AIDA

• Attention

• Interest

• Desire

• Action

AIDA• Attention• Attract attention to the advert by using colour and images

or unusual designs

• Interest• Maintain interest by using relevant information presented in

an interesting way using appropriate language

• Desire• You need to create a desire to buy perhaps by offering

something special eg discounts

• Action• What should happen next? Are times and contact details

provided?

STICK PROMTIONAL MATERIAL HERE

ACTIONDESIRE

INTERESTATTENTION

What type of material is it? What is it advertising?

Tips for analysis

What are the text and images like?

How does the promotional material address its target market?

How does the advert use colour and different fonts?