AIESEC in Costa RIca

MCVP 15.16General and Specific

Questionnarie

AIESEC in Costa RIca

MCVP 15.16General Questions

You and yourself

1. What are the 3 most powerful experiences in AIESEC and/or out of AIESEC?

2. What are the 3 areas/skills in which you have the most experi-ence in?

3. What conference have to attended in AIESEC? Please included the your role at the conference, and key learning point.

4. Why have you decided to stand for MC of AIESEC in Costa Rica 15.16? Why is it important for you?

AIESEC in Costa RIca

You and AIESEC

1. Explain the Clarity of the Why to a current member of AIESEC in Costa Rica.

2. Why do you think AIESEC is relevant for the youth in Costa RIca, and the country in general?

3. What is AIESEC 2015 for you and what do think AIESEC in Costa Rica should focus during the next term to contribute the

most to achieve AIESEC 2015?

4. Which one of the organizational values do you relate to the most and which one do you find the hardest to live?

AIESEC in Costa RIca

You as a leader

1. Describe your leadership style and illustrate it with a real situation on which you had to lead other people. Highlight how your style a�ected the team and

the end results of this situation.

2. What role do you play in a team? Please also explain what is the unique con-tribution you can give to the team?

3. Please, list 3 strengths and 3 opportunities for improvement that you regis-tered throughout your leadership experience.

4. What are the main challenges you would imagine to be facing as MCVP of AIESEC Costa Rica 15.16, and how would you work on those?

5. What do you think the MC should do concretely to ensure that AIESEC de-velops value-based leadership in Costa Rica?

AIESEC in Costa RIca

Deadline for application package will be on:

April 13th 015 at 11:59 PM (GMT-6).

The application will not be accepted at all if: - The application package is incomplete. - The application package is sent out of DDL. - Any question is not fully answered. - The format of the documents is di�erent to the one clearly stated (PDF or video link).

General and Specific Questionnaire (maximum 15 pages in PDF, font not smaller than 10 size, you can add cover letter).http://bit.ly/CRappsquestions

Your CV: Give us all important information we need to know about you, your personal information, contact, studies, languages, your AIESEC Career, other jobs you have had, etc. In this case you can use a maximum of two (2) pages to create your Curriculum Vitae. Include a picture in your CV.( Including your AIESEC career in CV, means you mention the positions held and provide a brief explanation of the responsibilities and key achievements.)

Endorsement letters: You are required to provide us with four (4) endorsement letters. a.An external (alumni, partner or someone completely unrelated to AIESEC).

MCVP 15.16Specific Questions

AIESEC in Costa RIca

MKT

Design a marketing plan for an OGX campaign leading to 150 opens in the first second semester of 2015. Consider goal, target audience, channel, message, timeline of activities, accountabilities and syn-ergies, and budget. Show specifically the customer journey map of each channel.

Analyze AIESEC in CR program growth since 2012 (for IGCDP, IGIP and OGCDP), what has been Market-ing’s behavior and role in the programs. With this analysis, create an action plan of the key changes that should happen in the national Marketing (consider LC role), please included: - Strategy for ensuring we get the right customers faster into our ELD programmes - Strategy to improve the conversion rate. - Strategy to attract through di�erent channels following stakeholders: students and organizations.

How will you ensure nationally that the AIESEC brand image is aligned throughout the whole country?

What are the biggest bottlenecks of the external and public relations (university relations, media, en-dorsement from Governments and Credible organizations, events, country branding, etc.) in AIESEC Costa Rica? What would be the 3 main strategies for you to tackle them?

Word of Mouth is the most successful channel for promotion of AIESEC in Costa Rica, what would be your strategies to control and capitalize on this channel?

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AIESEC in Costa RIca