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AIESEC FTU HCMC IGNITE 2014 | 01.07.2013 – 30.06.2014 | BEST MARKETING & COMMUNICATION AWARD AIESEC VIETNAM

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Page 1: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

AIESEC FTU HCMC

IGNITE 2014 | 01.07.2013 – 30.06.2014 |

BEST MARKETING & COMMUNICATION AWARD

AIESEC VIETNAM

Page 2: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGCDP

Page 3: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGCDP

Page 5: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGCDP

Page 6: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGCDP

Page 7: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGCDP

Page 8: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGCDP

Page 10: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGIP

Page 11: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | oGIP

Page 13: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | TMP

Page 14: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | iGCDP

Page 15: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

MARKETING PERFORMANCE REVIEW | iGCDP

Page 17: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Best Marketing & Communication Award

FORM

Page 18: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014
Page 19: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014
Page 21: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | External Communication

The ratio

Raised/

Application

Form of

exchange

programme

oGCDP: 108/373

oGIP: 49/181 (the result from the 2nd promotion phase didn’t raise yet)

Page 22: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | External Communication

The relative

growth and

absolute

growth of

exchange

(GCDP and

GIP)

compared to

last year

oGCDP 01.07.2012-

30.06.2013 01.07.2013-

30.06.2014 %growth

Ra 78 108 37.17

Ma 49 71 44.89

Re 41 64 56.09

oGIP 1.7.2013 –

30.06.2014 1.7.2012 - 30.6.2013 Growth

Ra 45 18 150%

Ma 7 4 75%

Re 4 5 -20%

Page 23: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | External Communication

The relative

and absolute

growth in

terms of

visitors of

website and

facebook

Fanpage AIESEC FTU HCMC

0

2000

4000

6000

8000

10000

12000

0

50000

100000

150000

200000

250000

Series2

Series1

Page 24: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | External Communication

The relative

and absolute

growth in

terms of

visitors of

website and

facebook

Official Website Report (from 1.7.2013 – 18.02.2014

due to the systematic problem of google analytic)

Page 25: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | External Communication

The relative

and absolute

growth in

terms of

visitors of

website and

facebook

Program Fanpage Growth

Fanpage AIESEC High

0

500

1000

1500

2000

2500

3000

3500

0

50000

100000

150000

200000

250000

Total Reach

Total Like Fanpage Global Citizen

0

500

1000

1500

2000

2500

3000

0

10000

20000

30000

40000

50000

60000

70000

80000

Total Reach

Total Like

Page 26: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | Branding

Brand

Training for

LC members

and the

quality of

training

29/9/13: Communication Training for LC ( Happened In LCM

September, 35 member joins ), content of training include:

Communication Training ( Educate LC about IN-EX Comm Rule)

AIESEC Brand – How to be a good AIESEC Promoter

Knowledge Management

19/10/13: Newbie Marketing Training

10/11/13: Gen 12th Communication training ( Same content with LC

training)

19/4/14: Induction to AIESEC, Communication Training

24/4/14: Newbie Marketing Training about Brand & KM

1/6/14: LCM May, new communication guideline revised, communication

training, KM

COMMUNICATION TRAINING MATERIAL TO BE FOUND 1 2

Page 27: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | Branding

Brand

Training for

LC members

and the

quality of

training

New Communication Guidelines here

Rating of the new Communication Traing (LCM May 2014): 8.4/10

AIESEC Internal Brand Positioning here

(Due to the fact that the AIESEC brand is not good inside the market,

Marketing conduct a survey to know what AIESECer really think about the

brand, thus give appropriate suggestions for the guidelines)

Page 28: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | Branding

The no. of

events

having

external

engagement

Cultural Xchange Day 2014 – Event Report

Do Good Grow Strong Conference (Regional Event) – Event Report

Page 29: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Marketing | Branding

PR articles

and video

Nhật Ký tuổi hoa HTV4 Link here

Page 30: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Internal Communication

Structured

system of

internal

communicati

on channels

Page 31: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Internal Communication

Internal

Newsletter

Monthly Offline AIESEC TIMES (Before April)

AIESEC Times 9: ~ 35 offline readers in LCM 29/9 , 126

impression (issuu)

AIESEC Times 10: ~ 60 offline version in LCM 3/11, 144

impression (issuu)

AIESEC Times 12: ( online version)

Page 32: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Internal Communication

Internal

Newsletter

AIESEC TIMES ONLINE

https://aiesectimes.wordpress.com/

Rating: 8.1/10

Page 33: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Internal Communication

Internal

Campaign to

raise

awareness

of LC

members

about

AIESEC

Brand

AIESEC DICTIONARY

Full Link here >>>>

Page 34: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Knowledge Management

Knowledge

Management

Well-designed and structuring Wiki on myaiesec.net

Under construction

Every function wiki is on wix to make it more lively

View it here

Knowledge Management Guidelines >>>

No of KM training = No of Brand Training

Page 35: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Knowledge Management

Knowledge

Management

Structurized Youtube & Flickr Channel

Page 36: AIESEC FTU HCMC | Marketing 1415 | Best Marketing & Communication Award Application | IGNITE 2014

Thank You Marketing Members 01.07.2013 – 30.06.2014

For making all of this happen

SO PROUD OF YOU!