air asia and mas
TRANSCRIPT
ELECTRONIC BUSINESS
MANAGEMENT
Group Members: Kaliselvi Bathumalai
Jessy Wilson
Tharshini Rathumani
Lecturer : Ms. Rafidah
Company : AirAsia and MAS
Question1) For each site :
• Briefly describe whether the site is a B2B or a B2C website.
• What function does each website offer?
• What can the end user do?
2) Compare the two websites
• What are the comparative features and benefits?
• Are there any problems with the sites?
• Which is better from the user’s point of view? Why?
3) Analyze the business benefits of the websites.
• Speculate on why each company set up the site. What do you think the company hoped to achieve?
• Does each company make money from the site? If so, how?
HISTORYA
irA
sia • Founded on 1993
• Commenced operations on 18 November 1996
• Company slogan: Now Everyone Can Fly
• Tony Fernandes, Co-founder and Director
• Aireen Omar, CEO
Mal
aysi
a A
irli
nes
• Founded on 1 May 1946; 68 years ago (as Malaysia airways)
• Commenced its operation on 1 October 1972; 41 years ago
• Subsidiaries : Firefly, MASwings, MASkargo.
• Company Slogan : Journeys Are Made by the People You Travel With
• Ahmad Jauhari Yahya(Group Chief Executive Officer)
Briefly describe whether the site is
a B2B or a B2C website.
Definition
B2C Transaction
Example: online-ticket booking.
Selling the product to the customer without
wholesaler or retailer.
Any enquiries customer straightway can meet the
business people.
Cont.
What function does each website offer?
AIRASIA
Promo Fare
Car RentalBenefit for
membership
MAS
Job
Cheap travel packages
and holiday deals
MalaysiaAirlines
Academy
What can end user do?
Feedback / Customer Support
Search for the event calendar
Book for the flight ticket online
Online Purchasing
Business service/product
information
Wh
at
are
th
e co
mp
ara
tiv
e fe
atu
res
an
d b
enef
its?
Feature / Benefit Air Asia MAS
Flight booking function P P
Fare query P P
Destination Marketing P P
Special deals P
Customer loyalty program P
Join loyalty program online (membership) P
Freight information P P
Corporate gifts & souvenirs P
Corporate Information P P
Caters for non-English speaking users P P
User feedback function P P
Color P
Pop-up message P
Navigation P P
Are
th
ere
an
y
pro
ble
ms
wit
h t
he
site
s?
Online help
Colour, Destination Highlights
Visual design
The usage of good line
height, margins, and letter spacing
Which is better from the user’s
point of view? Why?
AIRASIA
For those users wishing to access information about destinations, such as attractions,
activities, history and best times to visit, then the AirAsia site would be preferred.
For users who are exposed to internet and love to travel, would likely prefer AirAsia for it provides membership of loyalty programs.
MAS
For users knowing where and when they want to go and
wishing to obtain quick comparisons of alternative
routes the MAS site would be preferred.
Speculate on why each company set up the
site. What do you think the company hoped
to achieve?
Competitive defense
Operational efficiencies
Customer service
Customer retention
Does each company make money
from the site? If so, how?
YES
Business to Consumer
(B2C)
transaction fees
Advertisement fees
payment fees
associate fees
THANK YOU !