aio qa - design matters

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Aio AKQA

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QAFrederik Schumann

Senior Art Director at AKQA

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1

Meet AIO

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The making of

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The design

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QAMeet AIO

BackgroundAI

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The ideaAI

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QAHolism

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Rest Eat

Move Breathe

Drink Mind

The challengeAI

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QAHolism

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The guide AIO suggests exercises/challenges from

the 6 focus areas based on your input

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Continuous onboarding

Questions • Daily check-in’s • Profile building • General guidance

Recommendations for exercises and challenges

New user

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Is the conversation working?AI

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QAThe making of

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QAKick-off week

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QAAIO weekend

Holistic

Circular

Organic

Dynamic

Flowing

Ever changing

Balanced

Duality

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Fight & Flight

Rest & Digest

Mind/Body

Plus/Minus

Yin/Yang

Good/Bad

Digital/Analogue

Dark/Light

Clean

Scandinavian

Human/relatable

Tactile

Stand out

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Ok! We’ve got just the thing for you. This quick mind exercise will help you

Tired and unfocused

Rise and shine. How do you feel?

MIND

NOURISHREST

MOVE

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QAThe design

Key elements

Avenir Next

The Vagus nerve

“Vagus nerve, also called X cranial nerve or 10th cranial nerve, longest and most complex of the cranial nerves. The vagus nerve runs from the brain through the face and thorax to the abdomen.” Britannica.com

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REST EAT MOVE BREATHE DRINK MIND

REST EAT MOVE BREATHE DRINK MIND

Exercise videos (36)

Total production

iOS / Android app Name

Design/UX Web landing page

Development Visual identity Tone of voice

Strategy / Business model Video content Photo content

Promotional videos Soundtrack

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Is the design working?AI

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