aiesec recife - gcdp projects 2014

8/10/2019 Aiesec Recife - GCDP Projects 2014

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Aiesec Recife

GCDP Projects 2014


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In 2013, Aiesec Recife was the LC that grew the most in Brazil. Now we are

among the top 5 LCs in @BAZI. In 2014 we want to do even more. And even

better. Our commitment is to deliver leadership and development in each

XP, in the most impactful way for our EPs and our city. In order to do so, we

will be running five projects on an ongoing basis, throughout the year. Inthis document you will information about the projects we will be running:

Gira Mundo, Driblando, X4Change, Smarketing and Gaia.

Project Description

Gira Mundo was developed to promote an inclusive, informative and fun

education environment. It enables NGOs that assist children and teenagers

to promote learning and discussion about issues of global interest.

Young university students from all over the world have the opportunity to

develop a cycle of lectures and educational activities about world-relevant

subjects, in order to create a generation of socially conscious and responsible

men and women. Gira Mundo also seeks to stimulate improvements in formal

education offered by schools and NGOs.Gira Mundo is, today, one of the most well-received projects by NGOs

in Recife.


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Main Objectives & Approach

Contribute for the development of the people living in Recife and the

city as a whole, through participative and cultural enriching education.

The ultimate goal is to foment the growth and development of low-income

children and teenagers into local change agents. We want our children to

become the main actors in the transformation of their own reality and the

city, by expanding their vision of the world and giving them the tools to do so.

Gira Mundo promotes discussion about topic of relevance to the

youth in Brazil. Especially in under-serviced communities, that often lack

proper education, these topics can help develop global vision and social

consciousness for the children and teenagers attended by the program.

And they might be crucial if we want these children to have any change

to transform their own realities. So Gira Mundo will address the followingtopics: Entrepreneurship, Sustainability, Cultural Diversity, Drug Prevention

and Human Rights.


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Driblando will be develop based on the theory and practice of different

Olympic sport, individual or group. Also, one of the goals is to discuss with

the children the big sports events that will happen in Brazil in the near future(World Cup 2014 and Olympic Games 2016). Its important to discuss the

importance of such events but also the social impacts involved with them.

During the project, we expect to develop a few different topics in the

children, such as tolerance and respect to differences and diversity, social

and individual consciousness, team work, engagement, responsibility, life

planning and leadership.

Project Description

Many third sector organizations offer some kind of social assistance, in

the form of language and computer teaching, by providing the people in

the community with the chance to fight for better jobs and living conditions.

However, due to the lack of volunteers with this kind of expertise, the

organizations are constantly struggling to hold frequent classes. X4Changeaims to bring native speakers to teach children, adolescent and adults and

help the NGOs to provide this important service to communities. English,

Spanish and Computer teaching are the main focus of the project.


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In Brazil, less than 5% of the population speak Intermediate English. Only

1% is fluent. Millions of people have never used a computer. This kind of

lack of expertise jeopardizes the chances of families to break the cycle of

poverty and only has a negative impact on the country and their own lives.

By bringing exchange participants we want to broaden the world view

of children and adolescents and build capacity for them to have better

chances for their future. We want them to value their education and their

future and learn that there are different realities in the world. We want them

to learn and grow from having a person of a different culture with them.

And, especially, we want to give them a chance of a better fulture.


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Project Description

Its not unusual for NGOs and non-for-profit organizations to lack some

kind of expertise in management and marketing. Many times all they have

is good will, desire for change, and actually be doing something. But their

work and impact radius could be so much more effective and sustainable

if only they had the manpower and expertise to do so. Smarketing was

developed to fill this gap.

Talented university students, with background in marketing, communications

or management will have the opportunity to help NGOs from within. EPs will

do a diagnosis of the organization, identify their main needs, develop and

implement strategies to help them communicate more effectively with their

target audience, volunteers and sponsors, in order to strengthen their brandand increase their sustainability.


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The main idea is to help NGOs to do more, with fewer resources. Make

the organization more sustainable and self-sufficient. EPs need to be sensitive

to identify the organizations need and even more to apply strategies. Itsimportant to keep true with their objectives and reality. Among the things

Smarketers can do are: build or improve visual identity; create and organize

social media pages - and build capacity to run them after the project;

create communication pieces (folders, posters, outdoors, etc); develop

marketing strategies to attract funds and/or partners; etc. Smarketing is a

good opportunity to do good and gain work and life experience.

Project Description

Environmental issues can not be ignored anymore. The human kind has

degraded the planet to its limit and the following years most likely will bring

a global crisis because of that. The world urgently needs leaders that are

conscious about the environment they live in and the needs of the Earth, if

we want any hope of a future. Gaia is a project focused on sustainabilityenvironmental education. The idea is to develop workshops and activities to

raise awareness of global and local environmental issues and what are our

individual wholes in all that.


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To apply for one of our projects,

please answer the form in the link below:

http://goo.gl/DsGSZ0

The main objective of Gaia is to prepare leaders. Leaders that will be able

to deal with the problems that will raise from the environmental problems

and, most importantly, to promote change - starting at their own homes and

communities. The exchange participants should bring the local environmental

problems into a global context and promote activities that can help solvethose problems. Discuss the importance of recycling, saving water and energy,

consuming less, eco-friendly products, preserving species and ecosystems, etc.

Also, EPs should leave some kind of legacy to the NGO. It might be a

kitchen garden in the NGO or in the community, a new way of dealing with

disposals, a hydroponic garden, etc.


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Document elaborated byMichael Matos

GCDP Partnership Coordinator at Aiesec Recife

If you are a VP or PM OGX and want to discuss

a partnership between our LCs, please get in touch at:

[email protected]

Applications exclusively through the link above.

aiesec recife - gcdp projects 2014

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