AIAA Growth Plan Update Standing Committees 6 January 2016 Contents AIAA Strategic Plan & Growth Plan Summary The Aerospace Landscape/AIAA Gap Analysis Emerging Technology Sector/Trends Growth Plan Activities Membership Engagement 2 3/2014 AIAA Strategic Plan Vision: To be the voice of the aerospace profession through innovation, technical excellence and global leadership. Mission: To inspire and advance the future of Aerospace for the benefit of humanity. C Develop and Expand our Community Strengthen our Existing Community Deliver Exceptional Results Develop a comprehensive outreach and engagement strategy Institutionalize prioritization methodology to align products, programs, and services to align efforts Develop and institutionalize adaptable and forward- leaning culture Develop and implement responsive and collaborative Governance Structure and Volunteer Staff Partnership Engage Underrepresented Constituencies and Key Technology Areas Increase our legacy technical membership and corporate members Strengthen Leadership Relationship with Government, Industry and Academia Leverage online Infrastructure and technology assets Sustain the Institute with operational funds Capture and/or develop new opportunities that impact our broad mission-based focus Strengthen our core role as aerospace technology clearinghouse A B C Imperatives Objectives AIAA Must Do Activities Mapped to the Institute Structure Finance International Activities Member Services Public Policy Publications Standards Technical Activities Education Corporate Member Cyber-Security Commercial Space Manufacturing UAS or implies a proposed explicit 1 st order effect activity; the effect on other parts of the institute will be 2nd order or will not be immediate 4 The Aerospace Industry Landscape/Environment The world is increasingly driven by technology The aerospace industry is mature, but not a commodity Careers are no longer defined by a continuous trajectory at one employer Role of the professional society is shifting and AIAA must move with that dynamic 5 The Aerospace Industry Landscape/Environment: Demographics Women and minorities are under-represented Technical and topical groups that intersect and interact with aerospace, e.g., information technologies, are underrepresented > 50% of our members are over 50 18% are YPs (35 and under) 43% of members are Aerospace engineers 6 Gap Analysis Now: AIAA is an important and objective resource for scientists, engineers, technologists, program managers, operators and policy experts AIAA is the go-to organization for aerospace research & technology technical exchange and for sharing industry experience AIAA is a vital life long link for many Aerospace professionals AIAA is an important voice of the Aerospace industry Future: To remain so, we need to: Move beyond our focus on traditional products and services Incorporate activities and resources that allow the community to stay connected Be the organization where thought leaders in emerging technology sectors gather to advance the state-of-the-art Offer professional growth opportunities Engage in addressing the challenges facing the industry Celebrate and communicate the successes of our industry and our members 7 The Emerging Sector Evaluation Criteria Sector 1 Criteria Automation Autonomy Big Data Analytics Commercial Space Communications Technology Cybersecurity Earth Observation Energy Homeland Security Information / Software Systems Manufacturing Military Aviation Training/ Simulation Unmanned Vehicles Do we presently serve? Yes/som ewhat Somewhat; subset area YesNoSomewhat/subse t area NoYes/somewh at No SomewhatYesNoSomewha t If yes, how better? Need to understand aerospace user community needs and figure out how to serve; mechanics wont be our niche; we can help communicate the relevancy/use to our community; we connect the users with the data analytics R&D and operators (orgs and individuals who do data analytics) communities o Do more in Public Policy arena o Help evolve, transition ISPCS o Get more involved in COMSTAC; figure out a role for AIAA How expansive do we want to be, understanding we have different constituencies? How do we engage with communities developing technologies? o Start with research labs; focus on renewable energy, bio fuels o Find right people in DoD worried about energy (all aspects) o Explore something like an X-Prize (with partners) for major energy/propulsion break through (See https://longitudeprize.org/c hallenge/flight) Dont serve operators, pilots Start small UAS conference (with program organized somewhat like Small Sats) tacked onto AVIATION (focus on universities, etc.) If no, how? If small sats/cube sats evolve to have communications technology, we could support/facilitate; could this provide a linkage between autonomy and space operations? Do other sectors in aerospace have the same issues/challenges? Are they galvanized like the large civil transport sector? Groups already serving this community: AMS, AGU, SPIE, GeoInt, the Institute for Global Environmental Studies, Alliance for Earth Observations Large community but how would we serve? With what content/niche? o Bring together the users and the people in aerospace who need to understand it o Develop content for professional education o Reach out to department chairs about focus on BDA in universities o Incorporate case studies as of big data applied to aerospace industry issues Define what area of communications we want to serve: entertainment and communication, deep space, aviation moving from ground based to satellite based Aviation: More electric aircraft, challenges with military aviation (planes being a power sink) Space: Beyond LEO, how do we generate enough energy to power systems Custom and Border Protection: UAS operations Get more involved in Spacecraft Software Workshop Additive/Advanced Manufacturing: how you use in the aerospace arena o Session (case studies), topic for book, magazine article, webinar o Lifecycle considerations Focus on runway independent (rotorcraft)-- Broad research area Niche areas to get into o Universities (BYU, VA Tech, University of Colorado, MIT, PSU, UMD Focus on R&D and technologies With what mechanism? JAIS, other applied journals, AA, conferen ce papers, exhibits, STEM JAIS, UAS, space operations JAIS, Forum 360, AA Standards, Spaceport Working Group, Commercial Space Group, ISPCS ICSSC declining. JACIC never reached out to communications satellite sector; not supporting fundamental technology. Now, JAIS not focused on this aspect of its former scope. Consultative Committee for Space Data Systems (CCSDS) might provide a leverage point for us; need to thinking about how to hold onto that after the contract options run out next year. AVIATION Forum topic focused on large civil transport (Vasatka), Standards, key issue, TAC Working Group JPP, AIAA J, SciTech and P&E Forums, EOAES PC, Green Energy PC PC in this area was sunsetted Forum 360Journals, conference papers, DEFENSE AVIATION Forum, books/pu blications, Corporate Members, STEM Must/Should/ Nice To Do SSSMNMNSNSMSSM 1 Emerging sectors identified from multiple sources incl. ETC, Forum 360, NAS Reports, Govt Reports, etc. 8 Growth Plan: Board Approved Must Do Sectors Cyber Security Advanced Manufacturing Commercialization of Space UAS/Autonomy Rotorcraft/Runway Independent Flight 9 Growth Plan: Priority Jump Start Activities ActivitySector/Trend Organize a UAS Symposium at AVIATION 2016UAS/Autonomy Organize a Series of Space Infrastructure EventsCommercialization of Space Offer "Lunch & Learn" WebinarsAll Organize Corporate EventsAll Identify Cyber Security-Related ActivitiesCyber Security Organize Autonomy Innovation Sessions at SciTech & AVIATION 2016UAS/Autonomy Organize Adv. Manufacturing "Reverse Mentoring" Speed Geek SessionsAdvanced Manufacturing Offer "Lunch & Learn" Sessions at Forums and SectionsAll Provide Education to Suppliers re Aerospace Qual/Cert practicesAdvanced Manufacturing 10 Evolution of/Updates on Activities Original ActivitiesActivities Status Organize a UAS Symposium at AVIATION 2016 Focus on UAS related R&D topics incl. vehicle systems, integration in the NAS/NextGen, and UAS Traffic Mgmt systems Organize a Series of Space Infrastructure Events Session 1: Initiate the Discussion Current Thinking and Initiatives 3 February 2016 Commercial Space Transportation Conference, Washington, DC Session 2: Invitation only roundtable to discuss next steps Location is TBD; possibly timed to Goddard Symposium Offer "Lunch & Learn" Webinars Planning to start with series of Advanced/Additive Manufacturing webinars Organize Corporate Events Executive Roundtable focus on R&D IP issue/Aerospace & Defense Mergers and Acquisitions Business-2-Business Event(s) Space Forum Trade Show Commercialization of Space 11 Engagement w/ Volunteers steering groups Create senior steering groups to start member engagement and to evaluate/critique/improve activity approach UAS Parimal Kopardekar NASA UTM Project Mgr Rich Wlezian AIAA VP Education and Prof. Iowa State Mike Francis UTRC Senior Technologist (not confirmed) John Langford CEO and Founder; Aurora Flight Sciences Commercialization of Space From existing AIAA member groups Commercial Space Group Space Transportation TC Space Exploration PC Space commercialization investors and companies 12 Back-Up Slides 13 Growth Plan: UAS Symposium at AVIATION 2016 Activity Description: Organize event that brings together UAS community (engineers, regulators, operators, policymakers, academics, researchers) to discuss issues related to operating small UAS for business and research opportunities Format is a mini symposium that will include plenary/panel sessions, (and hopefully) student competitions UTM Convention held in Mt. View, CA on July , which was co-sponsored by NASA and AUVSI is a good model for bringing community together in a beneficial manner Notional timeframe/start date: Initiate at Aviation 2016 in June Metrics (suggestions on measuring success): Number of new attendees/participants from new areas Number of new individual/corporate members Number of papers/sessions in new topic areas Qualitative feedback from content presented New community of practice Other related activities 14 Growth Plan: Space Infrastructure Series Activity Description: Organize a series of events to develop a roadmap for a public- private partnership that invests in space infrastructure and that can be leveraged for the benefit of the commercialization of space, space exploration, and national defense Facilitate discussion about the infrastructure necessary for enabling U.S. industry to exploit, or monetize, space (includes LEO and beyond) Policy focused Product will be a roadmap that defines the necessary recapitalization and investment in new infrastructure that enables all parts of the space community to meet its goals/objectives Notional timeframe/start date: Early 2016 at FAA Commercial Space Transportation Conference; Metrics (suggestions on measuring success): Number of attendees Interest from campaign staff and speakers Media coverage 15 Growth Plan: Lunch and Learn webinars Activity Description: Offer webinars that bring growth topics to the AIAA community Content and level can vary depending on the growth area Offered on an established schedule Vehicle to initiate and/or continue discussion that would take place in other AIAA venues Webinar delivery could be used to address hot topics, communicate emerging policy issues, preview of upcoming AIAA events, etc. Strongly leaning toward advanced manufacturing as the initial topic Notional timeframe/start date: Early 2016, intention are to hold recurring sessions on the same topic Metrics (suggestions on measuring success) Number of attendees/viewers Number of sponsors/advertisers Content marketing metrics (page hits, social media impressions, media references, etc.) Follow-on activities Total revenue 16 Growth Plan: Corporate Events Activity Description: Organize periodic and recurring corporate events to establish AIAA as a go-to organization in our identified growth areas. Executive Roundtable focus on R&D IP issue/Aerospace & Defense Mergers and Acquisitions Business-2-Business Event(s):Create a B2B program for large companies that are searching for vendors, suppliers and/or research collaborators Space Forum Trade Show Commercialization of Space Create within the SPACE Forum a trade show with a B2B element focused on the commercialization of space (part of the Growth Plan Corp Members activity) Include more commercial space content in Forum programming, incl non-technical such as finance/venture capital, insurance, legal, and regulatory Continue and grow appeal of technical track; that will hopefully be re-energized by the inclusion of a commercialization of space component Notional timeframe/start date: Early/Mid 2016 Metrics (suggestions on measuring success): Member interest and engagement Number of attendees, number of repeat attendees Number of new corporate members Feedback from corporate members Follow-on activities 17