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The people are best operative when they are valued and same is the case in the business world. The

more the values are given in the business to the customers, the better repute is earned by the business.

The values are in fact given the employees the environment of how they should conduct themselves and

what sort of decisions they can take on the part of the business. Values work like the employees

personal code of conduct. As long as the conduct is according to the set values the business will keep on

improving. Once the values based approach is set in the business, one can see a rapid change not only in

the environment of the business but also in the progress of the business.

The business is said t o be the work of the educated ones in the entire global arena. The values are of

great importance in the art of business. The values have never been inspected or poured upon in the

business world earlier nor the urge of having good business values in the business have ever been felt.

The world globalized with the advent of the technology. This emergence of the globalized world has

remarkably revolutionized the business in terms of values. Sitting in any nook and corner of the world, a

person can get the information about any business or company which is not dealing fairly with its

customers or which does not care for the values of the business. This can also be a frighteningly threat

for any aggrieved customer who can post bad comments about the business hence the business earningbad repute.

The business should be advertised on a day to day basis showing your customers about the regard for

the values the business is and has been offering. This will also lessen the chance of any aggrieved

customer to mouth his comments against the business. If not done so in the current fast electronic

world, the business can be hammered a bit. In such a abject economic business climate, no business can

afford such a blunder of ignoring the values given by the business to the customers.

The values set by the business should be unconditional. The business must adhere to the values

regardless of any weakness, ergo, explanation or personal faults. In the business world, the

employee is the implementing tool of values in the business. Behind every successful business

there are a common set of values that have poured progress in the business. There are certain

common values that ought to be regulated and obeyed by the business.

Truth:

The business should be crystal clear. Every one related to the business in one way or the other,

it being the employ or the customer or any third person with somewhat association with the

business should have a clear idea about the goals of the business.

Honesty:

The traditional Honesty is the best policy is quite agreed in the business arena. Honesty of any

business speaks about its own self even being the clever, one does not let any discrepancy let

out of the business.

Integrity:

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Integrity of any business is the might and the permanence of the business. Practicing the

highest standard of values takes the prestige and progress of the company to high roads.

Representation of integrity shows the completeness of the business.

Responsibility:

Business taking the responsibility of its values goes long in the progressive environment.

Quality:

The making of the best product is not the quality of the business rather quality should be in

every walk of business. There should be quality in values demonstrated to the customers as

well. Everything about the business should communicate the quality and professionalism of the

business.

Trust:

Once the business loses its trust, its quite hard to get it back and trust is the most essential

progressive step in any business. Every new employee or any customer who comes to the

business keeps trust in the business and once he feels distracted he will never consider that

business again.

Respect:

Giving honor to those who are attached to the business is amongst the most valued values of

the business. Its not just the feeling of value the business is putting in but also increasing the

prestige of the business in the eyes of the outer world.

Teamwork:

In a business, teamwork is the key to success. And the values of the business are best

determined in the team work.

Other than that there are a lot many values which a business according to its environment put

into its business. All these set of values determine the growth rate of the company in terms of

profit as well as in terms of increasing customer ratio. The better the customer ratio, the

progressive is the business. The values put by the business in the business are of realimportance in this fast technological world.

There are certain good values in business companies which are committed to them.

Fairly dealing with customers.

over-charging customers in order to make inequitable profits does not let the business grow.

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The words of the business to the customer are the bond between the customer and the company.

Treating employees moderately.

When the company or business promises for any task, it should come up with the task fulfilled.

The local community should not be loosened.

Good business values work like one is doing it for his own self.

Globalization and business go hand in hand in the current fast moving world. Every other nation

has a business relationship with each other. Thus globalization and business interlink many

cultures. On the contrary, there is diversity of cultural attributes among nations at all levels. In

terms of business, the cultural diversity is often experienced. Thus in order to comprehend the

cultural difference at a broader level, there is the need to know what culture it is. Culture is a

social experience being experienced by the people living in a particular environment.

Environment modifies and regulates culture.

For the finalization of the transaction between different companies and business, a business

company has formulated international operational structure which may or may not be

different from the values and culture being practiced in the local market. In local and

international business environment, there can be difference in commercially practical or there

can be some managing differences or otherwise some cultural differences. Different business

cultures always lead to diverse business and commercial practices. Thus cultural differences are

of prime significance for the efficient working of a business and for its healthy growth.

Cultural and social factors are very important for a company to work in international business.

In the international arena, a variety of cultures co-exist and all the companies should have

acquaintance wherever the company is trying to do business with.

The difference in cross cultural attributes can make a lot of difference in the working of a

business. In every business environment, there is always a diversity of cultures. If the business

has learnt to understand the similarities and the contradictions of the cultures in the business

environment, then it has the tendency to flourish.

Culture is not only the behavior of the employee or the customer but in fact it a set of many

attributes found in an individual. Culture is societys reflection, individuals living, its time andspace, beliefs and many other factors. Culture can be different at times as for example in a

group in a business, may feel hard work not the key to success but the business feels so. This is

the cultural difference in the business. Culture is the choice at a peculiar time. In business

environment, there are similarities in culture along with certain contradictions in the culture of

the business.

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For example the Asian and the European style of business is totally different. The Asians are

very regular and punctual. The Asian companies invite each other in order to build a working

relationship and always reach at a consensus. While in a marketing conciliation with a European

culture business, the Asian can be difficult. Because the Europeans do not come to the

conclusion and Asians do not like the word no.

The values of the business are of prime importance for the business and similarly taking care of

the culture is as much important for the business to deal with. The cultural differences could be

religious contradictions or ethical beliefs. For example in different cultures there are different

holidays in business environment. Such a cultural contradictory difference can create problems

for the business. This can reduce the production ratio as well as create an unconducive

environment in the business. Similarly, people may not like to work or deal with the persons

with different beliefs.

If the business understands the similarities and differences of culture in the workplaceenvironment, the business will move on. The cultural diversity can make the business more

innovative. The business, if using the cultural diversity in a meaningful way, can overcome an

unconducive environment and make the business grow at a better pace.

The value systems significantly vary between culture. People with different backgrounds act

differently even in a coherent environment provided by the business. They have a different

stance towards their hierarchy, achievements, time and space and towards their working

environment. The difference in cultural values can affect the individual as well as the

organization as a whole. There can be communication barriers among the employees or the

customers which indirectly hurt the organization. Other than that there can also be some

traditional cultural attribute which does not comply with the values of the business

environment and thus receed the working of the organization in one way or the other.

In international business cultural difference of gender barrier should also be considered. There

are some countries where women are preferred to men and reciprocally there are some

countries where women are not given due weightage.

Cultural difference which can be seen in a broader perspective, is a range of beliefs and

behaviors found on a daily basis in the workplace of a business environment. There have been

set frameworks which measure the cultural difference in different complex scales. Such

frameworks are helpful in solving the problem of values differing across cultures. In this regard

cultural awareness is the key. The management of the business should know the cultural

background of the employee as well as the customer to individually deal with them at their set

standards and to come up with certain new sets and rules that comply with all the working

persons in the business.

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To observe a cultural mix up, there is no better place than a business environment. In business,

communication is the fundamental element of the business as the business is a collaborative

activity. The services are exchanged in the business through close coordination of the people

attached to the business.

For example some international companies have different cultural traits and differ in cultural

hook ups. Some companies prefer to send one or two member team for a cross-culture

business trip and some countries prefer to send a delegation for business dealings. The

companies have difference of cultures at both ends. Some feel that a single member can

represent the whole knowledge while the others believe that a single member cannot tell the

whole knowledge rather than a group of people can easily manage the trip and the business

dealings.

On the same note, the decision making is also culturally different. In some companies there is

only a single decision maker who is the authority there. While in some companies there is asyndicate who decides with mutual collaboration. The body language of the presenter

determines the cultural difference. It depends to whom and from which culture one is

addressing to. For example in some parts of the world only nodding to the speakers volume

doe not mea that the listener is replying in affirmative. It may also mean that the listener is

paying attention to what the speaker is saying. in a cross- cultured environment these things

ought to be given weightage.