agro marketing.pptx

8/19/2019 AGRO MARKETING.pptx

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STUDY ON AGRO MARKETING

o INTRODUCTIONo SCOPE

o SUPPORT

o DEVELOPMENT

o OBJECTIVES

o AIMS

o CO – OPERATIVES

o ADVANTAGES

o DISADVANTAGES

o

QUALITY CONTROLo DEPARTMENT

o MEASURES

o TRENDS


2/23

INTRODUCTIONIndia is an agric!"ra! c#n"r$ and #n% "&ird '#'!a"i#n d%'%nds #n "&%agric!"ra! s%c"#r dir%c"!$ #r indir%c"!$( Agric!"r% r%)ains as "&% )ain s"ra$ #*"&% Indian %c#n#)$ sinc% "i)%s i))%)#ria!( Indian agric!"r% c#n"ri+"i#n "# "&%na"i#na! gr#ss d#)%s"ic 'r#dc" ,GDP- is a+#" ./ '%r c%n"( 0i"& *##d +%ing "&%cr#1ning n%%d #* )an2ind3 )c& %)'&asis &as +%%n #n c#))%rcia!i4ingagric!"ra! 'r#dc"i#n( 5#r "&is r%as#n3 ad%6a"% 'r#dc"i#n and %7%n dis"ri+"i#n#* *##d &as #* !a"% +%c#)% a &ig& 'ri#ri"$ g!#+a! c#nc%rn(Agric!"ra! )ar2%"ing is )ain!$ "&% +$ing and s%!!ing #* agric!"ra! 'r#dc"s( In%ar!i%r da$s 1&%n "&% 7i!!ag% %c#n#)$ 1as )#r% #r !%ss s%!*8s9ci%n" "&%

)ar2%"ing #* agric!"ra! 'r#dc"s 'r%s%n"%d n# di9c!"$ as "&% *ar)%r s#!d &is'r#dc% "# "&% c#ns)%r #n a cas& #r +ar"%r +asis( T#da$:s agric!"ra! )ar2%"ing &as "# nd%rg# a s%ri%s #* %;c&ang%s #r "rans*%rs*r#) #n% '%rs#n "# an#"&%r +%*#r% i" r%ac&%s "&% c#ns)%r( T&%r% ar% "&r%%)ar2%"ing *nc"i#ns in7#!7%d in "&is3 i(%(3 ass%)+!ing3 'r%'ara"i#n *#r c#ns)'"i#nand dis"ri+"i#n( S%!!ing #n an$ agric!"ra! 'r#dc% d%'%nds #n s#)% c#'!% #**ac"#rs !i2% "&% d%)and #* "&% 'r#dc" a" "&a" "i)%3 a7ai!a+i!i"$ #* s"#rag% %"c( T&%'r#dc"s )a$ +% s#!d dir%c"!$ in "&% )ar2%" #r i" )a$ +% s"#r%d !#ca!!$ *#r "&% "i)%+%ing( M#r%#7%r3 i" )a$ +% s#!d as i" is ga"&%r%d *r#) "&%


3/23

In India3 "&%r% ar% s%7%ra! c%n"ra! g#7%rn)%n"#rganisa"i#ns3 1 ar% in7#!7%d in agric!"ra! )ar2%"ing!i2%3 C#))issi#n #* Agric!"ra! C#s"s and Pric%s3 5##d

C#r'#ra"i#n #* India3 C#""#n C#r'#ra"i#n #* India3 J"%C#r'#ra"i#n #* India3 %"c( T&%r% ar% a!s# s'%cia!is%d)ar2%"ing +#di%s *#r r++%r3 "%a3 c#=%%3 "#+acc#3 s'ic%sand 7%g%"a+!%s(Und%r "&% Agric!"ra! Pr#dc% ,grading and )ar2%"ing-Ac" #* ?@3 )#r% "&an *#r"$ 'ri)ar$ c#))#di"i%s ar%

c#)'!s#ri!$ grad%d *#r %;'#r" and 7#!n"ari!$ grad%d *#rin"%rna! c#ns)'"i#n( A!"g& "&% r%g!a"i#n #*c#))#di"$ )ar2%"s is a *nc"i#n #* s"a"% g#7%rn)%n"3"&% dir%c"#ra"% #* )ar2%"ing and ins'%c"i#n 'r#7id%s)ar2%"ing and ins'%c"i#n s%r7ic%s and


4/23

SCOPE OF AGRO MARKETING?- India is %nd#1%d 1i"& 7ari%d ag#8c!i)a"%3 1&ic& *aci!i"a"%s 'r#dc"i#n #* "%)'%ra"%3 s+8"r#'ica! and

"r#'ica! agric!"ra! c#))#di"i%s(.- T&%r% is gr#1ing d%)and *#r agric!"ra! in'"s !i2% *%%d and *#dd%r3 in#rganic *%r"i!i4%rs3 +i#8

*%r"i!i4%rs(

- Bi#"%c&n#!#g$ a''!ica"i#ns in agric!"r% &a7% 7as" sc#'% in 'r#dc"i#n #* s%%d3 +i#8c#n"r#! ag%n"s3inds"ria! &arn%ssing #* )icr#+%s *#r +a2%r$ 'r#dc"s(

- E;'#r" can +% &arn%ss%d as a s#rc% #* %c#n#)ic gr#1"&( As a signa"#r$ #* 0#r!d Trad%Organi4a"i#n3 India &as 7as" '#"%n"ia! "# i)'r#7% i" 'r%s%n" '#si"i#n in "&% 0#r!d "rad% #* agric!"ra!c#))#di"i%s +#"& ra1 and 'r#c%ss%d *#r)( T&% 'r#dc"s !in% inc!d% c%r%a!s3 '!s%s3 #i!s%%ds and#i!s3 #i! )%a!3 s'ic%s and c#ndi)%n"s3 *ri"s and 7%g%"a+!%s3 #1%rs3 )%dicina! '!an"s and %ss%n"ia!#i!s3 agric!"ra! ad7is#r$ s%r7ic%s3 agric!"ra! "##!s and i)'!%)%n"s3 )%a"3 )i!2 and )i!2 'r#dc"s3


5/23


6/23

AGRO MARKETING SUPPORT In "&% Uni"%d S"a"%s "&% Agric!"ra! Mar2%"ing S%r7ic% ,AMS- is a di7isi#n #* USDA and

&as 'r#gra)s *#r c#""#n3 dair$3 *ri" and 7%g%"a+!%3 !i7%s"#c2 and s%%d3 '#!"r$3 and"#+acc#( T&%s% 'r#gra)s 'r#7id% "%s"ing3 s"andardi4a"i#n3 grading and )ar2%" n%1ss%r7ic%s and #7%rs%% )ar2%"ing agr%%)%n"s and #rd%rs3 ad)inis"%r r%s%arc& and'r#)#"i#n 'r#gra)s3 and 'rc&as% c#))#di"i%s *#r *%d%ra! *##d 'r#gra)s( T&% AMSa!s# %n*#rc%s c%r"ain *%d%ra! !a1s( USDA a!s# 'r#7id%s s''#r" "# "&% Agric!"ra!Mar2%"ing R%s#rc% C%n"%r a" I#1a S"a"% Uni7%rsi"$ and "# P%nn S"a"% Uni7%rsi"$(In "&% Uni"%d Kingd#) s''#r" *#r )ar2%"ing #* s#)% c#))#di"i%s 1as 'r#7id%d +%*#r%and a*"%r "&% S%c#nd 0#r!d 0ar +$ +#ards sc& as "&% Mi!2 Mar2%"ing B#ard and "&%Egg Mar2%"ing B#ard3 +" "&%s% 1%r% c!#s%d d#1n in "&% ?@s( As a c#!#nia! '#1%rBri"ain %s"a+!is&%d )ar2%"ing +#ards in )an$ c#n"ri%s3 'ar"ic!ar!$ in A*rica( S#)%c#n"in% "# %;is" a!"g& )an$ 1%r% c!#s%d d#1n a" "&% "i)% #* "&% in"r#dc"i#n #*s"rc"ra! adHs")%n" )%asr%s in "&% ?@@s(In r%c%n" $%ars s%7%ra! d%7%!#'ing c#n"ri%s &a7% %s"a+!is&%d g#7%rn)%n"8s'#ns#r%d)ar2%"ing #r agri+sin%ss ni"s( S#"& A*rica3 *#r %;a)'!%3 s"ar"%d "&%Na"i#na! Agric!"ra! Mar2%"ing C#nci! ,NAMC- as a r%s'#ns% "# "&% d%r%g!a"i#n #* "&%

agric!"r% inds"r$ and c!#sr% #* )ar2%"ing +#ards in "&% c#n"r$( India &as "&% !#ng8%s"a+!is&%d Na"i#na! Ins"i""% #* Agric!"ra! Mar2%"ing ,NIAM-( T&%s% ar% 'ri)ari!$r%s%arc& and '#!ic$ #rgani4a"i#ns3 +" #"&%r ag%nci%s 'r#7id% *aci!i"a"ing s%r7ic%s *#r)ar2%"ing c&ann%!s3 sc& as "&% 'r#7isi#n #* in*ras"rc"r%3 )ar2%" in*#r)a"i#n andd#c)%n"a"i#n s''#r"( E;a)'!%s inc!d% "&%Na"i#na! Agric!"ra! Mar2%"ing D%7%!#')%n" C#r'#ra"i#n ,NAMDEVCO- in Trinidad and

T#+ag# and "&% N%1 G$ana Mar2%"ing C#r'#ra"i#n(S%7%ra! #rgani4a"i#ns 'r#7id% s''#r" "# d%7%!#'ing c#n"ri%s "# d%7%!#' "&%ir

agric!"ra! )ar2%"ing s$s"%)s3 inc!ding 5AO:s agric!"ra! )ar2%"ing ni" and 7ari#sd#n#r #rgani4a"i#ns( T&%r% &as a!s# r%c%n"!$ +%%n c#nsid%ra+!% in"%r%s" +$ NGOs "#

https://en.wikipedia.org/wiki/Resourcehttp://www.agmrc.org/http://agmarketing.extension.psu.edu/https://en.wikipedia.org/wiki/Milk_Marketing_Boardhttps://en.wikipedia.org/wiki/Egg_Marketing_Boardhttps://en.wikipedia.org/wiki/Marketing_boardhttps://en.wikipedia.org/wiki/Structural_adjustmenthttp://www.namc.co.za/dnn/default.aspxhttp://www.ccsniam.gov.in/https://en.wikipedia.org/wiki/National_Institute_of_Agricultural_Marketinghttp://www.namdevco.com/http://www.newgmc.com/http://www.fao.org/ag/ags/agricultural-marketing-linkages/enhttps://en.wikipedia.org/wiki/NGOshttps://en.wikipedia.org/wiki/NGOshttp://www.fao.org/ag/ags/agricultural-marketing-linkages/enhttp://www.newgmc.com/http://www.namdevco.com/https://en.wikipedia.org/wiki/National_Institute_of_Agricultural_Marketinghttp://www.ccsniam.gov.in/http://www.namc.co.za/dnn/default.aspxhttps://en.wikipedia.org/wiki/Structural_adjustmenthttps://en.wikipedia.org/wiki/Marketing_boardhttps://en.wikipedia.org/wiki/Egg_Marketing_Boardhttps://en.wikipedia.org/wiki/Milk_Marketing_Boardhttp://agmarketing.extension.psu.edu/http://www.agmrc.org/https://en.wikipedia.org/wiki/Resource


7/23

AGRO MARKETING DEVELOPMENT

Agricultural advisory services andthe market :

Pr#)#"ing )ar2%" #ri%n"a"i#n in agric!"ra!

ad7is#r$ s%r7ic%s ai)s "# 'r#7id% *#r "&%ss"aina+!% %n&anc%)%n" #* "&% ca'a+i!i"i%s #* "&%rra! '##r "# %na+!% "&%) "# +%n%


8/23

Market infrastructure :

E9ci%n" )ar2%"ing in*ras"rc"r% sc& as 1!%sa!%3 r%"ai! and ass%)+!$ )ar2%"s ands"#rag% *aci!i"i%s is %ss%n"ia! *#r c#s"8%=%c"i7% )ar2%"ing3 "# )ini)i4%

'#s"8&ar7%s" !#ss%s and "# r%dc% &%a!"& ris2s( Mar2%"s '!a$ an i)'#r"an" r#!% inrra! d%7%!#')%n"3 inc#)% g%n%ra"i#n3 *##d s%cri"$3 d%7%!#'ing rra!8)ar2%" !in2ag%sand g%nd%r iss%s( P!ann%rs n%%d "# +% a1ar% #* "# d%sign )ar2%"s "&a" )%%" ac#))ni"$:s s#cia! and %c#n#)ic n%%ds and "# c#s% a si"a+!% si"% *#r a n%1)ar2%"( In )an$ cas%s si"%s ar% cs%n "&a" ar% ina''r#'ria"% and r%s!" in nd%r8s%#r %7%n n# s% #* "&% in*ras"rc"r% c#ns"rc"%d( I" is a!s# n#" s9ci%n" Hs" "# +i!d a)ar2%" a""%n"i#n n%%ds "# +% 'aid "# "&a" )ar2%" 1i!! +% )anag%d3 #'%ra"%d and

)ain"ain%d( In )#s" cas%s3 1&%r% )ar2%" i)'r#7%)%n"s 1%r% #n!$ ai)%d a"in*ras"rc"r% 'grading and did n#" garan"%% )ain"%nanc% and )anag%)%n"3 )#s"*ai!%d 1i"&in a *%1 $%ars(Rra! ass%)+!$ )ar2%"s ar% !#ca"%d in 'r#dc"i#n ar%as and 'ri)ari!$ s%r7% as '!ac%s1&%r% *ar)%rs can )%%" 1i"& "rad%rs "# s%!! "&%ir 'r#dc"s( T&%s% )a$ +% #ccasi#na!,'%r&a's 1%%2!$- )ar2%"s3 sc& as &aa" +a4aars in India and N%'a!3 #r '%r)an%n"(

T%r)ina! 1!%sa!% )ar2%"s ar% !#ca"%d in )aH#r )%"r#'#!i"an ar%as3 1&%r% 'r#dc% is


9/23

Market information :

E9ci%n" )ar2%" in*#r)a"i#n can +% sn "# &a7% '#si"i7% +%n%


10/23

Marketing training :

5ar)%rs *r%6%n"!$ c#nsid%r )ar2%"ing as +%ing "&%ir )aH#r'r#+!%)( #1%7%r3 1&i!% "&%$ ar% a+!% "# id%n"i*$ sc&'r#+!%)s as '##r 'ric%s3 !ac2 #* "rans'#r" and &ig& '#s"8&ar7%s" !#ss%s3 "&%$ ar% #*"%n '##r!$ %6i''%d "# id%n"i*$'#"%n"ia! s#!"i#ns( Scc%ss*! )ar2%"ing r%6ir%s !%arningn%1 s2i!!s3 n%1 "%c&ni6%s and n%1 1a$s #* #+"ainingin*#r)a"i#n( E;"%nsi#n #9c%rs 1#r2ing 1i"& )inis"ri%s #*agric!"r% #r NGOs ar% #*"%n 1%!!8"rain%d in r"ic!"ra!'r#dc"i#n "%c&ni6%s +" sa!!$ !ac2 2n#1!%dg% #*)ar2%"ing #r '#s"8&ar7%s" &and!ing( 0a$s #* &%!'ing "&%)

d%7%!#' "&%ir 2n#1!%dg% #* "&%s% ar%as3 in #rd%r "# +% +%""%ra+!% "# ad7is% *ar)%rs a+#" )ar2%"8#ri%n"%d r"ic!"r%3n%%d "# +% %;'!#r%d( 0&i!% "&%r% is a rang% #* g%n%ric gid%sand #"&%r "raining )a"%ria!s a7ai!a+!% *r#) 5AO and #"&%rs3"&%s% s!d id%a!!$ +% "ai!#r%d "# na"i#na! circ)s"anc%s "#

&a7% )a;i)) %=%c"(


11/23

Recent developments :

N%1 )ar2%"ing !in2ag%s +%"1%%n agri+sin%ss3 !arg%r%"ai!%rs and *ar)%rs ar% grada!!$ +%ing d%7%!#'%d3%(g( "&r#g& c#n"rac" *ar)ing3 gr#' )ar2%"ing and#"&%r *#r)s #* c#!!%c"i7% ac"i#n( D#n#rs and NGOs ar%'a$ing incr%asing a""%n"i#n "# 1a$s #* 'r#)#"ing dir%c"!in2ag%s +%"1%%n *ar)%rs and +$%rs 1i"&in a 7a!%

c&ain c#n"%;"( M#r% a""%n"i#n is n#1 +%ing 'aid "# "&%d%7%!#')%n" #* r%gi#na! )ar2%"s ,%(g( Eas" A*rica- and"# s"rc"r%d "rading s$s"%)s "&a" s!d *aci!i"a"%sc& d%7%!#')%n"s( T&% gr#1"& #* s'%r)ar2%"s3'ar"ic!ar!$ in La"in A)%rica and Eas" and S#"& Eas"

Asia3 is &a7ing a signi


12/23

OBJECTIVES OF AGRO

MARKETING :1. T# #+"ain r%)n%ra"i7% 'ric% #* agric!"ra! 'r#dc% *#r "&% *ar)%rs and +i!ding %=%c"i7%and in"%gra"%d "&r%% "ir% )ar2%"ing in*ras"rc"r% *#r )ar2%"ing #* agric!"ra! 'r#dc%(2. T# a7#id dis"r%ss sa!% +$ diss%)ina"ing )ar2%" in*#r)a"i#n #* adHac%n" )ar2%"s and"%)'#rar$ s"#rag% in c##! c&a)+%rs3 arrang%)%n"s *#r s"#rag% 'ac2 s%(3. T# s% "&% )ar2%" in*ras"rc"r% ass%"s %=%c"i7%!$(4. T# ac&i%7% r%dc"i#n in #7%ra!! c#s"s #* )ain"%nanc%3 1as"%3 r%!a"%d s%r7ic%s "# "&%*ar)%rs(5. T# "rain *ar)%rs "# ad#'" 'r#'%r "%c&ni6%s in agric!"ra! 'r#dc"i#n c##rdina"ing a!!r%!a"%d D%'ar")%n"s !i2% Agric!"r%3 #r"ic!"r% 5##d Pr#c%ssing(. T# 'r#7id% "%c&nica! s%r7ic%s "# s)a!! and )argina! *ar)%rs in "&% rra! +%!"(!. T# c#)'!$ 1i"& "&% r%g!a"#r$ )%asr%s nd%r s"a""#r$ r%6ir%)%n"s(". In"r#dc"i#n grading3 'ac2ing3 c##! s% s%r7ic%s and "rans'#r"a"i#n "# r+an )ar2%"s(#. S#i! "%s"ing3 s%%d3 *%r"i!i4%r and '%s"icid% s%!%c"i#n inc!ding 'r%'ara"i#n #* #rganic*%r"i!i4%r ad7is#r$ s%r7ic%s(1$. D%


13/23

AIMS OF AGRO MARKETING

?( an nd%rs"anding #* %c#n#)ic 'rinci'!%s and "&%ir%=%c" #n +sin%ss .( "&% a+i!i"$ "# s% %=%c"i7%!$ +sin%ss )anag%)%n""%c&ni6%s in an in"%rna"i#na! %n7ir#n)%n"( ( "&% #''#r"ni"$ "# g%n%ra"% and c#))nica"% id%as ( "# acc%ss and s% +sin%ss in*#r)a"i#n %9ci%n"!$ and

accra"%!$ /( %;'%ri%nc% in )ar2%"ing and "&% d%7%!#')%n" #*)ar2%"ing '!ans "# si" a rang% #* )ar2%" si"a"i#ns ( a 2n#1!%dg% #* acc#n"ing 'rinci'!%s ( c#n


14/23

Agriculture Co-operatives :

(he 0ational Co.operative Development Corporation 10CDC2 estalishe$ in 34567 is a statutory

Corporation un$er the Ministry o" Agriculture +hich plans an$ promotes programes "or

pro$uction7 processing7 marketing7 storage7 e*port an$ import o" agricultural pro$uce7 "oo$stu""s7

livestock7 in$ustrial goo$s7 an$ other noti"ie$ commo$ities an$ services(he Corporation8s "inancial assistance is meant to help co.operatives "or creation o" common

in"rastructural "acilities like go $o+ns7 processing units an$ other income generating assets9 it

e:uips co.operatives +ith e:uity an$ margin money "or raising ank cre$it

0CDC assistance is not in$ivi$ual ene"iciary oriente$ ut is meant "or institutional $evelopment

o" Cooperatives 0CDC provi$es "inancial assistance through #tate Governments +hich

recommen$ the proposal o" in$ivi$ual society/pro;ect to the Corporation A$$itionally7 0CDCsupplements the e""orts o" #tate Government y provi$ing $irect assistance to in$ivi$ual co.

operative societies as +ell

• Activities Fun$e$ y 0D0C


15/23

T&% Indian 5ar)%rs 5%r"i!i4%r C#8#'%ra"i7% Li)i"%d ,I55CO- is a ni6% 7%n"r%in 1&ic& "&% *ar)%rs #* "&% c#n"r$ "&r#g& "&%ir #1n C#8#'%ra"i7% S#ci%"i%scr%a"%d "&is n%1 ins"i""i#n "# sa*%gard "&%ir in"%r%s"s in "&% 'r#dc"i#n anddis"ri+"i#n #* *%r"i!i4%rs( R%gis"%r%d in ?@3 I55CO is a M!"i8ni" C#8#'%ra"i7%S#ci%"$ &as )ad% s"ra"%gic in7%s")%n"s in s%7%ra! H#in" 7%n"r%s acr#ss India "&% 1#r!d3 1i"& "&% s#!% 7i%1 #* +%n%


16/23

Advantages:?( B%""%r s% #* !and M#r% 'r#


17/23

%isadvantages: T&%s% disad7an"ag%s #* s'%cia!i4a"i#n ar% %7id%n" 1&%n "&%

*ar)%r r%a!i4%s "&a" a!! &is %ggs ar% in #n% +as2%"(

?( T&%r% is gr%a"%r ris2 0&%n *ai!r% #* cr#' and d%cr%asing)ar2%" 'ric% #* "&% 'r#dc"3 d%)and in )ar2%" #* 'r#dc"(.( I" is n#" '#ssi+!% "# )ain"ain s#i! *%r"i!i"$8!ac2 #* cr#'

r#"a"i#n(( T&% 'r#dc"i7% r%s#rc%s i(%( !and !a+#r and ca'i"a! ar%n#" *!!$ "i!i4%d(( Irr%g!ar inc#)% #* "&% *ar) as "&%$ g%" inc#)% #n!$ #nc%#r "1ic% in a $%ar(

/( Pr#'%r U"i!i4a"i#n #* r%s#rc%s is n#" '#ssi+!%(( B$ 'r#dc" #* cr#' ar% n#" 'r#'%r"$ "i!i4%d3 as n)+%rs #*!i7%s"#c2s ar% !%ss in n)+%r(( D% "# s'%cia!i4a"i#n #* a sing!% %n"%r'ris%3 "&% 2n#1!%dg%a+#" #"&%r %n"%r'ris%s 7ainn%ss(F( D#%s n#" &%!' in s''!$ing a!! "&% *##d n%%ds #* "&% *a)i!$

)%)+%rs #* "&% *ar)%r(


18/23

AGRICULTURAL MARKETING AND QUALITYCONTROL Mar2%"ing in*ras"rc"r% '!a$s a 'i7#"a! r#!% in *#s"%ring and ss"aining "&%"%)'# #* rra! %c#n#)ic d%7%!#')%n"( Mar2%"ing is as cri"ica! "# +%""%r

'%r*#r)anc% in Agric!"r% as *ar)ing i"s%!*( In #rd%r "# cr%a"% "&% n%%d%din*ras"rc"r%3 'r#)#"% ins"i""i#ns and a!s# "# r%g!a"% "&% )ar2%"ing 'rac"ic%s3G#7%rn)%n" #* Ta)i! Nad %nac"%d "&% :Ta)i! Nad Agric!"ra! Pr#dc%Mar2%"ing ,R%g!a"i#n- Ac" ?@F and R!%s ?@@?: r%'!acing "&% %ar!i%r Ac" ?@/@(

T&% r%c%n" Ac" %n7isag%d "&% #rgani4a"i#n #* )ar2%" c#))i""%%s in a!! "&%dis"ric"s *#r "&% 'r'#s% #* n#"i*$ing "&% c#))#di"i%s3 %s"a+!is&ing r%g!a"%d)ar2%"s and ass%)+!ing c%n"%rs( T&% D%'ar")%n" #* Agric!"ra! Mar2%"ing31&ic& is *nc"i#ning sinc% ?@3 1i"& "&% )ain #+H%c"i7% #* R%g!a"i#n #*

Agric!"ra! Mar2%"ing3 1as r%na)%d in "&% $%ar .? as D%'ar")%n" #*Agric!"ra! Mar2%"ing and Agri( Bsin%ss in #rd%r "# *#cs #n #"&%r ac"i7i"i%s !i2%Agri E;'#r"3 P#s" ar7%s" Manag%)%n"3 5##d Pr#c%ssing3 %"c( Agric!"ra!)ar2%"ing &as ass)%d incr%as%d i)'#r"anc% a*"%r !anc&ing #* "&% n%1%c#n#)ic '#!ic$ and c#ns%6%n" #'%ning ' #* Indias )ar2%"s "# *#r%igns''!i%rs and +$%rs and acc%ss +$ Indians "# 1#r!d )ar2%"s( T# %na+!% Indian*ar)%rs "# d%ri7% "&% *!! +%n%


19/23

D%'ar")%n" #* Agric!"ra! Mar2%"ingand Agr# Bsin%ss T&% )ain #+H%c"i7%s #* "&% D%'ar")%n" #* Agric!"ra! Mar2%"ing and

Agr# Bsin%ss ar% as *#!!#1s ?( Es"a+!is&)%n" and )ain"%nanc% #* r%g!a"%d )ar2%"s in #rd%r "#*aci!i"a"% +$ing and s%!!ing #* agric!"ra! 'r#dc% *#r "&% +%n%


20/23

MEASURES TO BE


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MEASURES TO BE

TAKEN En&ancing )ar2%"a+i!i"$ #* Agr# c#))#di"i%s3 +$

'r#7iding n%c%ssar$ In*ras"rc"ra! *aci!i"i%s Pr%7%n"ing "&% 1as"ag% "&r#g& '#s" &ar7%s"*aci!i"i%s Va!% addi"i#n "&r#g& '#s" &ar7%s" &and!ing

*aci!i"i%s !i2% c#!d s"#rag%3 grading and 'ac2ingc%n"r%( Pr#7isi#n #* +ac21ard and *#r1ard !in2ag%s"&r#g& )ar2%"ing3 agr# 'r#c%ssing3 and c#n"rac"*ar)ing Edca"ing "&% *ar)%rs #n )ar2%"ing 'rac"ic%s 81i"& %;"%nsi#n n%"1#r2 B%""%r r%a!i4a"i#n "# agr# 'r#dc% "&r#g&a!"%rna"i7% )ar2%"s !i2% 'r#dc" 8 1is% T%r)ina!

Mar2%"sM%ga Mar2%"s


22/23

TRENDS OF AGRO

MARKETING 'limate :India &as M#ns##n c!i)a"% in 1&ic& a $%ar &as +%%n di7id%d in"# "1#

dis"inc"s%as#ns #* s))%r and 1in"%r( Rain*a!! #ccrs )ain!$ in s))%r(

(eather )orecasting *ystem:

India &as a s"r#ng 1%a"&%r *#r%cas"ing s$s"%) d%7%!#'%d and )ain"ain%d

+$ Indian M%"%#r#!#gica! D%'ar")%n" ,IMD-( A'ar" *r#) 1%a"&%r

*#r%cas"ing and s%7%r% 1%a"&%r 1arning3 i" a!s# gi7%s agr# )%"%#r#!#gica!

s%r7ic%s "# *ar)%rs in India(

Agro 'limatic +ones:

India &as di7%rs% agr#8c!i)a"ic 4#n%s *r#) n#r"& "# s#"& and *r#) %as" "#1%s"( I" &as +%%n di7id%d in"#


23/23

)ishery:5is&ing3 a6ac!"r% and a s" #* a!!i%d ac"i7i"i%s ar% a s#rc% #*

!i7%!i#d "# #7%r ? )i!!i#n '%#'!% and a )aH#r s#rc% #* *#r%ign %;c&ang% %arn%r( In ./83 "&is s%c"#r c#n"ri+"%d a+#" ? #* G(D(P( and /( #* G(D(P *r#) agric!"ra! s%c"#r(F3 ??F 2)( #* c#as"!in% gi7%s g%#gra'&ica! +asis *#r "&% d%7%!#')%n" #* )arin%

agro marketing.pptx

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