Aims and Objectives

Aims and Objectives

• Think of Aims and Objectives as being a Solution to a Problem

• Aims– What problem does your project represent?

• Objectives– How are YOU going to solve the problem?

A Proposed Aims & Objectives

1. What is the current security strategy of Social Networks (SN) such as Facebook, MySpace etc. for protecting personal privacy?

2. Outline the current business model of internet advertising based on new technique and how these affect personal privacy.

3. Is a privacy protection strategy more important to SN business or to users’ socializing?

4. How could the protection strategy have been improved?

Most of these are questions and not a suggestion of a solution.

The Problem

• You need to describe the problem• Propose a research question– A one or two sentence summary of what you

intend to achieve.

• For example (The problem): – The business model for internet advertising

conflicts with the need for privacy on social network sites.

The Research Question

• Alternative questions for the same problem1. Can privacy be maintained on social networks

without restricting the current business model?

2. Can an alternative business model be found that will not compromise privacy on social networks?

Solution (Aims)

• Your Aims are your proposed solution to the problem. For example: 1. The intention of this project is to propose a set

of recommendations for maintaining privacy without serious restriction to the current business model.

2. The intention of this project is to propose an alternative business model that will not compromise privacy on social networks.

Solution (Objectives)• The Objectives are the means by which you will solve

the problem. For example: – Research and Analyse the business strategy of internet

advertising; • Evaluate the security strategy of Social Networks (SN) for

protecting personal privacy?• Establish the parameters of the current business model of

internet advertising.– Research and Analyse privacy issues on social networks;

• Determine the effects of the business model on personal privacy.• Establish if a protection strategy is more important to SN

business or to users’ socializing?– Survey internet usage/users/business etc.

• Establish what is of relevance/importance to the stakeholders.

Deliverable

• You also need to discuss what the output from your project will be. – A plan of action with recommendations– A management report – Something else