aim health and fitness
DESCRIPTION
Retail Branding: Created by Sunny Cheng, Max Chui and Ronnie FriedmanTRANSCRIPT
FITNESS HEALTH & SPORTS
Max Ronnie Sunny
MAX’S COUSIN
MAX’S COUSIN
MAX’S COUSIN
YOUR LIFESTYLE IS THE NEW STYLE.
DIFFERENTIATION
• Care about a healthy lifestyle, but has commitment issues
to gym memberships or long term fitness plans.
• Not gym members
• 28-55 commuters/Office workers
DEMOGRAPHICS
LOCATION
34 King Street E Toronto, ON M5C 2X8 !INTERSECTION OF KING x VICTORIA ST
• Commuters
• Retail stores
• Convergent points
Moving on…
BRANDING
LOGO
BUSINESS CARD
Moving on…
PRODUCTS
Basic active apparels & workout equipments
Sensor based technology
PACKAGING
AIM Health & Fitness
AIMHeal
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Fitne
ss
AIMHealth &
Fitness
AIM
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AIM Health & Fitness
AIM Health & Fitness
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AIMHealth &
FitnessAI
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alth
& Fi
tnes
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AIM Health & Fitness
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AIMHealth &
Fitness
AIM
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Fitn
ess
AIM Health & Fitness
AIM Health & Fitness
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Fitne
ss
AIMHealth &
Fitness
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Fitn
ess
AIM Health & Fitness
AIM Health & Fitness
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AIMHealth &
Fitness
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AIM Health & Fitness
WEB
PRELAUNCH{ OCT/NOV/DEC }
WEB
WEB
Oct. 25-31 Nov. 23-29 Dec. 26-31
Casie Stewart FASHION
Megan Telpner NUTRITION, HEALTHY LIFESTYLE
Randy Matheson CREATIVE, DESIGNER
David Crow EMERGING TECHNOLOGY, PRODUCTS, BUSINESS MODELS
BLOGGERS
WEB
Show time!
RETAIL
{ Jan 1 }
STORE FRONT
STORE OPENING
STORE OPENING
shel
f (A
ppar
els)
shelf (accessories)
Display Area
Seat
s
Cashier
Tech support
Fitting Room
Gym
Lockers
Seat
s
Sensor-based mirror and floor
Mirr
orM
irror
Treadmill Treadmill bicyclel
Yoga
Wei
ghts
(Hexoskin, Moov, etc.)
Dig
ital d
ispl
ay b
oard
Waiting area
Main entrance(automatic sliding door)
Win
dow
faci
ng th
e st
reet
counter
bicycle
STORE SPACE
CASHIER & TECH SUPPORT
ACCESSORIES
DISPLAY
weight: 105 lb
fitting: perfect
FITTING ROOM
WAITING AREA
Time to tell everyone!
CAMPAIGN
{ DEC 26 }
APP
APP
Rewards for motivation: !Discount off in store items (the more loyal you are the better you are rewarded)
Discount of sponsors’ products (10%-15%) !IOGO yogurt Silk milk Booster Juice Jamieson Vitamins Fibre 1 protein bars & cereals Mountain Co-op !!!!
Reward in retail space: !If 15 people completed the daily challenge, there will be a two hours 10% off sale in our retail location. !
REWARDS & SPONSORS
Rewards & Sponsors
Get 15% off iOGO when you walked
z km.
..
Your lifestyle is the new style.
Download AIM Health & Fitness App to get started!
REWARDS & SPONSORS
SOCIAL MEDIA
AMBIENT
AMBIENT
AMBIENT
AMBIENT
AMBIENT
AMBIENT
POPUP SHOP
Dundas square !David Pecaut Square (King & University)
Nathan Phillip Square
Heart and Stroke Ride for Heart Kick off !
5/1 6/84/19
Jazz Festival !Easter events !
POPUP SHOP
Almost there!
Budget
EVENTS & PROMOTION
Seasonal
0 75000 150000 225000 300000
Blogger
App
Subway print ads
Newspaper
Social Media
Website
Proximity Technology
Events
Ambient
Popup Shop
$241,200
$105,000
$8,800
$5,000
$16,000
$9,114
$2,750
$15,000
$45,000
$15,708
TOTAL $463,572
BUDGET
Lastly,
Summary
AIM FITNESS &
HEALTH
AMBIENT
RETAIL
EVENTS
• Christmas• Charity• Discount promotion• Free workout lessons • Bloggers
• Proximity technology• Interactive display screen• Popup shops• Subway
• The PATH • Newspaper print ads
• Reward system & sponsors • Pedometer • Compatible with all devices
APP
SOCIAL MEDIA
• Instagram • Facebook • Twitter
Your lifestyle is the new style.
Redefine working out. Fitness for all!
Affordable, wearable
technology
In the end…
Live long and prosper!
Thank you!