aiesec website introduction, international presidents meeting 2009

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ROME, ITALY INTERNATIONAL PRESIDENTS’ MEETING 2009 www.aiesec.org AIESEC website renovation Introduction to Countries

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This slideshow is from the launch of the new AIESEC Global Website, engaging 35,000 young people across the world. To find out more about AIESEC, the world's largest youth run leadership organisation, head to www.aiesec.org.

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Page 1: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

www.aiesec.orgAIESEC website renovation

Introduction to Countries

Page 2: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

Marco MontemagnoCo-Founder and CEO of Blogosfere

CODICE INTERNET

Page 3: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

The proposal: Becoming first choice Online

Page 4: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

Organisations that are first in their field.

Page 5: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

Greenpeace

Google

Obama’s campaign team

Page 6: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

The brief?

Page 7: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

1) Catch ‘traffic’, members and partners, and direct them into the

offices and recruitment stalls of the AIESEC network.

2) Create a hub for the momentum already;• here• here• here

3) Refresh our website to represent AIESEC as an organisation run by young people for young people

Page 8: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

The process?

Page 9: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

Stage 1) Digital Consulting

The strategy, How we move from current state to desired state, project scale and scope, concept

creation…

Outcome: A map of the website and chosen channels

Page 10: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

Stage 2) Design

Filling in the spaces, content creation, filling the channels with content, graphics…

Outcome: A graphic mask of each stage of the website

Page 11: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

Stage 3) Technical Implementation

coding, programming, uploading the content onto the CMS, user testing…

Outcome: The Global website. Delivered.

Page 12: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

The timeline?

Page 13: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

November - April 15th 2008: Concept creation, Design and technical implementation of the website Project

February 24th: Internal Launch of the website at International Presidents Meeting to Presidents and alumni

March 11th-March 31st: Global Expros Conferences: Internal Launch of Global Website to members and testing

April 15th: Go-live date! Public Launch of the Global, Country and Local websites.

Page 14: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

The website

Page 15: AIESEC Website Introduction, International Presidents Meeting 2009

ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009

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