Ahmed Nabil Zahran Dammam Kingdom of Saudi Arabia Tel. : +996 3 858 1771 ext. 1666 Mob. : +966 54 258 5591 e-mail: anzahran@gmail.com

Marketing / Business Development Professional Personal information: - Date of birth: 30/10/1975. Place of birth: Cairo. Nationality: Egyptian. Languages: Arabic (Mother tongue). English (good command of English written and spoken). Summary: - I am the Marketing Manager of Al-Dawaa Medical Services Company leading a team of 22 professional marketers responsible for marketing of 61 agencies of Al-Dawaa which includes pharmaceutical products, healthcare products, medical equipment's in addition to Branding of the two major brands of Al-Dawaa Company which are " Al-Dawaa Pharmacies and Nuvola health and Beauty shops brand". A pro-active planner with an aptitude to transmit a plan into implementation, baked with diversified experience of working in Multi-cultural environment in Marketing & Sales domain of both "National & International Marketing". I hold sound practical knowledge of renowned Pharmaceutical, Nutraceutical & FMCG / Consumer companies. I am also responsible for marketing of Al-Dawaa products in territories covered by Al-Dawaa export office such as "Kuwait, Iraq, UAE, Qatar, Bahrain, Jordan, Yemen, Sudan, Nigeria and Senegal" I have more than 15 years’ experience in marketing in both pharmaceutical field and paramedical.

Work experience: -

Marketing Manager of Al-Dawaa Medical Services Company since Jan 2013 till now, leading a team of 22 professional marketers responsible for marketing of 61 agencies of Al-Dawaa which includes pharmaceutical products (PPI’s, Antibiotics, Antipsychotics, OTC products) in addition to Healthcare products (Medical supports, Medicated toothpastes, wound and scar management products, anti-hair loss products … etc.) and Medical Equipment's in addition to Branding of the two major brands of Al-Dawaa Company which are " Al-Dawaa Pharmacies and Nuvola health and Beauty shops". I am also responsible for marketing of Al-Dawaa products in territories covered by our export office such as "Kuwait, Iraq, UAE, Qatar, Bahrain, Jordan, Yemen, Sudan, Nigeria and Senegal".

o Work scope: Pharmaceutical Products. Cosmetics and Paramedicals. Medical Devices and Medical Equipments. Branding for Al-Dawaa Pharmacies. Branding for Nuvola health and beauty shops. Export Market. Trade Marketing.

o Job Description:

Building Professional Marketing Team, motivate, train and lead

them towards business strategy direction.

Managing and coordination marketing plans activities in Export

markets “Iraq, Qatar, Bahrain, Emirates, Oman and Jordan.” In

addition to Saudi as main market.

Handling and monitoring P & L.

Full budget control and coordination with Finance Sales & Marketing oriented campaigns generation. Marketing communications Marketing activities Related events existence. Building required sales team and train them. Represent the company in front of all partners. Build business plans, strategies, execution plan, targets,

objectives and marketing tools day to day execution. Market segmentation Define the approach Full interaction with other divisions on pre-marketing phases

and while execution Customer’s relations management. Sales sustainability.

Senior Product Manager at Al-Dawaa Medical Services Company from Jan 2011 till Jan 2013 responsible for marketing of group of products includes pharmaceuticals and non-pharmaceutical consumer and FMCG products. "Toothpastes and Mouthwashes, Contact Lens Solutions, Scar Management therapy, Iron Supplement, Calcium Supplement, Para-medical bandages.

o Job Description: Marketing Planning. Design and implementation of Marketing Communication Mix. Design and execution of Marketing Projects. Brand liaison and point of contact; coordinating between

producer, agent, and distributer. Staff Training Retailers Training. Forecasting. Monitoring and adjusting supply chain performance. Ensuring display excellence. Maintaining key accounts business relations. Handling of P&L.

January 2007 to Jan 2011: "Product Manager" at Marketing Department of Al-Dawaa Medical Services Company, responsible for marketing of wide range of products; "Toothpaste, Personal Lubricant, Hair Care products, Skin Care products, Hospital items such as medical support bandages" targeting middle men "Physicians and Pharmacists" and ultimate user.

December 2005 to Jan 2007: “Assistant Product Manager and Training Coordinator” at Marketing Department of Al-Dawaa Medical Services Company responsible for marketing of wide range of products at Supermarkets and Pharmacies in addition to sharing in Training of Al-Dawaa Pharmacists as Trainer and Training coordinator, I have shared in preparing more than 75 training programs aim to develop Skills, Knowledge and Attitude of Al-Dawaa Pharmacists.

Jan. 2003 to Dec. 2005: “Medical Representative” at Al-Dawaa Medical Services Company responsible for promotion of wide range of products of Al-Dawaa agencies at Hospitals and Polyclinic in the eastern area that has Al-Dawaa Pharmacies branches next to it in order to generate perceptions and push sales of Al-Dawaa products at its own pharmacies.

Jan 2004 to Dec 2006: Chairman of DMSCO Scientific Committee, responsible for developing an advanced pharmacy informatics system for DMSCO pharmacists. Developing different literatures, any patient counseling related to diseases or products. Announcing letters for new products and current health events.

March 2004 to Dec 2006: Member of DMSCO PVIC (Product Variability Improvement Committee) responsible for increasing the varieties of products available at the competitors' stores not available in our main store that requires very good knowledge about non pharmaceutical products and marketing tactics.

Jan. 2004 to Dec 2006: Member in the Editorial Board of "Professional Pharmacist" magazine published by "Al-Dawaa Medical Services Company and distributed in Kingdom of Saudi Arabia, Egypt and Jordan.

May 2000-December 2003: "Pharmacy Manager" at one of the main branches of "Al-Dawaa chain of pharmacies" of Al-Dawaa Medical Services Company. (Kingdom of Saudi Arabia).

December 1999 to May 2000: The "Pharmacy Manager" of Dr. Samy Pharmacy as a community pharmacist. (Egypt).

May-1998 to December 1999: The "Central Pharmacy Manager" of a

governmental hospital with the capacity of 200 beds and serves in and out-patients. (Egypt).

Major Achievements: -

Establishing and leading a team of professional marketers with different backgrounds and scope of work, my work as Marketing Manager includes marketing for :

“Al-Dawaa Pharmacies” brand. “Nuvola” health and beauty shops brand. Pharmaceutical products includes Anti-psychotics, Antibiotics,

Anti-hypertensive products, wound and scar management products, OTC products … etc.

Consumer products and marketing to end user at modern and traditional trade.

Healthcare products includes toothpastes, shampoos, shower gels, toothbrushes, skin care products … etc.

Medical Equipment’s and hospital disposables.

Establishing and developing strong brands like "AloeDent" toothpaste and mouthwash starting from 2003 with sales of 500,000 SAR (133,000 USD) with MS 0% to reach 46,000,000 SAR (12,267,000 USD) with a MS of 7% by the end of 2014, with continuous success over years. AloeDent marketing involve DTC to target end user and marketing to middle men Pharmacists and Physicians, distribution channels include Supermarkets and Pharmacies.

Establishing and developing strong brands like "OppO Medical" an extensive products line of medical supports which made in Taiwan, I succeed to market the quality and variability of the product to be market leader in pharmacies over years and till now (36% MS in 2014 MAT Oct.)

Establishing and developing strong brands like "Kelo-cote" product indicated for scar management, launched at middle of 2011 and requires both strategies in marketing "Market Development" and "Product Development", product performance is going very well and achieved 37% MS in 2014 to be a market leader.

Establishing and developing strong brands like "Astroglide" a personal lubricant with successful marketing of the product in a conservative society like Saudi Arabia that requires intelligent marketing and I succeed to make the brand market leader with market share of 42%.

Establishing and developing strong brands like "Ferro 28" iron supplement for treatment of anemia and as supplement for pregnant women.

Establishing and developing strong brands like "Calcivyte and Folvyte" Calcium supplement and Folic acid indicated for pregnancy care.

Establishing and developing strong brands like "Farmasi" product range includes Hair Care and Skin Care products

Supervising and sharing in building and establishing several brands such as "DURU" hair products, "Refer" foot cream, "Cyclean" lens solution, "Ultra" condoms, "Smart Foshan: wheelchair and others.

Never failed to achieve "Marketing Objectives" and “Sales Target" since I started work in marketing in 2003 till today.

Training of more than 380 pharmacists (over 46 groups) of Al-Dawaa chain of pharmacies on basic knowledge and skills needed to perform their job professionally.

Educational Qualifications & Certificates: -

Bachelor of Clinical Pharmaceutical Sciences with the grade of Very Good from Tanta University Egypt 1998.

Certified Brand Manager from "AIPMM" "Association of International Product Marketing and Management.

Business English Preliminary and Vantage levels with the grade of "Pass with Merit" University of Cambridge.

Computer professional usage of "Windows, Word, Excel, Power Point, Outlook and Access" with the grade of Excellent 99% from Al-Bassam Institute of Computer Training.

"Professional Coaching" delivered by Dr. Nader Al-adawi, Middle East Training Manager of "Janssen-Cilag Saudi Arabia".

"Product Management" course at Dawaa Smart, Egypt, a training course delivered by Dr. Adel Saad, "Owner of Dawaa Smart training Company and specialized in Pharmaceutical products marketing".

"Category Management" course delivered by Neilsen Company at Riyadh in 2010.

"Market Planning" a training course delivered by Chamber of Commerce Saudi Arabia.

"Marketing Strategies" a training course delivered by Chamber of Commerce Saudi Arabia.

"Internal Quality Auditing - ISO9001:2000 orientation and training", course delivered by the German TUV company.

"Customer retention and Selling Skills" delivered by Dr. Nader Al-adawi, Middle East Training Manager of "Janssen-Cilag Saudi Arabia".

"Pillars of Retailing and Maximum Customer Contact" delivered by Dr. Nader Al-adawi, Middle East Training Manager of "Janssen-Cilag Saudi Arabia".

"Presentation Etiquette "Le Jeune Premier" delivered by Dr. Nader Al-adawi, Middle East Training Manager of "Janssen-Cilag Saudi Arabia".

"Planning Skills" a training course delivered by Pharma Excellence Al-khober Saudi Arabia.

"Selling Skills" a training course delivered by Pharma Excellence Al-khober Saudi Arabia.

"Basic Management Skills" a training course delivered by Pharma Excellence Al-khober Saudi Arabia.

Personal Skills: -

High analytical and organizational skills developed over years of

experience and dealing with different data bases and reports such as IMS data for Pharmaceuticals and Neilsen data for consumer products in addition to various data developed through market researches.

High managerial and organizational skills, as I am the marketing manager who is in-charge of managing a team of marketers with different backgrounds and scope of work in addition to my previous experience of managing certain products and different training and other work activities, this requires careful prioritizing of the many demands and time management regarding different carried tasks.

Excellent communication skills either verbal or written developed over years of dealing with companies overseas, business communication with different levels of management and subordinates in addition to suppliers and customers also developed during my direct contact with patients and customers in the pharmacy as I was responsible for the provision of pharmaceutical care to the patients trying to counseling them on the proper ways to use their medications, to avoid and prevent any drug related problems and errors.

Leadership personality, as I’m responsible for the general conduct and motivation of all co-workers and subordinates in my department.

Excellent Negotiation skills developed through training courses and daily practice with our suppliers and customers and subordinates as a part of Managerial Skills.

Problem solving ability developed through years of experience that add to general experience and well, organized thinking.

High analytical skills and excellent ability to interpret data to extract useful information that helps in setting suitable action strategies.

Creative thinking and continuous innovation of new ideas.

Professional user of pc’s and maintenance skills, using these o/s packages: Windows 98, Windows XP professional, Vista and Windows 7 and these s/w packages: Microsoft Office XP, Microsoft Internet explorer.

Dynamic, sport loving, high ability to work under pressure in challenging environment.

High ability to learn and then to teach others.

Presentations: -

Active participation in pharmacist's continuous education program as well as new pharmacists training program; Also trainer for field force include "Medical Representatives" and "Sales Representatives" to cover the three aspects, knowledge, skills and attitude, lectures delivered includes:

Managerial and Marketing topics:

o Merchandising Skills. o Communication Skills. o Self-Development. o Time Management. o Pillars of Retailing. o Negotiation Skills. o Pricing Strategies. o Managing people. o Selling Skills. o Product Management. o Creative Problem solving. o Navigating the web. o …………others.

Scientific topics:

o Obesity Management. o Immune System Overview. o Avian Flu (Birds Flu). o Peptic Ulcer Management. o Oral Care. o Alpha hydroxy acids. o Sports Injury management. o Oral Care. o Scars Management. o Anemias. o ……… others

Exposure: -

Attending, organizing and sharing in almost all famous exhibitions all over the world such as:

o Arab Health Exhibition Dubai Jan. o Saudi Health Riyadh (May). o CPHI. o Medica. Dusseldorf Germany. o Cosmoprof worldwide Bologna Italy.

Business Trips to suppliers and agents in :

o United Kingdom. o France. o Spain. o China. o Taiwan. o Iraq. o Kuwait. o Qatar. o Bahrain. o Jordan. o Lebanon.

Hobbies: - Swimming, Reading, Table tennis, Computer and internet, Chess, traveling and meeting new people.

References: - To be delivered when requested.