ai x neurosciences = superpowers - ict spring · 5/14/2019 · “diana derval has written the...
TRANSCRIPT
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The Right Sensory Mix?The Right Sensory Mix?
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“Diana Derval has written the best book that I have seen on the critical role of the five senses in determining our brand preferences.
Her writing is lively, full of relevant case studies, and rich in insights.
No marketing department or new product department must proceed without first reading this book.”
- Philip Kotler
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2 Groups?
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animals fruits
bear apple
monkey banana
Séquentiel I ISequential
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animals fruits
bear apple
monkey banana
Séquentiel indexé HSequential Indexed
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Indexé
bear iceberg
monkey banana
brownanimal
slip
*fruit
Indexed
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Automated Driving
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Pedestrian detection
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Road
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Road with IR
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Vikings
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Polarized light vision
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Navigation
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Who are the Personas?
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AI is as good as its Designers
#1 Take-away
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#2 Take-away
Neurosciences can help find patterns
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#3 Take-away
Towards an Enhanced Intelligence (EI)
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