aids walk los angeles team leader workshop tutorial
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Get great tips for your Team!TRANSCRIPT
1985 – first AIDS Walk Los Angeles4,500 walkers raised $673,000
AIDS Walk Los Angeles
2011 – 27th annual AIDS Walk Los Angeles
Benefits:
AIDS Project Los Angeles (APLA) and 23 other
AIDS service organizations in Los Angeles County
201030,000 walkers raised $2.8 million!
1982 – APLA is founded
1981 – first reported cases of AIDS in U.S.
In 2009, 80% of California Office of AIDS’ budget was cut.
AIDS Walk Teams
In 2010:There were more than 1,800 teams ranging from 2 to 1,200 people!
Teams raise over 65% of AIDS Walk Los Angeles’ total each year!
Gang of 100Amount Raised: $108,189!
AIDS Walk Gold Teams
Gold Teams are the top 20 fundraising teams from 2010
This year’s #1 Gold Team is…
What are the benefits for being a Gold Team?• Exclusive Team Meeting Station and Sign-In Area• Team photo taken on the day of AIDS Walk Los Angeles• Recognition in all team materials, the AIDS Walk Los
Angeles Program Guide and on the website,
Primary beneficiary ofAIDS Walk Los Angeles
•One of the largest AIDS service organizations in the country
•Provides services and programs to thousands of men, women, and children that are living with or affected by HIV/AIDS in Los Angeles County
•90% of APLA’s clients live on less than $15K/year•Has multiple locations and mobile services to best serve the communities that need them most
Case Management
Client Advocacy
Clientline
APLA Dental Services
HIV Matters Community Forums
Home Health
Mental Health Services
Necessities of Life Program (NOLP) Food Pantries
Nutritional Education
Residential Services
Mobile HIV Testing and Dental Services
California has the 2nd largest AIDS epidemic in the U.S.
In 2009, California’s Office of AIDS was left with only 20 percent of its funding for programs like HIV education and prevention, HIV counseling and testing, home health and early intervention
We need your help!
Event Information:• Date: Sunday, October 16, 2011• Location: Begins and ends in
West Hollywood Park• Length: 10 kilometers (6.2 miles)• Duration: roughly 2 to 3 hours to complete
Registration requirements:• No fundraising minimum• No fee to register
“We advertise with signs and set up tables in our cafeterias with laptops so people can register online during lunch. We try to keep people motivated by sending e-mails and
encouraging them to be Star Walkers.” - Sam, Pfizer
• Recruit as many Team Members as possible. If you get 25 members on your team, you receive a Team Meeting Station!
• Motivate your team to reach out to people they know to join the team
• Share fundraising tips and information with your team • Direct them to the AIDS Walk Los Angeles website • Ask them to attend our Fundraising Workshops
• Encourage your team to plan fundraising events
• Appoint a Co-Team Leader or a committee to help you
Online: aidswalk.net/losangeles. Click “Register To Walk” & “Join a Team”
Fundraising HQ: Log into your fundraising HQ. Under the “Tools” tab, click on “Team Registration”
E-mail your Team Coordinator
Phone (213) 201-WALK (9255)
Fax Registration Form
Visit : Stop by the office
To re-register Team Members:
1) Verify contact info is still the same (address, phone, e-mail).
note: Bad Addresses are marked with an X
2) Mark applicable fields: Green Walker and/or Star Walker
3) Mark the ‘Re-register for 2010’ field with a ‘YES’.
4) Insert rows for new Team Members who did not participate last year.
5) E-mail the updated Team Roster to your Team Coordinator.
Your Team Coordinator can provide you with your 2010 Team Roster
To be a Green Walker: • Indicate you’d like to be a Green Walker when you register• Agree to receive all of AIDS Walk Los Angeles correspondence
by e-mail only• Download materials you need from our website (Sponsor
Form, Posters, etc)
It is proven that:More Team Members with high fundraising goals more money raised!
In 2010, Team Being Alive had 22 Team Members register as Star Walkers
and raised over $26,000!
Step 1: Get the word out
Place AIDS Walk posters, display stands, and information cards everywhere you can.
Take some home today!
CHECKLIST:
Cookies/Candy
Laptops (if possible) for
online registration
Fax Registration Forms
AIDS Walk Posters and Stands
2 people at your table
Donation Can
E-mail your co-workers a day ahead of time toremind them about your event
Twitter YouTube
Step 2: Use Your Fundraising HQ and Manage Your Team
Log in!If you don’t know your username and/or password, just click this link to request that your password be reset.
What you can do from your HQ:
Edit your Fundraising Web page
E-mail peopleEnter offline donations(cash/check donations)
See Important Dates
… and more!!
Personalize your Page!
New: Upload a fundraising video!
•Ask people to join your team•Ask people to donate to you•Send a thank you message to your donors•Update your Team Members with your progress
Send e-mails to your teamInclude progress toward your fundraising and recruiting goalAnnounce incentivesFundraising ideasMatching gift infoEncourage them to attend a fundraising workshop
NOTE: The E-mail Center can only send e-mails to 30 people at a time.
Check on your team’s progress from the
“Reports” tab
Visit the Fundraising Tips & Tools Web page!
Donation Can Wrap
“Sponsor Me” and“Join Our Team” Flyer
AIDS Walk Posters
Brainstorm Session!•What are some of the excuses you hear for why people can’t participate on your team?
•What are your responses?
•And if people still refuse to register:•Ask them to donate•Ask them to contribute food/time to a fundraiser•Ask them to volunteer for AIDS Walk
•What are some of the resources that currently exist at your organization that you can use to help you recruit people?
Step 3: Plan a fundraising approach
What is my fundraising goal?
Do I have a fundraiser planned?
Need posters or stands?
Have I posted my event on the website?
What successful fundraisers have I attended ?
Do I have Star Walkers on my team?
Click on “Edit My Profile” in your Fundraising HQ
Tip: Keep it realistic but at the same time a challenge. Break down your team goal to encourage Team Members to do their part.
Examples:• gift certificates• gift baskets• merchandise items• preferred parking!
swap
What is incentive swapping?Trade gift cards or products from your company with a different company to use as a fundraising incentive for
your Team Members.
It doesn’t have to be a product, it can be the boss giving you one day where you can leave an hour early or a contribution to someone’s personal donation Web page.
Incentives can motivate your team!
Here are some ideas:
Top fundraising Team Member of the week
Team Member who recruits the most friends and family
First Team Member to raise $1,000
Have a Whimsical Wednesday Dress-Up Contest, like the nerdy Team Members of AIDS Walk Staff, Family & Friends!
For a health-conscious team, pay $25 every time you eat junk food, like the staff at AIDS Walk San Francisco!
USE PRIZES• Raffles• Silent Auction• 50/50 Raffle
GET MANAGER SUPPORT• Pie Smash
USE FOOD• Bake Sales• Cook-off
FIND A VENUE• Set cover fee/drink special• Guest Bartending • Benefit Performances• Comedy Night
We’ll teach you about: Matching Gift ProgramsCreative fundraising ideasOnline and face-to-face fundraising
Here’s Duyen, our Star Walker Coordinator!
OR…
Invite your Team Members to our next Fundraising
Workshop.
August 30th
6:30 – 8:00 p.m.
Matching Gift Programs
• Ask EVERY one of your donors about their company policy
• Remind Team Members to do the same• Matching gift policies vary by company
Establish Your Own Matching Gift Program
• Ask your supervisor or CEO to match your team total, donate $50 to every person who registers, match what you raise at your next fundraiser, or match all donations made by employees – Get creative and always ask!
Use our Matching Gift Search Engine to see if your donation can be
doubled or even tripled!
Make a Sponsor ChecklistSecure the easy donations first thing!
Donor Chain Ask sponsors to forward on your request for a donation to theircontacts who might be able to make a contribution!
Think of 5 creative ways to fundraiseSometimes the trick is to fundraise without asking for a direct monetary donation- get creative!
Follow-Up Send an e-mail or make a call. People forget!
T-Shirt Order Deadline with Coastline Teez
September 16
Team Meeting Station DeadlineMust have 25 Members
by
Wed. Oct. 5 at NOON
Day-of-Event Workshop
Tues. October 4
6:30 p.m. to 8 p.m.Have you qualified for your
Team Meeting Station? Did you order your Team T-shirts? Are you bringing breakfast for your team? What is a
Drive-On Pass? Do you need one? Let us answer all these questions and more.
Fundraising Deadline
November 11Turn in all outstanding pledges & collect
individual fundraising awards.
Questions? Call: (213) 201-WALK (9255)