ahrefs seo toolset quick guide ( updated in august 2013)

AHREFS.COM QUICK USER GUIDE

©2013 Ahrefs.com. All Rights Reserved. Product SpecificaJons Subject To Change Without NoJce.

Ahrefs’s Quick User Guide ²  Company IntroducJon ²  GeTng Started

§  3-‐Step Account RegistraJon ²  SubscripJon Plans Comparison ²  Ahrefs’s Core Products Walk-‐Through

① Site Explorer & Backlink Checker ② SEO Reports ③ MenJons Tracker ④ Domain Comparison ⑤ Batch Analysis ⑥ Backlink Reports

²  Get Connected With Ahrefs


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Company IntroducJon

²  Ahrefs is the world’s largest index of live backlinks and the ulJmate

website analysis toolset for SEOs and integrated markeJng professionals to perform granular researches on backlinks, on-‐page SEO, brand menJons, and compeJtor analysis in order to come up with acJonable insights for link building, content markeJng and online reputaJon management strategies

©2013 Ahrefs.com. All Rights Reserved. Product SpecificaJons Subject To Change Without NoJce. 3

Company IntroducJon

²  Ahrefs has its own crawler that crawls 6 billion pages a day, only 3 Jme less than Googlebot does

²  Ahrefs’s index update data every 15 minutes ²  Today, Ahrefs captures over 1.6 trillion unique external backlinks ²  InternaJonal user base


222,083 registered users, from 76 countries

AcJve Online Community ü  FB : facebook.com/Ahrefs ü  Twiier: @ahrefs

UI available in English, Russian, Spanish, Japanese, Chinese, German, Italian, Portuguese & Polish languages

GeTng Started


Register FREE account/ Login with limited features

Upgrade to SubscripJon Plan Any2me.7-‐day money back guarantee.

Unlock Full Power of Ahrefs Toolset

3-‐Step Account RegistraJon


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Create FREE Account/ Register new account or log in if you already have

Any valid email address of yours so that you can receive acJvaJon key

Minimum 5 symbols

Can choose any plan that best suits to your needs right upon account registraJon process. Not sure what plan to go for ? No worry, you can upgrade anyJme

Agree to TOS is compulsory News subscripJon is opJonal

You’ll receive acJvaJon key email almost real-‐Jme aoer you hit “ Register”. You need to click on the provided link to acJvate your account before exploring Ahrefs Tools

Follow Ahrefs on social channels. Get latest product announcements , news & reviews in variety of languages

SubscripJon Plans Comparison


monthly FREE PROFESSIONAL ELITE ENTERPRISE Site Explorer: Displayed Backlinks per 1 request 10 5,000 15,000 30,000

SEO Reports 3 60 180 300

Backlinks Reports 3 100 250 500

Site ownership verificaJon required

Standard report ( no verificaJon) and site owner report available



Raw Backlinks Exports ( Rows) Not Available 20,000,000 60,000,000 200,000,000

Max Crawled Pages per 1 request 1,000 50,000 50,000 50,000

Domain Comparison 2 5 5 5

Batch Analysis ( URLs) 2 200 200 200

Social Metrics Not Available Available (domain & link level)

Available (domain & link level)

Available (domain & link level)

$0/ month $79/month $179/month $499/month

Discount available for Annual SubscripJon

①  Site Explorer & Backlink Checker


Overview

Backlinks Metrics

External New/ Lost

Domains Metrics

Referring New/Lost

Top Pages Anchors Linked Domains

Site Explorer & Backlink Checker -‐ Overview


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Overall social visibility performance of the checked site

Enter URL/Domain you’re going to analyze

URL: ParJcular URL analysis

domain/*:domain analysis. Subdomains excluded

*.domain/*: cross-‐domain analysis. Subdomains included

Shortcuts to History ( your most recent and popular checked sites) & Domain comparison

Ahrefs Rank ( AR) : The higher the number, the higher the authority of the checked site

Different types of backlinks to checked site

Where are all backlinks coming to checked site from ?

Data visualizaJon over Jme. Hover different points in graph to see numbers

Site Explorer & Backlink Checker -‐ Overview


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CTLDs distribuJon map. Mouse over dif. Countries to get the exact no. and %

Cloud for Anchor texts ( phrases & terms)

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①  Referring Pages & Referring Domains for both Anchor phrases & terms

②  Backlinks DistribuJon Charts

Backlinks Metrics – Deep Dive


Filters available for your easier data sorJng

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①  Switch btw tabs to get deep into different sets of analyzed data

②  External backlinks linked to checked site. Default order by Ahrefs Rank. Sort in ascending/descending order available in every column.

③  New/Lost tab: New/lost backlinks up to 3 months tracking. Backlink types filters, graph and export are available

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Social metrics at link level

.csv export

Referring Domains Metrics – Deep Dive


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Click to expand the list of mulCple top -‐ level domains Export to .csv file

Default order by Backlinks Count. Can sort in ascending order

Export available for the expanded list

①  Switch btw tabs to get different sets of data you wish to deeply analyze on

②   Referring domains to your checked site. Sort in ascending/descending order available in every column.

③   New/Lost tab: New/lost referring domains up to 3 months tracking. Domain filtering, graph and export are available

Collapse or expan

d the list

Filters available for your easier data sorJng

Top Pages – Deep Dive


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Export to .csv file

Default order by AR

Top performing pages within the checked site

Social Metrics at link level

Sort in ascending/descending order available in every column

Anchors– Deep Dive


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c

Handy way to spot out unnatural links easily by researching the kind of content your website/ compeJtors’ get linked to. Keyword strategies can be achieved.

Export to .csv file

Export available for the expanded

list

Anchor texts are categorized in phrases, and terms . Anchor text search available. All for your easier anchor research

One level deeper filtering based on backlink types

Expand/Collapse the list

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①   Domains tab to instantly see the domain which sends the link to your checked site. Expand the domain to go one-‐level down into deeper analysis of links that contain that anchor text.

②   Snippet tab to have a closer look in what context the anchor text is menJoned. Expand any snippet to have a closer look on URLs linked to the site with given anchor text

Click on the heading to sort anchor text by alphabeJcal order

Default order by Referring Domains Count

Expand/Collapse the list

Linked Domain – Deep Dive


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Outbound link analysis

Can sort outbound link by TLDs

Outbound links filtered by types

Export available for both the domain that checked site linked to and the expanded list of outbound links

Raw Export– Deep Dive


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Raw data export to csv file for your further researches i.e. data sorJng, uploading data to other research tools

Limited row per one export

No limited number of exports/day as long as your current subscrip2on provides you with sufficient number of row data

Example of csv export for Anchors

②  SEO REPORTS | ON-‐PAGE ANALYSIS


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On-‐page SEO Reports

Accessibility Analysis

Crawl Availability Crawl

Efficiency

Meta Analysis

Title DescripJon H1, H2

Content Analysis

Duplicate Low word count/ quality page

Link Analysis

Over -‐ Int/Ext Outlinks

URI Analysis

Non ASCII Character, Dynamic, long, etc.

GeneraJng SEO Report


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Click any link to check full report of on-‐page SEO

3 data crawling opJons depending on on-‐page SEO audit’s objecJves

Data successfully crawled and report successfully created

Accessibility Analysis -‐ Deep Dive


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Crawl Availability

Filters available for your easier data sorJng based on response codes

Export to csv file

Accessibility Analysis -‐ Deep Dive


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Crawl Efficiency

Content type filters

Filters on response Jme, compression gzip, big-‐size page

Csv file export available

Meta Analysis -‐ Deep Dive


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①   Title Meta: how many pages with missing/ empty page Jtle, duplicate page Jtle, mulJple page Jtle, or not SEO-‐friendly page Jtle ( too long) ②  Meta DescripCon: How many pages with missing/ empty page descripJon, duplicate page descripJon, mulJple , or too long ③  Meta Keywords : No longer important but it is no harm to have some insights on so we sJll provide data ④   H1 , H2 : How many pages with missing/ empty H1, H2 ; number of H1 & H2 on a parJcular page, H1/H2 over in length, or mulJple H1/H2

Give you insights on:

Content Analysis -‐ Deep Dive


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Page with low word count might be perceived by search engines as a low quality page

Filters available to sort out page with duplicated content or low-‐word count

Links Analysis -‐ Deep Dive


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To idenCfy pages having too many on-‐page links or overly-‐opCmized outbound links

URI Analysis -‐ Deep Dive


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Filters available

URI tab includes data related to the URLs requested

URI over 115 characters in length is perceived as fairy long

③ MENTIONS TRACKER | ORM


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①  No limit to number of queries you want to track menJons

②  Save the acJon and name it the way you want for future references

③  A drop-‐down menu with all your saved searches ④  Variety of search operators to narrow down your

searches i.e. inurl, inlink, inJtle, quotaJon “ “ , etc. ⑤  Export to csv available

Data shown up to 3-‐month

④ DOMAIN COMPARISON


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Compare up to 5 domains

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①  Complete compeJtor analysis on off-‐page SEO performance in numbers.

②  Off-‐page SEO metrics presented in graphs & Charts. OpJon to download chart to PDF, PNG, JPEG, and print available

⑤ BATCH ANALYSIS


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Go to Other Tools

csv export available

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①  Batch analysis of up to 200 URLs/domains . Enter each URL/ Domain with a new line

②  Data for Domain are shown in Subdomain Mode ③  Data for URLs are shown in Exact Mode. Social

metrics and AR only show for Exact Mode URL.

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⑥ BACKLINK REPORTS


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Go to Other Tools

Clicking on Domain/ Path/ URL link to generate a full backlink report in seconds. Overview tab with graph& charts that are print-‐able & download-‐able in PDF, PNG, JPEG

No Site Owner VerificaJon Required

Site Owner VerificaJon Required

Tagging allows you to quickly filter your researched site

Backlink Report

GET CONNECTED WITH US!


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twiier.com/ahrefs www.facebook.com/Ahrefs hip://www.linkedin.com/company/ahrefs [email protected]

Customer Support AVAILABLE on live chat, support desk ( web), email and telephone [email protected] Skype: ahrefs.support Tel: 1-‐347-‐809-‐6773

ahrefs seo toolset quick guide ( updated in august 2013)

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