aiesec brand
DESCRIPTION
Session sobre utilizacion de los elementos de marca de AIESEC.TRANSCRIPT
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AIESEC Brand
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Objetives• Understand how our brand connect with
people and market • Discover how to use in a simple way the new
elements of AIESEC brand• How this changes will affect the promotion
process
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Values Which AIESEC Value makes you feel more connected with the organization and why?
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Organization is created because of it’s vision;
Organization exists because it sells product
to the market.
Have values that create connections with the
costumers
Why an organization exist?
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Organization value
(Program)
Market value
(Product)
Personal Value (needs)
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The brand usage has to be connected with those values!
(Hold this message! You will use it latter)
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How many of you are Graphic designer?
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The processFeb – Apr 2012
Input collection from the network
Apr 2012 Frist Redesign brainstorming
Apr – Nov 2012 External consulting
with a Design Thinking Company
Nov 2012Second redesign brainstorming
Jan – Feb 2013Final compilation
withExternal support
Feb 2013 New Brand toolkit
launch
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The new elements • The AIESEC Brand Refresh has developed a concept for
additional visual elements to give all AIESEC members and programs maximum freedom, flexibility and adaptability.
Flexibility
Adaptability
Freedom
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The shapes
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The shapes
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The Colours
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Do’s and Dont’s
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Do’s and Dont’s
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Examples
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Examples
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Examples
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AIESEC LOGO
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AIESEC LOGO
- Use the logo only in horizontal or vertical form- The logo should always be distinctly identifiable and should not be altered in any way.- Logos without backgrounds are allowed.- The “AIESEC” letters on the logo should always have solid color that is aligned with the logo color combination
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Let`s Play! - Form Groups between 5 and 7 people from
different LCs and areas- Create a promotion piece using the new brand
elements - If you don’t have the materials that you need you
can create it or find in other groups - Don’t forget to split resources and functions. - After finish your promotion piece put it on the wall- The best one will be chose by the MC and
rewarded
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Does it mean that I need to change
everything!NO
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GRACIAS!