AIM members online ad revenues

Elaborated according IAB Europe

Revenues according terms and advertising types in year 2009Revenues according terms and advertising types in year 2009

Revenues according terms and advertising types in year 2008Revenues according terms and advertising types in year 2008

2008 display sponsorship e-mail search classifieds rich media lead generation slotting fees total

1. term 2 684 359 € 91 316 € 167 828 € 917 878 € 1 138 518 € 21 908 € 8 962 € 0 € 5 030 771 €

2. term 3 696 873 € 125 838 € 199 695 € 1 033 592 € 1 271 294 € 123 382 € 6 705 € 0 € 6 457 379 €

3. term 3 298 745 € 122 950 € 120 328 € 838 180 € 1 128 394 € 53 774 € 4 680 € 0 € 5 567 052 €

4. term 4 496 448 € 164 741 € 245 834 € 1 236 573 € 1 215 727 € 190 135 € 22 804 € 0 € 7 572 263 €

total 14 176 426 € 504 846 € 733 685 € 4 026 223 € 4 753 933 € 389 199 € 43 152 € 0 € 24 627 465 €

share 57.6% 2.0% 3.0% 16.3% 19.3% 1.6% 0.2% 0.0%  

Revenues according terms and advertising types in year 2007Revenues according terms and advertising types in year 2007

2007 display sponsorship e-mail search classifieds rich media lead generation slotting fees total

1. term 1 185 023 € 10 290 € 36 513 € 793 335 € 969 262 € 797 € 0 € 0 € 2 995 220 €

2. term 2 317 002 € 199 164 € 52 812 € 770 796 € 1 018 721 € 14 937 € 7 801 € 10 888 € 4 392 120 €

3. term 1 688 276 € 169 156 € 53 841 € 770 066 € 993 029 € 17 659 € 8 896 € 49 724 € 3 750 647 €

4. term 2 847 939 € 238 100 € 120 693 € 806 911 € 1 047 700 € 54 903 € 14 771 € 29 211 € 5 160 227 €

total 8 038 239 € 616 710 € 263 858 € 3 141 107 € 4 028 713 € 88 296 € 31 468 € 89 823 € 16 298 214 €

share 49.3% 3.8% 1.6% 19.3% 24.7% 0.5% 0.2% 0.6%  

2009 display sponsorship e-mail search classified rich medialead

generationslotting fees total

1. term 3 041 492 € 56 454 € 195 531 € 1 055 247 € 1 448 016 € 197 625 € 22 130 € 32 000 € 6 048 495 €

2. term 3 195 717 € 70 348 € 168 622 € 877 394 € 1 351 200 € 383 609 € 10 760 € 30 000 € 6 087 651 €

3. term 2 585 351 € 139 920 € 127 029 € 821 244 € 1 173 748 € 189 526 € 11 216 € 29 000 € 5 077 034 €

4. term 3 290 214 € 178 623 € 116 913 € 1 003 751 € 1 194 225 € 219 902 € 15 702 € 59 473 € 6 078 804 €

total 12 112 774 € 445 345 € 608 095 € 3 757 636 € 5 167 190 € 990 663 € 59 809 € 150 473 € 23 291 984 €

share 52.0% 1.9% 2.6% 16.1% 22.2% 4.3% 0.3% 0.6%  

AIM members online ad revenues

RRevenues according terms in years 2006 - 2009evenues according terms in years 2006 - 2009

Total revenues in years 2004 - 2009Total revenues in years 2004 - 2009

YEAR 2004 2005 2006 2007 2008 2009

AMOUNT 5 145 057 € 7 634 601 € 10 180 575 € 16 298 214 € 24 627 465 € 23 291 985 €

GROWTH - 48.4% 33.3% 60.1% 51.1% -5.4%

TERM/YEAR 2006 2007 2008 2009

1. term 2 247 228 € 2 995 220 € 5 030 771 € 6 048 495 €

2. term 2 794 928 € 4 392 120 € 6 457 379 € 6 087 651 €

3. term 2 297 019 € 3 750 647 € 5 567 052 € 5 077 034 €

4. term 2 841 399 € 5 160 227 € 7 572 263 € 6 078 804 € 

total 10 182 581 € 16 300 221 € 24 629 473 € 23 291 985 €

Elaborated according IAB Europe

Display advertising and rich media in industrie‘s shares

Industrie‘s shares in display and rich media in first term 2009Industrie‘s shares in display and rich media in first term 20092009 – display + rich media share

Telecommunication 22.63%

Financies 16.10%

Automotive 15.40%

Food goods 8.51%

Other services 8.30%

Drugstore goods and parfumery 8.14%

Household and officies furniture 5.51%

Health 4.26%

Tourist trade and transport 3.57%

Other goods 3.20%

Entertainment and free time services 2.87%

Media 1.50%

Definitions to the online advertising types:Definitions to the online advertising types:

Display AdvertisingA form of online advertising where an advertiser’s message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of the

content of the page.

SponsorshipSponsorship represents custom content and/or experiences created for an advertiser which may or may not include ad unties (i.e., display advertising, brand logos,

advertorial and pre-roll video).

E-mailBanner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications. Includes all

types of electronic mail (e.g., basic text or HTML-enabled).

SearchSearch with keywords. This category includes paid listings, contextual search, paid inclusions, site optimalization.

Classifieds and auctionsClassified advertising is usually text-only and can consist of as little as the type of item being sold and a telephone number to call for more information.

Lead Generation / ReferralsFees advertisers pay to Internet advertising companies that refer qualified purchase inquiries (e.g., auto dealers which pay a fee in exchange for receiving a qualified

purchase inquiry online) or provide consumer information (demographic, contact, and behavioral) where the consumer opts into being contacted by a marketer (email, postal, telephone, fax).

Rich mediaA broad range of digital interactive media.

Slotting feesA fees charged to advertisers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting

allowances charged by retailers.

Definitions of online advertising types

Elaborated according IAB Europe

Definitions of industries branches

Categories:Categories:

1. Financies

2. Automotive

3. Telecommunications

4. Health

5. Media

6. Entertainment and freetime services

7. Tourist trade and transport

8. Household and officies furnitur

9. Food goods

10. Drugstore goods and parfumery

11. Other services

12. Other goods

AIM has officiated since May 2005 as a partnership of Slovak Internet media. Main purpose of this association is to inform about Internet and its options as an advertising medium. Association indicates the online advertising amounts from its foundation, with the first numbers being from the year 2004. AIM is also a sponsor of AIMmonitor, the representative measurement of Slovak Internet visitors data. AIMmonitor has been working since January 2007. Members of AIM are due to take part in it, but other Internet providers can also attend this measurement.

AIM had to 1st of November 2009 31 members.

Address: Asociácia internetových médií

Viedenská cesta 5

851 01 Bratislava

Slovakia

Web: www.aimsr.sk

Email: info@aimsr.sk

Executive Board Chief: Mgr. Milan Csaplár Email: milan.csaplar@aimsr.sk

Executive Manager: Mgr. Veronika Pizano Email: veronika.pizano@aimsr.sk Tel.: +421 948 112 100

Vypracované AIM, podľa IAB Europe