agriculture media edited
TRANSCRIPT
Agriculture Media
Advisor: Mr. Taing Theary
Team Members:Mr. Lay Ngeab HeangMs. Nanami WatabeMs. Srey Sorphea
Social Issues: Poverty in rural area
Causes:Lack of information:
Market Price Efficient farming skill information Loans Exchange rate Information about dealer and farmer’s products
EffectsPrice cheatingInefficient land useHigh cost of productionPoor in value chainLow income generation
SolutionsEnrich agriculture information in rural
area through:
Agriculture Media
Customer Segments: Farmers (free customers) Dealers Agriculture-related companies Microfinance Institutions
Value PropositionProducts:
Agriculture post (newspaper) Agriculture website Radio broadcasting
Information Agriculture Media is going to provide:Agriculture product market priceEfficient farming skill informationPotential dealer’s and farmer’ contactsLoan InformationExchange rate information Weather forecastingVoice from farmers and the marketQ & A serviceEntertainment Lucky draw
ChannelsNewspaper agenciesBookstoresAgriculture NGOsMicrofinance InstitutionsChief Authorities in communities
Customer RelationshipProvide newspapers to farmers for freeProvide Up-to-date informationProvide useful knowledgeAllow farmers and dealers to give feedbacks
and suggestionsQ & A from Radio
Revenue StreamsAdvertising feeSales from Newspapers
Key ResourcesFinancial resources: Loans from MFIs or
banks, Equity investment…Intellectual resources:Physical resources: Share officeHuman resource: NGO experienced GM,
Agriculture Specialist and finance, marketing, editing
Key ActivitiesProvide useful information to customers
through research and reportsConduct radio program to gain awareness of
farmers
Key PartnersMFIInvestor(Arun…)Radio stationNGOs
Cost structureSocial mission:
Free newspaper to famers Answering the question related to agriculture by
radio
More readers more advertisements
Changes:Farmers are linked to the market.Farmers change their attitude to be more
curious about market information.Farmers can earn more income.We can promote culture of reading.
Thank you!