aiim market iq on findability webinar press version

Thank You to Our Underwriters

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Thank You to Our Underwriters© AIIM | All rights reserved

Thank You to Our Underwriters© AIIM | All rights reserved

Hyperactivity

• 1/04 - FAST introduces Enterprise Search Platform (ESP)• 8/04 - Steve Jobs hypes Spotlight search for OS X• 8/05 - IBM contributes UIMA framework to open source, raises

visibility of Omnifind search offering• 11/05 - Autonomy acquires Verity• 1/06 - Google shares pass $475• 3/06 - MS releases Windows Live Search• 3/06 - Oracle’s Larry Ellison announces “Secure Enterprise Search”• 1/08 Microsoft announces Acquisition of FAST• 4/08 Google Named #1 Internationally Most Recognized Brand• 4/08 Microsoft Attempts Acquisition of Yahoo


Getting Better Getting Better ……

52% said Findingthe Information Need to get their Job done has become

Easier Over the Last 2Years

© AIIM | All rights reserved


Is BetterIs BetterGood Enough?Good Enough?


49% said Findingthe Information I Need to do my Job is

Difficult & TimeConsuming


Renewed Expectations

82% said experience with the

Consumer Webhas created demand for Improved

Enterprise Findability



50% felt Findabilityon their own organization's

internal web sites is worsethan that on

their favorite web sites

Renewed Expectations



Rank the Effectiveness of the FollowingCommercial Web Sites?

Web Influence?



Rank the Effectiveness of the FollowingCommercial Web Search Tools?

Web Influence?



In fact, 40% stated Findabilityon their own Consumer-facing Web Sitesis better than that on their internal sites

Web Influence?


Thank You to Our Underwriters 10© AIIM | All rights reserved

• dTSearch


• Autonomy


• GoogleSearch


• OpenText


• IBM Dogear


• Verity


• Lucene


How Well is Findability Understood in Your Organization?

Enterprise Findability



Is it any surprise that 49%have no formal goal for

Findability inside theFirewall?

Strategy?



Yet 85% said

Findability is Criticalto Organizational Success

Business CriticalityBusiness Criticality



Rank the Criticality of Findability to the FollowingApplications/Functional Needs

Imperative

Significant

Average

Minimal

Not at All

Don't Know

Business CriticalityBusiness Criticality



How Many Search Tools Do You Use in aTypical Work Week?

Lack of Strategy?



Best PracticesBest Practices

Context

ContentCommunity

• Findability - The Art and Science of MakingContent Findable– Removes Burden from the Searcher– Strategic and Deliberate– Content is Aware– Leaves Little to Chance– Promotes Discovery


• Agents• Behavioral Search• Clustering• Concept-based Search• Controlled Vocabularies• Data Dictionaries• Emergence/Trends• Entity Extraction• Facets• Favorites• Federated Search• Free-text Search• Metadata-based Search• Multimedia-based Search

An Arsenal of ToolsAn Arsenal of Tools• Natural Language

Processing/Query• Ontology• Parametric Search• Relevancy Ranking• Security• Semantic Search• Sentiment Analysis• Social Bookmarking• Social Voting• Tagging• Taxonomies• Text Analytics• Thesaurus


What Percentage of Your Organization'sInformation is Searchable Online?

Lack of Content?



• Understanding - Value Statement• Sponsorship• Ownership• Strategy

Best PracticesBest Practices

Context

ContentCommunity


The Full ReportThe Full Report

70+ pages of commentaryand insights

75+ data pointsAvailable mid-July



Thank YouThank YouCarl Frappaolo

[email protected]

Dan [email protected]

www.BizTechTalk.com
