aiming higher: chinese businesses advancing consumer rights
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Aiming Higher: Chinese Businesses Advancing Consumer Rights. Beverly Kracher Associate Professor of Business Ethics & Society College of Business Administration Creighton University Omaha, Nebraska, USA. Background. - PowerPoint PPT PresentationTRANSCRIPT
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Aiming Higher:Chinese Businesses
Advancing Consumer Rights
Beverly KracherAssociate Professor of Business Ethics & Society
College of Business AdministrationCreighton University
Omaha, Nebraska, USA
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Kracher, CIBE Conference 2007
Background
• Focus: Chinese firms’ advancement of stakeholder issues, specifically, consumer rights
• Definitions of “consumer rights”• Government’s role in protecting consumer
rights• Business’s role in protecting consumer
rights
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Kracher, CIBE Conference 2007
Paper Thesis
• We must identify practical guides for Chinese business firms to advance consumer rights – focus on the positive rather than the negative– Cite examples– Consider the business practices that enhance
consumer rights
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Kracher, CIBE Conference 2007
Business Practice #1 – Openly Communicate Interests
Chinese companies are communicating their interest in consumer rights via their websites.
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Kracher, CIBE Conference 2007
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Kracher, CIBE Conference 2007
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Kracher, CIBE Conference 2007
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Kracher, CIBE Conference 2007
Business Practice #2 – Seek/Respond to Consumer
Feedback
Banking http://news.bbc.co.uk/2/hi/business/6665105.stm
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Kracher, CIBE Conference 2007
Business Practice #3 – Act in Solidarity
• Banking
• Air conditioning industry
• Express Delivery industry
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Kracher, CIBE Conference 2007
Business Practice #4 –Create Appropriate Business
Systems
• Drinking Water Industry
• E-supervision Initiative
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Kracher, CIBE Conference 2007
Business Practice #5 – Go Above and Beyond the Law
Computer industry
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Kracher, CIBE Conference 2007
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Kracher, CIBE Conference 2007
5 Business Practices that Advance Consumer Rights
1. Openly communicate interests2. Seek/respond to consumer feedback3. Act in solidarity4. Create appropriate business systems5. Go above and beyond the local and
national laws
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Kracher, CIBE Conference 2007
Conclusion and Future Work
• Balanced perspective is key for maintaining a sense of pride and respect for honorable Chinese business firms
• We must stem the tide of cynicism by reporting positive examples of Chinese firms advancing consumer rights