mode Project

(National e-Governance Plan)

Service 5: (a) Providing Information on Prices, Arrivals, Procurement Points

(b) Providing Interaction Platform

(for agricultural commodities – Crop, Livestock, Dairy and Fisheries)

Department of Agriculture & Cooperation

Ministry of Agriculture

Government of India

Software Development Agency

Agricultural Informatics Division

National Informatics Centre

Ministry of Communications & Information Technology

Government of India

NeGP-A : AMMP

Service – 5

AIMs at

1. Providing Information on prices, arrivals, procurement points

2.Providing interaction platform

Presentation will cover

DAC-NIC 2

1. Aim

2. Objectives

3. Implementation Strategy

4. System Characteristics

As-Is

To-Be

5. Stakeholders

6. Information Providers

7. Issues/Gaps/Challenges

8. Deliverables

NeGP-A : AMMP

Objectives

DAC-NIC 3

To develop, test and implement Application Software

(Apps) and Portlet, for this Service, using ICT Technology:

1. Content Management– Service Portlet development

2. Database Development - Transaction-based & Workflow-based Applications

3. GIS and Data Analysis (Spatial and Non-Spatial)

4. Marketing Intelligence & Alert System

5. Information Service through various Delivery Channels (using end-user computing facilities – e.g.

Mobile Applications etc)

6. Grievance Management & Redressal System – List of possible grievances

– Mechanism to redress these grievances

– Who will redress these grievances?

Service – 5

AIMs at



NeGP-A : AMMP

• Prices and arrivals of commodities (complied to

standards (?)) at market yards :

Capturing information from auction/market

points

(Clarifications : In Kerala, there is no regulated

market).

Alerts on Prices (SMS/Email/Web)

Alerts on arrivals (SMS/Email/Web)

Alerts on Commodity indices (?)

(SMS/Email/Web)

• Minimum Support Price (MSP)

Minimum Support Price (Central Government) +

Support Prices declared by state Governments,

commodity wise, season wise; year wise;

Crop quality (Measures as applicable and in

operational)

Historic Prices - databases of MSP and related

support prices announced earlier (from which

cut-of-date) (past history);

SMS , email and web based alerts on MSP

• Details of transporters

Details of transporters - name, address, phone,

mobile … including specialized refrigeration

vans , rate of transportation, etc. Facilities of

transportation from place of production to

place of selling

(http://www.bhuvan.nrsc.gov.in);

Details about subsidized transport and

transport subsidy (?) provided by government

to farmers;

transporters within the vicinity of place of

production (e.g. farms);

Objectives

DAC-NIC 4

Service – 5

AIMs at



http://www.bhuvan.nrsc.gov.in/

NeGP-A : AMMP

• Details of Government Procurement Points (GPPs) (e.g. Local Markets or Co-Op Societies, …) - A sound Database on Government Procurement Points with all details ; - Crop commodity, livestock product, Dairy products, fishery products etc;

• e-platform for marketing agricultural produces (equivalent to matrimonial column)

– An integrated web-based platform

• Which will have a business directory (Producer - Trader - Wholesaler - Buyer - Retailer),

• Commodity, Variety Directory and Product catalogues,

• Which will have a local search engine,

• Which will have a Search Engine Optimization (SEO) tool,

• Which will have customer relationship management (CRM) package , and

• Which will have content management system (CMS) to store Agreements, terms of conditions etc

• Match making

• Estimation of demand for agricultural produces (instead of issues related to Future prices and arrival trends) - one shall understand how demands for seeds and Fertilisers are projected to the MOA from district level) – Demand-Supply Model : econometric model ;

– DMI to identify the Stakeholder

• Grievances Management and Redressal (related to agricultural marketing) – Linking of CONFONET project, WTO issues; linking service-6 etc;

• International Market prices on agricultural commodities (linking of URLs of various identified websites of competitive Markets, FAO website etc).

Objectives

DAC-NIC 5

Service – 5

AIMs at



NeGP-A : AMMP

The prices and arrivals of commodities would cover the

following categories :-

– Agriculture Crops

– Horticulture crops

– Floriculture crops

– Plantation Crops

– Fish

– Livestock

– Milk

– Livestock Fodder

– Aromatic & Medicinal Plants

– Non-Timber Forest (NTF) Produces

– Minor Forest Produces

Objectives

DAC-NIC 6

Service – 5

AIMs at



NeGP-A : AMMP

• Formulation of System Requirements Specifications (SRS);

• Design of solution components;

• Development of Application Software (Apps) of

Service;

• Installation, Integration and Testing of Apps;

• Security Audit, Testing and Certification of Apps.

• Pilot Run, User Acceptance, Testing and Stabilization of Apps;

• Documentation of Apps (Software and Services)

• Handholding and Maintenance Support of Apps;

• Capacity Building (through Training) for Operationalisation of Apps;

Implementation Strategy

DAC-NIC 7

Service – 5

AIMs at



NeGP-A : AMMP

Prices and arrivals of Commodities

– AGMARKNET project (http://agmarknet.nic.in)

• Collection of market prices and arrivals from ~ 3300 market nodes

(7500 Wholesale Markets; 22000 Rural Markets)

• Dissemination of market prices and arrivals through portal, SMS and email alerts

– Integration of AGMARKNET with the following agencies for

dissemination of prices and arrivals through various delivery channels

• IFFCO through Kiosks

• Forwards Markets Commission through Digital Display board

• Doordarshan regional channels under Mass Media scheme of Ministry of Agriculture

• Digital Mandi, IIT Kanpur (http://digitalmandi.iitk.ac.in/ new/registration/ ) through mobile phones

• DeitY Project: Automatic Speech Recognition (ASR) System on AGMARKNET (Research Project by IIT Consortium)

― Agricultural Marketing Boards/Directorates of few states

have launched their own web sites. List available at

http://agmarknet.nic.in/borddirsites1.htm [Harmonization

with AGMARKNET in the NeGP AMMP context should be

incorporated i.e. Single source of data entry in states to be

enforced]

― Harmonization of following Market Information Systems with

AGMARKNET :

• National Horticulture Board (NHB) [Retail and Wholesale

Prices] (http://www.nhb.gov.in/OnlineClient/MISDailyReport.aspx)

• Directorate of Economics & Statistics (DES) [Retail Prices]

• Department of Consumer Affairs (DCA) [Retail Prices]

.

System Characteristics (As-Is)

DAC-NIC 8

Service – 5

AIMs at



http://agmarknet.nic.in/

http://digitalmandi.iitk.ac.in/

http://agmarknet.nic.in/borddirsites1.htm

http://www.nhb.gov.in/OnlineClient/MISDailyReport.aspx

NeGP-A : AMMP

e-mandi system : to look into projects implemented in Raichur and Mysore (Karnataka) , which have the following features :-

• Capturing of information such as Farmer’s name, Commodity Name, Approximate Quantity etc. , at market entry gate;

• Quoting of the commodity price by the traders / Farmers;

• Declaration of auction awardees, based on quotes;

• Weighing of commodity after completion of auction process

Minimum Support Price (MSP)

MSP is announced well before the commencement of the crop

seasons every year by the Central Government and State

Governments declare incentives / Bonus on this MSP based on the

level of acceptable moisture and prescribed quality standards.


DAC-NIC 9

Service – 5

AIMs at



http://www.nic.in/?did=S&id=7&pid=2547






NeGP-A : AMMP

Government Procurement Points (GPPs)

– Paddy procurement system implemented in Chhatisgarh

– Electronic Warehousing Receipt System of NCDEX

e-platform to be studied for marketing agricultural produces

– Agro Telemarketing Centre platform for phone and SMS

based interaction among buyers and sellers (NIC, Bolangir,

Orissa ) http://as1.ori.nic.in/agrotelemark

– National Spot Exchange Model enables e-trade in a host of

commodities to market participants, including farmers,

traders, processors, warehouse service providers and banks.

– e-Krishi (http://www.e-krishi.org) of Kerala

– Rural Bazaar – e-Commerce solution that allows the efficient

and cost-effective showcasing and marketing of rural

products

– e-Choupal (http://www.echoupal.com)

– Tihar Bazar (http://tihartj.nic.in)


DAC-NIC 10

Service – 5

AIMs at



http://as1.ori.nic.in/agrotelemark

http://www.e-krishi.org/



http://www.echoupal.com/


December 1, 2016 NIC 11

Buyer/Seller

Platform

URL Brief Description Business

directory

Local

search

engine

Search

Engine

Optimization Tool

customer

relationship

management package

content

management

system (CMS)

e-Krishi http://www.e-krishi.org The vision of the project is to establish a

connected farmers community throughout

Kerala who have access to information on

Market Demand, Prices, Good Agricultural

practices, Quality Agricultural Inputs

supported by a technology enabled

robust transaction platform that facilitates

all their offline activities.

Yes Yes Yes Yes Yes

Rural Bazaar Intra Portal of NIC It is e-Commerce solution that allows the

efficient and cost-effective showcasing

and marketing of rural products. The

foremost idea behind the RuralBazar

solution is to showcase the products

developed by rural communities. Also by

simply showcasing the rural products with

rich content are good enough for making

their presence feel in global community.

Yes Yes Yes No No

e-Choupal http://www.echoupal.co

m

It is the unique Web based initiatives of

ITC’s Agri Business Division, offers the

farmers of India all the information, products and services they need to

enhance farm productivity. Farmers can

access latest local and global information

on weather, scientific farming practices as

well as market prices at the village itself

through this web portal in regional

languages, Choupal also facilitates supply

of high quality farm inputs as well as

purchase of commodities at their

doorstep.

Yes No No No No

Tihar Bazar http://tihartj.nic.in Tihar Prison is the largest prison complex of

Asia. It houses as many as 11,000 inmates.

A diverse range of products are

manufactured in the factory with the use

of best quality ingredients.

No No No No No

Agro

Telemarketing Centre

http://as1.ori.nic.in/agrot

elemark Agro Telemarketing Centre, to facilitate

farmers and traders to sell and buy various

agro products.

Yes No No No No

Comparison of e-interaction platforms


















http://tihartj.nic.in/


















NeGP-A : AMMP

– Application systems

• Capturing of prices and arrivals from auction points

(Pilot Markets identified by State Government: Assam: Hojai Gandhi

Market,Himachal Pradesh: Solan Market, Jharkhand: Ranchi Market,

Karnataka: Davangere Market, Kerala: Maradu Market,Ernakulam,

Madhya Pradesh: Indore Market, Maharastara: Rahata Market,

Ahmednagar)

• e-platform for marketing agricultural produces

• Data Mining Application – Prices & Arrivals

• Estimation of demand for agricultural produces

• Grievance Management Application

- User Module, Status Tracking, reports, email, etc.

– Database Requirements

Database on commodity prices & arrivals

Database on Government Procurement Points

Database on Minimum support price and add-on bonus

by States

Database on buyers & sellers of agricultural produce

Database on transport service provider

National Farmers Database

Database on Arthiyas (Licensed Middleware)

Importers & Exporters Database

Database of District Regulatory Market Committees, co-

operative societies and the details of marketing

inspector

System Characteristics (To-be)

DAC-NIC 12

Service – 5

AIMs at



NeGP-A : AMMP

– Content Creation Requirement

Packing materials provided by Government agencies

Government Procurement Points policy and agreement

Best practices for agricultural marketing (Linkage to

Service 3A) – IndiaGAP

Grading and Standardization

Commodity profiles

Contract farming

Details of Agro Processing Centres

Details of Food Processing Centres, practices, technology

and supply chain

Searchable information on regulated/terminal/rural

markets

Searchable information on storage structures

– GIS Requirements

Government Procurement Points locations within the

vicinity of markets/villages , Distance, Rail/Road network …

Transporter details including transporter locations,

connecting roads, distance, mode of transports, cost ……

Location of the markets, rail/road/water network ……

Service3A- Providing Information on Good Agricultural Practices

System Characteristics (To-be)

DAC-NIC 13

Service – 5

Information on prices,

arrivals, procurement

points and providing

interaction platform

(for agricultural commodities)

NeGP-A : AMMP

• Central Level Organizations

• Department of Agriculture & Corporation (DAC)

• Ministry of Communications & Information Technology

• DE&IT, Deptt of Post-e-Post, NIC, NKN, NeGP, SWAN

• Deptt. Of Telecommunication-BSNL, MTNL

• Ministry of Commerce (Wholesale price index)

• Food Corporation of India (FCI)

• Commission for Agricultural Costs & Prices (CACP)

• Food Consumer Affairs

• Forward Markets Commission (FMC)

• Directorate of Economics and Statistics (DES)

• Directorate of Marketing & Inspection (DMI)

• Agricultural and Processed Food Products Export

Development Authority (APEDA)

• Marine Products Export Development Authority (MPEDA)

• Food & Civil Supply Departments

• Agro Industries Corporations

• Fertilizer consumption (Fertilizer Association of India)

• Commodity Exchanges

• Import and Export (DGC & IS)

• Krishi Vigyan Kendras (KVKs)

• Cooperatives (IFFCO, KRIBHCO…)

• Commodity Directorates/Boards (NHB, CDB….)

• Cotton Corporation of India (CCI)

• Jute Corporation of India (JCI)

• Tobacco Board

• Coffee Board

• ……

Stakeholders

Service – 5

AIMs at



NeGP-A : AMMP

• State Level Organizations

– State Agriculture Marketing Boards

– State Transport Authority

– State APMCs/RMCs

– State Agricultural Universities/Colleges

– State Procurement Agencies

– Regional Transport Unions

– ICAR Institutes

– Labour Bureau, Shimla ……

• Private Sectors

– Farmers, Traders, Exporters, Importers, etc.

– Importers and exporters of agriculture produce

– Agri-business firms/consultants

– SHGs (Self Help Groups) & Apex Bodies ……

Stakeholders

DAC-NIC 15

Service – 5

AIMs at



NeGP-A : AMMP

• Prices and arrivals of commodities: AGMARKNET

(http://agmarknet.nic.in)

– Fish prices (Fisheries Co-operative Societies, National

Fisheries Development Board (NFDB), etc.)

– Livestock Prices (Central Livestock Organizations and its

allied institutions, etc.)

– Milk Prices (Primary Village Dairy Co-operatives etc.)

• Minimum Support Price (MSP): Commission for Agricultural

Costs & Prices (CACP)

• Government Procurement Points (GPPs): State

Government’s Agriculture Marketing Boards, Food and

Civil Supply Departments, Agro Industries Corporations, FCI,

etc.

• Transport Service Providers: State Transport Authority,

Regional Transport Unions, APMCs

• e-platform for marketing agricultural produces : User’s

registration interface to build database on buyers & sellers,

Agricultural Markets

• Estimation of demand for agricultural produces: DES, DMI,

FMC etc.

Information Providers

DAC-NIC 16

Service – 5

AIMs at




NeGP-A : AMMP

• Prices and arrivals of commodities:

– Inconsistency and Irregularity in Data Reporting (AGMARKNET)

(http://agmarknet.nic.in)

– Standardization of local names of commodities/varieties (Very

Imp)

– Localization of contents

– Auction level process may vary from state to state

(In Kerala, there is no regulated market)

• Minimum Support Price (MSP):

– non-availability of information on “Add on Bonus” declared and

acceptable moisture level for procurement of commodity at

Government Procurement Points by State Government

– No local language publishing of MSP except for Hindi

– Need for regular updation of the data by the concerned

departments as soon as the MSP is declared

• Fixing responsibility of concerned state departments /agencies for

regular updation of data with respect to Government Procurement

Points (GPPs) and transport service providers to make it more useful

and cost effective to farmers

Issues/Gaps/Challenges

DAC-NIC 17

Service – 5

AIMs at




NeGP-A : AMMP

• e-platform for marketing agricultural produces :

– Large scale replication of models like Agro Telemarketing Centre

in Orissa. In this model, buyers/sellers have to make a call at the

call centre and provide their details which is used by the call

centre to facilitate interaction.

• DMI has to identify the central/state departments/ institutes etc

which will be responsible to provide procedure/mechanism for

calculating the estimation of demand of agricultural produces.

Issues/Gaps/Challenges

DAC-NIC 18

Service – 5

AIMs at



NeGP-A : AMMP

DAC-NIC 19

Deliverables

• Detailed Enhanced SRS Document

• Detailed Technical Requirements Specifications

Document

• Systems Design Document (SDD)

• Software Test Plan Document

• Software Acceptance Plan Document

• Project Reviews and Progress Reporting

• Manuals (Operations, User, System Administration)

• Training Plan

• Training

• Software on CD with Manuals

• Warranty Support for Six months

• Change Management Documents

Service – 5

AIMs at



NeGP-A : AMMP

1.

2.

3.

DAC-NIC 20

Questions & Answers

Service – 5

AIMs at



DAC-NIC 21

Presentation slides at http://ammp.dacnet.nic.in/service-05.pptx

Service Project Team :- A. Central Team

1. Smt. Pratibha Lokhande, Technical Director & National Project Coordinator (NeGP-AMMP)

2. Shri Rakesh Kumar Goel, Technical Director (Cluster

Coordinator) 3. Shri. Rajesh Kumar Srivastava, PSA (Service

Coordinator) B. State Level team

1. Smt. M. Kasthuri , Technical Director, NIC, hiruvanathapuram

2. Shri Thangavel, Technical Director, NIC,

Bangaluru 3. Smt. Lakshmi Prasanna, Principal Systems Analyst,

NIC, Mumbai 4. Smt. Gauri Honrao, Technical Director, NIC, Pune 5. Shri A.N.Siddiqui, Technical Director, NIC, Bhopal 6. Shri Loukesh Kumar, Technical Director, NIC,

Ranchi

7. Shri Sandeep Kumar, Senior Systems Analyst, NIC, Shimla

8. Smt. Kavita, Technical Director, NIC, Guwahati 9. Shri P. S. Bhat, Technical Director, Banagluru 10. Shri C.V.K. Maruti Rao, DIO Bolangir, Odisha

Contact email : [email protected], [email protected]

NeGP-A : AMMP

Service – 5

AIMs at



http://ammp.dacnet.nic.in/service-05.pptx



DAC-NIC 22