ahk indien gives mumbai a glimpse into germany!
TRANSCRIPT
AHK Indien gives Mumbai a glimpse into Germany!
In partnership with the German Consulate General Mumbai, AHK Indien presentedthe ‘German Days in Mumbai’ in October 2017.
In a series of presentations and activities, this initiative showcased myriad facets ofGermany in the fields of Business, Education, Tourism, Sport and Lifestyle.
The event was combined with celebrations of the 27th anniversary of Germany’sUnity Day!
Other than the German Year in India, such an event has never been hosted by any country!
Business• Member companies had the opportunity to present their business activities as well
as projects in the field of Corporate Social Responsibility/ Sustainability.• State Investment Agencies could promote their locations to potential investors.• The objective was to offer existing and potential members a chance to learn,
network and engage with such organizations.
Education• Over the last decade more Indian students have been choosing Germany as their
destination for higher education.• German Days gave prospective students, parents, and members an incredible
opportunity to interact with leading German universities, research institutes, etc.
Tourism• Germany is the 7th most visited country in the world. From the fairy-tale castle of
Neuschwanstein, the historic Brandenburg Gate, the beautiful Black forest, thescenic Bavarian Alps, to the amazing port city of Hamburg, the list goes on.
• German Days provided a unique opportunity to our audiences to find out moreabout Germany as a travel destination.
Sport• Germany excels in major world sports, be it Football (World Champions), Formula
1, Tennis, Handball, Ice Hockey, etc.• At the German Days, we organized fun sport activities and also gave members a
chance to interact with organizations pertaining to the sports industry.
Lifestyle• The people of Germany love nothing more than getting together and celebrating,
at wine festivals, Oktoberfest and other cultural events.• Our goal during the German Days was to extend this real ‘German Experience’ to
members via language classes, cooking experiences and dance lessons.
Benefits for members
The event gave the 6000+ members of the Chamber and guests from the Indo-Germancommunity a unique opportunity to explore various aspects of German culture.
Platform for members to showcase and promote their firms products and services to alarge / relevant target audience.
Various sub events within the main event, like the Invest in Germany conference,allowed for knowledge sharing amongst key stakeholders in the Indo-German businesscommunity.
Companies also had the opportunity to highlight their Corporate Social Responsibilityinitiatives and garner support for them.
With the right balance of business and leisure events and activities, members got achance to network with potential business partners.
Member companies present could meet and interact with high profile dignitaries andgovernment officials who attended the event.
Glimpses of the event!
Inauguration by Dr. Morhard, German Consul General, Mumbai; Mr. Steinruecke,Dir. Gen. IGCC; Mr. Deubet, Dpty. Dir. Gen. IGCC; Mr. A. Mehta, MunicipalCommissioner; Mr. S. Mehta, Cabinet Min. for Industries & Mining, Maharashtra
Business: Guests stand up in respect as the national anthems of India andGermany are played.
Business: The German Unity Day hosted by Dr. Morhard; seen here along withhis team and Chief Guest Mr. Malik, Chief Secretary, Maharashtra
Business: Member companies exhibit their services, products and CorporateSocial Responsibility Initiatives
Business: Member companies exhibit their products
Business: Investor conference hosted jointly by Invest in Bavaria and Ernst &Young. The top Indian Investors in Germany were felicitated as well.
Business: Reception of the official delegation from the SMM Trade Fair
Sport: Football activity supported by Western India Football Association
Tourism: Members and partner firms from the industry
Lifestyle: Members and guests enjoy the cooking experience, German dancesessions and authentic German band – Die Kirchdorfers, from Munich
Lifestyle: Members enjoying the German band and music
In the news
https://www.timeout.com/mumbai/events/german-days-in-mumbai
http://www.firstpost.com/india/german-days-in-mumbai-business-innovation-and-culture-is-all-set-to-converge-from-4-to-7-october-4104075.html
https://lbb.in/mumbai/oktoberfest/
Financial Express Special Edition Supplement
Article in the Chamber magazine‘Indo-German Economy’ [IGE]
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Mumbai says Hallo Deutschland!Mumbaikars got a first-of-its-kind experience of the German side of life, from October 4-7, 2017, at the Members’ Enclosure of the Royal Western India Turf Club (RWITC), Mahalaxmi. The Indo-German Chamber of Commerce (IGCC), in cooperation with the German Consulate General, organized ‘German Days in Mumbai’, an event to bring alive different aspects of German culture like business, education, tourism, sports and lifestyle; commemorate the Day of German Unity and also celebrate Oktoberfest, the traditional German beer festival. With a perfect synergy between teams from the German Consulate General and IGCC, the event proved to be an unforgettable experience and a wide-ranging showcase of Germany.
German Days workshops and activitiesGerman Days in Mumbai was inaugurated by Chief Guests Hon. Municipal Commissioner of Mumbai, Ajoy Mehta and Subhash Desai, Cabinet Minister of Industries and Mining, Government of Maharashtra, along with German Consul General in Mumbai, Dr. Jürgen Morhard and Bernhard Steinrücke, Director General, IGCC. After the ribbon-cutting ceremony and welcome addresses from Dr. Morhard and Mr. Steinrücke, the event was declared open with an enthusiastic exclamation, “Prost” (meaning Cheers in German). The guests then proceeded to visit the exhibits and stalls.
To showcase Germany’s excellence in education and host of learning programmes, educational institutions like Frankfurt School of Finance & Management and Indo-German Training Centre had set up their presence. Students were happy to get first-hand information on courses, eligibility, admissions, etc. Faber-Castell set up an enticing array of crayons, sketch pens and other art material, while BASF made learning fun with a science lab for kids. Other exhibitors like Alumni Portal, DSB International School and SouthWest German Tourism also showcased their German products and services.
(L-R): Bernhard Steinrücke, Director General, IGCC; Subhash Desai, Cabinet Minister of Industries and Mining, Government of Maharashtra; Ajoy Mehta, Municipal Commissioner of Mumbai; and Dr. Jürgen Morhard, German Consul General in Mumbai; at the ribbon-cutting for the inauguration of German Days in Mumbai
took short, basic classes. While Yellow Mehra conducted a German Cooking Master Class at the Haefele Kitchen, Selma Kriegner, an Austrian choreographer of typical Oktoberfest Musik, got the visitors tapping their feet to Polka (small quick steps and a hop), Waltz (circular dance), Laendler (hoping and stamping) and the simple ‘Two Step Dance.’ Considering Germany’s focus on sports and spectacular achievements in football, there was also a penalty shoot-out game for those wanted to kick-start their evening on a sporty note.
Yellow Mehra cooks up some delectable dishes during the German Cooking Master Class at the Haefele Kitchen
Delegates from Hamburg unwind and enjoy a cheerful evening with networking opportunities at German Days in Mumbai, after attending the INMEX SMM India Trade Fair
(L-R): Peter Deubet, Deputy Director General, IGCC; Dr. Jürgen Morhard, German Consul General in Mumbai; Subhash Desai, Cabinet Minister of Industries and Mining, Government of Maharashtra; Ajoy Mehta, Municipal Commissioner of Mumbai; Bernhard Steinrücke, Director General, IGCC; and Juergen Wolf, Managing Director, Haefele India Private Limited; address the visitors at the launch of German Days in Mumbai
A delegation of nearly 80 members, which was in Mumbai to attend INMEX SMM India – South Asia’s largest maritime exhibition and conference, also made its way to German Days in Mumbai, to unwind and have a good time.
There were a host of activities and workshops to engage children and adults alike. To have visitors get a feel of the German language, Goethe-Institut
Football is always fun, especially when you only have to play penalty shoot-out!
Partners and exhibitors at German Days in Mumbai
Bernhard Steinrücke, Director General, IGCC; gives Subhash Desai, Cabinet Minister of Industries and Mining, Government of Maharashtra; and Ajoy Mehta, Municipal Commissioner of Mumbai; interesting insights on the new Volkswagen Passat, displayed at German Days in Mumbai
Vehicle displays by BMW and Volkswagen were not just a treat to the eyes, but also exemplified the famed, flawless German engineering and precision. Visitors were intrigued and fascinated by the sneak peek into German technology that
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the Jungheinrich forklift display and Kuka Robot display offered.
Flash mobs by HDFC Ergo ensured that there was never a dull moment and people were only too happy to join in and dance along, while indulging their sweet tooth with Haribo’s constant supply of some yummy gummy bear candy. Numerous photo-ops with props like German street names, backgrounds of German cities, picture cut-outs and the Haefele photo booth, ensured that the click-happy folks got lots of profile pictures and captured many fun moments to go with their check-ins, hashtags and stories online.
Day of German Unity and Investor ConferenceOn October 5, 2017, an Investor Conference was held, for the official launch of ‘Indian Investments in Germany: Prospects for Shared Prosperity’, a publication by Ernst & Young GmbH, based on a study they conducted in partnership with Bertelsmann Stiftung and Confederation of Indian Industry (CII).
Vehicles on display, making visitors go WOW, every single time!
It began with an introduction and presentation of the study by Hermann Mühleck, India Business Network Leader - Germany Switzerland Austria, Ernst & Young GmbH, followed by a presentation
Release of the official publication by (L-R): Bernhard Steinrücke, Director General, IGCC; Dr. Jürgen Morhard, German Consul General in Mumbai; Herman Muehleck, India Business Network Leader – Germany Switzerland Austria, Ernst & Young GmbH; Sudhir Mehta, Immediate Past Chairman, CII (Western Region) & Chairman & Managing Director, Pinnacle Industries Ltd.; and John Kottayil, India Representative, State of Bavaria
on ‘Invest in Bavaria’ by John Kottayil, India Representative, State of Bavaria. Awards were handed over to Mohan Bhandari, Founder of Bilcare Ltd., Binod Hampapur, Senior VP from Infosys, Karan S. Anand, Head – Relationships & Supplier Management from Cox & Kings and Kunal Malani, Head Mumbai from Motherson Sumi Systems, for their successful business operations in Germany. Bernhard Steinrücke, Director General, IGCC, then made concluding remarks after which the speakers interacted with the press.
Dr. Morhard hands over Buddy bears, the cheerful ambassadors of Berlin, as a token of appreciation to Bilcare Ltd., one of the winning Indian investor companies in Germany
Dr. Morhard hands over Buddy bears, the cheerful ambassadors of Berlin, as a token of appreciation to Motherson Sumi Systems, one of the winning Indian investor companies in Germany
Dr. Morhard hands over Buddy bears, the cheerful ambassadors of Berlin, as a token of appreciation to Cox & Kings, one of the winning Indian investor companies in Germany
In the evening, the German Consulate General hosted the proceedings to commemorate the Day of German Unity. Sumit Malik, Maharashtra Chief Secretary, was the special Guest of Honour for the evening. Consul General Dr. Jürgen Morhard, along
with his wife, personally welcomed the guests, after which the national anthems of both, India and Germany were played.
Dr. Jürgen Morhard, German Consul General in Mumbai, and his wife, greet guests at the Day of German Unity celebrations
(L-R): Bernhard Steinrücke, Director General, IGCC; Sumit Malik, Maharashtra Chief Secretary; and Consul General Dr. Jürgen Morhard, at the Day of German Unity proceedings
Guests stand up in respect, as the national anthems of India and Germany are played during the Day of German Unity celebrations
Dr. Jürgen Morhard, German Consul General in Mumbai, and his wife, with team members of the German Consulate General in Mumbai
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The Indo-German Chamber of Commerce would like to thank its partners (listed below) for German Days in Mumbai
Platinum partners:• Consulate General of Federal Republic of Germany • Haefele India Private Ltd• HDFC Ergo General Insurance Co. Ltd.• BMW India / Infinity Cars Private Ltd Gold partners: • Roedl & Partner Consulting Private Ltd• Reliance Industries Ltd
Silver partners:• Bayer CropScience Ltd• Bharat Forge Ltd• Bosch Ltd • Cox & Kings Ltd • DHL Express India Private Ltd• DZ Bank AG• Ernst & Young Gmbh• Helm India Private Limited • Jungheinrich Lift Truck India Private Ltd • KFW IPEX Bank-India • Lufthansa German Airlines • Siemens Ltd • SKP Business Consulting LLP • Volkswagen Group Sales India Bronze partners:• BASF India Ltd • Edelweiss Broking Ltd• Fuchs Lubricants (India) Private Ltd • Hannover Milano Fairs India Private Ltd• Hydac (India) Private Ltd.• KUKA Robotics India Private Ltd. • LANXESS India Private Limited • Landesbank Baden Wuerttemberg• Merck Ltd• Koelnmesse YA Tradefair Private Ltd• Muenchener Ruecksversicherungs- Gesellschaft Aktiengesellschaft• thyssenkrupp India Private Limited• Trumpf India Private Ltd• Vector Informatik India Pvt. Ltd. Exhibiting and conference partners: • Alumniportal Deutschland• DSB International School / Deutsche Schule Bombay• A W Faber - Castell (India) Private Limited• Frankfurt School of Finance and Management • Goethe-Institut/ Max Mueller Bhavan • Indo German Training Center • Invest in Bavaria – India Office • SouthWest German Tourism• Kuka Robotics India Private Limited
Eighth edition of Mumbai Oktoberfest This year, the Oktoberfest was held inside a tent and a hut, to bring the experience as close as possible to the traditional Oktoberfest in Munich. No one could deny the happy buzz in the air, all thanks to the seven types of German beer and craft beer that was perfectly complemented by the delectable food items to choose from. Along with continental, fast food and desserts, traditional German food was the most sought-after and the stall remained as busy as ever, right through the evening. The crowd was thrilled by the live performance of Die Kirchdorfer, a band that also plays at the original Oktoberfest in Munich. With a mix of English and German music, the band made sure everyone in the audience was having a good time, and the proof was right there in the growing numbers on the dance floor as the evening progressed. To add a dash of competitive spirit to the evening, visitors enjoyed games like beer pong, giant Jenga and mini-golf, which became a lot more fun, few drinks down!
There were also ongoing contests with goodie bags and hampers for the best dressed male and female, best male and female dancer, best couple on the dance floor and first person to hit the dance floor, on each of the days. Everyone wanted to take back a part of the good times, and sure enough, by the end of the fourth day all the beer mugs up for grabs were sold out! With lots of positive feedback, over 2000 tickets sold and a footfall of more than 8000, across the four days, the eighth edition of Mumbai’s Oktoberfest has set the bar quite high for the years to come.
A significant credit of the event’s success can be attributed to the constant, hands-on cooperation from the German Consulate General. Working together at such close quarters for an event, was one of the firsts for the Chamber, and the outcome is proof that this should only be the first of many, many more. As the curtains draw on ‘German Days in Mumbai’, the IGCC thanks its partners and looks forward to more events like these that bring Indian and German cultures closer. It has been an incredible experience, joining
Die Kirchdorfer, the original Oktoberfest band from Munich all set to get the party started!
A lively, enthusiastic crowd dances the evening away, in the tent where the eighth Mumbai Oktoberfest was held this year
Giving Mumbai a taste of some of the best German beer and craft beer
(L-R): Subhash Desai, Cabinet Minister of Industries and Mining, Government of Maharashtra; Bernhard Steinrücke, Director General, IGCC; visit KUKA Robotics India’s display, at German Days in Mumbai
forces with the German Consulate General to provide this platform that helps forge business relationships and networks against the backdrop of celebration and cheer, to eventually strengthen trade and investment cooperation between the two countries.
Our esteemed partners
Posters for promotion
Visitor profile
Members of the Indo-German Chamber of Commerce [IGCC]
VIP guests of the Consulate General and IGCC
Special invitees from international trade organizations, consulates, etc.
Top Indian government officials
Parents & students of schools and colleges in Mumbai
And people from all walks of life………..our very own Mumbaikars!!
The event was a huge success, with over 8,500 members and guests delighting in true German experiences over 3 days!
Peter Deubet – [email protected] Dalvi Sahni – [email protected] Kharwa – [email protected] Joshi – [email protected]
from the German Days team….