”I have something to tell you…” … or ”you can never guess what I have experienced”. These phrases are what most Swedes want to say when returning home from vacation. You want to experience something unique, be able to describe a fantastic restaurant, a place, a meeting, an accommodation that far exceeded your expectations. That is why you have Escape.

Escape is a good friend that has travelled every where in the world and that happily shares initiated as well as personal pointers. We write for the traveller that makes demands on their trips. For those who want to experience a destination and come home with an extraordinary tale: of that new opened restaurant, a visit to a hidden waterfall, a secret boutique hotel, a unique store or an unforgettable encounter.

Many people refer to us as “Sweden’s most exclusive travel magazine”. This natu-rally makes us proud. And is the secret to our success. To us the word exclusive does not necessarily mean expensive. By exclusive we mean unique, odd, or selec-ted. The secrets you want to share.

Veronica Linarfvechefredaktör Escape 360°

Escape 360° magazineEach issue contains a large number of travel features with luscious pictures from current destinations around the globe. We will write about coming destinations, as well as how to rediscover an old classic. We will write about which roof top bars in Bangkok have the best views and the tastiest drinks, how you get the most out of a long weekend in New York, what the do’s and don’ts are in order to have the best safari experience in Africa, how you find those hidden beaches and islands in Thailand and in the Mediterranean, which addresses in Barcelona will guide you to the best tapas restaurants. We will write about bicycling from one beautiful wine castle to the next in France, about hiking and yoga trips that will sooth your soul, about active travels, the quick “escape” in your home town, about trends in the travel industry, about packing lists and the musts to bring.

In short, we will write for everyone that has travelling as a lifestyle and who loves to discover what the world has to offer. The magazine is national and can be purchased at over a thousand well-stocked stores nation wide.

Eight issues per year.

Circulation about 20 000 copies.

Readers about 100 000.

Subscribers about 13 000.

Scope 5 readers per copy.

The magazine can be purchased at over a thousand well-stocked stores nation wide.

TARGET AUDIENCE:

Age 35–42 and 55+ years.

55 % women, 45 % men.

Educated, curious, active and comitted.

S EF SA CC A T P E 3 6 0 °

The Web www.escape360.seWhere are you off to next? On the web there is a search function that will guide you to destinations across the globe that we have covered. Type in the destination in the search function and a list of all related material will appear, such as guides, articles, and news and blog posts.

On the Web you will also find an abundance of extra material that serves as a com-plement to the magazines features.

There will also be at least one competition on the Web where you can win great prizes. Compete to win your dream vacation, the hottest new luggage, a smart under water camera or a cool luggage tag… or whatever is at stake.

The Web is updated several times per day.

Escape GuidesAlong with every paper issue you will also receive a pocket size guide. New York, London, Dublin, Madrid, Amsterdam…to mention a few.

On the Web, in addition to the above mentioned ”paper guides”, you will find a gallery of guides to other cities and a multitude of destinations! The numbers of guides increase continuously, we release a new one at least once a month. The Web guides are also constantly updated. And what do the guides cover? Apart from a general presentation of the city in question, it offers hand picked recommenda-tions as where to live as well as information concerning what to think about before travelling. There is also a map included in every guide.

Have you missed a guide? Search our website.

Newsletter via e-mailEvery second week we summarize what has happened both in house and within the travel industry as a whole, such as current competitions and offers from our collaborators. Through the newsletter our readers gain insight into the essen-tials. Subscriptions are free and you can sign up to receive one on our website www.escape360.com.

FacebookKeep in touch! By Liking us on Facebook our friends will be first to receive notice about upcoming events at Escape – news, compe-titions, blogs and inter-views.www.facebook.com/escape360

InstagramA picture is worth a thousand words. Beautiful photos of us and our readers. #escape 360

TwitterOur reporters conti-nuously update you on what is going on inhouse as well as happenings and quick news. Follow us @escape_360°

SpotifyThe best soundtrack for your trip. Check out our playlists. Search for Escape 360

Who reads Escape? We write for the traveller with high demands. An Escape reader has a travelling lifestyle and is curious about new experiences and destinations. In our magazine you will find initiated recommendations before your upcoming trip. Sometimes our features work as a quick escape from every day life on the couch at home, but we also know that a dream is not sufficient enough for the Escape reader. Our readers make their dreams come true.

THE ESCAPE READER IS:

Most probably an urbanite. 52 % live in Stockholm, Gothenburg or Malmö.

Higher education.

Trendsetter.

Affluent.

Aware of quality.

A home owner (69%).

Spends more than the average Swede on travels and experiences.

Travels more than the average Swede (at least three trips per year).

P E 3E 6S 0C ° A

THE ESCAPE READER IS INTERESTED IN:

Unique destinations.

Weekend trips.

Shopping.

Food and wine.

Design.

Active Escape– The ultimate outdoor travel magazine Not the type of person to relax your way through a vacation? More the type of traveller who loves sports, working out, adventures and thrilling experiences? Good, then this is the magazine for you.

Join us back country skiing on the French alps, winter surfing on Sweden’s best waves, get in shape for cross- country skiing with the help from a three time Vasa race winner, be inspired by the guys who realized their surfer dreams in California, go dog sledding, ride out on the expan-ses, mountain climb, bicycle, hike, sail… In short, Active Escape will keep your vacation going!

4 issues per year.