agriculture and agri-food canada social media monitoring ...3. conduct a digital presence audit 4....
TRANSCRIPT
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Agriculture and Agri-Food Canada
Social Media Monitoring Workshop
Presented By: Mike Kujawski
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Our Mission To advance the marketing discipline
in the public and non profit sectors
Our Mantra Strategy before Tactics
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let’s start with some
CONTEXT
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“a shift of the Internet from a publishing environment to a participation environment”
- Tim O’Reilly
web 2.0
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“internet-based applications that build on the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user-generated content“ -Wikipedia, 2010
social media
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“Social media is people having
conversations online”
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Word of mouth
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on
STEROIDS
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What is social media monitoring?
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listening
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Why is social media monitoring important?
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the global internet population is
2 BILLION
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1 BILLION people will visit one of these 5 sites today…
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the Canadian internet population is
28 MILLION
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Canadians spend
14 HOURS online each week
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the number of Canadian content creators is
6 MILLION
http://bit.ly/forresterlink
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3.7 BILLION google searches per month in Canada
(92% of Canadian internet users visit search engines regularly)
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the race is on
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1. Understand what you are up against 2. Set social media engagement goals 3. Conduct a digital presence audit 4. Conduct a SWOT analysis and mitigate risks 5. Set SMART social media engagement objectives 6. Determine your strategy for each objective 7. Determine your tactics for each strategy 8. Develop a social media governance document 9. Develop an implementation plan and high-level budget 10. Continually evaluate and adjust
Need to follow a strategic process…
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simplified
approach
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WORKSHOP COMPONENT
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Who’s talking and what are people saying about you
right now?
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Task 1: Find 3 insights about AAFC
www.google.com/insights/search/#
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www.google.com/reader
Task 2 : Setup 3 AAFC related RSS feeds in a reader
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RSS the pipeline that brings content to you
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Task 3 : Find 3 influential farming bloggers
www.technorati.com
http://blogsearch.google.ca http:www.blogpulse.com
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1000 tweets go out every second
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3 things to remember…
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#1 - open platform
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#2 - ability to filter
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#3 – indexed by…
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www.search.twitter.com
Task 4 : Find #agchat tweets within 500km of Ottawa
www.google.com (filter:realtime)
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Task 5: Create 3 monitoring columns in Tweetdeck
www.tweetdeck.com
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Task 6: Create, send & track a short URL
bit.ly
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Task 7: Find 3 influential industry tweeters
www.wefollow.com
www.klout.com
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www.trendsmap.com
Task 9: Identify trends in a specific city
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www.google.ca/advanced
Task 10: Track your inbound links
www.opensiteexplorer.com
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www.linkedin.com
Task 11: Find Industry Colleagues & Groups
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www.google.com/alerts
Task 12: Setup a Google Alert
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also try…
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Slide Search & Analytics
www.slideshare.com
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YouTube Search & Insights
www.youtube.com
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Document Search & Insights
www.docshare.com www.scribd.com
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Facebook Psychographic Tool
www.facebook.com/ads/create
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Engagement Level Tracking
www.postrank.com
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Proprietary social media monitoring tool demo
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Radian 6
www.radian6.com
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thanks for your time!
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where to find me
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mike kujawski
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Mike Kujawski Phone: 613.731.9851 ext. 12
E-mail: [email protected]
Blog: www.mikekujawski.ca
Twitter: @mikekujawski
Website: www.cepsm.ca
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www.cepsm.ca