I N S P I R I N G S E R V I C E , G R O W I N G V A L U E

MEMBERSHIP THAT MAKES A DIFFERENCE.

•OurHuman Resource Developmentprogramshelp youtobeanemployerofchoiceinAlberta’shighly competitivelabourmarket.

WearedrivenbyourmissiontosupportourmembersandstrengthenAlberta’stourismandhospitalityindustry.Weareguidedbyoureightkeyvaluesof:

•Respect •Trustworthiness •Stewardship •Service

Knowingwhatwestandforisimportant.Itinspiresustocreateoutstandingvalueanddeliverexemplaryservicetoourmembers.Iwouldliketoinviteyoutojoinus.PleasetakeafewminutestoexplorethebenefitsofbecomingamemberoftheAlbertaHotelandLodgingAssociation.Ifyouhavequestionsaboutourassociationorwanttoknowmore,feelfreetocontactmeatdkaiser@ahla.ca.We look forward to serving you!

Sincerely,

DaveKaiser,CHA,PresidentandCEOAlbertaHotelandLodgingAssociation

•Honesty •Quality •Celebration •Courage

Our purpose is to support our members

and strengthen Alberta’s tourism and

hospitality industry. Through our four pillars

we strive to provide programs and services

that enhance the economic prosperity and

social fabric of our industry.

AsPresident&CEO,IbelievetheAlbertaHotelandLodgingAssociation(AHLA)offersyourbusinessanextraordinaryvalueyouwillnotfindanywhereelse.

TheAHLAisamember-drivenorganizationthatrepresentstheinterestsofmorethan900hotels,motels,accommodationsandcampgroundsacrosstheprovince.Since1922,ourassociationhasprovidedacommonvoicetoimportantissuesthataffectAlberta’stourismandhospitalityindustry.Ourphilosophyofcreatingvaluethroughpartnershiphasresultedintremendousbenefitsforourindustry.Today,weofferourmembersawiderangeofprogramsandservices:

•OurstrategicapproachtoGovernment Relations ensuresthatourmembers’interestsarerepresented onimportantlegislative,policy,andregulatorydecisions.

•ThroughthepowerofvolumepurchasingourMember Value Programs helpyourbusinesssaveonproperty insurance,electricity,naturalgas,officesupplies andmore.

•OurTourism Marketingqualityassuranceprograms helpyoutoeffectivelypromoteyourpropertytothe travellingpublic.

GOVERNMENT RELATIONS THATLETYOURVOICEBEHEARD

Alberta’stourism&hospitalityindustryissubjecttolocal,provincialandfederalregulationsandpoliciesthatcanseriouslyimpactyourbottomline.It’shardforonebusinesstoinfluencegovernment–especiallyafteradecisionhasbeenmade.Ourassociationwasfoundedin1922byhoteloperatorswhobelievedthattheycouldachievemorebyworkingtogether.Today,ourmembersknowtheydo.

ThroughtheAHLA,Alberta’stourism&hospitalityindustryspeakswithonevoice,workingproactivelywithelectedofficialsandbureaucratstoensuretheyunderstandtheimpactoftheirdecisionsonyourbusiness.TheAHLAisconstantlyatwork,monitoringandadvocatingforourmemberson:

•Tourism

•Liquor&Gaming

•Labour&Immigration

Ourmembersunderstandthatfosteringgoodrelationswithprovincialandfederalofficialshelpstheirvoicetobereflectedingovernmentpolicy.TheAHLAworkswithourmemberstoensurethattheyareawareofimportantissuesandhowtheyaffectourindustry.Byworkingtogether,ourmembersareapowerfulforce.

•Taxation&Levies

•SOCANtariffs

•Transportation

GOVERNMENT RELATIONS

E v e n t h o u g h i t ’ s h a r d t o p u t a d o l l a r

v a l u e o n t h e v a l u e o f g o v e r n m e n t

r e l a t i o n s , t h e A H L A ’ s a c t i v i t i e s a r e

a n i m p o r t a n t p a r t o f w h y m y p r o p e r t y

i s a m e m b e r .

- P e r r y W i l f o r d , G l e n m o r e I n n & C o n v e n t i o n C e n t r e , C a l g a r y

MEMBER VALUE PROGRAMS PUTUSTOWORKFORYOU

TheAHLA’sMemberValueProgramsarespecificallydevelopedforthehospitalityindustrybypeoplewhounderstandthatyourpropertyservesguestsallday,everyday.Whetheryouhavefiveroomsor500,weworkhardtogetourmembersthebestvalueforproductsandservicesthatyoucan’tdobusinesswithout.TheAHLAleveragesthebuyingpowerofAlberta’shospitalityindustryandpassesthesavingsontoyouon:

• AGLCBond• CreditCardDiscounts• EmployeeHealthBenefits• EmployeeRRSPProgram• Electricity• EnvironmentalInitiatives/Programs• Facility/OfficeSupplies• Home&AutoInsurance• MatServices/JanitorialSupplies• NaturalGas• Property&LiabilityInsurance• RealtyTaxConsulting• Telecommunications

Bycombiningthebuyingpowerofourmembership,everybodybenefits–payinglessandgettingmore. TheAHLA’sMemberValueProgramsgiveyourbusiness acompetitiveedge.Findoutmoreatwww.ahla.ca.

MEMBER VALUE PROGRAMS

I w o u l d n o t w a n t t o b e i n t h e b u s i n e s s

w i t h o u t A H L A m e m b e r s h i p .

- Y o u n g s t o w n H o t e l

TOURISMMARKETING

TOURISM MARKETING THATHELPSYOUREACHCONSUMERS

Travelershavealotofchoicewhenitcomestowheretheywanttospendtheirtime…andmoney.Whetheryourunacampgroundoralargebrandedhotel,theAlbertaHotelandLodgingAssociationcanhelpyouincreaseyouroccupancy.Wehelpthetravelingconsumerchoosethehotel,motel,lodge,resortorcampgroundthatmeetstheirneeds.TheAHLA’sQualityAssuranceteamcanhelpyourpropertyofferthequalityandamenitiesthattravelersarelookingfor.

•OurHousekeepingAwardsrecognizepropertiesin theApprovedAccommodationprogramwhodemonstrate excellenceincleanliness,comfortandstateofrepair.

•TheCanadianStarQualityAccommodationrating programprovidesparticipatingpropertieswitha consistentandreliablestarratingoftheservices, facilities,amenitiesandqualityofferedtoconsumers.

•ApprovedAccommodationandCampgroundprograms offerobjectiveandstandardizedevaluationsof

propertiesaroundtheprovinceforcleanliness,comfort andstateofrepair.

•ApprovedpropertiesarelistedintheOfficialAlberta AccommodationGuideorOfficialAlbertaCampground Guide,aswellaswww.starqualityhotels.ca.Theseguides areavitalresourcefortravelers,andaredistributed throughoutAlberta,acrossCanada,andaroundtheworld.

•GreenKeyEco-Ratingprogramhelpsyourpropertytobe moreenvironmentallyfriendlyandshowyourgueststhat youaredoingyourparttoprotecttheenvironment.

T h i s i s t h e m o s t v a l u a b l e

m e m b e r s h i p I h a v e e v e r h a d .

– P r a i r i e B r e e z e I n n , R V & C a m p i n g , W e t a s k i w i n

HUMAN RESOURCE DEVELOPMENT

Likeyourguests,youremployeeschoosetostaywithyou.Investinginyouremployeesnotonlypaysdividends,itincreasesthevalueofyourbusiness.TheAHLA’sHumanResourceDevelopmentteamcanhelpyoumaketherightinvestmentsinyourpeopleandgetanedgeinAlberta’sdynamiclabourmarket.

TheAHLAoffersindividualconsultationstoidentifyyourproperty’sstrengthsandneeds,enablingyoutodistinguishyourhotel,motel,resortorcampgroundfromotheremployers.TheAHLAcanhelpidentifyyourproperty’sneedsintheareasof:

•OrganizationalEffectiveness •OrganizationalLearning,Training&Development •Staffing •TotalCompensation •Employee&LabourRelations •WorkplaceHealth&Safety •HRInformationManagement

TheAHLAhasvarietyofproducts,programsandservicesthatcanhelpyourproperty,including:

•SuperServiceWorkshop •HousekeepingEdgeWorkshops •ComprehensiveEmployerofChoiceprogram •Training&Workshopstodevelopyourstaff •emeritProfessionalCertification&TrainingProducts •TemporaryForeignWorkers •AnnualLabourMarketSurvey

“ G i v e n t h e c h a l l e n g e s i n r e c r u i t m e n t

a n d r e t e n t i o n f a c i n g A l b e r t a e m p l o y e r s

i n t h i s t i m e , w e h a v e r e l i e d h e a v i l y o n

u s i n g t h e H R D P i l l a r o f t h e A l b e r t a

H o t e l a n d L o d g i n g A s s o c i a t i o n . ”

– F a n t a s y l a n d H o t e l a t W e s t E d m o n t o n M a l l

HUMAN RESOURCE DEVELOPMENT

DEVELOPYOURGREATESTRESOURCE....YOURPEOPLE

MembershipintheAHLAgivesyouaccesstoresourcesthatcanhelpeverydepartmentinyourproperty.Ourteamofexperiencedindustryprofessionalsunderstandsthechallengesyoufaceeveryday,andcanhelpyoutogetthemostfromyourmembership.AHLAmembers:

•Receiveregularupdatesaboutissuesandtrendsthat affectyourbusinessviaourInnsightnewsletter,Alberta Hospitalityquarterlymagazineandemailalerts.

•Haveexclusiveaccesstothemembers’onlyareaof www.ahla.caforuptotheminuteinformationonissues, trendsandgovernmentrelationsactivities.

•GatheratourAnnualConventiontolearnfromindustry colleagues,celebratetheirachievementsandshare theirexperiences.

•AttendoneofCanada’smostpopularhospitalityindustry tradeshowstoseethelatestproducts&servicesfor hotels,motels,resortsandcampgrounds.

•ArerepresentedbyindustrypeersthroughtheAHLA’s BoardofDirectors.Allmembersingoodstandingare eligibletorunforelectionandvote.

Get involved! AHLAmembersarecriticaltothevitalityoftheassociation.YourinvolvementhelpsusrepresentAlberta’stourismandhospitalityindustryoncurrenttrendsandissues.

MEMBER BENEFITSTHATGROWTHEVALUEOFYOURINVESTMENT

T h e A H L A i s a g r e a t r e s o u r c e f o r a l l

a s p e c t s o f t h e i n d u s t r y a n d r e a l l y d o e s

a g r e a t j o b k e e p i n g m e p o s t e d o n

u p c o m i n g e v e n t s a n d n e w s .

– T h e V a r s c o n a H o t e l , E d m o n t o n

MEMBER COMMUNICATIONS

MEMBERSHIP THATMAKESADIFFERENCE.

Ourindustryischanging,andtheAlbertaHotel&LodgingAssociationischangingwithit.Butourfundamentalprinciplesremainthesame.

Weremainguidedbyourvaluesanddrivenbyourmission-tosupportourmembersandstrengthenAlberta’stourismandhospitalityindustry.

Tobecomeamember,visitwww.ahla.caorcallourofficeforamembershipapplication.

We look forward to serving you!

Callustollfreeat1-888-436-6112 oremailmembership@ahla.ca

I N S P I R I N G S E R V I C E , G R O W I N G V A L U E